{"id":20204,"date":"2017-12-29T14:14:55","date_gmt":"2017-12-29T14:14:55","guid":{"rendered":"https:\/\/stanventures.com\/search-ads-vs-display-ads\/"},"modified":"2025-12-09T14:13:36","modified_gmt":"2025-12-09T08:43:36","slug":"search-ads-vs-display-ads","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/search-ads-vs-display-ads\/","title":{"rendered":"Search Ads vs Display Ads: Which One is better for Growth?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/search-ads-vs-display-ads\/#Search_Engine_Advertising_and_How_It_Works\" >Search Engine Advertising and How It Works<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/search-ads-vs-display-ads\/#Display_Advertising\" >Display Advertising<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/search-ads-vs-display-ads\/#How_Do_Search_Ads_vs_Display_Ads_Work_Together\" >How Do Search Ads vs Display Ads Work Together?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/search-ads-vs-display-ads\/#Search_Ads_vs_Display_Ads_Which_Ad_is_Better\" >Search Ads vs Display Ads: Which Ad is Better?<\/a><\/li><\/ul><\/nav><\/div>\n<p>There are various ways of advertising your business digitally. When it comes to planning a campaign to market a business online, we all get into a confusion of choosing out of <strong>Search ads vs Display ads<\/strong>, making calculations and seeing what can be better.<\/p>\n<p>So, while picking one out of these two formats, it\u2019s crucial for you to understand the differences between them. Selecting the wrong format would fail to fetch the desired results.<\/p>\n<p>Moreover, if you get it right, nothing could stop your business from being a successful brand. It would boost conversions for your business.<\/p>\n<p>However, before you proceed further, take a quick look at what is Search Engine Advertising?<\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2017\/12\/future-of-digital-advertising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-659 aligncenter\" title=\"Quick Look At What Is Search Engine Advertising?\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2017\/12\/future-of-digital-advertising.jpg\" alt=\"Search Engine Advertising\" width=\"495\" height=\"292\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_Engine_Advertising_and_How_It_Works\"><\/span>Search Engine Advertising and How It Works<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search Engine Advertising is one of the ways of paid advertising, and it is also called as pay-per-click or <a title=\"PPC\" href=\"https:\/\/www.stanventures.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">PPC<\/a>, that makes your business visible on the <a href=\"https:\/\/www.stanventures.com\/blog\/top-search-engines-list\/\">search engines<\/a>. It\u2019s a great way to market your business online and compete.<\/p>\n<p>Not only this, by paid advertising, you can directly target the audience in your area using Search Engine to check for your products and services.<\/p>\n<p>A study has shown that <a title=\"Return on Investment\" href=\"https:\/\/en.wikipedia.org\/wiki\/Return_on_investment\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Return on Investment<\/a> on Search Advertisements is 300% more than that of a Display Advertisement.<\/p>\n<p>&nbsp;<\/p>\n<p>Search Engine Advertising\u2019s way of working is simple, and the beauty of it is that you can easily compete with your bigger competitors without spending huge cost on advertising.<\/p>\n<p>In addition to this, it gives a chance to the owners of small businesses to target searchers based on their geographical location.<\/p>\n<p>It\u2019s a simple network. If you run a Search ad, it\u2019ll appear only on SERPs. When someone from your targeted audience heads to Google and searches for a keyword you have bid on, the search term will trigger your ad, and it will appear in the search result page\u2019s Ad section.<\/p>\n<p>If they click on your ad and make a purchase, or fill out the form, it will take them to a landing page, and that page would be on your website.<\/p>\n<p>The position of your ad could be on the very top or very bottom of Google. So, it\u2019s been concluded that if you&#8217;ll compare Search ads vs Display ads, Search ads have a high<a title=\"CTR (click-through-rate)\" href=\"https:\/\/www.stanventures.com\/blog\/ctr\/\" target=\"_blank\" rel=\"noopener noreferrer\"> CTR (click-through-rate)<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Display_Advertising\"><\/span>Display Advertising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On the other hand, when it comes to the Display Ads, your target audience will get to see the ads only when they are on your website, but aren\u2019t checking out your products and services.<\/p>\n<p>Digital Display Advertising is one of the ways to create awareness about a new brand, new product, or a new service.<\/p>\n<p>The other name of these ads is Banner ads, which are in front of your target audience whenever they\u2019re surfing online, but not searching for the services or products you\u2019re offering.<\/p>\n<p><em>\u00a0Let\u2019s take an instance to learn it better!<\/em><\/p>\n<p>&nbsp;<\/p>\n<p>Suppose there\u2019s one user who is researching for some best destinations in India for vacations, and your ad appears on the page.<\/p>\n<p>It isn\u2019t necessary that whatever the content user is consuming relates to your business to display your ad.<\/p>\n<p>So, what exactly is great about the display type of advertising is that it helps to create awareness of your brand among your audience and increases the demand.<\/p>\n<p>It\u2019s one of the strategies that you can use for introducing your brand to the established customers while they\u2019re spending the majority of their time visiting the websites of their interest.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_Search_Ads_vs_Display_Ads_Work_Together\"><\/span>How Do Search Ads vs Display Ads Work Together?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s the fact that you shouldn\u2019t put all your eggs in one basket, and it\u2019s true in case of advertising too. When you talk about the most successful campaigns of advertising, these are the ones that make use of multiple media forms.<\/p>\n<p>SME should follow a similar strategy while advertising its products and services online to earn money.<\/p>\n<p>Clicks lead to purchases, and there\u2019s no doubt in this. Usually, Search Advertising gets the compliment, and this is because it\u2019s easy for you to track the exact way the customer is behaving from the impressions to the click or purchase.<\/p>\n<p>However, what gets lost in this is the brand awareness that you\u2019ve created by running the advertisement campaign in the display ad format.<\/p>\n<p>According to some studies, around 27% of the consumers search for the business after seeing its display ad, and it gives a lift of approximately 59% in the <a href=\"https:\/\/www.stanventures.com\/blog\/conversion-rate-optimization\/\">conversion rate<\/a> when the user searched related to an advertisement being displayed.<\/p>\n<p>You can easily become successful in generating the revenue using either the Search or the Display ad. However, if you\u2019ll use these two formats together, you\u2019ll be able to get better results.<\/p>\n<p>This is because using both the ads, you\u2019ll be targeting your customers from all possible angles rather than just one, and this would make easier for your customer to be aware of your business at the time of deciding on the purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_Ads_vs_Display_Ads_Which_Ad_is_Better\"><\/span>Search Ads vs Display Ads: Which Ad is Better?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While we&#8217;ve made a proper comparison, it always depends on your PPC goals whether you choose Search Ads or Display Ads. What&#8217;s important is to know the key differences between both kinds of Ads so that you can easily tell which one would work better for you.<\/p>\n<p>You can also run both the formats simultaneously to make out clearly as to which one works better for your business. Assessing the results would give you a better idea and make choosing one service relatively easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are various ways of advertising your business digitally. When it comes to planning a campaign to market a business online, we all get into a confusion of choosing out of Search ads vs Display ads making calculations and seeing what can be better.<\/p>\n","protected":false},"author":1,"featured_media":20205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[147,197,198,199,144,200,201],"class_list":["post-20204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-others","tag-ctr","tag-digital-advertising","tag-display-ads","tag-paid-ads","tag-ppc","tag-roi","tag-search-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Ads vs Display Ads: Which One is better for Growth? - Stan Ventures<\/title>\n<meta name=\"description\" content=\"All you need to learn about Search Ads vs Display Ads. 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