In this new era of digital marketing, you all learn that Google regularly updates its algorithms. This is why it’s difficult to rank your content in the top Google SERPs. The only way to rank well is White Hat SEO. If you want your website to appear in the top positions of search engines, you need to implement best White Hat SEO techniques. Before going in learning the White Hat SEO strategies, it’s important for you to understand what exactly White Hat SEO is.
What is White Hat SEO?
Well, in simple terms, it’s a body that’s approved the tactics of Search Engine Optimization. These tactics are mainly designed for increasing the position of a website on SERP.
The results on search engines, which actually appear through approved methods, rather than using tricks, are referred to as the organic results. Since there are paid ads or links are placed on SERPs, there’s only limited space left for the organic results. For this reason, attaining the top position is a desire for all.
7 White Hat SEO Techniques You Need to Implement
In this article, you’ll get to learn about the White hat SEO techniques that you need to incorporate into your efforts to rank your website. Following these search engine optimization techniques, you’d find it easy to boost the rankings of your website.
When it comes to ranking a website through organic methods, there are a number of factors that are taken into consideration while ranking a website using White Hat SEO. Some of the factors include Content, Media (Images and Videos), Site Structure, Meta Description, and the performance of a website.
For optimizing these factors properly, scroll down and read the White Hat SEO tactics! These White Hat SEO techniques would help you manage the traffic coming to your website.
1. Promote “Mobile First” Approach
If you’ll focus on promoting the mobile first approach, it’ll make your business to reach the relevant audience. Usually, the mobile and local searches are inter-linked. E-commerce website mainly gets benefited with this approach.
When it comes to promoting a business digitally through mobile, Mobile app development is one of the complex parts. But, if you’ve got a desktop website, you can easily make it mobile-friendly. All you need to do is to keep a tab on AMP (Accelerated Mobile Pages). This is usually done to ensure that a higher rate of traffic would come to your website.
2. Fine-tune the UX
If you own a website, it’s important for you to keep an account whether your users or customers coming to your website, or the mobile application, is satisfied with the interface or not? You need to make sure that they aren’t facing any issue while navigating through it, or making a purchase.
These are some of the factors that you must note down while running a digital marketing campaign. If your users are satisfied with whatever you’re promoting, they would definitely recommend others to visit your website, or install your mobile application. Ultimately, this would increase the traffic to your website.
3. A note on Keyword Research
Keyword Research Is one of the simplest ways or forms of Internet Marketing. In present times also, Keyword research is as much important as it used to be earlier. Google AdWords Keyword Planner, LSI Graph, and AHREF are some of the best tools to find and pick the keywords for your website’s content. These tools would help you achieve the target by making an effective use of the keywords in your content.
4. Create Unique Marketing Plan
Content Marketing Plan is one of the best White Hat SEO techniques that would help your business to grow. If you want to get better traffic to your website, you need to create a marketing plan in such a way that it’s unique.
Since you all learn that “Content is King”, so Content Marketing plays a vital role to create an impact on the audience and getting traffic. If you can successfully create a unique content strategy, this would make you stand out from the crowd.
5. Make use of Schema
Do you learn what is Schema? Well, the schema is basically a collection of tags in HTML, which you can easily add to a webpage. When it comes to the schema, structured data markups provides a competitive edge to your website in search results. Whereas, microdata increases the CTR, and would drive more traffic to your website.
6. Link Building
If you’ll implement the link building following the White Hat SEO, you’ll be able to drive more traffic to your website. But, while building links could prove to be dangerous, and would be counted as the Black Hat SEO technique.
In White Hat SEO, link building is all about connecting with the owners of other websites and requesting them to provide you with a link from their website to your site or content. This is considered to be one of the best White Hat SEO techniques to drive traffic to your website.
7. Image Search is a Way
Image search is also one of the ways to drive traffic to your site. Images containing the ALT tags adds crawlable content your website’s page. Not only this, it also improves the user experience of your website. You can also get traffic to your website through search results of images.
So now you all learn the White Hat SEO techniques that would enable you rank on Search Engines with White Hat SEO. If you’ll carry out these practices, search engines will like your site and would position them accordingly in the Search Engine Result Pages.