Moz launched a free tool today called “Domain Analysis” that will show up top SEO metrics like DA, ranking keywords, spam score, and top pages, to name a few.
The Domain Analysis tool will be very useful for digital marketers to keep a tab on the SEO metrics of their website as well as their competitors. This will help them to look for potential SEO opportunities to rank better on search engines and drive quality traffic.
A user with access to the free tool currently can generate three reports per day. Paid users can log in to generate as many reports as they want in a day without limitations.
New: If you want a quick overview of top SEO metrics, @Moz launched a new free tool – Domain Analysis
• Links/Keywords/Top Pages
• Spam Scores
• Keywords by Clicks*
• Featured Snippets*
• Branded Keywords*
* new https://t.co/N3Rv8ii8EH
— Cyrus (@CyrusShepard) October 9, 2019
List of SEO Metrics Available in Moz’s Free Domain Analysis Tool
Although the free Domain Analysis tool doesn’t give very in-depth data like the paid Moz tools, nevertheless, it comes handy to observe data combined in one place. With the newly launched tool, marketers can get a preview of various SEO metrics like:
- Domain Authority
- Linking Root Domains
- # of Ranking Keywords
- Spam Score
- Top Pages
- Linking Root Domains
- Top Linking Domains
- Discovered and Lost Links
- Top Ranking Keywords
- Keywords by Estimated Clicks (new)
- Top Featured Snippets (new)
- Top Branded Keywords (new)
- Keyword Ranking Distribution
- Top Search Competitors (new)
- Top Search Questions (new)
With the introduction of the Domain Analysis Tool, webmasters can now use another free service from Moz other than its popular Moz Toolbar.
New Experimental Metrics Made Available
The new Moz tool, Domain Analysis, has a number of experimental metrics that aren’t available anywhere else. These metrics are developed by the search scientist at Moz, Dr. Pete Meyers, and they are expected to be very helpful for SEO. Some of these newly added metrics are:
Keywords by Estimated Clicks
When you see a competitor ranking No.1 for a given keyword, do you know how many clicks does that generates for them? The keyword by Estimated Clicks tells you exactly that by analyzing the ranking position, CTR, and search volume.
Top Featured Snippets
Top Featured Snippets helps you to identify the keywords that trigger a site to rank for the featured snippet and also whether the site owns the snippet for those keywords.
Branded keywords are the navigational queriers by users on a given site. These can be some of the most important keywords for that particular website. Usually, it is very hard to estimate the branded keywords by anyone other than the search engine giant itself. However, the free Domain Analysis tool can help you find the highest-volume keywords for a site’s brand.
Top Search Competitors
Top Search Competitors filter thousands of websites to show you the competitors that compete for the top-ranking keywords in your domain. The results that you see are filtered by visibility.
Top Questions show questions extracted from “People Also Ask” boxes for relevant keywords to your site. The “People Also As” is a very useful feature to help you begin with topic optimization or keyword research.
The Experimental Metrics are not yet available in Moz Pro. What do you think about this 100% free SEO tool?