Content Matters the Most in the Digital World or Does It?
Content is everywhere in the digital world, some even believe content to be an inseparable part of the digital world. A well-made content can be used to promote new ideas and opportunities. This will sow the seed of hope in people to create a sense of trust or simply put digital branding for your products and services.
If you thought a mind-boggling content will boost your sites’ traffic overnight or increase your sales conversions (sorry to break this to you, but that’s not how it works). A landing page might come in handy to convert visitors immediately into customers. You can’t play by the same rule with content, especially, when it’s a non-promotional content.
What does it take to make “your content stand out”? It’s important to make your content creative and appealing to your audience, however; don’t stop there, go beyond Google Analytics and keyword planner. Content marketing is all about sowing a seed in the audience bound to reap benefits down the lane gradually.
Here’s a list of things to take note of to get your creative caps on while creating content:
- Simple content with the unique factor
There’s a lot of source to get information when you look for something online; thousands of websites talk about the exact same thing in a whole different way. The first question you must ask yourself before creating any content is: “Is it worth reading?” The best thing would be to give them the “X factor” that shakes them by their shoulder to read or listen to your content regardless of what they’re doing.
You can create the best content when you incorporate your personal experiences and stories in it. Good content doesn’t always demand sophisticated language or terms; you can create engaging, unique material with simple language, which can be understood by just about anybody.
- Plan your work, work your plan
Everybody is talking about high-quality content creation; Google and other social media channels focus on top-notch content for a reason. There’s ever-growing pressure on content writers to create more content within a less turnaround timeline. That being said, most organizations are known to kill the innate creativity of content writers with monthly targets.
It’s important for writers to focus on smart work rather than hard work. The world would have been a better place if writers are given the freedom to write their heart out, rather than being forced to write on run-of-the-mill topics they don’t relish. If you can’t come up with a reason to create content, it’s better to stop, think, or bin it. Plan your editorial calendar and execute it – this might prove to be the best strategy to improve your business.
- Go beyond the numbers
Content marketing isn’t always about creating content to please your manager. No, it’s not only about hitting numbers or driving traffic to your site. You deserve a well-earned pat on your back for getting those page views, but your CEO probably isn’t too bothered about it. He or she is working their way to increase the returns on investment (ROI) ratio to fuel the growth of the business.
Content without results is like a black hole. You aren’t going to invest in a strategy that gives little or no results. It’s important to have a key performance indicator to gauge the amount of lead your content has inspired in end users. It’s all about keeping your content alive to inspire and convert visitors into customers.
How a well-made content impacts business
Websites are made of different components, like visuals, designs, videos, which amounts to content. The above criteria are essential to create a website, but without a good content, you’re doing nothing more than investing your money in the wrong areas. The best content will win your customers’ wallet more than the fancy taglines and design of your website.
Why must your customers care about your Facebook post, E-newsletter, and blog post? It’s just a food-for-thought question; you don’t have to answer it. There’s no single rule to separate good content from a bad one; in fact, a lot goes into making good content. Here’s the catch that most people tend to overlook: almost 90% of content is replicated from other sources.
Good content doesn’t just stop with a one-time boost in your traffic; well-made content enables users to visit your site time and again that’s informative, useful, and engaging. People will bookmark your site, sign up for E-newsletters, subscribe to your feed, and increase the odds of selling your products and services. This will enable you to leave no stones unturned in marketing your business all across the globe.
Content isn’t limited to texts
Most people are under the misconception that content needs to be text form. Content can be of any form, like videos, cartoons, infographics, memes, slideshares, graphs, and much more. The content of your website is what draws people to buy your product and service than any other marketing gimmicks might promise you.
Just because it’s customary to see blog posts, guest blogs, how-to guides, testimonials, case studies, email newsletters in text format contents, people restrict content to text format.
Here’s a list of content marketing methods that can come in handy to boost your website’s traffic:
Blog posts and guest blog posts
It’s no surprise to find blog posts to top the list. Oftentimes, blog posts are the first thing that comes to mind when you say “content marketing.” Blog posts are like tear bombs to boost your website’s traffic naturally, it doesn’t just generate numbers, but goes a step further to give you potential customers.
It’s possible to confuse blog posts and guest blog posts, but here’s an example to help you learn how and what sets them apart: blog post is posting on your blog; guest posts is posting on someone else’s blog.
Undoubtedly, you’re a great writer, but not everybody knows your potential unless you let them figure you out. At the get-go, you might have to make your peace with a limited audience, but you can grow your audience and broaden your online presence through guest posts. You’ll be amazed how regular guest blog posts can increase your blog traffic.
The advent of social media platforms and technological advancements has made it hard to get people’s attention. Just because you think you’ve written something mind-boggling doesn’t mean that it must be respected and deserve people’s attention. You must earn the attention of a diverse audience; “good enough” doesn’t quite cut it. Content needs to be a masterpiece.
People go crazy with how-to contents, no wonder why the digital world is swamped with how-to content. There are endless options to help you create a worthwhile how-to content, like videos, blog post, a website page, or a set of photos.
Demonstrate your knowledge about a subject through visual forms, like videos and pictures, can draw a lot of audience. You can do a lot with the help of how-to guides from completing a project to learning a new skill.
Images, videos, and infographics
More than 80% of communication happens outside the words you say, meaning a major chunk of the communication is nonverbal. You’ll be amazed how powerful images, videos, infographics can do to get more traffic to your website.
A lot of social media sites, like Pinterest, come in handy to promote well-designed infographics. Infographics is a blend of information and graphics that’s used to share technical and detailed information with ease.
YouTube is the most popular video-sharing forum to share business stories, and promote products and services. Images and memes are other visual content that interest most audience to draw their attention.
How far is too far?
You might agree that exemplary content is the meat of king when it comes to digital marketing. However, you must make sure that you use it wisely, Google or any other search engine will not like when you over stuff your content with keywords, or use automated tools to increase your traffic. Your website will be penalized when you don’t play by the books set by Google and other search engines.
It’s recommended that you make use of the above listed content marketing strategies, or the one which you think will do the trick to boost your website’s ranking. Your website will have better ranking when you approach professional content creators to get the job done for you. Well-made content can increase your sites’ ranking, while the bad ones can do worse to your websites rather than any good.