The simplest and most straightforward way to get organic/unpaid traffic for your website is to snatch your competitors’ traffic.
Whatever industry or niche you belong to, I’m sure that you’ll have well-doing competitors online who receive loads of Organic Traffic. If that’s not the case with you then probably you’re in a gold mine.
Today, I want to explain a step-by-step process of finding how your competitors’ get organic traffic and how can you imitate them to get similar traffic. If you can snatch at least 10% of your competitor’s traffic, that’s a huge bonus for your site!
Find a stealthy and simple 4-step SEO process. We at Stan always aim to simplify SEO.
Step 1: Zeroing in on the right competitor
First of all, you need to find out, who is your competitor SEO-wise? If you fail this step, you are likely to fail rest of the steps as well.
Your SEO competitors are those websites that rank for your desired set of keywords in the search engines. To find out your competitors, find the list of top 10-20 keywords for which you’d like to rank for.
Do a google search for all those keywords after selecting the required country/region. You will be able to choose the country/region in the search settings. Refer below screenshot.
Go through the search results of those 10-20 keywords and pick those websites that:
- Rank on the top
- Rank for multiple keywords
- Get more Search Traffic than your site
To get the traffic estimate of any site, you can make use of a Google Chrome Extension called Similar Web.
The screenshot below shows that BuzzFeed.com has received a total of 183 million visits in February 2018.
Similar Web also shows data related to different traffic sources. The screenshot below shows that almost 34% of BuzzFeed’s traffic comes from search engines.
So this means that BuzzFeed has got around 61 million user visits through search engines alone.
Two things to note while choosing the competitor. One, choose a competitor site which receives more Search Traffic than your site.
Two, DO NOT choose a competitor who receives extremely high Search Traffic. I say this because you can’t compete with Industry giants if you own a smaller website/business.
Step 2: Decoding the competitors’ Search Traffic Data
Once the right competitor is chosen, you then need to analyze & decode the Site’s Search Traffic data. After the analysis, you should have the following data in hand:
- The list of pages which rank for a maximum number of keywords.
- The list of keywords for which those pages rank for.
When I mention shortlisting pages which rank for the maximum number of keywords, I’m not talking about pages which rank for 10-20 keywords but about pages which rank for hundreds or thousands of keywords.
Yes! There are pages which rank for thousands of search terms.
To fetch competitor’s traffic data, you can make use of any SEO tool. I use SEMrush and collect data from it. The below GIF shows how to make use of SEMrush and collect data related to the best-performing pages of any website.
Step 3: Shortlisting the best performing competitor pages
Now, out of all the best-performing pages, you need to shortlist those pages which contain Content relevant to your website/business. Pick the ones which are highly relevant and perform well in search engines.
The ‘Strategy’ part is almost done now. Only the ‘Implementation’ is pending.
Step 4: Creating new pages for your site
All the Content in the shortlisted pages have to be studied thoroughly for the following:
- Can the similar type of content be published on your website?
- Will that type of content be useful for your users?
If the answer is ‘YES’ to the above two questions, you can go ahead & create content similar to your competitor.
My recommendation would be to take your competitor’s content as an inspiration and then create a piece of content that is better than your competitor’s, as well as more useful for your site visitors. This approach can get you better keyword rankings than your competitor.
HURRAY! You are now done with all 4 steps.
However, still, let’s be a bit cautious. In SEO, results aren’t guaranteed.
What if this SEO Magic doesn’t just happen to your site?
You have followed all the 4 steps picture-perfect, and still, your new site pages do not rank. Let’s talk about that.
There could be ‘n’ number of reasons on why the above SEO strategy did not or might not work for your site. It could be as simple as a Page Title, or it could be as complex as a Site Technical Issue. Let me list a few common reasons:
- This SEO tactic might not work if you are competing with compelling websites using a new/small/weak webpage of yours.
- Lack of referring backlinks could cause an issue. Backlinks are still crucial in 2018. So try and get a few quality backlinks for your new content.One idea is getting linked to similar pieces of content online through email outreach. Guest posting/Blogger Outreach is another good way to get backlinks. You can also link the new content to other important/relevant pages on your site. The site’s Internal Linking will also help with SEO.
- Even the epic-est of content might not attract traffic if it is not promoted initially. You need NOT promote your content daily, but it can be shared among your followers in Social Media & Email lists at least for the first few days.
Though I have tried & presented a straightforward SEO process in this blog post, you might still face some hiccups on your way doing it.
Do get in touch with us if you need any help. We offer SEO services to clients from across different Industries.