Google Changes Search Format

Google discontinues continuous scroll, returns to pagination on searches.

Pagination Returns

Change starts June 25, 2024, for desktop, mobile follows soon.

Feature History

Continuous scroll launched in 2021, now reverting back.

"Next" Button

Users will click "Next" button for additional search results.

Speed Focus

Decision aimed at speeding up search result delivery.

Impact Overview

Impact: User experience, website traffic, SEO strategies change.

Industry Reaction

Industry reactions mix skepticism, concerns over ad visibility.

Adapting Strategies

Businesses must adapt to new search dynamics and trends.