Google Changes Search Format
Google discontinues continuous scroll, returns to pagination on searches.
Pagination Returns
Change starts June 25, 2024, for desktop, mobile follows soon.
Feature History
Continuous scroll launched in 2021, now reverting back.
"Next" Button
Users will click "Next" button for additional search results.
Speed Focus
Decision aimed at speeding up search result delivery.
Impact Overview
Impact: User experience, website traffic, SEO strategies change.
Industry Reaction
Industry reactions mix skepticism, concerns over ad visibility.
Adapting Strategies
Businesses must adapt to new search dynamics and trends.