The scope of finding professionals from different fields has significantly increased through online searches. This has also taught every business one important lesson: If you strive to be the most popular service provider or seller, you need to have an online presence.
Dentists and dental clinics are no exception to this. If you have a clinic, you must have your own website that ranks on the first page of Google with the help of effective SEO for dentists.
Are you clueless about SEO and what can be done to improve your ranks and overall online presence? If so, this blog will help you with the most important, yet doable dentist SEO tactics.
All you have to do after reading this blog is to make the required changes to your website, and wait for it to rank a lot better than before. Without further ado, here are the top dental SEO marketing tips.
What is SEO? Why Does It Matter To Dentists?
SEO stands for Search Engine Optimization. It helps in increasing traffic to your website and ranking it better on Google.
Most dentists are quite busy with their own set of highly technical services, and SEO definitely takes the backseat even if you have a website.
However, having a website and not optimizing it can be a total waste. There are a few reasons why SEO for dentist is just as important as it is for any other business. Let’s take a look at why SEO matters to dentists:
Having a well-ranked website adds to your credibility.
A website ranking on the first page means there are higher chances of having more people visit the website. With this, you also have an increased chance of converting a visitor to client.
You can do better than your competitors and prove it to your audience by clearly outranking them.
All these three reasons are enough for you to invest your time and effort into SEO. However, you don’t have to be a dental SEO expert for that. The below-given tips would help any amateur rank better when followed properly:
5 Tips For SEO For Dentists
1. Optimize your website
Patients should find your website easy to navigate through to find the needed info. For this purpose, you should make sure you have a website map that leads people to the desired page within a few clicks. Have categories and sub-categories so that people know where they can find the information.
The design of the website should speak about your business. For dentists, a decent and simple website with a dichromatic website theme would be amazing and more than enough.
Besides the look and feel factors, make sure the page loading time is less. If your page takes a lot of time to load, people would get frustrated and leave your page. This increases the bounce rate, which influences your Google ranks.
2. Add relevant keywords
Keywords are the search terms that people use when they’re looking for some info on the internet. They’re the framework of your content, be it services pages or blog posts.
The right keywords can bring more people to your website. Keyword research plays a crucial role in deciding if your pages would be visible on the first page of Google.
For dental clinics, there can be two useful categories of keywords.
a. Looking for service
b. Looking for information
While some people look for services, others look for useful information. You can convert the people looking for services to be your clients.
However, people who are researching information can add to your traffic. Both of these users have to be targeted specifically.
When you’re offering certain services, adding keywords that are a combination of the services that you offer and your city would be the best idea.
For instance, using a keyword like “Invisalign treatment in Sacramento” would help people who are looking for Invisalign treatment in that part of the city.
So, come up with high search volume keywords related to your services and add your location to the keywords to make your content rank better.
3. Don’t forget about blogging
Blogging is the best way to add keywords that target the audience looking for guides and tips (information.) These types of blogs attract more people to your dental services and can increase brand awareness.
Blogs, like “how to whiten your teeth at home” with appropriate short-form and long-form keywords would help you rank them.
Here are some tips to follow while blogging so that you carry out proper dental SEO marketing:
- Make sure the blogs are relevant to your niche.
- The blogs should be at least 1000 words. This gives an indication that your blog is informative and useful enough for the audience.
- Don’t over-stuff keywords. Always use an optimum number of keywords in a way that they go with the flow of the content and don’t come off as unnatural or stuffed.
Having links to and from sites that are relevant to your niche also helps in ranking your page better. This is why link building is one of the most important aspects of dental SEO services. When you write a blog, you can link certain information to other powerful websites that make your blogs credible.
There’s even more credibility when you receive links from websites that are doing better than yours but are not your direct competitor. Being acknowledged by high authority websites establishes you as an expert in your field.
Citations are essential for a business that depends a lot on local searches. First of all, cite your practice details through NAP (name, address, phone number) on your website.
Mention it at the bottom of each service page. Look for niche-relevant online directories and get yourself listed on them. There are a number of free online directories, and being listed on them helps you rank better by increasing your local visibility.
5. Be on Google My Business
If you have a local business like a dental clinic and you’re keen on doing SEO for dentists, it’s imperative to be on Google My Business. It’s an easy task to sign up for it, and it’ incredibly rewarding as well.
You get to list your business-related details, location, and your contact information on Google My Business.
Besides this, it also helps you to be a part of the results for “nearby” searches. Most people who are looking for dental services would definitely want to visit one that’s reputed and is close to their location.
Google My Business sets this impression for you, increasing the chances of visits to your clinic through online searches.
These are some of the easy tips that can help you rank your website better on Google. If you find SEO tricky, you can also look for a dental SEO expert to do the job for you. Investing in SEO practices for your website would only bring you more patients, and thus, it’s definitely worth the investment.