Google’s URL submit tool is now dead! The confirmation about the same, came on Wednesday after the search engine giant pulled the plug on one of its widely used services.
Google offered the “Submit a URL” option for all its users to enable faster indexing of websites and URLs to its search index.
The “Submit URL” option was widely used by blog managers, webmasters, and outsourced SEO experts, to push pages of client websites for faster indexing.
It was easy as webmasters could save the time spent asking clients their search console details to submit URLs through the “Fetch as Google” option.
Why has Google killed the URL submit tool?
SEO experts, who were using this tool for submitting backlinks and for faster indexing, will face the heat as they are currently left with no other option other than waiting for their links to be crawled by Google naturally.
The submission of URLs was possible even for users who didn’t have to sign in. It is possible that Google detected webmasters using the service for adding bulk URLs for indexing, which could have prompted them to discontinue it.
“We’ve had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in the Search Console and through sitemaps directly,” announced Google, through its official twitter Google Webmaster account.
We've had to drop the public submission feature, but we continue to welcome your submissions using the usual tool in Search Console and through sitemaps directly.
— Google Webmasters (@googlewmc) July 25, 2018
The Submit URL option was added to Google search back in 2008 and later added it to its Classic Webmaster Account in 2012; with a few minor design changes. Since then, the feature was part of Google Webmasters and later the Search Console.
The removal of the ‘submit URL feature’ from the Google search console has globally come to effect.
“Cling on to Fetch as Google and Sitemap”, says Google:
With the elimination of Google’s free URL submission tool, webmasters will now have to use “Fetch as the Google” option in the Search Console, to make indexing faster.
This latest move of the search engine giant has once again stressed the importance of having sitemaps.
“Want to let us know about new or updated pages quickly? Use Search Console’s Fetch & Submit for individual pages, or have your CMS tell us directly with a sitemap file or feed,” Google tweeted.
What has John Mueller said about the URL submit tool?
Over the last few months, webmasters have been noticing Google being fussy to index URLs that were submitted through the public URL submit tool.
With this announcement that was made on Wednesday, it seems like the strategic move to kill off the tool, that has allowed users to submit URLs without signing in to search console, was well thought out.
Earlier, John Mueller, the Senior Webmaster Trends Analyst – Google, had said that the URL submit tool need not be used if your content is well written with added value, during one of his webmaster sessions. He also identified a few scenarios wherein the tool might become handy for webmasters.
“…The one time I would recommend using the submit URL tool is when you have, like, real issues on your website that you urgently need to fix and you will urgently need to have Google reflect that in the search results.
So, for example, you removed something private that you actually published. That would be a good candidate for this tool. Maybe, you had this wrong phone number in your title in your search results and people were calling up someone else accidentally. That would be something that you’d want to get re-indexed and want it processed, as quickly as possible.”