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Creativity or Optimization: What Makes Content The King?

By Srijita Das Roy - Last updated on June 10th, 2019

Content Marketing is not a new concept, it has been around for over 100 years. In fact, the classic foundation stories of the birth of content marketing go all the way back to the Michelin brothers, in France. Content is King for a reason and they discovered its true potential. The Michelin Brothers were two brothers who made pneumatic tires, …

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Interactive website content for better rankings: Tips

By Samridhi Bhatia - Last updated on June 6th, 2019

Regardless of whether you are a news production, a travel blogger, or a digital marketing platform, monitoring what drives or dissuades viewers on your website content is a marketing skill essential to any successful business. While we as a whole can differentiate sites that speak to us from their not satisfying counterparts, it's not all that …

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