{"id":20384,"date":"2019-09-19T13:03:01","date_gmt":"2019-09-19T13:03:01","guid":{"rendered":"https:\/\/stanventures.com\/focus-on-organic-search\/"},"modified":"2025-11-04T23:07:28","modified_gmt":"2025-11-04T17:37:28","slug":"focus-on-organic-search","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/","title":{"rendered":"Focus on Organic Search to Get Found by the Target Audience, Says Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#Growth_of_Organic_Search\" >Growth of Organic Search<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#Why_is_organic_traffic_important_for_websites\" >Why is organic traffic important for websites?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Are you a website owner or are there plans to start a site for your business? Research Agency BrightEdge has some interesting findings that can help you come up with a definitive success plan for your website.<\/p>\n<p>Google has become the go-to platform for internet users, <a href=\"https:\/\/videos.brightedge.com\/research-report\/BrightEdge_ChannelReport2019_FINAL.pdf\">says the study<\/a>. Missing out on the opportunity to rank well on the biggest search engine on the planet can hamper the growth of your website. If you still believe in attracting the target audience without featuring in Google, here are a few stats that can clear your doubts.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35342 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/organic-revenue.jpg\" alt=\"\" width=\"1650\" height=\"1269\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/organic-revenue.jpg 1650w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/organic-revenue-300x231.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/organic-revenue-1024x788.jpg 1024w\" sizes=\"auto, (max-width: 1650px) 100vw, 1650px\" \/><\/p>\n<p>According to research conducted by BrightEdge, Paid and Organic search are responsible for 68% of all trackable traffic coming to websites. Since Google has the lion&#8217;s share of the search market, it\u2019s imperative for you to optimize websites based on the Google guidelines.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growth_of_Organic_Search\"><\/span>Growth of Organic Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35344 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/focus-on-organic-search.jpg\" alt=\"\" width=\"1024\" height=\"585\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/focus-on-organic-search.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/focus-on-organic-search-300x171.jpg 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Research has found that organic traffic to websites has been increasing over the years. The research says that in 2014, 51% of overall traffic to websites came via organic searches. However, this number increased to 53% in 2019, which clearly indicates how important it is for you to optimize websites.<\/p>\n<p>The agency came up with the data after analyzing thousands of domains and the traffic they receive. Direct traffic coming to websites were ignored from the study for better clarity on how organic and paid search performed over the years.<\/p>\n<p>Is your business focused on B2B? Ignoring organic traffic could mean a hefty loss of targeted traffic to your website, says the study. B2B websites are currently receiving 64.1% of their traffic revenue from organic search. This is the highest when compared to the percentage of organic traffic revenue received by other vertical segments in the study. For businesses seeking to boost their organic visibility, partnering with a trusted <a href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\" target=\"_new\" rel=\"noopener\">SEO service provider<\/a> can make a substantial difference. B2B Companies generate 2X more revenue from Organic Search than any other channel, says the study.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-35345 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/visualizing-search-dominant-channel-share.jpg\" alt=\"\" width=\"1129\" height=\"605\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/visualizing-search-dominant-channel-share.jpg 1129w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/visualizing-search-dominant-channel-share-300x161.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/09\/visualizing-search-dominant-channel-share-1024x549.jpg 1024w\" sizes=\"auto, (max-width: 1129px) 100vw, 1129px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The report presents somber data regarding how social media performed in delivering revenue. If you\u2019re focusing heavily on social media to drive traffic, this report could be a revelation. It says that the traffic and revenue share from social media has stagnated since 2014 at a mere 5%.<\/p>\n<p>The only vertical that gained a little out of Social Media is the Media and Entertainment sector, with 8.2%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_organic_traffic_important_for_websites\"><\/span>Why is organic traffic important for websites?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has constantly been evolving, and the algorithms are so sophisticated that they can understand the <a href=\"https:\/\/www.stanventures.com\/blog\/search-intent\/\">intent<\/a> of your search. The term \u201cintent\u201d holds a lot of value to Google as it\u2019s what we users expect when we see the results.<\/p>\n<p>Google is now displaying results that are much more accurate and relevant than what they used to be five years ago. Thanks to the RankBrain <a href=\"https:\/\/www.stanventures.com\/blog\/google-algorithm-updates\/\">algorithm update<\/a>, Google\u2019s ability to understand the content and its relatedness to the search query of the users has eliminated low-quality, thin content from appearing on the search results.<\/p>\n<p>Google is more concerned about you as a user than you as a business owner. Since Google\u2019s survival depends on reliability, the search engine giant has been meticulous in making enhancements to improve the user experience.<\/p>\n<p>The effort put in by Google to help users get the best result is one of the major reasons why you should invest in optimizing your website. With more and more people relying on Google for finding products\/services, being found on the first page of SERPs means much more business.<\/p>\n<p>The data provided in the report is a clear indication that people trust Google Organic and Paid search more than any other channel. This has resulted in the accelerated growth of organic and paid traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though it has been found that Google is pushing its own properties such as Instant Answers, Knowledge Panels, and Google Ads on the SERPs, the clicks to websites have increased. It has to be noted that some of these properties result in a no-click search.<br \/>\nThe new data seems to be telling a story that the amount of clicks from organic search has increased. This could be an indication that the number of people using the search has surged and clicks from both desktops and mobiles increased in 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you a website owner or are there plans to start a site for your business? Research Agency BrightEdge has some interesting findings that can help you come up with a definitive success plan for your website.<\/p>\n","protected":false},"author":1,"featured_media":20385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[242],"tags":[],"class_list":["post-20384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Organic search are responsible for 53% of all trackable traffic coming to websites. Don&#039;t miss out on the opportunity to rank well on Google organic search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Organic search are responsible for 53% of all trackable traffic coming to websites. Don&#039;t miss out on the opportunity to rank well on Google organic search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-19T13:03:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T17:37:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DThekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\"},\"headline\":\"Focus on Organic Search to Get Found by the Target Audience, Says Study\",\"datePublished\":\"2019-09-19T13:03:01+00:00\",\"dateModified\":\"2025-11-04T17:37:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/\"},\"wordCount\":720,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/focus-on-organic-search-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/\",\"name\":\"Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/focus-on-organic-search-1.jpg\",\"datePublished\":\"2019-09-19T13:03:01+00:00\",\"dateModified\":\"2025-11-04T17:37:28+00:00\",\"description\":\"Organic search are responsible for 53% of all trackable traffic coming to websites. Don't miss out on the opportunity to rank well on Google organic search.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/focus-on-organic-search-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/focus-on-organic-search-1.jpg\",\"width\":1024,\"height\":585,\"caption\":\"focus on organic search\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/focus-on-organic-search\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Focus on Organic Search to Get Found by the Target Audience, Says Study\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\",\"name\":\"Stan Ventures\",\"description\":\"Spirit of Excellence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/stan-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/stan-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/blog\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/DThekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/author\\\/admin_k0oveh9b\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures","description":"Organic search are responsible for 53% of all trackable traffic coming to websites. Don't miss out on the opportunity to rank well on Google organic search.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/","og_locale":"en_US","og_type":"article","og_title":"Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures","og_description":"Organic search are responsible for 53% of all trackable traffic coming to websites. Don't miss out on the opportunity to rank well on Google organic search.","og_url":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures","article_published_time":"2019-09-19T13:03:01+00:00","article_modified_time":"2025-11-04T17:37:28+00:00","og_image":[{"width":1024,"height":585,"url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg","type":"image\/jpeg"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@DThekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/person\/ce779372901a6d047755d57a40609458"},"headline":"Focus on Organic Search to Get Found by the Target Audience, Says Study","datePublished":"2019-09-19T13:03:01+00:00","dateModified":"2025-11-04T17:37:28+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/"},"wordCount":720,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/","url":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/","name":"Focus on Organic Search to Get Found by the Target Audience, Says Study - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg","datePublished":"2019-09-19T13:03:01+00:00","dateModified":"2025-11-04T17:37:28+00:00","description":"Organic search are responsible for 53% of all trackable traffic coming to websites. Don't miss out on the opportunity to rank well on Google organic search.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#primaryimage","url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg","contentUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/focus-on-organic-search-1.jpg","width":1024,"height":585,"caption":"focus on organic search"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/blog\/focus-on-organic-search\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.stanventures.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Focus on Organic Search to Get Found by the Target Audience, Says Study"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/blog\/#website","url":"https:\/\/www.stanventures.com\/blog\/","name":"Stan Ventures","description":"Spirit of Excellence","publisher":{"@id":"https:\/\/www.stanventures.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/blog\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/stan-logo.png","contentUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/stan-logo.png","width":512,"height":512,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/person\/ce779372901a6d047755d57a40609458","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/blog","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/DThekkethil"],"url":"https:\/\/www.stanventures.com\/blog\/author\/admin_k0oveh9b\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/20384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/comments?post=20384"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/20384\/revisions"}],"predecessor-version":[{"id":36266,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/20384\/revisions\/36266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/media\/20385"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/media?parent=20384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/categories?post=20384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/tags?post=20384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}