Marketers who work in the field of local SEO services know that 2019 is the year where they can reap the benefits of their efforts. The local search marketing industry is continually evolving, and so is the process of doing local SEO for dentists. The new trends remind online marketers to continue the hard work, the white hat methods and focus on iron clad approaches for success.
When it comes to dental SEO expert, the end goal is to generate leads and attract potential new patients to a dental firm. If you are a dental professional, you may already know that direct mailing and other pre-millennial marketing strategies no longer work. This is one of the reasons why local SEO for dentists is famous nowadays.
Acquiring new patients is the lifeblood of successful dental service. However, in the changed circumstances, generating the right amount of quality leads is a daunting task, and you need new strategies. This is where the concept of local SEO for dentists comes in.
Once you figure out the importance of local SEO, you will come to know that agencies that adapt to changes can give you the best results.
Why is local SEO for dentists vital for the growth of your dental business?
Local businesses, especially, dental SEO company require online visibility for survival and to grow as a notable brand. With smartphones taking the center-stage in digital marketing, you can’t skip any tactics that help display your dental services online.
Overlooking the latest best practices can leave your dental business in shackles. If you want your dental services to succeed in the digital sphere, you need to understand the importance of local SEO strategy.
However, dental business owners often underestimate the impact of local SEO services. In this article, we will take you through some points that will help you with SEO for dentists.
If you want your dental website to start ranking in #1 position on Google, you have to optimize the Google My Business page.
The #1 position of online search results page is also something that your competitors aim. So, the task to get featured in the top tier can be competitive.
To compete in this crowded field, you need to do more than optimization. This is where the concept of citations and links comes in. It is the next vital step to separate yourself from other local dentists in your area.
Doing local SEO for dentists using citations
These are mentions that are related to your dental practice Name, Address, and Phone Number (NAP). It would be best if you can get the citation and links to your website from local market directories, niche specific websites and apps, and on social platforms.
Adding citations can help your prospective clients to find your local dental business online. Additionally, it can also impact the search visibility on local search engine rankings.
The Google My Business page is a crucial directory listing for dental practitioners. However, there are plenty of other local citation sites for dentists to help you rank in #1 position of Google Search Results Page (SERP).
The three main categories of citation sites used for doing local SEO for dentists
General, national business directories
Getting your dental website listed in major national business directories is a good starting point. If your dental business is based in the United States, you may want to consider top directories like Yelp.com, Yellowpages.com, and Citysearch.com. It is also advised that you set up social media accounts for better results.
Dental industry-specific directories
You have to submit your dental business details to dental and medical directories for getting industry-specific citations. Even though some industry-specific directories are free, there are others that provide paid citations. It is ideal to focus on the free directories first. If you get intend to go for paid directories, you have to ensure it can generate referral traffic to your website. The referral traffic from these sites can be tracked using Google Analytics.
Lastly, you have to focus on local business directories in your area. For example, a local directory can be the website of the local chamber of commerce. It is essential to have a permanent Business Name, Address, and Phone number for your dental business so that it remains 100% reliable across all directories.
Google places much emphasis on the types of websites that are linked to your dental website. Links are like votes in favor of your website’s authority and significance. Getting links firm websites that are relevant to dental business can increase the quality of the site. To ensure that your website receives these high-quality links, you must follow a few of these tactics.
It is essential to maintain offline relationships with people linked to the dental profession, and It is one of the quickest ways to gain links from niche-relevant websites. If you have a good referral relationship with other medical professionals; then you could link to each other as recommending resources on your website.
This is another method to get contextually relevant links to your dental website. Check the websites that are linked to your competitors. See if you can acquire similar links and mentions from these sites through manual outreach.
You can do the competitor research using the tools such as Ahrefs and Moz Open Site Explorer. This way you can find additional directory opportunities or come across other ideas on how you can attract quality links to your dental website.
PR and Media Outreach
Another way to get a high-quality link to your dental website is by spending time for local PR outreach. Offering a free dental checkup or informing the public about an award or recognition received is an excellent way to get online and offline press coverage.
The secret of getting reviews from your patients includes providing excellent service. Apart from that, you can ask your patients to leave a review for your dental business; but you have to make it easy for them. The best way to get reviews from clients is by sending them a personalized email, with a request to leave a positive review on your Google My Business Page.
Tracking is vital for gauging the success of the Local SEO campaign of dental websites. The three-core metrics you need to track are listed below-
Rankings: The rankings of location-specific keywords are something that you have to monitor constantly. Generally, rankings have to be checked once or twice per month.
Traffic: Keep in mind that rankings are not everything! You also want to keep track of how much traffic you are receiving. In online marketing “traffic” means website visitors that include your prospective clients.
Conversions: – Along with rankings and traffic you have to track the number of conversions you’re getting from the dental SEO services. Conversion is a specific action that you would want the website visitor to undertake.
If you want your dental business to rank #1 in Google, go for a digital marketing company with years of experience in doing SEO for dentists. These SEO companies have the expertise to provide you with the best results, and you can be assured that you have made the best marketing investment.