Let’s face it, the primary aim for any content on a website is to influence visitors and prompt them to take the desired action. In order to achieve this feat, it’s important to churn out the Content that Converts. A reader visits your site to either buy your services or look for information. In both cases, you need to establish a lasting …
Creativity or Optimization: What Makes Content The King?
By Srijita Das Roy - Last updated on August 6th, 2019Content Marketing is not a new concept, it has been around for over 100 years. In fact, the classic foundation stories of the birth of content marketing go all the way back to the Michelin brothers, in France. The Michelin Brothers were two brothers who made pneumatic tires, and they were trying to sell them along with an innovative product of …
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Interactive website content for better rankings: Tips
By Samridhi Bhatia - Last updated on August 5th, 2019Regardless of whether you are a news production, a travel blogger, or a digital marketing platform, monitoring what drives or dissuades viewers on your website content is a marketing skill essential to any successful business. While we as a whole can differentiate sites that speak to us from their not satisfying counterparts, it's not all that …
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