Google’s June 2024 Spam Update

Google has released the June 2024 spam update to enhance search result quality. The rollout will take about a week, with updates on the Google Search Status Dashboard.

Enhancing SpamBrain

The update includes improvements to SpamBrain, Google’s AI-based spam-prevention system, to better identify and adapt to new types of spam.

Community Engagement

The SEO community actively engages with these updates, seeking clarifications from Google representatives.

Websites noticing ranking changes should review Google’s spam policies. Compliance is key to avoiding lower rankings or removal from search results.

Impact on Websites

The update focuses on general spam, not link spam, aiming to detect and penalize a wide range of spam tactics.

General Spam Focus

Link spam updates neutralize ranking benefits of spammy links permanently, whereas general spam updates focus on comprehensive improvements

Link Spam Update Distinctions

Danny Sullivan clarified that the update does not involve site reputation abuse, responding to Barry Schwartz’s inquiry.

Clarification on Site Reputation Abuse

Danny Sullivan’s response triggered mixed reactions, highlighting growing frustration and diminishing trust within the SEO community.

Reactions from the SEO Community