Google’s BERT Update: Biggest Google Algorithm Change in Years
Introduction to Google BERT Update All the talk in the SEO arena is about the recently announced Google BERT update. Like the other Google Algorithm updates, there is a fair bit of confusion among SEOs about the impact of what Google calls the biggest change…
Crawl Budget Optimization: Invite GoogleBot to Crawl Important Pages
Still wondering how to get Google to crawl your site? Let me summarize all the basics that you want to know about Google crawl budget ahead of talking in-depth about how to optimize crawl budget of your website. This is to ensure that you understand…
Why Google Don’t Show Featured Snippets for Some Sites
Google is experimenting with different types of content that can be included as featured snippets. However, there are websites in specific niches that have been putting a lot of effort in optimizing websites for featured snippets. Their efforts have mostly gone in vain and there…
Rand Fishkin: Marketers are Skeptical About Google’s Public Statements
Rand Fishkin has been all out against Google, accusing the search engine giant of putting its interests above that of the users. Since his quiet departure from Moz to start a Sparktoro, Rand has been putting Google and its executives on the spot. Earlier in…
Google Showing ‘Search by Photos’ Option in Mobiles Across Selected Local Verticals
Google has a new option called “search by photos” boxes on selected local verticals. For now, this feature is only available on mobiles, and it isn’t similar to “interesting finds” or “discover more places,” which are also photo-centric boxes on search engines. As you can…
How to Fix Mixed Content Issue Without Errors Before Chrome Update
Is your website using the HTTP version to serve Java, CSS, and images? The upcoming versions of the Chrome browser will skip the rendering of HTTP versions, aka Mixed Content by default, and notify users about the mixed content error on the site. Google has…
Google Search Console Update: Google Launches News Performance Report
If you are a webmaster, Google Search Console is your go-to-tool for understanding how websites are performing on organic search results of Google. Search Console data helps webmasters to identify errors, penalties, and other issues that can impact the visibility of the website on Google…
Multiple H1 Tags on Page is Perfectly Fine in SEO
The one question that has been bugging On-Page Optimization specialists is whether Multiple H1 tags on a page can cause a bad reputation on Google. The reason for the worries of webmasters is due to some tools, for example, Screaming Frog, showing multiple H1 tags…
Googlebot User Agent String to Feature Chrome Update Version
You might already know that Google’s search engine spiders use the Chrome-based browser to crawl and index webpages. Like most of Google’s proprietary products, the Chrome browser gets tonnes of new updates every year. However, the transition of Googlebot from one version of the Chrome…
Optimizing eCommerce Category Pages – Best Practices
The eCommerce market is vying for the top positions on Google and rightly so because a position up or down could mean a win or loss. With Black Friday and Cyber Monday around the corner, there are many concerns that online retail website owners are…