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Online Reviews: What Marketers Must Know About Customer Reviews

Using customer reviews in marketing is undoubtedly a success determinant for businesses in today’s interconnected world. The internet revolution, which is still in its nascent phase, has reached a point where people trust and look for online business reviews of their peers before making a…

Technical SEO

How to Properly Redirect WordPress Posts and Pages

Pages on a website can become obsolete or invalid for a whole variety of reasons. When users start visiting such pages, it becomes exceptionally important to immediately reroute them to the relevant page that contains the information they are looking for. You do this through…

Google Updates

Key Takeaways from Google Webmaster Conference

The recently concluded Google Webmaster Conference Product Summit at Mountain View, California, gave attendees the opportunity to get some key learnings on SEO. The Google Webmaster Conference is held all over the world to help website creators understand how to optimize their sites better. A…

SEO Tools

Google Site Kit: Google’s official WordPress plugin for Webmasters

Is your WordPress website running slow due to multiple plugin installations used to track Analytics, AdSense, SearchConsole, and PageSpeed Insights? The search engine giant has come up with a one-stop-solution to track all these properties under one dashboard.  Welcome, Google Site Kit, Google’s official WordPress…