Negative SEO is a set of activities that decrease the rankings of a website in Google SERPs. It is real, and the threats associated with it are quite intimidating.
This type of search engine optimization practices can cause a negative impact on a website, and its performance may get affected. In this post, you’ll be made familiar with the best ways to identify and prevent negative SEO.
Link Farms: it refers to a series of web pages created to link to another page on the web. Generally, the inbound link is a good thing from an SEO perspective. However, when Google detects excessive inbound links to your site from a spammy, unrelated website, it sends signals that you are trying to artificially increase the number of links pointing to your site by creating link farms. Link farm services can also be purchased to have a similar effect, which will also result in a penalty by Google.
Copyright Complaints: Copyright complaints arise when you post material that originally belongs to someone else, without giving them the due credit. In major cases, it can lead to automatic removal of your page for up to 10 days.
Falsify Duplicate Content: Repeatedly copy-pasting the same content of your webpage again and again in different places on the web is a part of prevalent negative SEO practices that Google is cracking down actively these days.
Black hat SEO practices may work for the short term, but it definitely poses a danger for any website in the long term and may lead to an irreversible penalty and legal actions.
Ways to Prevent Negative SEO
Google is always on its toes, looking for any negative SEO tactics like spam links and keyword stuffing.
Thus, to protect your business, you all have to learn how you can keep your business safe. Since you all learn that “Prevention is better than cure,” so it’s necessary to take some preventive measures.
Here are some ways that might help you in identifying and preventing negative SEO before your site gets affected.
5 Remarkable Ways to Identify Negative SEO
Some of the ways are as follows to identify the attack of negative SEO on your website.
1] Unexpected Drop in Traffic to Your Website
If you’re experiencing a sudden drop in the search traffic on your website, there’s a possibility that you’ve been a victim of negative SEO, and there’s something wrong happening to your website.
2] Notification of Penalty You Receive from Google
Once Google identifies that your site is a victim of negative SEO, you’ll receive a penalty notification from Google.
Negative SEO includes the over-stuffing of keywords, broken links, sharing of spam links. If these things are running on your site and Google catches you, it’ll send you a penalty notification.
3] Request for removing the fake links
It might happen that you’ve received a request to remove the links that are seeming to be fake and sneaky. Well, your competitors try to add such links to your website to decrease the value of quality links on your site.
4] Lowering down of loading speed of your website
If your site is taking longer than usual to load, then it’s a sign of negative SEO.
To test the page loading speed of your website, you can use the “Google PageSpeed Insights.” It’s a free tool for testing the loading speed.
5] Drop in the ranking of keywords
Once the traffic on your website starts dropping suddenly, then the ranking of the keywords on your website will also decline.
Make sure that you test the performance of the keywords you used on your website.
This you can do by using certain tools like Ahref’s Rank Tracker. Using such tools can help you monitor the performance of keywords on your website.
How to Prevent the Attacks of Negative SEO
Once you are aware of all the ways you need to follow for identifying the attacks of negative SEO, the next step is to learn what you can do to prevent such attacks. Scroll down and read!
Below are some effective measures that would you in keeping your business safe.
Since negative SEO is a real concern for digital marketers these days, it’s important to be aware of it as much as you can.
If you don’t want to fall victim to such an attack, some steps are necessary to take without any delay. Let us check what these steps are.
1) Perform Regular Audits to Monitor All Links
If you perform audits of the links regularly, you can save a lot of money. If the spammers perform negative SEO on your website by adding low-quality backlinks or redirection links, make sure that you have its track record.
Once your site has become the victim of negative SEO, this will work as the best way to secure your website. All you need to do is to keep an eye on the traffic coming to your website.
Have you worked on link building? If not yet, there are a number of tools like Ahrefs, using which you can easily monitor the links. These tools work as the best ways to prevent negative SEO of your website.
2) Safeguard Your Quality Backlinks
Your competitors might try to pull you down; since they try to use the name of your website for the removal of the backlinks.
So, what you can do is keep communicating with webmasters because they are hosting the backlinks whatever your website has. In addition to this, check out the list of links, which are performing well for your website.
3) Set Up Email Alerts Using Webmaster Tools
Using the webmaster tools, you can add the email alert feature. Such devices will give you alerts whenever your page get indexed on the search engines, or your site is getting attacked by any spyware.
Not only this, if your server isn’t functioning correctly, or you’re getting penalized by Google, you’ll receive an alert mail from Google Webmaster Tools.
4) Examine the Loading Speed of Your Website
Check whether your site is taking less time to load. The speed of any website works as the key determinant when it comes to checking any website’s quality.
If you notice that the speed of the website is becoming slower, this means that some spammers are performing suspicious activities on it. Such suspicious activities include spamming, malware, and other things.
You can easily monitor what exactly is happening to your website.
However, it might sometimes happen that you aren’t finding anything, but still, your site isn’t working correctly. Then, it’s nothing but the forceful crawling affecting it.
Forceful crawling refers to the load the server is facing, which might result in a website crash.
All you can do is to contact the company hosting your website for determining the actual reason behind the slow loading speed and prevent negative SEO.
5) Check for the Duplication of Content
The duplication of content is also one of the conventional techniques that your spammers use these days. What they do is that they copy all the content of your website and paste it on other pages.
If most of the content of your website is copied, it’s possible that Google might penalize your website. For this reason, you can use the “Copyscape” tool to check the plagiarism.
6) Monitor Your Business’ Social Media Accounts
Creating fake accounts on your name and posting negative comments on social media platforms is one of the easiest methods to lower down the quality of your website.
In this, you can remove such profiles by reporting them as spam. Mention.net is one tool using which you can find out the fake profiles.
You will get informed once the fake accounts are created on social media so that you can take all the possible actions.
7) Follow Good SEO Strategies
No matter whatever strategies you’re following, you need to make sure that those strategies are not harming your website.
Do not link your website with the ones having a penalty. Also, don’t buy links for SEO. If you published a number of contents having low quality, it would affect your site in a wrong way.
Also, if you’re adding any outbound links to your post, don’t forget to mark “no-follow.” This is also one of the ways to prevent negative SEO of your website.
Wrapping up the things!
In this competitive world of marketing, web security and the impressions of your business on a search engine are two important things to have or any business to succeed.
All the information given in this post is the best way to prevent negative SEO tactics being performed on your website.
So, make sure you use all the methods and tools effectively to identify and avoid your website from negative SEO.