Let’s face it, the primary aim for any content on a website is to influence visitors and prompt them to take the desired action. In order to achieve this feat, it’s important to churn out the Content that Converts. A reader visits your site to either buy your services or look for information. In both cases, you need to establish a lasting …
Creativity or Optimization: What Makes Content The King?
By Srijita Das Roy - Last updated on December 23rd, 2019Content Marketing is not a new concept, it has been around for over 100 years. In fact, the classic foundation stories of the birth of content marketing go all the way back to the Michelin brothers, in France. The Michelin Brothers were two brothers who made pneumatic tires, and they were trying to sell them along with an innovative product of …
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