{"id":20432,"date":"2019-11-06T10:21:52","date_gmt":"2019-11-06T10:21:52","guid":{"rendered":"https:\/\/stanventures.com\/key-takeaways-from-google-webmaster-conference-product-summit\/"},"modified":"2025-12-09T11:44:42","modified_gmt":"2025-12-09T06:14:42","slug":"key-takeaways-from-google-webmaster-conference-product-summit","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/","title":{"rendered":"Key Takeaways from Google Webmaster Conference"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#1_Structured_Data_to_Rule_the_Roost\" >1. Structured Data to Rule the Roost<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#2_Emoji_Search_Becoming_a_New_Trend\" >2. Emoji Search Becoming a New Trend<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#3_Google_Hates_Deduplication\" >3. Google Hates Deduplication<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#4_Google_Crawlers_Set_Their_Own_Rules\" >4. Google Crawlers Set Their Own Rules<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#5_Google_Looks_for_Context_and_Synonyms\" >5. Google Looks for Context and Synonyms<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/#Why_You_Should_Care\" >Why You Should Care?<\/a><\/li><\/ul><\/nav><\/div>\n<p>The recently concluded Google Webmaster Conference Product Summit at Mountain View, California, gave attendees the opportunity to get some key learnings on SEO. The Google Webmaster Conference is held all over the world to help website creators understand how to optimize their sites better. A number of vital issues were addressed by industry experts in the recent Google Webmaster conference through a q&amp;a session.\u00a0<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-22316 size-full\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2019\/11\/9.Key-Takeaways-from-Google-Webmaster-Conference.png\" alt=\"Key Takeaways from Google Webmaster Conference\" width=\"875\" height=\"508\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/11\/9.Key-Takeaways-from-Google-Webmaster-Conference.png 875w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/11\/9.Key-Takeaways-from-Google-Webmaster-Conference-300x174.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/11\/9.Key-Takeaways-from-Google-Webmaster-Conference-768x446.png 768w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Structured_Data_to_Rule_the_Roost\"><\/span>1. Structured Data to Rule the Roost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/structured-data\/\">Structured data<\/a> gives a hint to Google to help them understand the content better. It makes your page eligible to appear in rich results, appear in page-level features (recipes), be visible in search experiences and work on assistants.<\/p>\n<p>In the future, Google will expand support for structured data to provide new experiences in the search result as well as Google Assistant. This includes adding new rich result types, above the numerous options already officially supported by Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Emoji_Search_Becoming_a_New_Trend\"><\/span>2. Emoji Search Becoming a New Trend<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Google sees over one million searches on emojis per day \ud83e\udd2f and it took Google a year to add the ability to search for emojis in search. <a href=\"https:\/\/twitter.com\/hashtag\/gwcps?src=hash&amp;ref_src=twsrc%5Etfw\">#gwcps<\/a><\/p>\n<p>&mdash; Barry Schwartz (@rustybrick) <a href=\"https:\/\/twitter.com\/rustybrick\/status\/1191480983008108544?ref_src=twsrc%5Etfw\">November 4, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google announced that it took over a year to add support for emoji search. This includes Google\u2019s ability to crawl, index and rank emojis. It was also revealed that Google sees over one million searches per day with emojis in the search terms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Google_Hates_Deduplication\"><\/span>3. Google Hates Deduplication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google shared numerous tips regarding how Google handles <a href=\"https:\/\/www.stanventures.com\/blog\/duplicate-content\/\">duplicate content<\/a> and how webmasters can help Google find out the canonical version through:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Using redirects<\/li>\n<li style=\"font-weight: 400;\">Using meaningful HTTP result codes<\/li>\n<li style=\"font-weight: 400;\">Checking rel=canonical links<\/li>\n<li style=\"font-weight: 400;\">Using hreflang for localization<\/li>\n<li style=\"font-weight: 400;\">Report cases of hijacking in the forum<\/li>\n<li style=\"font-weight: 400;\">Secure dependencies for secured pages<\/li>\n<li style=\"font-weight: 400;\">Keep canonical signals unambiguous<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Google_Crawlers_Set_Their_Own_Rules\"><\/span>4. Google Crawlers Set Their Own Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Fetching. Corners will be cut. Don&#39;t rely on clever caching tricks. <a href=\"https:\/\/twitter.com\/hashtag\/gwcps?src=hash&amp;ref_src=twsrc%5Etfw\">#gwcps<\/a> <a href=\"https:\/\/t.co\/3sNuH3tZSp\">pic.twitter.com\/3sNuH3tZSp<\/a><\/p>\n<p>&mdash; Jennifer Slegg (@jenstar) <a href=\"https:\/\/twitter.com\/jenstar\/status\/1191434024239026176?ref_src=twsrc%5Etfw\">November 4, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Google also offered many tips around crawling and indexing, like:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Do not rely on caching rule as Google doesn\u2019t obey them<\/li>\n<li style=\"font-weight: 400;\">Google minimizes its fetches so Googlebot might not fetch everything<\/li>\n<li style=\"font-weight: 400;\">Google checks your robot.txt before indexing<\/li>\n<li style=\"font-weight: 400;\">If 5XX error stops Google to reach the robot.txt, Google won\u2019t crawl the site<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Seriously? One out of four times googlebot cannot reach a site\u2019s robots.txt? \ud83e\udd2f then they won\u2019t crawl the entire site!! <a href=\"https:\/\/twitter.com\/hashtag\/gwcps?src=hash&amp;ref_src=twsrc%5Etfw\">#gwcps<\/a> <a href=\"https:\/\/t.co\/wC49yC40zI\">pic.twitter.com\/wC49yC40zI<\/a><\/p>\n<p>&mdash; Raffaele Asquer (@raffasquer) <a href=\"https:\/\/twitter.com\/raffasquer\/status\/1191439165579132928?ref_src=twsrc%5Etfw\">November 4, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<ul>\n<li style=\"font-weight: 400;\">Google renders what you generally see using the Chrome browser<\/li>\n<li style=\"font-weight: 400;\">69% of the time Google gets a 200 response code when trying to access your robots.txt, 5% of the time 5XX response code, 20% of the time the robots.txt is unreachable<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Google_Looks_for_Context_and_Synonyms\"><\/span>5. Google Looks for Context and Synonyms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">I love this slide from <a href=\"https:\/\/twitter.com\/haahr?ref_src=twsrc%5Etfw\">@haahr<\/a> on how context is so important in Google Search figuring out the *right* synonyms. <a href=\"https:\/\/twitter.com\/hashtag\/GWCPS?src=hash&amp;ref_src=twsrc%5Etfw\">#GWCPS<\/a> <a href=\"https:\/\/t.co\/oKuMNUNjS7\">pic.twitter.com\/oKuMNUNjS7<\/a><\/p>\n<p>&mdash; Danny Sullivan (@dannysullivan) <a href=\"https:\/\/twitter.com\/dannysullivan\/status\/1191477811820654592?ref_src=twsrc%5Etfw\">November 4, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Textual synonym depends on the other query words. Context matters.\u00a0<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Care\"><\/span>Why You Should Care?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Google Webmaster Conference didn\u2019t release any new updates, but rather it was helpful in adding clarity around how Google\u2019s systems work with respect to SEO. This will help all SEO practitioners around the world to build robust strategies and stay ahead of the competition. The conversation with Google Search team including search engineers and web developers gave attendees the opportunity to have direct conversations regarding many in-depth technical aspects of SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The recently concluded Google Webmaster Conference Product Summit at Mountain View, California, gave attendees the opportunity to get some key learnings on SEO.<\/p>\n","protected":false},"author":1,"featured_media":22316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[],"class_list":["post-20432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Key Takeaways from Google Webmaster Conference - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Here are the key takeaways from Google Webmaster Product Summit conducted on 1st November, 2019. Find out how Google adds clarity to common SEO queries.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Key Takeaways from Google Webmaster Conference - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Here are the key takeaways from Google Webmaster Product Summit conducted on 1st November, 2019. Find out how Google adds clarity to common SEO queries.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/key-takeaways-from-google-webmaster-conference-product-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-06T10:21:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T06:14:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/11\/9.Key-Takeaways-from-Google-Webmaster-Conference.png\" \/>\n\t<meta property=\"og:image:width\" content=\"875\" \/>\n\t<meta property=\"og:image:height\" content=\"508\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DThekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\"},\"headline\":\"Key Takeaways from Google Webmaster Conference\",\"datePublished\":\"2019-11-06T10:21:52+00:00\",\"dateModified\":\"2025-12-09T06:14:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/\"},\"wordCount\":551,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/9.Key-Takeaways-from-Google-Webmaster-Conference.png\",\"articleSection\":[\"Google Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/\",\"name\":\"Key Takeaways from Google Webmaster Conference - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/key-takeaways-from-google-webmaster-conference-product-summit\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/9.Key-Takeaways-from-Google-Webmaster-Conference.png\",\"datePublished\":\"2019-11-06T10:21:52+00:00\",\"dateModified\":\"2025-12-09T06:14:42+00:00\",\"description\":\"Here are the key takeaways from Google Webmaster Product Summit conducted on 1st November, 2019. 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