{"id":20335,"date":"2019-05-06T15:24:38","date_gmt":"2019-05-06T15:24:38","guid":{"rendered":"https:\/\/stanventures.com\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/"},"modified":"2025-11-04T23:07:29","modified_gmt":"2025-11-04T17:37:29","slug":"seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/","title":{"rendered":"SEO STANdard Daily: Keywords in URL, Infinite Scroll &#038; Google I\/O 2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/#1_Keywords_in_URL_is_a_very_minimal_ranking_factor\" >1. Keywords in URL is a very minimal ranking factor<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/#2_Do_not_use_Infinite_Scroll_in_News_Websites\" >2. Do not use Infinite Scroll in News Websites<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/#3_Google_Uses_Chrome_69_for_Rendering_Websites\" >3. Google Uses Chrome 69 for Rendering Websites?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/#4_Google_IO_2019\" >4.\u00a0Google I\/O 2019<\/a><\/li><\/ul><\/nav><\/div>\n<p>We find new information about Search every day. It might be a new feature, a new tool, a new ranking strategy, or a simple validating nod from Google on a debatable topic.<\/p>\n<p>It&#8217;s hard to filter all the noise and only take what is useful.<\/p>\n<p>Fret not!<\/p>\n<p>We at Stan Ventures bring you daily updates on the latest happenings in the world of SEO.<\/p>\n<p>You can now sit back, relax, and read what matters and makes an impact for you and your clients.<\/p>\n<p>Today, we bring you some\u00a0of the most interesting SEO news we found across the web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Keywords_in_URL_is_a_very_minimal_ranking_factor\"><\/span>1. Keywords in URL is a very minimal ranking factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s Webmaster Trends Analyst, John Mueller said in the recent Hangouts session that having keywords in the URL is only a minimal ranking factor.<\/p>\n<p>He said that webmasters would unlikely notice any major ranking boost when they add keywords into the URL.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MFoRF3Nw-S8?start=864&amp;end=869\" width=\"716\" height=\"420\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\ufeff<\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Do_not_use_Infinite_Scroll_in_News_Websites\"><\/span>2. Do not use Infinite Scroll in News Websites<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Be careful when inputting Infinite Scroll feature in a Publisher (News) website.<\/p>\n<p>Google loves infinite scroll when the same web content is spread across more than one page.<\/p>\n<p>However, when the web content is different, as is the case with news websites, Google can get confused with infinite scroll and may not assign proper publishing dates for the content.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/MFoRF3Nw-S8?start=2691&amp;end=2726\" width=\"716\" height=\"420\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Google_Uses_Chrome_69_for_Rendering_Websites\"><\/span>3. Google Uses Chrome 69 for Rendering Websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is apparently using Chrome v69 for rendering websites.<\/p>\n<p><a href=\"https:\/\/www.deepcrawl.com\/blog\/news\/what-version-of-chrome-is-google-actually-using-for-rendering\/\" rel=\"nofollow\">This was shown through a test done by Deep Crawl<\/a> where Google could render Javascript\u00a0features released after Chrome version 41 (the version Google claimed it used).<\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Google_IO_2019\"><\/span>4.\u00a0Google I\/O 2019<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s Developer Festival for 2019 is being held from May 7-9 at the Shoreline Amphitheatre in Mountain View, California.<\/p>\n<p>The Google I\/O conferences are important because they give us a first look at the latest developer products and Google&#8217;s roadmap for the search business.<\/p>\n<p>Check out all the latest I\/O announcements on <a href=\"https:\/\/twitter.com\/googledevs\" rel=\"nofollow\">Twitter<\/a>, <a href=\"https:\/\/www.facebook.com\/Google-Developers-967415219957038\/\">Facebook<\/a>, and <a href=\"https:\/\/developers.googleblog.com\/\">Google Developers Blog<\/a>.<\/p>\n<p><em>Sources:<\/em> <em>DeepCrawl and Google Developers Blog<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We find new information about Search every day. It might be a new feature, a new tool, a new ranking strategy, or a simple validating nod from Google on a debatable topic.<\/p>\n","protected":false},"author":1,"featured_media":20336,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[556],"class_list":["post-20335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-seo-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO STANdard Daily: Keywords in URL, Infinite Scroll &amp; Google<\/title>\n<meta name=\"description\" content=\"We bring you some\u00a0of the most interesting SEO news we found across the web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO STANdard Daily: Keywords in URL, Infinite Scroll &amp; Google\" \/>\n<meta property=\"og:description\" content=\"We bring you some\u00a0of the most interesting SEO news we found across the web.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-06T15:24:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T17:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/SEO-STANdard-Daily-Keywords-in-URL-Infinite-Scroll-and-Google-IO-2019-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DThekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-standard-daily-keywords-in-url-infinite-scroll-google-io-2019\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\"},\"headline\":\"SEO STANdard Daily: Keywords in URL, Infinite Scroll &#038; 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