Best Ecommerce Link Building Strategies to Ace Organic Rankings

Written by Dileep Thekkethil

Updated on Nov 5, 2020
Category: Link Building
Do you hate Google for not having you on the top rankings despite publishing unique product descriptions and whatnot? 

The absence of ecommerce link building strategies could be the spoilsport here. 

This is especially true if your e-commerce website is ranking at the top on Bing or some other search engines

But the traffic you receive from these search engines are not even worth mentioning.

search engines world wide

This is the key reason why e-commerce website owners try to optimize their website for Google. But with almost all of them doing the same thing, Google wants to know who is doing the best.

The PageRank Algorithm of Google does exactly this – sort out the best websites to rank higher on search. But there is a catch.

page rank algorithm

The key ranking factor that Google has, in addition to great content, is links. But getting links to the product page or category page of an e-commerce website is not that easy.

That said, having an ecommerce link building strategy is very important to rank an e-commerce product page. But it doesn’t have to be linked using the exact match keywords. 

A few might work, but adding too much of the exact match is asking for trouble. You are literally telling Google: “Look here, we are building these links. Aren’t they cool?”

I have to stress a bit here on building links to a category page because the link juice can be passed on to the products enlisted. 

But building backlinks for individual product pages can reduce a bit of your time and effort.

e-commerce link building strategies

But the whole scene is about to change. 

In this blog, I’m going to give you some important ecommerce link building strategies to generate high-quality links to your e-commerce website without breaking a sweat.

Once you implement these ecommerce link building strategies, Google can’t ignore your product and category pages from ranking on top. 

Ready to load the arsenal and beat the competitors on search with advanced ecommerce link building strategies?

Influencer Outreach

If you’re thinking of earning backlinks, the best option is to identify the top websites and niche-influencers who write and publish reviews.

Ever wonder why Apple sends all their new iPhones to gadget influencers? The influencers try out the device and make videos on it, so the tons of target users who follow these YouTubers get a sneak peek of what’s inside the iPhone.

The last thing I’d do is open my $1500 iPhone to know whether they changed the types of screw used in it.

So, this strategy gives more brand recognition, but in addition to this, there are tons of websites that will publish articles based on the reviews of these influencers, and 9 out of ten times, they end up linking back to your product.

Caution! This link building strategy has to be used only on products that are flawless. If the reviewers find flaws, these can negatively affect your brand.

Blogger Outreach 

What you can also try is send the product to some of the top publishers in your niche. Soon after they cover the review, a handful of others will write about it and link back to the product page.

Just don’t force these sites to use the exact match keywords for linking to the product pages. Let the links within these reviews come naturally because that’s what Google wants, right?

This ecommerce link building strategy strategy has been working well for niche-specific e-commerce sites that concentrate on selling proprietary products.

For example, Remo+ is one of our long-term clients and we have been helping them use this strategy effectively for many years.

outreach link - e-commerce link building strategies

They have now positioned themselves as market leaders in this segment, competing with their own product listings on Amazon. (Why would they want to give commission when users can buy it from their own site?) 

Sponsorship and Participation

Is paying for sponsorship going to earn you links?

Yes. Most of the events have an online page, and they tend to show off their sponsors and participants. Getting your logo placed there as a sponsor, along with a link, is something that you can try. Some sites do the same for their participants too.

sponsorship links

But this is not exactly what I think you must do to get links to product and category pages. You may probably get a few links to your homepage using this strategy.

If someone has to link back to your product page, it must solve the problem. This is especially true when it comes to links earned through sponsorships.

Here is an example: Suppose I have an e-commerce store selling breast cancer awareness shoes and socks.  I can sponsor a few events during the Breast Cancer Awareness Month. Chances are these event sites will link back to my product page. But to give an extra push, I can offer the participants of the event an additional 50% off through a unique offer code.

breast cancer awareness

It could even mean that some other websites that cover the event may link back to me for the amazing offer I’m running. 

I can get an immediate boost in sales, and a long-term benefit through in-content, dofollow links to my product or category pages.

You may be thinking, are these links contextual? I think they are because the purpose of my product is being served through the link from the sponsors’ websites and then vice-versa.

The only drawback of this strategy is that you may pay a little extra from your pocket compared to the other strategies in this article.

Guest Posts

Some agencies that build backlinks for e-commerce products and category pages provide low-quality links as the writers fail to develop contextual content.

Any good site that accepts guest posting requires contextual content, and they don’t accept a review or a listicle.

guest posts

Check out this podcast that I did with my colleague about the reasons why guest posts get rejected. 

Interestingly, some agencies publish articles such as “Top 10,” whereby they give free backlinks to your competitors.

But don’t worry, we have the right strategy in place here at Stan Ventures to make sure that your e-commerce product links are placed on quality sites with contextual content.

Here’s how we do it.

We create content ideas around the benefits of your product. This way, our content focuses more on how your product helps resolve specific issues and needs of your target audience.

What supports us in this process is the relationship we have built with over 50,000+ bloggers. They trust us for the content quality, and the guest posts are published with in-content links to product and category pages.

We make sure that the link to e-commerce product pages is naturally embedded in the content.

When it comes to shortlisting the websites, make sure that you’re building guest post links from sites related to your niche.

For example, a customizable watch e-store must focus on building links from a technology or gadget blog instead of a homecare blog.

Google has become smarter when it comes to the understanding of the relevance of the links. With the Penguin algorithm now a part of Google’s core, links built out of context will not help you to rank higher.

We can help to build links from the contextually relevant site to your e-commerce product and category pages. Check out our affordable guest post packages.

Don’t worry; the pricing you see there is not for the links but for the effort we put in to manually contact the bloggers for securing your link placement.

Earn Links Through Blogs 

Not every e-commerce website does this. But publishing content that can get you close to the customer base can help you earn quality backlinks.

Offering the best in-class-information to the target audience based on your research and analysis can get not only their attention but also the attention of other websites interested in your niche.

I recommend publishing high-quality blogs based on the niche that you are focused on. Try to create an irresistible value around the blog.

It could be a new finding or it could be a new feature that you are going to add to your existing product lineup. This can get the attention of the target audience and earn you natural links.

What you can also do is to include such products inside your blog so that the link juice is passed to those pages naturally.

This is one of the classic ways of building natural backlinks. If you have a message that is vital for people, you are bound to get natural links. This is what Google wants all website owners to achieve.  

In addition to blogs, you can also consider other inbound marketing strategies such as embed videos, images, and infographics for building backlinks.


Ever heard of this awesome link building strategy? If implemented correctly, NewsJacking alone can give you excess backlinks to rank higher on search. 

All that you need is a team of journos who keeps a close watch of your niche and the things happening around the world about it. 

The moment they find that there is innovation and your e-commerce business is directly impacted by it, get an option piece out, or comment about it via a post. 

Do this ASAP, as there are a lot of publishers and websites that are looking for external voices. And by journalistic standards, they cannot miss linking back to you. 

For example, suppose you are into the health and nutrition industry. You can talk about the latest research done by a Gov. R&D or have a detailed analysis of the formula and publish an opinionated blog or article. 

However, this strategy may not help in building links directly to your product or category pages. But I’ll give you another cool way of NewsJacking. 

Every year, you have those important days when people look forward to great deals. Yes, I’m talking about the ones like Black Friday.

Come up with an irresistible offer to entice the users and create a landing page with the categories and products linked in it.

Try to create a lot of buzz around these pages and get the users and publishers’ attention. There is no harm in even doing PR stuff because it works in this case. 

But when you plan this out, make sure the URLs remain permanent. This way, each year, you can get tons of backlinks, and the link juice can be passed directly to the product and category pages. 

Unlinked Brand Mentions

Have you been doing online business for quite some time? In that case, there are chances that a handful of people may have already written about it. 

These could be websites that review your product or they might be the websites of your customers who may be sharing their experience. In both ways, they are talking about you. 

Reach out to them. Appreciate them for the mention and request them to link it back to the product page. 

Since these are people who have already benefited from the product, they wouldn’t hesitate to give you a dofollow link.

By implementing these advanced ecommerce link building strategies, your ecommerce products and category will get more visibility on Google. 

But if you are facing time constraints or you feel there is a lack of resources to implement these ecommerce link building strategies, just hit us down on the live chat and we will get you the experts who know how to build links to ecommerce.

About Dileep Thekkethil

Dileep Thekkethil, a Journalism Postgraduate, was formerly with a US-based online magazine, is the SEO Expert at Stan Ventures. A He is a frequent blogger who keeps a tab on the latest updates in SEO and technology arena. Reach me @ Mail | LinkedIn | Twitter | Facebook or View all posts by Dileep

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