When it comes to attracting new customers, car dealers may face certain kinds of challenges. The biggest problem they face is meeting the specifications mentioned by the customer.
This is where SEO for Car Dealers will help you and your business out. How? Well, many potential customers will go through Google and search for cars that meet their exact specifications.
This saves them the trouble of actually visiting the dealership and deciding on what they want from the comfort of their homes.
You can enlist the help of digital marketing experts to help you with car dealer SEO practices so that you can draw in more customers by gaining the top ranks on popular search engines like Google.
Listed below are the best ways you can take up SEO for your business:
Google is the new Yellow Pages:
Gone are the days when you had to flip through a substantially large yellow book to scour for a car dealership. Now, Google does all the work for you with just a click of the button.
Over ninety percent of customers from all over the country search for a local businesses online, especially if they are looking for a company that is close to them and extremely accessible.
Google helps with automotive SEO services so that you receive maximum online visibility.
Advertising has always been one of the most expensive promotional mediums, and they manage to eat up more revenue of the companies.
If you give your Google rankings a sufficient boost, you will receive a consistent stream of free organic traffic that can be converted to paying car buyers.
Since you engage in local business, the results you want to achieve from Google can be quick and effective, as compared to multinational companies.
When you follow a Local SEO guide on improving your online rankings, you will see a high rate of improvement.
If the competition is among the businesses in your local area, then chances are that most of them have not taken advantage of content marketing yet. If you act fast with SEO strategies, you can see online growth within 30 days.
Let’s look at the process of auto dealer SEO services:
Step 1: Confirming your Keywords
This step includes narrowing down keywords that you think will work for you and your Google ranking in regards to your business.
Here, you will list out the keywords that will reflect your business and attract potential customers to your list as well.
For instance, you can choose phrases like “used cars” or “used cars Florida” or “Used car dealerships around me” for accurate results. Once you have created your list, you can go ahead and make up a Google Adword account.
You can use the keyword tool to see which keywords are ranking and which will bring you the most conversion traffic. You will have to separate the keywords into two categories, the buying intent keywords, and the research intent keywords.
Buying intent keywords are mostly aimed at customers who want to purchase your product. They are guaranteed conversion traffic.
Research intent keywords are directed at the users who are potential customers; they may not buy your product at the first shot but will consider your company while keeping their options open.
Step 2: Optimizing your Keywords
Once you have finalized the keyword list, it’s time to optimize your car dealers website with these essential phrases. Here’s how you can do it:
Google My business:
The “Google My Business” page is crucial because it lists your business on Google Maps. This step is vital if you have a local company that needs online visibility through car dealer search engine marketing.
Your GMB page must include the following:
Verification: This is the first step and involves going through the Google verification process. Once you receive the check mark sign against your page, you will know that your business listing is verified.
NAP: The next step is filling out important details like your business’ Name, Address, and Phone Number. Ensure that the information you enter is correct and consistent throughout your internet platforms.
You can make it clear that your business is local by enlisting your number instead of the generic 800 number.
Categories: You can highlight the types that have the most listings by choosing the service pages that will gain you the most results.
Description: The description should be short and include no more than 100 words about your business and the services you offer. Be careful with choosing a great title tag as well.
Hours: The operating hours that you put in should be updated, and should also be consistent among all the websites where your business is listed.
Images: When you include images for your business, you will drastically improve your online visibility. You can put up clear and focused pictures of your dealership, along with some of the display cars. You can even put in a branded image to take your GMB page to the next level.
Website: You can begin the car dealer SEO techniques by optimizing the core pages of your website. The core pages include your homepage and service pages.
You have to add your buying intent keywords in your core pages. You can optimize your service pages with Research intent pages.
The homepage can include a catchy title that has the focus keyword and a Meta-description that is not too long but consists of the proper keywords that will take your online presence to the next level.
Step 3: Citations and Links
This process includes keeping track of your site citations. For SEO for Car Dealers, this means that you can list your business details (NAP) in various online directories.
You can go for general business directories, or you can pay for business directories that will enlist your dealership as well.
Before you decide to invest in an online directory, you should have a look at Google Analytics to see if these directories will bring in the proper traffic and conversion as well.
Links are a great way to build site credibility from the reputed and high-quality business. This will improve connections with a good quality website that has a high load of organic traffic as well.
Step 4: Requesting Customer Reviews
Online reviews are twofold, and they convince potential clients to purchase your cars and also lets Google know that you’re a legitimate business.
You can encourage your existing customers to leave feedbacks on review sites about your service and thus, in return, this will boost your search result ranking.
Consistent feedback is key to gaining more customers and improving your automotive search engine optimization.
Dedicate some time in online reputation management of your company by replying to your audience and customers on various internet platforms.
Step 5: Tracking your Results
You can tell your campaign is a success if you track its progress. You can do so by following up on the elements listed below-
Rankings: You can check out the customer’s site activity through Google; you can use a tool that helps you do so. You can also track your Google My Business page along with your web pages.
Traffic: Gaining organic traffic to your website is crucial, and you can track this by using Google Analytics.
Conversions: The conversion process is specific, and it depends on your customers.
Transformation means that your customers go from site visitors to paying consumers, especially when you use SEO for Car Dealers.