Do the Engagement Rates on Website Affect the Organic Ranking?

Written by Samridhi Bhatia

Updated on Jul 29, 2020
Category: On-Page SEO

Do the engagement rates like CTR, time on site, and conversion rates impact organic rankings?

Since you all learn that over the past few years, Google is primarily focusing only on high-quality web content, which is providing the relevant information of a specific niche.

People usually get engaged in the content having useful information. For this reason, the organic search engine rankings of a website depend only on its engagement rates.

If you can easily engage a maximum number of people with attractive and compelling content, the organic rankings of your website would get improved.

Read this blog from start to the end to learn the complete details about this kind of interdependence.

Dwell Time, A Measure that Affects Your Organic Rankings!

So, what exactly you can do is put all the possible efforts for convincing your target audience so that they keep themselves retained on your website for as much long as possible.

However, do you know if a user is spending around one to two hours on your website, you won’t achieve the leading position in the Google Search Engine Result Pages?

This is because Google only takes into consideration whether the users are getting the required information for their search query or not.

This would be the point which will affect the rankings of your website. Similar to the bounce rate, Google uses the Dwell Time measure for validating the CTR. Indeed, dwell time is one of the factors that indirectly influence organic rankings of the website.

How to Determine the Dwell Time?

You might be thinking about how you can determine this measure? Well, you can determine this factor that influences your website by looking at the things mentioned below:

1. For how long the users are staying on your website and individual pages

2. Total visits on your website and the conversion rates

3. Bounce Rate

Correlate Bounce Rate with the Higher Organic Rankings

Google says that it doesn’t take into consideration the bounce rates in the rankings of the search engine. However, when it comes to the site ranking and the bounce rates, there’s a correlation between them.

Organic Rankings

The site that ranks higher on the search engines has a low bounce rate. Moreover, this thing suggests that bounce rates are also one of the factors that affect organic rankings indirectly.

Ways to Increase the Conversion Rates

Some of the studies have found that the time users are spending on your website isn’t considered anymore. However, conversion rates are essential.

If the visitors to your website are taking several actions on your website, undoubtedly they’re doing it because they are finding your content relevant.

This type of conversions suggests good engagement on your site, as well as with your brand.

Organic Rankings

Engagement on your website affects other factors of Search Engine Optimization including the external links pointing back to your site, and also the social sharing.

The traffic coming to your website gets affected by the engagement, which would also impact your website’s organic searches.

If you’re looking for ways to improve the conversion rates and the search engine rankings, you’ve to enhance the engagement on your website.

Following are the tips which would help you in increasing the conversion rates for bringing all the necessary improvements in the search engine ranks. Read it further!

Learn completely about your products and services

Whenever it comes to your products and services, make sure that your tone shouldn’t be ambiguous. This is because users do not like it.

Use only the straight and precise language to describe the benefits of your products and services clearly. Also, keep in mind to make it easy for the users to get what they’re searching for. Add bullet points and sub-headlines in your content, instead of using long paragraphs.

An eye-catchy headline attracts the audience

A perfect headline is a basic need for any blog, article, or a website. So, when it comes to choosing the headline, pick the one that’s interesting and eye catchy as well. You can also add specific keywords to your headline to make your website perform well on the search engine.

No matter what sort of content you’re adding, what you’re doing on your website, your headline is the only thing that would make people notice you easily. So, be careful while choosing it!

Update your Website on a regular basis

Keep adding all the new things to your website now and then. This is because users like to read new stories. If you’re providing the important and updated things to the users, undoubtedly they would love to come back to your website.

So, make sure that you’re updating your website regularly for enhancing user engagement. Not only this, but it would also result in increasing the conversion rates and even impact your organic rankings.

Add Call to Action Button and add necessary testimonials to build trust

Always add “Call to Action” button in all of your blogs. Adding such a button will push users to convert. Also, while creating your content, keep it comprehensible so that users would find it easy to read and understand.

You all learn that if no one appreciated your product, no one would buy it. So, make sure that you put up all the necessary testimonials on your landing pages to make people rely on your brand or your products.

Wrapping it up!

Now it’s clear that the engagement rates on the website affect the organic rankings. This is how things mentioned above play an important part in generating the leads and boosting the online ranking.

In addition to this, such factors would also increase the dwell time as well as traffic on your website. If you have any doubt or suggestions, feel free to put them in the comment section.

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1 Comment

  1. Avatar

    Thanks a lot few days back I was stuck in this ques and this article help me a lot. I am looking for mentor can you please help me ?

    Reply

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