Google relies on umpteen signals to rank a website. This is why it is a prerequisite for all websites to possess these quality signals to rank on No. 1 on Google.
SEO activities like link-building, keyword research, and content creation cannot show results without effort and patience.
Thankfully, the SEO industry is ripe with amazing SEO tools to make those tasks easier for you and boost your content marketing efforts.
SEO tools can be categorized into three main parts: best free SEO tools, premium tools, and freemium tools (free+premium).
The SEO softwares that we are featuring here are useful for agencies and site owners as they offer an in-depth analysis of the entire website or parts of it.
There are many useful tools that you can use to keep a tab on the performance websites. However, some of these tools may come with a subscription cost, but there are many free SEO tools available online today that equals efficiency.
Here are the top 10 kickass SEO tools for 2020
Google Analytics was launched on 14 November 2005. It stands as one of the most popular web analytics tools in the world and is available in more than 40 languages! There’s no better tool on Google that offers such an in-depth analysis of the user data.
All that you have to do to use Google Analytics is to create your free Google analytics account and sign in.
Then set your property in the analytics account. On completion of the process, you will be provided with a tracking code. You need to place this tracking code to your website in order to collect data in your analytics property. Once done, you can set up reporting view in the property to funnel data as per your needs.
By considering minute metrics like age, gender, location, duration of time a person spends on a page, type of device they use, etc. this free SEO tool by Google makes it easier for websites to understand their target audience and tweak their marketing campaign with the right optimization techniques.
Google Analytics can show exactly how users are driven to your website. This helps you to measure your marketing efforts and see how much traffic you garnered through organic, referral or paid sources.
Besides, you can also check the bounce rate on your pages and strategize better content plans for your site and understand which pages are to be prioritized based on the traffic flow graph generated by this free Google SEO tool.
Do you know: A single Google Account Login can be used to create up to 125K Google Analytics profile.
Answer The Public
Answer The Public is a free SEO tool with limited access that uses Google Suggest to find all the questions people may have related to any niche. It fetches the keyword suggestions from Google and Bing on any given topic and shows it up in the form of questions, prepositions, and alphabetical lists.
All you need to do is to enter a keyword, and the tool will give you a list of all possible searches related to that term. One of the noticeable features of this free SEO tool is when you click on any of the suggested ideas; it opens in a new window with the Google search result of the phrase/keyword. Isn’t this tool an absolute savior during a writer’s block?
Every marketer should make the best use of this tool to discover new content ideas and stay ahead of their competitors.
By generating content ideas using this tool, you are more likely to churn out content that people want to read; this can increase the conversion rate for your site.
This tool is excellent to optimize content for long-tail keywords and help you find question-based topics that can increase your chances to rank on Google’s featured snippets.
Google Mobile-Friendly Test
Having a mobile-friendly website is very important today as the majority of the traffic is coming through smartphones, overshadowing the traffic received through desktops.
However, some websites are yet to launch their mobile-friendly versions. Well, you can save time by skipping the guesswork and use this free Google SEO tool to know whether a website is mobile-friendly or not.
The Mobile-Friendly test within the Google Search Console is a quick and effective way to determine whether a website supports the mobile format.
Try it on your own by clicking on the tool link and typing the URL you wish to check for mobile-friendliness.
In less than a minute, this free SEO tool will come up with the result showing how a web page appears to Google on a mobile device and even detect mobile usability problems in case it comes across any.
Google considers mobile usability issues as causing negative user experience. As a result, such websites fail in SEO campaigns as Google pulls these websites down in organic search results.
The HeadMasterSEO tool is a bulk redirect checker that helps you to explore potential issues on your website by analyzing the entire list of URLs.
This tool checks 301 redirects, status code, response details, and can extract the robot.txt file that is blocking Google from indexing your pages. This tool can also use HEAD requests to fetch server headers without the response body for lower bandwidth consumption and faster speed.
You can download this small SEO tool that checks around 5 million URLs at a time with only 4-8GB RAM.
You can also export all the data from URL checked or filtered into separate CSV reports and export the URLs in the same order as they were imported.
Besides, this small tool also ensures that all your website URLs return proper HSTS headers, validate and check XML sitemaps for errors and audit all links in image and video sitemaps.
You must be already aware about the importance of schema markup or structured data. The Microdata Generator tool helps to add their NAP info in a breeze. If you haven’t implemented a schema markup, just visit the Microdata Generator link and get it done right away!
Schema markup allows Google to better understand structured information like the nature of the business, working hours, location, services, etc. Since Google prefers the JSON-LD format of microdata listing, this tool shows the same version by default.
The Panguin tool is one of the free Google SEO tools that was developed by an agency called Barracuda Digital. If a sudden drop in your website traffic has got you worried about whether your site has been a victim of any major Google penalty, you’ve got it covered with the Panguin tool.
Monitoring the Google penalty is extremely essential for any website to ensure success. A considerable decrease in traffic could mean less leads and sales.
It is always better to be sure what caused the drop in traffic in the first place. If your site has been penalized, it could be because of an algorithmic or manual penalty.
For both these, the site owner has to use different approaches to get that lost traffic back. You can link the Panguin tool to your Google Analytics and easily track whether there has been a dip in organic traffic at the same time when a major algorithm update was released by Google.
Google SERP Tool
The Google SERP tool comes very handy for site owners to construct their meta tags in a way that they appear eye-catching on Google search results.
This is done in order to boost your click-through rate. The SERP snippet optimization tool can be utilized to optimize meta titles and meta descriptions for keywords that have search volume and the potential to rank.
As per Google, the maximum character limit for meta title is 70 characters, and for meta description, it’s 156 characters including spaces. A common misconception about meta tags is that you need to be careful about the character limit, while in reality, Google doesn’t really count characters for meta tags but pixels. With the Google SERP tool, you can check how many pixels your meta tags contain and check the preview of how it will appear on the web. Try it out now!
Woorank was launched in 2011. Woorank is an SEO analysis and website review tool which is available as a free extension in Google Chrome. With Woorank, you can get automatic website reviews as well as personalized tips and suggestions for better ranking, sales, and lead generation.
This tool gives you an in-depth analysis of your website to help you boost visibility through the implementation of proper SEO strategies. This tool also allows you to compare your site with your competitors and find out the shortcomings.
The Integrated marketing Checklist feature of this tool helps you to prioritize on tasks systematically without getting overwhelmed. The reports generated by this tool can be easily downloaded as PDFs for future reference as well.
Woorank should be on the list of must-have SEO tools for every marketer because it gives you a virtual report of the performance of your website based on 70 different parameters including the backlink analysis.
It not only a rank tracking tool but also gives you enough insight to plan your SEO and marketing strategies in the right direction.
Siteliner is a free tool that allows you to find the issues on your website that might affect the rankings of your website such as duplicate content and broken links. The tool highlights identical content within your website and links that are no longer working on your website.
You can use this tool to generate a detailed page analysis report to understand the issues with your website. The free Siteliner tool allows you to analyze 250 pages per month. If you want to analyze more, you can buy the Premium service, which can analyze up to 25K pages with no limitations.
Siteliner is developed by the creators of Copyscape, which is another useful tool to detect online plagiarism. It was launched in 2004. If you want your web content to be flawless and decrease the bounce rate, you must use Siteliner to check the contents of your website often.
Structured Data Testing Tool
Structured Data Testing tool is yet another free SEO tool offered by Google that allow site owners to validate structured data code. Creating structured data pages can help you rank in the featured snippets. This testing tool sometimes allow users to generate a sample view of the result from the entered data. For results which generate such sample view, when you click on “Validate” button, on successful validation, you’ll see a “Preview” button to see the sample search display. This tool can also be used to check structured data of existing pages
Some tools like Google Analytics, Woorank, and Answer the Public are equally effective for newbies as well as professional SEO experts to keep track of the performance of their website regularly. If you want your website to rank well, then use these free SEO tools to amp up your SEO game and stay ahead of your competitors.