{"id":20465,"date":"2020-03-02T12:37:56","date_gmt":"2020-03-02T12:37:56","guid":{"rendered":"https:\/\/stanventures.com\/seo-audit-factors\/"},"modified":"2025-11-27T16:25:38","modified_gmt":"2025-11-27T10:55:38","slug":"seo-audit-factors","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/","title":{"rendered":"10 SEO Audit Factors to Consider Before Starting Out"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#1_Thorough_Research_of_Competitors\" >1. Thorough Research of Competitors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#2_Proper_Crawling_and_Indexing\" >2. Proper Crawling and Indexing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#3_Website_Accessibility\" >3. Website Accessibility<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#In_this_AI_age_how_can_you_miss_out_on_capitalizing_on_their_potential_AI-embedded_analysis_evaluates_UX_patterns_identifying_not_just_speed_problems_but_also_subtle_friction_points_like_confusing_navigation_stuck_form_submissions_or_render-blocked_images_Use_those_insights_to_satisfy_both_humans_and_algorithms_ensuring_your_site_never_leaves_a_visitor\" >In this AI age, how can you miss out on capitalizing on their potential? AI-embedded analysis evaluates UX patterns, identifying not just speed problems but also subtle friction points like confusing navigation, stuck form submissions, or render-blocked images. Use those insights to satisfy both humans and algorithms, ensuring your site never leaves a visitor.<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#4_Website_Link_Analysis\" >4. Website Link Analysis<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#5_Analyze_Keywords\" >5. Analyze Keywords<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#6_Evaluation_of_Content\" >6. Evaluation of Content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#7_Check_for_On-Page_Optimization\" >7. Check for On-Page Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#8_Consider_Architecture_and_Design_of_a_Website\" >8. Consider Architecture and Design of a Website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#9_Online_Branding_and_Business_Strategy\" >9. Online Branding and Business Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/#10_Execution_of_SEO_Audit\" >10. Execution of SEO Audit<\/a><\/li><\/ul><\/nav><\/div>\n<p>An SEO audit or search engine optimization audit is devised to extract information regarding the performance of a website on the organic search results page. A thorough audit can add value as well as provide insightful details that can help in the optimization of the site.<\/p>\n<p>An organization can develop an action plan according to priority by analyzing the critical factors of an SEO audit. This will also help in <a href=\"https:\/\/www.stanventures.com\/blog\/improve-seo-rankings\/\">improving the organic search rankings<\/a>.<\/p>\n<p>An SEO audit can be easily performed within an hour by following a simple 8-step procedure that has been discussed in a separate post.<\/p>\n<p>Before proceeding with <strong>how to do an SEO audit<\/strong>, it is important for you to understand the 10 factors that need to be critically evaluated before conducting an SEO audit. They are as follows:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Thorough_Research_of_Competitors\"><\/span>1. Thorough Research of Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An SEO audit should be done after taking a good look and conducting a detailed research about the competition. You need to evaluate how the competitors are attracting organic traffic for different keywords.<\/p>\n<p>A thorough competitive analysis needs to be done by finding out the <a href=\"https:\/\/www.stanventures.com\/blog\/competitive-analysis\/\">competitor keywords<\/a>, estimating the monthly search traffic, finding out the keywords on the first page, <a href=\"https:\/\/www.stanventures.com\/blog\/domain-authority\/\">domain authority<\/a>, inbound links, linking root domains, and estimating the value of search traffic.<\/p>\n<p>The numbers can be compared side-by-side to find out the gaps between your website and that of the competitors. This will also help you in finding out the areas where you need to put in more effort.<\/p>\n<p>This information can be availed easily with the help of <strong><a href=\"https:\/\/netpeaksoftware.com\/spider\" rel=\"dofollow\">Netpeak Spider<\/a>, <\/strong>which can also conduct a detailed <strong>SEO audit report<\/strong> of your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Proper_Crawling_and_Indexing\"><\/span>2. Proper Crawling and Indexing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.stanventures.com\/blog\/crawling-indexing-ranking\/\"><span style=\"font-weight: 400;\">process of crawling<\/span><\/a><span style=\"font-weight: 400;\"> is how the website is read by Google, while indexing is the addition of web pages to Google\u2019s search results.<\/span><span style=\"font-weight: 400;\"> Both these components are the foundation for a successful <\/span><b>SEO site audit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>To determine whether the website is being effectively crawled and indexed, you can turn to the Google Search Console. Have a look at the robots.txt file to check which resources are being blocked by crawlers. The worst thing is when the whole website is being blocked from Google search. You can ensure a proper setup by checking the crawling and indexing of your website.<\/p>\n<p>For example, you can easily check the crawling and indexing with Netpeak Spider. To get started, you should go to Settings \u2192 User-agent \u2192 and choose the right user agent we\u2019d like to see data from:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/EQD_IQM5pLihO5jdUjgMY8Szs5-abHd9khkxJF2L3aCbcSNFy16656ONgGsHQSTDtk4NZib6tDV3Ci4BYM3DGn_K8oEVwIUgWR8yHSWJhMWezTzoxV8KSZn3d4MJakDrRlf8uA4K\" \/><\/p>\n<p>(image source: <a href=\"https:\/\/img.netpeaksoftware.com\/fortis\/1P9MUV3.png\">https:\/\/img.netpeaksoftware.com\/fortis\/1P9MUV3.png<\/a> )<\/p>\n<p>Then, after crawling, open the Reports tab \u2192 Overview \u2192 robots.txt, and you\u2019ll get all URLs that are allowed in robots.txt. In that same place, you can see data regarding Meta Robots and X-Robots-tag:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/OJ8J-F-DctNDFfSUrcCEd-ZLAQfjP5ZicXjaMhPzlLUui9YlLcseOr343baJtH30Fanl8Ncoi2eai9QknhyWbYrAX3G6q-63Gzaqme0TTPx7VGoqMUO2v-_Ct1nkaFXg6kxBu0DZ\" \/><br \/>\n(image source: <a href=\"https:\/\/img.netpeaksoftware.com\/fortis\/1P9OH0X.png\">https:\/\/img.netpeaksoftware.com\/fortis\/1P9OH0X.png<\/a> )<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Website_Accessibility\"><\/span>3. Website Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While accessing a website, there are a number of things that can get in the way, such as slow webpage <\/span><a href=\"https:\/\/www.stanventures.com\/blog\/google-pagespeed-insights\/google-recommended-speed\/\"><span style=\"font-weight: 400;\">load speed<\/span><\/a><span style=\"font-weight: 400;\">, long server responses, <\/span><a href=\"https:\/\/www.stanventures.com\/blog\/404-errors\/\"><span style=\"font-weight: 400;\">404 errors<\/span><\/a><span style=\"font-weight: 400;\">, and so on. These issues can be found easily in a <\/span><b>technical SEO audit<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>Just go to Google\u2019s Page Speed Insights to check if there are accessibility issues on your website. Additionally, you can have a look at the Google Search Console to check for any 404 errors that require updated content. In case your site has accessibility issues, you can fix them using resources from Google or simply utilize the <a href=\"https:\/\/www.stanventures.com\/managed-seo-services\/\">SEO services<\/a> of an expert.<\/p>\n<p>Another way to check 4xx errors is to have a look at Netpeak Spider. After having your website crawled, go to the Reports tab, open Issues, and choose the Broken Links issue or the 4xx issue:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/IcTojHvbGssiIKO2p5J9uEFh3_yrmuXVrj3hRsk7ChqYoXb4cZGEHfYJBY0y6QuxttP3bbSVaMfYaO04bQ8EnbpYQcyQcp-JlLg7rwkuNUqxkCcvgKdhyuHo3Nvxv0Cu0tCxY4rn\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"In_this_AI_age_how_can_you_miss_out_on_capitalizing_on_their_potential_AI-embedded_analysis_evaluates_UX_patterns_identifying_not_just_speed_problems_but_also_subtle_friction_points_like_confusing_navigation_stuck_form_submissions_or_render-blocked_images_Use_those_insights_to_satisfy_both_humans_and_algorithms_ensuring_your_site_never_leaves_a_visitor\"><\/span><span style=\"font-weight: 400;\">In this AI age, how can you miss out on capitalizing on their potential? AI-embedded analysis evaluates UX patterns, identifying not just speed problems but also subtle friction points like confusing navigation, stuck form submissions, or render-blocked images. Use those insights to satisfy both humans and algorithms, ensuring your site never leaves a visitor.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"4_Website_Link_Analysis\"><\/span>4. Website Link Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having relevant links is one of the most powerful ranking signals of the <a href=\"https:\/\/www.stanventures.com\/blog\/google-algorithm-updates\/\">Google search algorithm<\/a>. This means that one needs to analyze how the website is linked internally and externally with reliable third-party websites.<\/p>\n<p>There are a number of tools such as Google\u2019s own Search Console that can be utilized to analyze <a href=\"https:\/\/www.stanventures.com\/blog\/internal-links\/\">internal<\/a> as well as external links. This helps you to find out how the data is linked and which are the most important pages. There is also a number of <a href=\"https:\/\/www.stanventures.com\/blog\/seo-tools\/\">SEO tools<\/a> available online that can help in analyzing external links and identifying any link opportunities.<\/p>\n<p>If you want to keep internal and external links in one tool, you can check them inside Netpeak Spider tool. Follow Database \u2192 Internal \/ External links, and see what you have:<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/uiBelxogSiWPtjV4w7wfWst2KZ9-BeQ2hn3BhvIWwIn6BLJo7_hhJCavLzEmRR5m8XtpJNa4_b6RvdKar3rDyhu1HZjqTP2tOEam7rEy3TGbA1A2WugFoi4J1ufXegN_mFuBPKRT\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Analyze_Keywords\"><\/span>5. Analyze Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-research\/\">keyword analysis<\/a> is an important prerequisite to a <strong>website SEO audit<\/strong>. This includes looking out for keywords that can bring high-value search traffic and then analyzing where your business stands in terms of these keywords.<\/p>\n<p>It is also crucial to check how the traffic is being converted to active customers. There are a number of tools that provide insight into keyword search positions and how they impact performance, such as Google Search Console and Analytics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Evaluation_of_Content\"><\/span>6. Evaluation of Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Content evaluation involves checking how the website content is helping in driving the business through organic visitors. It is a good idea to evaluate the content from the perspective of both a user as well as a search engine and optimize it with the target keywords.<\/p>\n<p>Another point to consider is if there are <a href=\"https:\/\/www.stanventures.com\/blog\/duplicate-content\/\">duplicate content<\/a> issues in the form of meta descriptions, page titles, and target keywords. The findings can be used to create an effective <a href=\"https:\/\/www.stanventures.com\/blog\/seo\/\">SEO content<\/a> strategy.<\/p>\n<p>This will help you in formulating a solid roadmap for your content team in the long run and ensuring the content is suitable both for the users as well as <a href=\"https:\/\/www.stanventures.com\/blog\/top-search-engines-list\/\">search engines<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">Also, with the help of AI semantic analysis, you can ensure that your pages comprehensively address your users&#8217; topics, satisfy search intent, and outperform competitors in quality.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">AI gets it done by grading E-E-A-T factors, benchmarking your authority, building automatic content improvement plans that shore up weak pages, and spotlights standout performance.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"7_Check_for_On-Page_Optimization\"><\/span>7. Check for On-Page Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It is a well-known fact in SEO that the visitors and search engines do not use and consume content in the same way. This is where <a href=\"https:\/\/www.stanventures.com\/blog\/on-page-seo\/\">on-page optimization<\/a> comes into the picture and helps in appeasing both types of audiences.<\/p>\n<p><a href=\"https:\/\/netpeaksoftware.com\/checker\"><strong>Netpeak Checker<\/strong> <\/a>is a data aggregator that helps you conduct bulk SEO analysis and also analyzes on-page optimization for your website. It would identify any missing elements so that you can fully optimize your website.<\/p>\n<p><span style=\"font-weight: 400;\">Today, AI solutions detect anomalies, rewrite metadata at a large scale, and even generate suggested improvements tailored to not just search bots but user click behavior.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On-page AI auditing now includes optimizing for AI-powered SERP features, such as SGE or conversational snippets, ensuring your content is eligible for every search engine innovation.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8_Consider_Architecture_and_Design_of_a_Website\"><\/span>8. Consider Architecture and Design of a Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since Google aims to provide a safe and enjoyable experience for its users, it is important to evaluate your user experience. There are a number of things that need to be considered in this regard, such as whether the website is mobile-friendly, easy to navigate, and secure with HTTPS.<\/p>\n<p>It is important to have positive answers to these terms so that your website is not subjected to negative results with regard to recent changes in Google\u2019s algorithms. You can make use of the mobile-friendly tool to check if it passes Google\u2019s mobile-friendly test.<\/p>\n<p><span style=\"font-weight: 400;\">Or, you can make use of AI-driven usability testing, which can crunch thousands of user sessions, surfacing hidden UI\/UX issues like confusing CTAs or dead ends. This makes recommendations not just based on best practice, but also on real engagement data specific to your audience and your competitors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"9_Online_Branding_and_Business_Strategy\"><\/span>9. Online Branding and Business Strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before you run an <strong>SEO website audit<\/strong>, you should consider the business strategy of your organization as well as the challenges that are holding it back. For example, if your company is entering a new vertical or market, then the SEO audit should include this in the process of content strategy and evaluation. To maximize the results, an SEO audit should be more focused on the future rather than just the past.<\/p>\n<p>It&#8217;s better to keep your SEO audit results to track any changes in the future or to be able to delegate that task to someone from your SEO team. And for better SEO audits visualization, you can prepare it in a PDF report, which you can also make branded with the help of the Netpeak Spider tool.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10_Execution_of_SEO_Audit\"><\/span>10. Execution of SEO Audit<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Before starting the process of SEO audit, you need to know <strong>how to do an SEO audit<\/strong>. You should be able to positively take in the recommendations and any areas of improvement. The whole point of conducting an SEO audit is to focus on the priorities and channelize your efforts in that direction. For an effective SEO audit, you also need to have a person who can differentiate between the low, medium, and high levels of priorities so that the business&#8217;s visibility can be improved online.<\/p>\n<h2>Conclusion<\/h2>\n<p>Summarizing the above article, we have covered <strong>what is an SEO audit<\/strong> and the factors that need to be considered before conducting an SEO audit. An SEO audit becomes all the more important in case you&#8217;re not receiving any traffic or search rankings. It will also help in checking for any site errors while helping you to uncover what needs to be fixed on the website to boost search engine visibility.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An SEO audit or search engine optimization audit is devised to extract information regarding the performance of a website on the organic search results page. <\/p>\n","protected":false},"author":1,"featured_media":20466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-20465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technical-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 SEO Audit Factors to Consider Before Starting Out - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Before proceeding with the SEO audit, check out the 10 factors that need to be critically evaluated before conducting an SEO audit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 SEO Audit Factors to Consider Before Starting Out - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Before proceeding with the SEO audit, check out the 10 factors that need to be critically evaluated before conducting an SEO audit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/seo-audit-factors\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-02T12:37:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-27T10:55:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/02\/10-Factors-to-Consider-before-Starting-an-SEO-Audit-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"585\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DThekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\"},\"headline\":\"10 SEO Audit Factors to Consider Before Starting Out\",\"datePublished\":\"2020-03-02T12:37:56+00:00\",\"dateModified\":\"2025-11-27T10:55:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/\"},\"wordCount\":1629,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/10-Factors-to-Consider-before-Starting-an-SEO-Audit-2-1.jpg\",\"articleSection\":[\"Technical SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/seo-audit-factors\\\/\",\"name\":\"10 SEO Audit Factors to Consider Before Starting Out - 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