{"id":22369,"date":"2025-02-11T16:41:48","date_gmt":"2025-02-11T11:11:48","guid":{"rendered":"https:\/\/www.stanventures.com\/?p=22369"},"modified":"2026-02-20T15:26:47","modified_gmt":"2026-02-20T09:56:47","slug":"how-to-rank-high-on-google","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/","title":{"rendered":"How to Rank Higher on Google Search"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#1_Mastering_Keyword_Research_The_First_Step_to_Google_Ranking\" >1. Mastering Keyword Research: The First Step to Google Ranking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#2_Aligning_Content_with_Search_Intent_for_Better_Rankings\" >2. Aligning Content with Search Intent for Better Rankings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#3_Value-Driven_Content_Strategy\" >3. Value-Driven Content Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#4_Technical_SEO_and_Mobile_Optimization\" >4. Technical SEO and Mobile Optimization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#5_Identifying_and_Resolving_Google_Penalties_to_Boost_Rankings\" >5. Identifying and Resolving Google Penalties to Boost Rankings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#6_Strategies_to_Decrease_Bounce_Rate_and_Increase_User_Engagement\" >6. Strategies to Decrease Bounce Rate and Increase User Engagement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#7_The_Power_of_High-Quality_Content_in_Achieving_Top_Google_Rankings\" >7. The Power of High-Quality Content in Achieving Top Google Rankings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#8_Enhancing_Other_On-Site_SEO_Factors\" >8. Enhancing Other On-Site SEO Factors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#9_Navigating_the_Google_Algorithm_Insights_for_Better_SEO\" >9. Navigating the Google Algorithm: Insights for Better SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#10_Effective_Tracking_and_Monitoring_Key_Metrics_for_SEO_Success\" >10. Effective Tracking and Monitoring: Key Metrics for SEO Success<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#11_Content_Age_and_Patience_in_SEO\" >11. Content Age and Patience in SEO<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you have an online business or a website, you&#8217;re likely aiming to rank higher on Google. But one question that may be bothering you is, &#8220;how to rank higher on Google Search?&#8221;<\/p>\n<p>Rightly so because Google is a search behemoth; if you look at the metrics of <a href=\"https:\/\/www.stanventures.com\/blog\/top-search-engines-list\/\">other search engines<\/a>, they may seem like tiny stars gazing at a giant galaxy.<\/p>\n<p>Achieving a high Google ranking is akin to entering a marathon with thousands of runners, but only a few will make it to the podium.<\/p>\n<p>Do you know that the top Google result receives 31.7% of all hits, while the second page receives only 0.78% of clicks?<\/p>\n<p>Yeah, that&#8217;s a pretty drastic difference, but How many times have you gone to Google&#8217;s footer and clicked on page two?<\/p>\n<p>If you&#8217;re not visible, your target audience may be snatched up by other sites, possibly your competitors, who have mastered ranking higher on Google.<\/p>\n<p>You need to act quickly; this is the best time because every minute you skip implementing SEO for your site, many of your users are lured by your competitors.<\/p>\n<p>While we often emphasize content quality, backlinks, and technical SEO, a recent Ahrefs study highlights a crucial yet often overlooked factor\u2014<strong data-start=\"247\" data-end=\"255\">time<\/strong>.<\/p>\n<p>The study reveals that the average #1 ranking page is now 5 years old, and less than 2% of new pages manage to break into the top 10 within a year. This underscores the importance of patience and long-term strategy in SEO success.<\/p>\n<p>In this blog post, I will try to comprehensively answer your question on how to rank higher on Google Search.\u00a0I&#8217;ll also show you exactly what you need to do to improve and shoot up your current Google ranking.<\/p>\n<p>Here are ten essential tips for getting higher in Google search results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Mastering_Keyword_Research_The_First_Step_to_Google_Ranking\"><\/span><b>1. <strong>Mastering Keyword Research: The First Step to Google Ranking<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32464 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/rank-higher-on-google-with-keyword-research.png\" alt=\"rank higher on google search with keyword research\" width=\"1024\" height=\"724\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/rank-higher-on-google-with-keyword-research.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/rank-higher-on-google-with-keyword-research-300x212.png 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Think about it this way: You know people are interested in the product, service, or content you publish.<\/p>\n<p>That\u2019s why you started the website in the first place.<\/p>\n<p>So, what are they doing to access the information they seek? The answer is simple: they Google it.<\/p>\n<p>Now, we have come to the most important question.<\/p>\n<p>What are they typing in that search bar to access the information?<\/p>\n<p>That\u2019s what makes money flow into your pockets. Those strings of words that they use to express what\u2019s on their minds are the building blocks of your SEO strategy.<\/p>\n<p>We call them keywords.<\/p>\n<p>Keyword research should be the essence of every internet marketing strategy because it helps you understand the audience and their interests.<\/p>\n<p>The objective of keyword research is to find out what the target group is looking for and how you, as a website owner, can use these keyword ideas to create content that satisfies the users.<\/p>\n<p>Learn more about <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-research\/\">keyword research<\/a> here.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Aligning_Content_with_Search_Intent_for_Better_Rankings\"><\/span><b>2. <strong>Aligning Content with Search Intent for Better Rankings<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you understand keywords are the most crucial factor in SEO, let me tell you about search intent.<\/p>\n<p>Consider this scenario:<\/p>\n<p>My new house is nearing completion, and I now want to have the interior design done. The problem is that it\u2019s my first house, and I\u2019m a complete novice when it comes to interior design.<\/p>\n<p>However, I\u2019m not too worried because I have a go-to source: Google.<\/p>\n<p>So, why worry? Here is my thought process to help you understand &#8220;search intent.&#8221;<\/p>\n<p><strong>Thought 1:<\/strong> The benefits of doing interior design<\/p>\n<p><strong>Thought 2:<\/strong> What are the latest trends in interior design?<\/p>\n<p><strong>Thought 3:<\/strong> How much will interior design cost?<\/p>\n<p><strong>Thought 4:<\/strong> Which interior design firms in Manhattan can I trust?<\/p>\n<p><strong>Thought 5:<\/strong> Contact a design company<\/p>\n<p>Now, imagine you are the interior designer I\u2019m searching for. How can you direct my attention towards your firm instead of your competitors?<\/p>\n<p>The answer is simple. You need to follow my thought process and provide me with relevant information at each stage until I become your client.<\/p>\n<p>To achieve this, you must ensure relevant content satisfies my intent at every step.<\/p>\n<p>For example, if I encounter your service page while searching for the benefits of interior design, I&#8217;m likely to hit the back button because I haven\u2019t decided yet.<\/p>\n<p>That&#8217;s why tailoring your content to each stage is crucial to maximize SEO&#8217;s benefits.<\/p>\n<p>When creating content for each page, you must optimize it with keywords that match my search intent.<\/p>\n<p>Now, let\u2019s define the term &#8220;Search Intent.&#8221;<\/p>\n<p>The phrase &#8220;search intent&#8221; (also known as &#8220;<a href=\"https:\/\/www.stanventures.com\/blog\/search-intent\/\">user intent<\/a>&#8221; or &#8220;audience intent&#8221;) refers to the goal behind every search query your users enter. Generally speaking, everyone who searches for terms on the internet expects to discover something.<\/p>\n<h3><b>Types of Search Intent\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32465\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/Search-Intent-of-the-Users.png\" alt=\"\" width=\"1170\" height=\"710\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/Search-Intent-of-the-Users.png 1170w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/Search-Intent-of-the-Users-300x182.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2021\/09\/Search-Intent-of-the-Users-1024x621.png 1024w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/p>\n<p><strong>Informational Intent<\/strong><\/p>\n<p>The first type of search intent is informational intent. A large portion of online searches are conducted by individuals looking for information. This could be information about stocks, the weather, SEO, or anything else under the sun. People with informational intent have a specific question or wish to learn more about a topic.<\/p>\n<p><strong>Navigational Intent<\/strong><\/p>\n<p>The second type of search intent is known as navigational intent. Individuals with this intent aim to visit a specific website. Providing useful and relevant information to those who click on your site can help your website rank higher.<\/p>\n<p><strong>Transactional Intent<\/strong><\/p>\n<p>Transactional intent is the third category of search intent. Many people shop online and scour the internet for the best deals. When individuals seek to make a purchase, they exhibit transactional intent.<\/p>\n<p><strong>Commercial Investigation Intent<\/strong><\/p>\n<p>Sometimes, individuals plan to purchase in the (near) future and use the internet to conduct their research. These individuals also demonstrate transactional intent but require more time and persuasion. This search intent is commonly referred to as commercial investigation intent.<\/p>\n<p>Learn More About <a href=\"https:\/\/www.stanventures.com\/blog\/search-intent\/\">Search Intent Of Users.<\/a><\/p>\n<p>Also, check out this podcast:<\/p>\n<p><iframe loading=\"lazy\" title=\"How SEO Works for Websites With Different Intent || SEO On-Air\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/tkltTwUj9wE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Value-Driven_Content_Strategy\"><\/span>3. Value-Driven Content Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Have you ever wondered why 80 to 90% of websites launched don\u2019t survive the fierce competition on Google?<\/p>\n<p>The answer lies in their inability to provide valuable content that differentiates them from competitors.<\/p>\n<p>When Google discovers that a new website doesn\u2019t offer additional value compared to already ranked sites, it sees no reason to rank the newcomer.<\/p>\n<p>Unfortunately, most new websites attempt to mimic their competitors\u2019 strategies without truly understanding them, often leading to their downfall.<\/p>\n<p>To ascend in Google\u2019s rankings, websites should focus on discovering the hidden gems their competitors have overlooked.<\/p>\n<p>This approach makes their content more in-depth and adds significant value for readers, aligning with Google\u2019s criteria for top-ranking sites.<\/p>\n<p>While there has been a surge in creating long-form content to achieve higher rankings, Google has clarified that it will not favor content elongated for length.<\/p>\n<p>The merit of an article does not hinge on its length but on the depth and relevance of its coverage.<\/p>\n<p>Essentially, if a topic warrants extensive discussion, long-form content is appropriate. However, artificially expanding a topic that could be succinctly covered in a few paragraphs might be perceived by Google as an attempt to manipulate rankings.<\/p>\n<p>Moreover, incorporating relevant infographics, images, and videos into your pages can significantly enhance user engagement and break up textual monotony, both of which Google values for higher rankings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-32541\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/man-with-a-blog-with-inforgaphics-and-video.webp\" alt=\"man with a blog with infographics and video\" width=\"1024\" height=\"585\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/man-with-a-blog-with-inforgaphics-and-video.webp 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/man-with-a-blog-with-inforgaphics-and-video-300x171.webp 300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Utilizing <a href=\"https:\/\/www.stanventures.com\/blog\/internal-links\/\">internal linking<\/a> effectively lays down a trail for readers, guiding them through related topics and pages on your website.<\/p>\n<p>This improves user experience and bolsters your site\u2019s SEO framework.<\/p>\n<p>Each internal link creates a pathway for search engines to <a href=\"https:\/\/www.stanventures.com\/blog\/crawling-indexing-ranking\/\">crawl and index more of your site<\/a>, recognizing the cohesiveness of your content.<\/p>\n<p>This dual-purpose strategy enhances user discovery while signaling to search engines the comprehensive nature of your content ecosystem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Technical_SEO_and_Mobile_Optimization\"><\/span><strong>4. Technical SEO and Mobile Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have encountered multiple website owners who do much chest-thumping about their flashy websites.<\/p>\n<p>Once I checked the website, it looked more like a Tesla Model 3 from the outside, but with a One-Litre Petrol Engine.<\/p>\n<p>These websites take a lot of time to load, forcing users to wait until the heavy payloads start functioning.<\/p>\n<p>Most website owners forget that their websites must be fetched, crawled, and indexed before appearing on Google.<\/p>\n<p>If Google crawlers find the website taking a long time to load, its ranking will drop.<\/p>\n<p>Additionally, Google has confirmed that compatibility with core <a href=\"https:\/\/www.stanventures.com\/blog\/core-web-vitals\/\">web vitals<\/a> is now a ranking factor. This means website owners must consider mobile-friendliness and other technical SEO aspects as critical goals to achieve.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-29335\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/01\/lab-data-core-web-vitals-metrics.png\" alt=\"Lab Data - Core Web Vitals Metrics\" width=\"1038\" height=\"914\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/01\/lab-data-core-web-vitals-metrics.png 1038w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/01\/lab-data-core-web-vitals-metrics-300x264.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/01\/lab-data-core-web-vitals-metrics-1024x902.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/01\/lab-data-core-web-vitals-metrics-768x676.png 768w\" sizes=\"auto, (max-width: 1038px) 100vw, 1038px\" \/><\/p>\n<p>A website that isn\u2019t HTTPS certified lacks speed and has an endless loop of <a href=\"https:\/\/www.stanventures.com\/blog\/redirecting-website-url\/\">301 redirects<\/a> will not reach the top of Google.<\/p>\n<p>Additionally, if intrusive interstitial elements pop up occasionally on the site, this again lowers the rankings.<\/p>\n<p>As a website owner, you must know what\u2019s happening under the hood and ensure your site&#8217;s backend is well-lubricated with essential technical SEO optimization for faster website results.<\/p>\n<p>That said, if the website&#8217;s content and authority fail to meet certain standards set by Google, no matter how fast your website loads or how effectively you have improved the backend, the site will fail to rank.<\/p>\n<p>SEO success is more or less like making an Oscar-winning movie; all departments must work with one vision to achieve success.<\/p>\n<p><strong>Here is a complete <a href=\"https:\/\/www.stanventures.com\/blog\/technical-seo\/\">checklist of technical SEO techniques<\/a>.<\/strong><\/p>\n<p>If you are interested in knowing how to optimize your website for speed or making it accessible to users and search engines without them fumbling on an error page, click the links below.<\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/google-pagespeed-insights\/google-recommended-speed\/\">How to Optimize Your Page Experience\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/htaccess-guide\/\">How to Optimize Your .htaccess file<\/a><\/p>\n<p>Podcast: <a href=\"https:\/\/www.youtube.com\/watch?v=68BsE7eFcLo\">Technical SEO Tips For Startups<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Identifying_and_Resolving_Google_Penalties_to_Boost_Rankings\"><\/span><b>5. <strong>Identifying and Resolving Google Penalties to Boost Rankings<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-30439\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/05\/manual-action.png\" alt=\"Manual Actions\" width=\"566\" height=\"424\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/05\/manual-action.png 566w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/05\/manual-action-300x225.png 300w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/p>\n<p>Numerous obstacles must be overcome before you can rank #1 on Google. Most of these challenges can be easily addressed with the assistance of a reputable SEO agency.<\/p>\n<p>However, sometimes, ghosts from the past may haunt websites. We refer to this ghost as the Google Penalty.<\/p>\n<p>It\u2019s the worst nightmare for most SEO professionals and website owners alike because once a website is in Google&#8217;s bad books, ranking it becomes a Herculean task.<\/p>\n<p>You don\u2019t have to worry. You are generally safe if you have purchased a new domain, not an expired one.<\/p>\n<p>Also, it&#8217;s important to note that the SEO agency you are currently collaborating with must be top-notch and should not engage in any black-hat SEO practices that could land you in serious trouble.<\/p>\n<p>Checking for a <a href=\"https:\/\/www.stanventures.com\/blog\/google-penalties\/\">Google Penalty history<\/a> is straightforward using any SEO tool.<\/p>\n<p>Look for a <a href=\"https:\/\/www.stanventures.com\/blog\/organic-traffic-drops\/\">steep decrease in organic traffic<\/a>; this is the first indication that Google may not favor your site for some reason.<\/p>\n<p>The most common culprit for this is unnatural backlinks that violate Google\u2019s guidelines.<\/p>\n<p><strong>Here&#8217;s how you can check for unnatural backlinks:<\/strong><\/p>\n<p><strong>Analyze All Your Backlinks:<\/strong><\/p>\n<p>Review the number of links pointing to your site and determine if they are genuine links from contextually relevant sites. If not, it means your agency is building links detrimental to your site, undermining it with your resources.<\/p>\n<p>The quick fix is to immediately sever ties with that agency and find another <a href=\"http:\/\/stanventures.com\">trustworthy SEO agency<\/a> that can assist you in removing the spammy links through a disavow process and then build quality backlinks.<\/p>\n<p><strong>Anchor Text Analysis:<\/strong><\/p>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/anchor-text\/\">Anchor text<\/a> is the clickable text in a hyperlink that links to your page. If you discover that most of your anchor texts are identical, you must immediately adjust your strategy.<\/p>\n<p>Exact match anchor text is a hallmark of low-quality link building, and Google detests it. It\u2019s one of the factors that can lead to Google penalizing your site.<\/p>\n<p><strong>Check if the Site is Hacked:<\/strong><\/p>\n<p>Another reason Google may stop directing users to your site is if it has been hacked. If Google detects malicious codes on a site, it temporarily removes it from search results.<\/p>\n<p>You can check if your site is hacked by analyzing it with the Google Safe Browsing test.<\/p>\n<p>Once you eliminate the malicious codes and resubmit the sitemap to Google, your pages will reappear in search results as and when Google&#8217;s spiders visit your site.<\/p>\n<p>Learn More About <a href=\"https:\/\/www.stanventures.com\/blog\/google-penalties\/\">Google Penalties<\/a>.<\/p>\n<p>Here are Google&#8217;s guidelines for fixing penalties that affect your Google rankings.<\/p>\n<p><iframe loading=\"lazy\" title=\"Do fixed penalties affect SEO?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8ynNMU4arXM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Strategies_to_Decrease_Bounce_Rate_and_Increase_User_Engagement\"><\/span><b>6. <strong>Strategies to Decrease Bounce Rate and Increase User Engagement<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-31818\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/high-bounce-rate.png\" alt=\"bounce rate\" width=\"1999\" height=\"1156\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/high-bounce-rate.png 1999w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/high-bounce-rate-300x173.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/high-bounce-rate-1024x592.png 1024w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p>Bounce rate is the percentage of visitors who leave a webpage without taking any specific action, such as clicking on a link, filling out a form, or purchasing.<\/p>\n<p>If your site receives many visitors who quickly leave, Google may not view it favorably.<\/p>\n<p>However, a high bounce rate should not be a cause for concern if your website primarily focuses on delivering content. When users find all the information they need on a single page, they have no reason to visit other pages.<\/p>\n<p>Despite this, monitoring the time visitors spend on a page closely is important. If the duration of their visit does not align with the length of your content, this could indicate an issue worth addressing.<\/p>\n<p>Learn <a href=\"https:\/\/www.stanventures.com\/blog\/bounce-rate\/\">how to reduce the bounce rate <\/a>of your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_The_Power_of_High-Quality_Content_in_Achieving_Top_Google_Rankings\"><\/span><b>7. <strong>The Power of High-Quality Content in Achieving Top Google Rankings<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Because, in the immense expanse of the internet, content that aids in improving your Google ranking gleams like satellites.<\/p>\n<p>By high-quality content, I mean not just material that is free from grammatical mistakes and is relevant and informative but also shareable and desirable content for other sites to link to.<\/p>\n<p>Considering that backlinks are pivotal for securing high rankings on Google, you simply cannot ignore them. Moreover, many leading websites are now adopting the Pillar-Cluster Content Strategy to achieve higher placements on Google.<\/p>\n<p>Learn more about <a href=\"https:\/\/www.stanventures.com\/blog\/pillar-cluster-content-model\/\">pillar cluster content strategy.<\/a><\/p>\n<p><strong>Long-Form Content<\/strong><\/p>\n<p>Although there is no definitive &#8220;ideal&#8221; word count for blog articles, it has been observed that content exceeding 3,000 words tends to excel in link acquisition. Such in-depth pieces often provide comprehensive insights, making them valuable resources that other websites are more likely to reference and link to.<\/p>\n<p><strong>Visual Content<\/strong><\/p>\n<p>In addition to text, incorporating visual elements into your content can significantly enhance its appeal and effectiveness. Maps, videos, flowcharts, and infographics not only make the information more accessible and engaging for readers but also increase the likelihood of shares and backlinks, further boosting your content&#8217;s visibility and impact.<\/p>\n<p><b>Uniqueness\u00a0<\/b><\/p>\n<p>Try to be original when <a href=\"https:\/\/www.stanventures.com\/seo-podcast\/content-google-loves\/\">creating content<\/a>.<\/p>\n<p><strong>Easy to Read; Free from Grammatical Errors<\/strong><\/p>\n<p>Ensure your content is straightforward and devoid of grammatical errors. Clear and error-free writing makes your message more accessible and credible to your audience.<\/p>\n<p><strong>Content Freshness<\/strong><\/p>\n<p>Google favors regularly updated content. Consistently refreshing your site with new and pertinent information can improve your ranking position.<\/p>\n<p>This involves publishing new content and revitalizing existing pages with updated information or insights previously overlooked.<\/p>\n<p>Maintain the relevancy of your content to signal to Google\u2014and your visitors\u2014that your site is an up-to-date and valuable resource.<\/p>\n<p><strong>E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)<\/strong><\/p>\n<p>Google values content that reflects experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Crafting content that exhibits your in-depth knowledge and credibility in your domain can provide a competitive advantage.<\/p>\n<p>Consider exploring our detailed guide for comprehensive strategies for optimizing your <a href=\"https:\/\/www.stanventures.com\/blog\/google-eat-quality-guidelines\/\">website for E-E-A-T<\/a>.<\/p>\n<p>Check out our <a href=\"https:\/\/www.stanventures.com\/seo-podcast\/evergreen-content-strategy\/\">podcast episode with Brandon Doyle<\/a>, Founder \u2013 of Wallaroo Media, about creating evergreen content that drives consistent traffic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Enhancing_Other_On-Site_SEO_Factors\"><\/span><b>8. <strong>Enhancing Other On-Site SEO Factors<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On-page SEO (sometimes called &#8220;on-site SEO&#8221;) and technical SEO are crucial elements that work behind the scenes of your website. Combined with stellar content, they create the perfect recipe for ranking success on Google. Common on-page SEO tactics include optimizing title tags, content, internal links, and URLs.<\/p>\n<p><strong>Eliminating Dead Links and Duplicate Content<\/strong><\/p>\n<p>Websites often contain dead links due to ongoing updates and changes. Tools are available to help identify and fix these broken links. Additionally, duplicate content across multiple pages or sites can confuse search engines, leading to lower rankings. Technical solutions can address duplicate content issues caused by URL variations.<\/p>\n<p><strong>Mobile Optimization: A Necessity, Not an Option<\/strong><\/p>\n<p>With the rise of mobile browsing, Google has emphasized mobile-first indexing. Today, top-ranking pages on Google are invariably optimized for mobile, highlighting the necessity of a mobile-friendly website design that adapts to various screen sizes, improves user engagement, and reduces bounce rates.<\/p>\n<p><strong>Voice Search Optimization: Meeting the Natural Language Trend<\/strong><\/p>\n<p>Optimizing for voice search doesn&#8217;t require special tactics beyond producing high-quality, informative content. Incorporating conversational phrases and directly answering common queries can enhance your visibility in voice search results.<\/p>\n<p><strong>Featured Snippets and Structured Data: Standing Out in Search Results<\/strong><\/p>\n<p>To capture &#8216;position zero&#8217; in search results, leverage structured data (schema markup). This organizes your content in a way that&#8217;s easily understood by search engines, increasing your chances of appearing in these coveted spots.<\/p>\n<p><strong>Local SEO: Your Gateway to Local Audiences<\/strong><\/p>\n<p>For businesses targeting local customers, optimizing for local SEO and maintaining an up-to-date Google My Business profile are essential. Local SEO improves your visibility in location-based searches, connecting you with nearby customers.<\/p>\n<p><em><strong>Learn more about <a href=\"https:\/\/www.stanventures.com\/blog\/on-page-seo\/\">On-Page SEO Techniques<\/a><\/strong><\/em><\/p>\n<p>Technical SEO, on the other hand, is often discussed along with the speed of your website and its accessibility. However, unlike the other SEO techniques we discussed till now, technical SEO isn\u2019t that easy to implement, provided you have the right resources or expertise.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Navigating_the_Google_Algorithm_Insights_for_Better_SEO\"><\/span><b>9. <strong>Navigating the Google Algorithm: Insights for Better SEO<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2651\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/01\/rank-ranger-algorithm-update-1.jpg\" alt=\"rank-ranger-algorithm-update\" width=\"1245\" height=\"356\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/01\/rank-ranger-algorithm-update-1.jpg 1245w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/01\/rank-ranger-algorithm-update-1-300x86.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/01\/rank-ranger-algorithm-update-1-1024x293.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2019\/01\/rank-ranger-algorithm-update-1-768x220.jpg 768w\" sizes=\"auto, (max-width: 1245px) 100vw, 1245px\" \/><\/p>\n<p>Google frequently updates its algorithm, necessitating continuous adaptation and implementing new techniques and strategies recommended by Google to enhance the search experience for its users.<\/p>\n<p>Before 2012, Google&#8217;s algorithm was susceptible to manipulation by websites that employed shortcuts like spammy links and content to gain undue ranking advantages.<\/p>\n<p>To combat these vulnerabilities, the search engine giant introduced two significant updates in consecutive years: the Penguin and Panda. These were designed to penalize websites using such practices and improve the quality of search results.<\/p>\n<p>Learn more about the <a href=\"https:\/\/www.stanventures.com\/blog\/google-algorithm-updates\/\">recent Google Algorithms<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Effective_Tracking_and_Monitoring_Key_Metrics_for_SEO_Success\"><\/span><b>10. <strong>Effective Tracking and Monitoring: Key Metrics for SEO Success<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Monitoring specific metrics is essential to understand adjustments needed to enhance your website&#8217;s performance. Here are crucial metrics to focus on:<\/p>\n<p><strong>Organic Traffic<\/strong><\/p>\n<p>Understanding how your site ranks through organic search is vital. Historically, organic search was the primary source of page traffic, surpassing non-organic sources like paid search and social media. However, in today\u2019s digital landscape, the influence of social media, email marketing, and paid advertisements on driving organic traffic can vary significantly by industry.<\/p>\n<p>Access your Google Analytics account and examine the acquisition channels report to gauge your site&#8217;s performance. This will show the volume of visitors visiting your site through different channels.<\/p>\n<p><strong>Keywords Driving Visitors to Your Site<\/strong><\/p>\n<p>Attention to the keywords that attract visitors to your site is also crucial. Although assessing this has become more challenging compared to the past, valuable insights are still attainable.<\/p>\n<p>Google Search Console is an indispensable tool for anyone aiming to improve their Google rankings. It provides data on the number of clicks your site receives in organic search results for specific keywords.<\/p>\n<p>Furthermore, many tools exist to help you identify which keywords are most effective at driving traffic to your pages, offering a deeper understanding of your website&#8217;s performance in search engines.<\/p>\n<p>Check out <a href=\"https:\/\/www.stanventures.com\/blog\/seo-tools\/\">top SEO Tools<\/a> for 2026.<\/p>\n<p><b>Consider Setting Up An SEO Dashboard\u00a0<\/b><\/p>\n<p>Google Analytics is highly recommended for those seeking a cost-effective SEO dashboard. However, consider investing in advanced tools like SEMRush or Ahrefs if your budget allows.<\/p>\n<p>These platforms enable you to track your website&#8217;s performance over time and assist in formulating strategies for upcoming months. SEMRush and Ahrefs offer alerts on keyword ranking drops for your projects.<\/p>\n<p>Both tools boast free integration with Google Analytics, ensuring you receive nearly precise data.<\/p>\n<p>Don&#8217;t miss our engaging podcast with Matthew Forzan, Co-Founder and director of Yoghurt Digital, where he shares insightful tips for ranking smartly on Google.<\/p>\n<p><iframe loading=\"lazy\" title=\"SEO On-Air: How to Grow and Improve SEO with Matthew Forzan\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dQsi_q3a69U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2 data-start=\"311\" data-end=\"380\"><span class=\"ez-toc-section\" id=\"11_Content_Age_and_Patience_in_SEO\"><\/span>11. Content Age and Patience in SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"\" data-start=\"382\" data-end=\"500\">A 2025 update to <a href=\"https:\/\/ahrefs.com\/blog\/how-long-does-it-take-to-rank-in-google-and-how-old-are-top-ranking-pages\/\">Ahrefs&#8217; study on ranking timelines<\/a> reveals a sobering truth: only 1.74% of newly published pages reach Google&#8217;s top 10 within a year, a significant drop from 5.7% in 2017.<\/p>\n<p data-start=\"382\" data-end=\"500\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35458\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/top-10-google-ranking-is-achieved-only-by-1.74-percent-sites-which-are-less-than-1-year-old.png\" alt=\"\" width=\"1290\" height=\"1254\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/top-10-google-ranking-is-achieved-only-by-1.74-percent-sites-which-are-less-than-1-year-old.png 1290w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/top-10-google-ranking-is-achieved-only-by-1.74-percent-sites-which-are-less-than-1-year-old-300x292.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/top-10-google-ranking-is-achieved-only-by-1.74-percent-sites-which-are-less-than-1-year-old-1024x995.png 1024w\" sizes=\"auto, (max-width: 1290px) 100vw, 1290px\" \/><\/p>\n<p class=\"\" data-start=\"382\" data-end=\"500\">Moreover, 72.9% of all top-10 ranking pages are over 3 years old, with the average #1 ranking page now being 5 years old.<\/p>\n<p data-start=\"382\" data-end=\"500\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-35457\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/website-ranking-1-on-google-are-3-year-old.png\" alt=\"\" width=\"1294\" height=\"1124\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/website-ranking-1-on-google-are-3-year-old.png 1294w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/website-ranking-1-on-google-are-3-year-old-300x261.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2025\/02\/website-ranking-1-on-google-are-3-year-old-1024x889.png 1024w\" sizes=\"auto, (max-width: 1294px) 100vw, 1294px\" \/><\/p>\n<p class=\"\" data-start=\"502\" data-end=\"620\">This data emphasizes that while quick wins are possible\u201440.82% of successful pages did rank in under a month\u2014they are exceptions rather than the rule. For most, achieving top rankings requires months or even years of consistent content updates, backlink acquisition, and technical optimization.<\/p>\n<p class=\"\" data-start=\"622\" data-end=\"700\">If your page isn\u2019t ranking within 6 months, it&#8217;s a signal to refresh your content, reassess keyword targeting, or enhance authority signals like backlinks and user engagement.<\/p>\n<p>The journey to securing a top position on Google&#8217;s search results is multifaceted. It requires a blend of strategic keyword research, content alignment with search intent, and vigilant monitoring of Google&#8217;s ever-evolving algorithms.<\/p>\n<p>By creating high-quality, relevant content and adhering to best practices for on-page and technical SEO, you position your website not just as a beacon in the vast internet galaxy but as a leading source of information and services.<\/p>\n<p>Remember, the race to the top is ongoing, and staying updated with the latest SEO trends and tools, such as Google Analytics, SEMRush, or Ahrefs, is crucial for maintaining and improving your rankings.<\/p>\n<p>I hope this guide helped you answer how to rank higher on Google search and gave you a roadmap to outshining competitors and making your website a shining star in Google&#8217;s search galaxy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have an online business or a website, that means you are on the run up to rank high on Google. But one question that still bothers you is, &#8220;How To Rank High On Google?&#8221;<\/p>\n","protected":false},"author":1,"featured_media":35192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[479,480,846],"class_list":["post-22369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-how-to-rank-high-on-google","tag-rank-high-on-google","tag-rank-high-on-google-in-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Rank Higher on Google Search<\/title>\n<meta name=\"description\" content=\"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Rank Higher on Google Search\" \/>\n<meta property=\"og:description\" content=\"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-11T11:11:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-20T09:56:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1389\" \/>\n\t<meta property=\"og:image:height\" content=\"840\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DThekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\"},\"headline\":\"How to Rank Higher on Google Search\",\"datePublished\":\"2025-02-11T11:11:48+00:00\",\"dateModified\":\"2026-02-20T09:56:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/\"},\"wordCount\":3565,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/How-to-Rank-Higher.jpg\",\"keywords\":[\"how to rank high on google\",\"rank high on google\",\"rank high on google in 2026\"],\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/\",\"name\":\"How to Rank Higher on Google Search\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/How-to-Rank-Higher.jpg\",\"datePublished\":\"2025-02-11T11:11:48+00:00\",\"dateModified\":\"2026-02-20T09:56:47+00:00\",\"description\":\"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/How-to-Rank-Higher.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/How-to-Rank-Higher.jpg\",\"width\":1389,\"height\":840},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/how-to-rank-high-on-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Rank Higher on Google Search\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\",\"name\":\"Stan Ventures\",\"description\":\"Spirit of Excellence\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/stan-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/stan-logo.png\",\"width\":512,\"height\":512,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/#\\\/schema\\\/person\\\/ce779372901a6d047755d57a40609458\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/blog\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/DThekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/blog\\\/author\\\/admin_k0oveh9b\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Rank Higher on Google Search","description":"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/","og_locale":"en_US","og_type":"article","og_title":"How to Rank Higher on Google Search","og_description":"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.","og_url":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures","article_published_time":"2025-02-11T11:11:48+00:00","article_modified_time":"2026-02-20T09:56:47+00:00","og_image":[{"width":1389,"height":840,"url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg","type":"image\/jpeg"}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@DThekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/person\/ce779372901a6d047755d57a40609458"},"headline":"How to Rank Higher on Google Search","datePublished":"2025-02-11T11:11:48+00:00","dateModified":"2026-02-20T09:56:47+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/"},"wordCount":3565,"publisher":{"@id":"https:\/\/www.stanventures.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg","keywords":["how to rank high on google","rank high on google","rank high on google in 2026"],"articleSection":["SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/","url":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/","name":"How to Rank Higher on Google Search","isPartOf":{"@id":"https:\/\/www.stanventures.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg","datePublished":"2025-02-11T11:11:48+00:00","dateModified":"2026-02-20T09:56:47+00:00","description":"Learn how to rank higher on Google search with our expert tips. Discover strategies to increase your search engine rankings.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#primaryimage","url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg","contentUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/02\/How-to-Rank-Higher.jpg","width":1389,"height":840},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.stanventures.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Rank Higher on Google Search"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/blog\/#website","url":"https:\/\/www.stanventures.com\/blog\/","name":"Stan Ventures","description":"Spirit of Excellence","publisher":{"@id":"https:\/\/www.stanventures.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/blog\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/stan-logo.png","contentUrl":"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/11\/stan-logo.png","width":512,"height":512,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/blog\/#\/schema\/person\/ce779372901a6d047755d57a40609458","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/blog","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/DThekkethil"],"url":"https:\/\/www.stanventures.com\/blog\/author\/admin_k0oveh9b\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/22369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/comments?post=22369"}],"version-history":[{"count":4,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/22369\/revisions"}],"predecessor-version":[{"id":37352,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/posts\/22369\/revisions\/37352"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/media\/35192"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/media?parent=22369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/categories?post=22369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/blog\/wp-json\/wp\/v2\/tags?post=22369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}