Before discussing the ways of using PPC Marketing for the brand building, it’s important to understand the basics of branding and PPC.
We know that branding is one of the techniques of marketing for creating a name, design, or a symbol that differentiates your product and enable people to identify your brand easily. It is essential for people to learn who you are, what exactly you are offering and what makes you stand out of the crowd.
Since you are familiar with the term “branding,” you might be thinking how it helps small business. For this, PPC is one thing that you can use. Some of you might be already using PPC for promoting your small business. If not, then you should! The reason to use PPC is given in this post, but before that, let us discuss in brief about PPC Marketing.
What is PPC Marketing?
There are a number of business owners who work hard for the brand building of their business, yet they aren’t familiar with the concept of PPC. Have you ever noticed the ads appearing on the top of your search queries? If yes, do you have any idea how those ads are shown there, and what is the cost of publishing those ads?
PPC stands for Pay Per Click. PPC Marketing is an online advertising model in which, advertisers have to pay some specific amount each time the visitor click on their ads. One of the best and popular forms of PPC is Google Adwords. PPC makes it easy for the owners of small business to execute a single ad or an entire ad campaign entirely. Not only this, they have the flexibility to make any changes after running the ad campaign, or also, they can stop it at any time.
It takes a number of things to run a successful PPC ad campaign and building a small business into a brand. You need to do a lot of research on the keywords, and the way of organizing them into the ad groups.
Importance of Branding for the Small Businesses
Branding is important to make any business grow. Well, there are a number of reasons for branding your business that is as follows:
Branding makes people recognize you and also creates trust easily. If you’ll advertise your products and services, it’s apparent that it will create awareness about you in masses. In addition to this, a number of new customers will be generated. For this reason, branding is one of the necessary things in the strategies of marketing. The more your brand is promoted, the more customers will buy the services from you.
So, what strategies you need to implement for the amplification of your brand? The answer is PPC advertising. You must be wondering how to use PPC? Read the article further to get an answer to your hows and whys!
How to Use PPC for the Brand Amplification
When it comes to increasing brand awareness among people, PPC is one of the great ways that would work best for you. If you have the potential to show up your ad on the top of the page, you’ll get a number of opportunities for exposing and promoting your brand to more people.
Few ways of optimizing your PPC ads is given in the post, which would ensure you to provide a right and powerful impression. Could you scroll down and read it further?
Ad Copy of your Products and Services
Ad copy is one of the critical things to make a PPC campaign successful. This is because it’s the thing that’s going to hook the searchers to learn about your products and services. You can use Ad copy to promote your brand on the search engine.
For Example, when you search for Flipkart, there will be ad copy on the first position. This ad is nothing but a PPC ad which is appealing the customers to check the new deals of the day. Also, it’s offering them amazing discounts on the exchange of old phones.
Have you noticed that the ad you’re seeing is focusing on the “Mobile Phones”? No links to any of their social media pages or the about us page are there. The ad is entirely about the mobiles. Following the similar way, you can also showcase your company’s products which are popular. Also, you can add the deals or special discounts you’re offering. This would make it easy for you to write your ad copy and create awareness of your brand in a better way.
Usage of Long-tail Keywords in your ads
Do you know what are long tail keywords and how to use them in the strategies of content marketing? Long tail keywords consist of three or four words or phrases which are specific to your products.
When it comes to the PPC Campaign, long tail keywords are also good to use.
For example: If you’ll search for the keyword phrase “ properties in Bangalore,” the first and that you’re seeing is “century real estate.” This thing is increasing the awareness of this company since this company is continuously making lots of efforts to market their listings of Bangalore properties.
You can use long tail keywords in your ad campaigns. You all learn that customers usually buy products from the companies they trust. This is why make sure that that you use this keyword to make your brand trustworthy.
In addition to this, there are several other ways for the branding, but these two are the popular ones.
Use the Data of Your PPC Marketing to Build Awareness
Whatever you do for the marketing of your product or brand, it will have a significant impact on the SEO. Also, running a successful PPC Marketing is one of the great ways to make your target audience learn about the services of your company. Running a business makes sense to optimize the visibility of your brand on the search engines.
What can you do to take the traffic coming to your website to the next level? You can improve it and maximize it by analyzing the data. This is because, if you don’t learn that things are working well or not, your efforts are of no use.
There’s no doubt that it isn’t easy to measure the ROI. However, Adwords allows you to check the reports including the impressions your ads are getting, which means how often your ads are shown. It also enables users to monitor the number of clicks, CPC (Cost per Click), CRT (Click through rate, i.e. how many people saw your ad and how many of them clicked on it). Some of the other reports like the Bounce rate, Conversions, and Quality Score can also be checked using the Adwords.
In the above post, you’ve got to learn how does PPC work in the brand building and awareness. PPC is all about placing your business’ advertisement across a number of mediums. You can use PPC on Facebook, Google, and many other social media platforms, and websites. Such ads of PPC mainly focus on the target groups. It’s similar to the Search Engine Optimization, but unlike SEO, it costs money.
Since you can’t rely on getting only the organic traffic all the time; you can place ads in the places where you think that users will notice them. If the user clicked on those ads, this would help you in driving conversions. Once you gather and analyze all the data from Adwords, you can start working on using them to see the results.