Examining AI's transformative role in HR SaaS keywords for better search rankings.
Detailed findings from an extensive analysis of 5,000 HR and workforce management keywords.
AI Overview is more prevalent in top-of-funnel keywords.
Higher-difficult keywords are less likely to feature AI Overview, impacting SEO strategies.
AI presence remains similar across high and low-volume keywords, showing a balanced impact.
AI Overview appears consistently in both long-tail and head keywords, breaking previous assumptions.
Prioritizing transactional keywords can lead to better SEO performance and visibility.
Aligning brand and content with AI systems is key for achieving optimal SEO results.