White Label SEO Pricing: Why Outsourcing SEO is a Smart Move
Are you an SEO agency owner? Is the limited availability of in-house resources forcing you to “fire the clients?” You don’t have to strain the relationship due to the low margins that you get from small and medium businesses. All you have to do is…
Guest Posting 2021: A 7 Step Guide to Successful Link Placement
Before we discuss the do’s and don’ts of guest posting, let’s explore the endless benefits that guest posting activities can bring to your site. There is a common misconception that guest posting is a mere link-building tactic that’s fast getting outdated. Even though it’s a…
Online Reviews: What Marketers Must Know About Customer Reviews
Using customer reviews in marketing is undoubtedly a success determinant for businesses in today’s interconnected world. The internet revolution, which is still in its nascent phase, has reached a point where people trust and look for online business reviews of their peers before making a…
How to Properly Redirect WordPress Posts and Pages
Pages on a website can become obsolete or invalid for a whole variety of reasons. When users start visiting such pages, it becomes exceptionally important to immediately reroute them to the relevant page that contains the information they are looking for. You do this through…
Key Takeaways from Google Webmaster Conference
The recently concluded Google Webmaster Conference Product Summit at Mountain View, California, gave attendees the opportunity to get some key learnings on SEO. The Google Webmaster Conference is held all over the world to help website creators understand how to optimize their sites better. A…
Google Site Kit: Google’s official WordPress plugin for Webmasters
Is your WordPress website running slow due to multiple plugin installations used to track Analytics, AdSense, SearchConsole, and PageSpeed Insights? The search engine giant has come up with a one-stop-solution to track all these properties under one dashboard. Welcome, Google Site Kit, Google’s official WordPress…
SEO For Financial Advisors: 11 Step SEO Success Mantra
When we talk about SEO for financial advisors, most of them believe that their business will run on referrals, but that is a thing of the past. Financial advisors are rapidly moving to the online space as the competition rises among various financial firms. For…
4 Things to Consider When Creating Content for International Markets
B2B and B2C markets use the content as a powerful tool to establish their online presence. There are many ways to deliver your brand message across your customer base. To name a few, you can use blogs, infographics, whitepapers, and videos to inform your audience….
Google’s BERT Update: Biggest Google Algorithm Change in Years
Introduction to Google BERT Update All the talk in the SEO arena is about the recently announced Google BERT update. Like the other Google Algorithm updates, there is a fair bit of confusion among SEOs about the impact of what Google calls the biggest change…
Crawl Budget Optimization: Invite GoogleBot to Crawl Important Pages
Still wondering how to get Google to crawl your site? Let me summarize all the basics that you want to know about Google crawl budget ahead of talking in-depth about how to optimize crawl budget of your website. This is to ensure that you understand…