SEO for Car Dealers: Techniques that Guarantee Success

Written by Maxy Fernandes

Updated on Sep 4, 2020
Category: SEO by Industry

When it comes to attracting new customers, car dealers may face certain kinds of challenges. The biggest problem they face is meeting the specifications mentioned by the customer.

This is where SEO for Car Dealers will help you and your business out. How? Well, many potential customers will go through Google and search for cars that meet their exact specifications.

This saves them the trouble of actually visiting the dealership and deciding on what they want from the comfort of their homes.

You can enlist the help of digital marketing experts to help you with car dealer SEO practices so that you can draw in more customers by gaining the top ranks on popular search engines like Google.

SEO for Car Dealers

How Can Car Dealer SEO Improve Website Traffic?

To put it simply, SEO is a very important aspect for your website to succeed, just like maintaining an online platform is crucial for your business to grow. There are amazing things that proper optimization of your website can guarantee you. Here is how SEO can improve traffic on your website. 

Better User Experience

There is a multitude of ways by which you can provide a better user experience to your viewers. The experience and the first expression on landing on your website determine the possibility of conversion. Related content and relevant images allow the user to stay longer and make clicks, which can finally turn into a paying customer. Easy to navigate websites and support texts are also some elements that promote conversion. 

Being the source of leads and potential clients

To optimize your website, you need to link it to other sites in forms of keywords or any other measure. This builds a relationship that benefits your website and your car dealing business in the long term. The SEO practices of your website are crucial when it comes to a good ranking on search engines and increasing traffic.

Improving your website authority

Effective SEO measures are also known to increase the overall authenticity of your platform so that it can be recognized by the search engines as a credible source. How your car dealer services reach out to the targeted audience is impacted heavily by the focus on search engine optimization. 

How to Optimize Websites for Car Dealer SEO?

Search Engine Optimization or SEO is a method of taking crucial steps towards diverting the traffic of the World Wide Web towards your website. It is a well-defined technique that is globally used to increase the visibility of your sites on the internet. 

SEO in simpler words is used to maximize the traffic on your site. More traffic typically means an increased conversion rate, which, in turn, gives you higher profits. Your car dealer website can go from zero to one hundred by just optimizing it currently. This is how it works:

There are several elements of SEO. When you play each of your cards perfectly, you only gain. 

1. Keywords

Keywords are an integral part of optimizing your website. Adding relevant keywords to your title, meta description, header and body conveys to the search engine about what your website is basically consisted of. 

When an individual enters a keyword on the search engine which you have already added to your webpage content, your website will be visible to them. Adding the right keywords to your website should be subject to a brief study, you must regularly be in touch with the trending keywords and preferences of your potential customers. 

2. Long-tail keywords

There are two types of keywords generally used, long-tail keywords and location-based keywords. Long-tail keywords are long phrases that describe your website or business perfectly like, ‘used car dealer’ or ‘automotive SEO company.’ Such keywords are inherently specific, which is why they are exceptionally fruitful in targeting the audience. 

This may be surprising, but adding this phrase to your content can bring about a change in the traffic on your site. A reputed car SEO agency will assist you in figuring out a suitable set of long-tail keywords that can be incorporated in your content. 

3. Location-based keywords

Location-based keywords, on the other hand, are phrases that convey the location of your business to the search engine so that your site could be visible to an individual who is searching for a dealer in your area. They play a terrific job in bringing local traffic that can take your sales to the next level. 

Studies suggest that location-based remain at the forefront of local SEO practices, and car dealers are innately in search of such leads. 

4. Content

Like keywords are important for your website to be found on the results page of a search engine; the content of your website is crucial for your website to rank well. The quality of your content is further essential for the search engine to suggest your site to the searcher. 

While telling the customer about your services and the cars which you have to offer, you need to be very careful and understandable. Good quality of content also allows the potential customer to stay longer on your website. Also, it might lead to a conversion. 

There are three things to consider when dealing with the content part of your website and your car dealer business will bloom on the internet. 

5. Length

You should always add relevant content. The length should not be unnecessarily long. Crisp and short content or description can fetch you clients. 

Your content is only valuable to your website when it helps the viewer know what your product is and what you can do, which is different from the other in the same business. Writing long paragraphs and difficult words might make your content classy, but at the same time, can not be understandable to the general audience. 

6. Freshness

Fresh content is always better than a copied one. Search engines usually give more credibility to the websites that have better-written content without plagiarism. This means you must be mindful of eradicating any plagiarized instances before publishing content on your platform. 

Regularly updating your websites can also do wonders for your business. This conveys to the search engines that your business is still running and that you are continually rendering services. With the established prevalence of content marketing, it’s not arduous to find genuinely written content that aligns with your business.

7. Internal Linking

You may regularly be posting articles or blogs related to your market and services. It is a possibility that some of your articles co-relate, this is where internal linking comes in. It’s a handy way to improve the linking structure of your website, thus securing overall points for SEO.

When you link one article to the other related one, the possibility to get more views increases. This enhances the chances of you converting a potential client into a paying customer. At the same time, internal linking is crucial when it comes to increasing the overall authority of your platform. 

8. Off-Page Signals

Your website’s credibility also is directly proportional to the number of credible websites, referencing your content material on their own. The more sites linking back to your website, the more traffic will flow from that website to yours. 

This very process also allows your website to rank better. A good ranking site can be seen on the first page of the search results; these websites receive the best traffic inflow. Off-page linking has two forms:

A. Guest Blogging

This process basically talks about how you can generate traffic for your website by creating content for other sites and adding keywords linking back to your website if the editor allows it. 

When you write a post for another website about selling used cars, you can also add keywords so that the viewers of that website could also look at what you have to offer. This is a trusted means to aid overall web traffic your platform receives, along with diversifying routes for this traffic.

B. Bloggers Outreach

Outreaching is very important for any business to sustain in the long term. It is recommended that you build technical relations with other related websites so that you could get authoritative sites backing you. 

Backlinks play an imperative role in getting you the kind of traffic you want. For this, you can get along with several individuals in this same field and proceed with an effective outreaching routine. 

Listed below are the best ways you can take up SEO for your business

1. Google is the new Yellow Pages

Gone are the days when you had to flip through a substantially large yellow book to scour for a car dealership. Now, Google does all the work for you with just a click of the button.

Over ninety percent of customers from all over the country search for local businesses online, especially if they are looking for a company for cars for SEO that is close to them and extremely accessible.

Google helps with automotive SEO services so that you receive maximum online visibility.

2. Organic Traffic

Advertising has always been one of the most expensive promotional mediums, and they manage to eat up more revenue from the companies.

If you give your Google rankings a sufficient boost, you will receive a consistent stream of free organic traffic that can be converted to paying car buyers.

3. Quick Results

Since you engage in local business, the results you want to achieve from Google can be quick and effective, as compared to multinational companies.

When you follow a Local SEO guide on improving your online rankings, you will see a high rate of improvement.

If the competition is among the businesses in your local area, then the chances are that most of them have not taken advantage of content marketing yet. If you act fast with SEO strategies, you can see online growth within 30 days.

How to Get Started With Car Dealer SEO?

1. Figure out the budget

The foremost thing is to have a devised amount to spend when you’re looking to skyrocket your car dealer business. Make sure your budget goes hand in hand with the specified expenses of SEO companies near you. This is unskippable when you’re proactive about boosting your ROI. 

For this, you also need to dive into realizing the growth in web traffic you’re aspiring. This evaluation will assist in formulating a justified budget. Cutting corners on this front can not only leave your practices ineffective but also add to the expenses that arise when you’re trying to cover the mess later on.

2. Look for a reliable SEO agency

Once you’re certain about the sum you’re going to invest, it’s time to get along with a reputable SEO company that holds immense knowledge about car dealer SEO routines. Before you proceed with the firm, be confident about their credibility, along with looking into their tailored routine to get along with search engine optimization.

These professionals will come in handy when you lack the required experience of car SEO practices. Go through an extensive list of user reviews along with assessing client testimonials before taking the plunge. If previous clients have reaped satisfactory results, it’s obvious for them to leave genuine reviews of the service. Take time going through any negative comments you might find and discuss these with the SEO agency before putting your money to it.

3. Get your website optimized

Next up, you need to get all the relevant auto dealer SEO practices exercised on your platform such that web traffic can witness the desired boost. For this, you must have a well-articulated idea of the measures the hired agency is putting when it comes to optimizing your platform for the best results. It’s also advisable to maintain robust planning so that you don’t divert from the crucial elements.

While at it, ensure that the company is not leaving any aspect unattended when it comes to implementing numerous SEO elements in the site. You can readily ask them and have a clear understanding of their process so that you can comment on the effectiveness of their utilized SEO practices.

4. Evaluate the obtained results

As your hired automotive SEO company finish the task, take your time narrowing down to the results it renders. This will ensure that you secure the best value of your invested sum and get your hands on the specified results. Have a detailed look at the improvement your website has witnessed after the SEO company has exercised the job so that you can know whether the entire routine was worth it.

Analyze the growth in sales and well as web traffic such that patterns can be chalked out. These trends can be beneficial when it comes to narrowing down to the actual improvement your website has witnessed. This will further help comment on the feasibility of the amount you have invested while unfolding the efficiency of the SEO company.     

Let’s look at the process of Auto Dealer SEO services:

Step 1: Confirming your Keywords

This step includes narrowing down keywords that you think will work for you and your Google ranking in regards to your business.

Here, you will list out the keywords that will reflect your business and attract potential customers to your list as well.

For instance, an automotive SEO company can help you choose phrases like “used cars” or “used cars Florida” or “Used car dealerships around me” for accurate results. Once you have created your list, you can go ahead and make up a Google Adword account.

You can use the keyword tool to see which keywords are ranking and which will bring you the most conversion traffic. You will have to separate the keywords into two categories, the buying intent keywords, and the research intent keywords.

Buying intent keywords are mostly aimed at customers who want to purchase your product. They are guaranteed conversion traffic.

Research intent keywords are directed at the users who are potential customers; they may not buy your product at the first shot but will consider your company while keeping their options open.

Step 2: Optimizing your Keywords

Once you have finalized the keyword list, it’s time to optimize your car dealers’ website with these essential phrases.

Here’s how you can do it:

Google My Business:

The “Google My Business” page is crucial because it lists your business on Google Maps. This step is vital if you have a local company that needs online visibility through car dealer search engine marketing.

Your GMB page must include the following:

Verification: This is the first step and involves going through the Google verification process. Once you receive the check mark sign against your page, you will know that your business listing is verified.

NAP: The next step is filling out important details like your business’ Name, Address, and Phone Number. Ensure that the information you enter is correct and consistent throughout your internet platforms.

You can make it clear that your business is local by enlisting your number instead of the generic 800 number.

Categories: You can highlight the types that have the most listings by choosing the service pages that will gain you the most results.

Description: The description should be short and include no more than 100 words about your business and the services you offer. Be careful with choosing a great title tag as well.

Hours: The operating hours that you put in should be updated, and should also be consistent among all the websites where your business is listed.

Images: When you include images for your business, you will drastically improve your online visibility. You can put up clear and focused pictures of your dealership, along with some of the display cars. You can even put in a branded image to take your GMB page to the next level.

Website: You can begin the car dealer SEO techniques by optimizing the core pages of your website. The core pages include your homepage and service pages.

You have to add your buying intent keywords in your core pages. You can optimize your service pages with Research intent pages.

The homepage can include a catchy title that has the focus keyword and a Meta-description that is not too long but consists of the proper keywords that will take your online presence to the next level. 

Step 3: Citations and Links

This process includes keeping track of your site citations. For SEO for Car Dealers, this means that you can list your business details (NAP) in various online directories.

You can go for general business directories, or you can pay for business directories that will enlist your dealership as well.

Before you decide to invest in an online directory, you should have a look at Google Analytics to see if these directories will bring in the proper traffic and conversion as well.

Links are a great way to build site credibility from the reputed and high-quality business. This will improve connections with a good quality website that has a high load of organic traffic as well.

Step 4: Requesting Customer Reviews

Online reviews are twofold, and they convince potential clients to purchase your cars and also lets Google know that you’re a legitimate business.

You can encourage your existing customers to leave feedback on review sites about your service and thus, in return, this will boost your search result ranking.

Consistent feedback is key to gaining more customers and improving your automotive search engine optimization.

Dedicate some time in online reputation management of your company by replying to your audience and customers on various internet platforms.

Step 5: Tracking your Results

You can tell your campaign is a success if you track its progress. You can do so by following up on the elements listed below-

Rankings: You can check out the customer’s site activity through Google; you can use a tool that helps you do so. You can also track your Google My Business page along with your web pages.

Traffic: Gaining organic traffic to your website is crucial, and you can track this by using Google Analytics.

Conversions: The conversion process is specific, and it depends on your customers. 

Transformation means that your customers go from site visitors to paying consumers, especially when you use SEO for Car Dealers.

What are some of the Best Automotive SEO Best Practices?

1. Adding relevant content to your website

To present sensible and relevant content to your viewers is an important element of SEO routine. Nobody wants to stay on a website with grammatical errors and irrelevant content. This is why car dealer SEO agencies remain mindful of ensuring that the content present on your website goes hand in hand with your offered services.

Good quality and quantity of content should always be kept in mind. You can significantly improve the number of visitors when there’s ample content present on your platform, and there’s no issue on the quality front. Regular audits become crucial when it comes to assessing the relevancy of your website content. 

2. Making your website as user-friendly as possible

A user-friendly website will allow visitors to stay longer on your platform and make further more clicks. This will enable them to know about your business, which might lead to easy conversion. 

After all, all you want to do is to generate more leads, which ensuring a wonderful experience for your visitors. Many factors show up when it comes to improving the user-friendliness of your platform. These include the likes of navigation, page loading time, choice of website elements, etc. Working with a reputed SEO agency will make it easy for your viewers to go through your incorporated webpages while spending ample time.

3. Keyword selection

The keyword selection process should be associated with extensive research on the trends and preferences of the people in the present time. This analysis should depend on the results you want to obtain, along with the overall structure of your devised content.

These keywords are the words that serve as backlinks to your website. While at it, you must be very particular about the selection process so that the desired results can be feasibly secured. Make sure the keyword density is also decided thoughtfully and goes hand in hand with recent search engine algorithms. 

4. Being watchful for industry leaders

Regardless of the type of industry, the following expert opinion can bring out the best from your invested efforts. When it comes to car dealer SEO, there’s a lot you can learn from research hours and handpicking the advice of SEO gurus. However, ensure diving into the relevancy of these selected SEO practices before you implement these on your website.

With an added focus in this regard, you can pave the path to strengthen your existing platform and transform it into a more efficient one. This can only be done when your SEO measures are streamlined with the understanding of the latest updates, which are only best understood by SEO experts.

Conclusion

In the light of the above discussion, it will not be wrong to call Search Engine Optimization the key to your success. It gives you a break you have always wanted in the market. If done correctly, SEO can take your website from zero to a hundred in no time. However, you must remain innately sure about getting along with a renowned auto SEO company that assists you at every stage. 

The invested sum should have a noticeable result when it comes to the improvement that your website reaps. Investing in suitable SEO measures is your best bet when your car dealer business demands improved sales. The number of leads you generate by traditional means get substantially overshadowed by the sales hike you obtain from car dealer SEO practices.

 

About Maxy Fernandes

Maxy is an avid SEO content writing expert and is always on the lookout for new stories and trends that are taking the internet by storm. When she's not writing, Maxy keeps herself busy with the latest binge-worthy shows on Netflix.

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9 Comments

  1. Avatar

    Great article.

    I have a car dealership in New Hampshire. However, my competitors are ranking above me on Google map. Is there a way i can come on top. I also see that my competitors have negative reviews but still they are able to rank above me though I have less number of of reviews but all positive.

    Reply
    • Avatar

      There are many factors that Google takes into consideration when ranking a local business. By Map hope you mean the Map Pack that appears in the search. A few negative reviews won’t harm any local website if the issues are addressed by the concerned people. In addition to this, users seem to trust local businesses that have a few negative reviews and distrust the ones that have all 5-star reviews. If you want further help please get in touch with experts in Stan Ventures.

      Reply
  2. Avatar

    I am a freelancer, I am working on SEO for car dealing website, but the problem is there is too much competition in the keywords and now it has become quite impossible for me to rank the website on the first page. Can we use GMB for multiple locations with the same account?

    Reply
    • Avatar

      Hi Elvin,

      Do you have a physical address? If you don’t, the listing may be short-lived as Google is cracking down on sites that willfully represent wrong address.

      Reply
  3. Avatar

    I absolutely follow your recommendation for Citations and Links. I have one question if Company is offering many branded Cars and have different websites for each brand, but problem is they have only one address.

    What is your recommendation for this? They should have different NAP?

    Reply
    • Avatar

      Hi Octavio,

      I don’t think Google will allow that to happen, at least on a long run. I know that GMB now rejects virtual addresses that kind of spam the users. My recommendation would be to get everything under one umbrella brand.

      Reply
  4. Avatar

    I have a website which deals with used car parts. I have various branches across the USA. I want to rank in GMB for all those locations. Is it possible to add all those locations in GMB and rank for the specific location?

    Reply
  5. Avatar

    Great writeup!! I had a question, so when we sell a used car, we have to 301 redirect it back to a category page? Or just 404 the page?

    Reply
  6. Avatar

    I have a client who has car dealer website, but site ranking is decline after November 2019, is any particular Google update came for car dealer SEO?

    Reply

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