Among WordPress, Blogspot, and Medium, which is the best platform to blog among these is probably the most debatable question that every SEO expert and content writer has to come across everywhere.
It could be really confusing for a first-timer to choose an appropriate blogging platform without analyzing the pros and cons of the available and most popular ones online.
In this post, we’ll try to decode the best platform for blogging in terms of SEO and help others who are just venturing to the world of blogging.
For a newbie, any blogging platform that’s simple to use can help him get started, especially if the person is not technically sound.
For the first time, you don’t want to use a platform that you need to set up from scratch and then start writing.
You’ll probably do well with a platform that has an easy-to-use interface and can help you set up your site in a few minutes.
As you start getting experience, you should include additional features in your blog to offer a better reading experience.
So yet again, your blogging platform should be flexible enough to accommodate these extra features or changes to the existing blog.
With further experience, you’ll also probably think of making money from your blog that will require you to monetize it. But before that, you’ll have to make people familiar with your blog and what you write.
To ensure that your blog receives maximum visibility, you’ll have to work on the SEO of your blog. But which of the popular blogging platforms among WordPress, Blogspot, and Medium is better for SEO, let’s find out.
WordPress is a popular Content Management System that allows you to build and manage a website without the need to build it from scratch. People with limited technical knowledge can use WordPress to set up their website. WordPress allows you to make endless customization to your site.
Blogger aka Blogspot is a blog-publishing service that allows users to blog from a subdomain of blogspot.com. Under one account, a person can have 100 blogs. Blogger is available in sixty different languages. It allows users to select from various templates and customize them. Users can also create their own templates using CSS.
Medium is yet another online publishing platform launched in 2012. It is a relatively new platform compared to WordPress and Blogspot. The platform hosts a vast array of written content on various topics. The design of this platform is very simple and minimalistic so that the focus can be given entirely on the content being published.
WordPress VS. Blogspot
WordPress and Blogger are the two popular blogging platforms that are widely used in the world. But each of these platforms come with their own set of pros and cons, based on which one should choose a platform wisely. Let us compare WordPress and Blogspot based on various factors and determine the best choice.
Ease of Use
Setting up a profile in WordPress is quick and straightforward. It shouldn’t take more than 30 minutes for a novice to set up their WordPress site. You need to sign up on the platform, to begin with, the setup process.
After the setup is done, you can choose a theme from your WordPress dashboard. You can read the features of individual themes and check their preview before activating one of them. You can choose to add various free and premium plugins to your WordPress theme for additional features.
Once everything is in place, you can start writing new posts, add images, videos, infographics, and publish them on the platform.
To blog on Blogger, you need to have a Google account. Once you sign up on Blogger, you can select the “create new blog” option from the menu and then proceed to choose the blog title, blog address, and theme. Next, you can add configurations, edit the blog layout, and add new posts.
Posting in Blogger is as simple as WordPress; however, if you’re looking for theme customization, you need to have some HTML skills. So if you lack basic technical knowledge, using Blogger as your content publishing platform may not be the best possible choice.
The ownership of a site is a crucial factor to consider while choosing a blogging platform. Blogger is a blogging platform that allows you to post your content on the web freely. However, it is owned by Google. This means that You don’t have complete control over the platform, and Google may choose to modify the platform anytime they want.
So even if the platform is completely free now, if Google decides to make it premium someday, you’ll have to pay to blog or move to another blogging platform.
In WordPress, you have the facility to use hosting service to host your website. You’re in complete control of your website data, and you may choose to continue blogging on the platform or delete your site at your own discretion. You can also enjoy endless customization in terms of selecting the features that you want to see on your website.
Blogger has a set of built-in features like subscription links and contact forms that can be added to any blog on the platform. However, these features don’t come with alternatives, and they cannot be tweaked in terms of functionality. You might also find some of the essential features required on a professional website missing from the list of available tools in the Blogger platform.
On the other hand, WordPress, being open-source software, is open to adding new features. With the plugins and third-party applications available on WordPress, there are endless possibilities of customization when you blog on WordPress. In WordPress.org, you can find over 50,000 free and ready-to-use plugins. Besides, if you have coding skills, you can even develop custom plugins for your site from scratch.
Blogger offers you a handful of pre-designed templates to use, but there’s nothing much to offer in terms of changing the site features. All the templates on Blogger are pretty much basic. You can choose from a couple of color schemes, and try some basic customization options, but there’s nothing major that could be done with the layout of these templates.
For WordPress, you can choose from thousands of free and premium themes to give a professional look to your website. No matter what kind of website you are trying to build, you’ll find ample options to meet your expectations. There are more than 7000 WordPress themes available today, with around 2000 of them free. If you wish, you can also create your own custom theme on WordPress from scratch without having any knowledge about coding.
Blogger is a secure platform that is backed by Google. When blogging on Blogger, you can stay stress-free about creating backups or securing your blog by other means. But since your blog is hosted on Blogger, a service downtime on the platform will also mean downtime for your blog, and there’s nothing that you can do about it.
WordPress also has a robust security system, but with a self-hosted WordPress blog, you’re responsible for your site’s security and backups. There are numerous WordPress plugins available that can help you secure your website easily.
Using a managed WordPress hosting service offers a more secure platform by conducting automatic backups, updates, and security configurations.
Blogger comes with limited support services. They have basic documentation in place and a forum where you can put in and discuss your queries. To explore resources that might help you in Blogger, click on the help option and choose the support tutorial you want to read. Being a free service, the scope of getting individual help isn’t provided by Google.
WordPress is known for having a very active community support system. Each theme and plugin available on WordPress come with questions and answers forum that have the basic queries covered. Besides, there’s online documentation, community forums, and other support systems where anybody can find help from other WordPress users and developers.
Blogger is a free blogging platform that comes with limited customization features. If you blog on Blogger using the free hosting service, then you’ll get the blogspot.com subdomain. For a custom domain name, you’ll need to buy it from a domain registration company and have to renew it annually or as per the renewal plan you choose.
WordPress is also a free platform that allows you to publish free blogs with the wordpress.com subdomain. However, if you want a custom domain, you have to buy a domain name and hosting plan. The entire setup cost will vary from business to business as it depends on the type of hosting service you choose and the plugins and themes you use.
Medium Vs. WordPress
Now let us see the difference between WordPress and Medium and understand their benefits and the disadvantages of using both the platforms.
Ease of Use
Using Medium as a blogging platform is relatively easier. The platform’s content editor is simple enough to let you publish a post within 20 minutes or less. Besides writing, it’s also very easy to add media such as images and videos within the content.
WordPress is also easy to use, but when compared to Medium, it can be a bit tedious since there are lots of features and plugins available for users to play with. However, once you get the hang of it, you’ll be able to customize your blog according to your needs.
If your goal is just to share your content through a platform or if you’re just starting with blogging, then Medium could be a wise choice. If you want a dedicated space of your own where you’d like to blog regularly, setting up a WordPress blog will be beneficial in the long-run.
Medium, although it gives you the ownership of the content you publish online, can still reuse, edit, or delete your content as they seem fit. However, the good part is, Medium allows you to export your posts as HTML, which can be used if you decide to use a different CMS and publish it there.
WordPress is an open theme CMS, which means whatever you write on the platform, belongs to you. You’re in charge of your content and can choose to edit, delete or publish it anytime.
One of the significant reasons for brands and businesses to blog regularly is for their branding. In Medium, you can add your brand logo, which will appear next to the platform’s logo. You can also make some choices regarding the page layout and color, but those changes are not prominent enough to give your content a branded look and feel.
On the other hand, WordPress is entirely customizable. With proper customization, you can add a unique look and feel to your blog, and if you can host your site on a managed WordPress hosting site, then you can display your brand name and logo as well. Setting up a branded WordPress site takes time, but it is worth the effort.
Medium has a clear interface with minimal elements to distract you from the content. WordPress, too, can offer a clear interface if you choose the right theme. However, if you add too many elements on your blog page, it can look cluttered and grab the reader’s attention from the main content.
If you want to earn from your blog, then the clear winner is WordPress since Medium is solely to inform and express individual opinions through articles and blogs.
Blogger Vs. Medium
Medium, on the other hand, has a clean and minimalist design to offer you a better writing experience. All the tools on Medium are WYSIWYG. With Medium, you can see how many people have opened and read through your post. Visitors can also bookmark posts and follow users. Uploading photos on Medium posts is super easy and has an excellent post editor for easy optimization and publishing of posts.
WordPress VS. Blogspot VS. Medium: Which is Better for SEO?
From an SEO point of view, some blogging platforms offer better opportunities for optimization than others. If you run a business, your blogging activities should be able to bring in traffic and revenue to your site, which is not possible unless you optimize your blog content with SEO.
To begin with, Medium is not that great for SEO. It has a high domain authority, which allows some users to see a rise in their traffic by publishing their blogs on Medium. But with Medium, you cannot implement structured metadata or have an advanced analytics tool. However, if you choose to blog on WordPress, you can use multiple plugins that can improve the SEO on your site. Tools like Yoast SEO and Monster Insights are very useful in helping people with limited SEO knowledge to optimize their website to rank.
Blogspot also offers SEO opportunities to users, but it is limited compared to WordPress. If you want to earn money, then Blogger might not be an ideal choice for you. With Blogger, you can utilize limited features only, and as a result, you can have limited control over online visibility as well.
From the above comparison, it’s clear that WordPress is the best blogging platform compared to Blogger and Medium in terms of SEO and ease of use. If you want to establish your blog and make money from it in the future, there’s no better alternative to it than WordPress.
However, if you enjoy writing and sharing your opinions through blogs and articles in general, Choosing Medium and Blogger will serve your purpose.
It has become imperative for brands to voice out their thoughts and ideas to their target audience and keep them updated with what’s happening in their business. In such a scenario, starting a blog needs a lot of thought and consideration.
Always think of your long-term goal and aspirations before opting for a blogging platform for yourself or your business.