SEO Vs. Google Ads: Which Is Better?
The comparison to PPC and SEO traffic is not new; people have been trying to draw comparisons ever since Google existed. It can be challenging to find what is ‘better’ for your business. My aim with this article isn’t to tell you what source you…
Power of Persuasion in Marketing to Drive More Leads
While talking about the power of persuasion, many people might feel that it is a bad thing, especially because the expression has an unfavorable nature. Some might even think of manipulation and malice as a part of persuasion. However, persuasion can be used positively. One…
6 Local SEO Tips For Increasing Your Lead Generation
Everyone running a business with a brick-and-mortar location that serves customers face-to-face knows the value of a good local reputation. This is equally true with your online presence, where the quality of your local SEO can make or break your business. To help you with…
Wait a Minute: Are You Still Following These Old School SEO Techniques?
The search engine optimization (SEO) industry is evolving at a fast and continuous pace. You’d be surprised at the number of techniques “experts” used just a couple of years ago that are entirely ineffective now! Advances in artificial intelligence (and Google’s algorithms) make it easier…
5 Steps To Cleaning Up Old Content To Maximize SEO In 2021
Search engine optimization (SEO) has been around for two decades now. When the process of SEO started, it was primarily a gaming mechanism to rank as highly as possible on search engines like Google. This involved repeating the same keywords over and over on a…
10 Types of Content that are Essential for Every Digital Marketer
Content is the lifeblood of digital marketing campaigns. Trying to launch a winning digital marketing campaign without any content is a lot like trying to drive a car without an engine – it’d remain a pipe dream. High-performing, quality content will not only enhance your…
Is Guest Posting Different From Article Marketing?
Can guest posting and article marketing be considered the same thing? It can be confusing if you’ve never tried to be a guest author or submitted a press release. The truth is that guest posting is one method of article marketing among many that have…
How to Improve SEO by Using CRM Software
Successful businesses achieved this feat by understanding their customers’ needs and applying them to their marketing strategies and production. They have tracked the needs of their customers and subscribers to build a fantastic brand. They had a good memory or just exceptional organizational skills. Many…
How Business Guest Posts Can Help Grow Your Brand
A part of growing a business involves the need to continually come up with practical ways to drive traffic on your website. One such method is via business guest blogging. You might be thinking, “are business guest posts still popular”? or even “the purpose of…
Landing Page Optimization 2021: Tips for Lead Generation
Proper landing page optimization can generate the leads you need to keep your business flush in even the hardest of times. Designing and redesigning your landing pages using best practices can fetch you the results you seek. Leave them less than well-designed, and you’ll lose…