Why Google Don’t Show Featured Snippets for Some Sites
Google is experimenting with different types of content that can be included as featured snippets. However, there are websites in specific niches that have been putting a lot of effort in optimizing websites for featured snippets. Their efforts have mostly gone in vain and there…
Enhance Web Presence in Assistant and Search with Google Templates
Google announced on Wednesday that webmasters can now enhance their web presence by optimizing pages for Search and the Assistant by using easy-to-use Google templates. Google has asked webmasters to mark the existing web content or future content with a set of templates that have…
How to Get on Featured Snippets: 11 Optimization Tips
The popularity of featured snippets has been soaring since its inception in 2014. According to Moz, a whopping 23% of all search result pages include a featured snippet. Usually, the first thing users see on the SERP is a featured snippet. According to a recent…
Rand Fishkin: Marketers are Skeptical About Google’s Public Statements
Rand Fishkin has been all out against Google, accusing the search engine giant of putting its interests above that of the users. Since his quiet departure from Moz to start a Sparktoro, Rand has been putting Google and its executives on the spot. Earlier in…
Negative SEO: Google Ignores Negative Backlinks
A negative SEO attack is something that almost all SEOs are worried about. There are agencies that concentrate on building negative backlinks to competitor websites of their clients to get an undue advantage. But with Google now being sophisticated enough, will these shady practices affect…
Google Showing ‘Search by Photos’ Option in Mobiles Across Selected Local Verticals
Google has a new option called “search by photos” boxes on selected local verticals. For now, this feature is only available on mobiles, and it isn’t similar to “interesting finds” or “discover more places,” which are also photo-centric boxes on search engines. As you can…
How to Fix Mixed Content Issue Without Errors Before Chrome Update
Is your website using the HTTP version to serve Java, CSS, and images? The upcoming versions of the Chrome browser will skip the rendering of HTTP versions, aka Mixed Content by default, and notify users about the mixed content error on the site. Google has…
Moz Launches Free Domain Analysis Tool for Quicker SEO Metrics
Moz launched a free tool today called “Domain Analysis” that will show up top SEO metrics like DA, ranking keywords, spam score, and top pages, to name a few. The Domain Analysis tool will be very useful for digital marketers to keep a tab on…
Google Developers Site vs Schema.org: Ideal Structured Data Properties to Use
Have you tried using the structured data properties apart from the ones listed in the Google Developers site? Are you confused about whether these will help you rank in rich snippets? Well, you’re not alone! In the latest installment of #AskGoogleWebmasters video series, John Mueller…
User-Generated Images to Feature in Google Shopping Product Reviews
Google has been rapidly making changes to its algorithms to enhance the user experience and improve the relevancy of the search results. In its endeavor to achieve this feat, Google recently announced that user-generated images would feature in the product reviews on Google Shopping. The…