{"id":23764,"date":"2022-01-18T16:36:07","date_gmt":"2022-01-18T11:06:07","guid":{"rendered":"https:\/\/www.stanventures.com\/?p=23764"},"modified":"2025-11-04T23:06:21","modified_gmt":"2025-11-04T17:36:21","slug":"how-to-use-google-trends-for-keyword-research","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/","title":{"rendered":"How to Use Google Trends for Keyword Research"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Keyword_Trend_Comparison\" >Keyword Trend Comparison<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Keyword_Search_Volume\" >Keyword Search Volume<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Seasonal_Trends\" >Seasonal Trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Keyword_Popularity_Phase\" >Keyword Popularity Phase<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Unicorn_Keywords\" >Unicorn Keywords<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Local_SEO\" >Local SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Trending_Topics\" >Trending Topics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Google_Trends_Predictions\" >Google Trends Predictions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Video_SEO\" >Video SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#Is_There_a_Google_Trends_API\" >Is There a Google Trends API?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#What_Are_the_Trending_Searches_on_Google\" >What Are the Trending Searches on Google?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.stanventures.com\/blog\/how-to-use-google-trends-for-keyword-research\/#What_Are_the_Top_10_Google_Searches\" >What Are the Top 10 Google Searches?<\/a><\/li><\/ul><\/nav><\/div>\n<p>As an SEO, you probably know how important it is to use the right keywords to drive positive <a href=\"https:\/\/www.stanventures.com\/blog\/improve-seo-rankings\/\">SEO results<\/a> for a website.<\/p>\n<p>That said, if you fail to identify the right keywords used in industry-specific online queries, you will fail miserably at achieving the desired results.\u00a0<\/p>\n<p>I understand you don\u2019t want it to happen. Let me tell you how you can stop it from happening.<\/p>\n<p>One word. Research. Focused keyword research is the key.\u00a0 So, how do you do that?<\/p>\n<p>Keyword research can be a cakewalk with the right tool.\u00a0That\u2019s precisely why you need Google Trends.<\/p>\n<p>Let me tell you what Google Trends is and how to use Google Trends for keyword research in an effective manner.<\/p>\n<h2><b>What Is Google Trends?<\/b><\/h2>\n<p>Google Trends is a free tool that comes in handy to obtain data from Google searches while allowing users to compare the occurrence of particular search terms with other keywords based on frequency, geographic locations and so much more.<\/p>\n<p>It started as a pipeline to analyze and consolidate online user interest in different topics. But, it just didn\u2019t stop there. Google Trends has gradually transformed into an ultimate data utilization tool that takes into account public reactions to real-time events or other trending stories.<\/p>\n<p>With Google Trends, you can quickly narrow down industry-specific keyword occurrences online by fixing a time frame, say, in the last seven days or from the previous year to the current one.<\/p>\n<h2><b>Why Use Google Trends?<\/b><\/h2>\n<p>Google Trends is the best choice to analyze the popularity of any search term or topic in a hassle-free way.\u00a0<\/p>\n<p>With this tool, you can keep track of user search behavior, compare and validate search volumes of different queries, leverage historical data to check the popularity phase of a topic. The tool is free, up to date, and relevant.<\/p>\n<p>Google Trends is easy to use. When you search for a certain query, it will provide you with a graph ranging from 0 to 100.\u00a0<\/p>\n<p>While 0 indicates that there isn\u2019t enough search data denoting a low search volume,100 represents the peak popularity of the topic you have searched for. The higher the number, the more the search for the keyword. So, keywords hitting close to or at the 100 need your attention.\u00a0<\/p>\n<p>And, that simplifies <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-research\/\">keyword research<\/a> like never before.<\/p>\n<h2><b>How to Use Google Trends for Keyword Research<\/b><\/h2>\n<p>Now, let\u2019s get to the execution part of it. So, how to use Google Trends for keyword research? Here\u2019s your step-by-step guide.<\/p>\n<p>Visit the <a href=\"https:\/\/trends.google.com\/trends\/explore?geo=IN&amp;hl=en-US\">Google Trends site<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23841 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-1024x463.png\" alt=\"google trends\" width=\"640\" height=\"289\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-1024x463.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-300x136.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-768x347.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends.png 1512w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>At the top right corner, select a location, for instance, the United States. You can change it later.<\/p>\n<p>Once you have the location, enter the keyword. I choose \u201cSEO\u201d<\/p>\n<p>Press Enter and Google Trends will generate a graph.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23844 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-graph-1024x472.png\" alt=\"google trends graph\" width=\"640\" height=\"295\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-1024x472.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-300x138.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-768x354.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph.png 1214w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Okay. You have four tabs here. I\u2019ll tell you how to find keyword trends in a more precise manner using these filters.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23847 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-tabs.png\" alt=\"google trends tabs\" width=\"532\" height=\"36\" \/><\/p>\n<p>The first one denotes the geo-location the given keyword used. For a broader perspective, you can go for the \u201cWorldwide\u201d option under this tab.<\/p>\n<p>The second tab denotes the time frame of the keyword frequency. Choose anywhere from the past hour to 2004-Present.<\/p>\n<p>Once you modify the timeframe and location, the graph alters accordingly.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23848 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-graph-modification-1024x491.png\" alt=\"google trends graph modification\" width=\"640\" height=\"307\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-modification-1024x491.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-modification-300x144.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-modification-768x368.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-graph-modification.png 1194w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Third, choose a category of your choice.<\/p>\n<p>Fourth, pick a channel to find out keyword frequency.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23851 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-channel-menu.png\" alt=\"google trends channel menu\" width=\"760\" height=\"410\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-channel-menu.png 760w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-channel-menu-300x162.png 300w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Scroll down to find the \u201cinterest by region\u201d report.<\/p>\n<p>You will find a list of countries where the keyword is performing well. The score lies anywhere from 0 to 100 based on keyword popularity.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23852 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-interest-by-region-keyword-research-1024x345.png\" alt=\"google trends interest by region keyword research\" width=\"640\" height=\"216\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-interest-by-region-keyword-research-1024x345.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-interest-by-region-keyword-research-300x101.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-interest-by-region-keyword-research-768x259.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-interest-by-region-keyword-research.png 1137w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>In the \u201cinterest by region\u201d section, click \u201cregion\u201d at the top-right corner and click \u201ccity\u201d to view the city-wise report. Every time you choose a different location, you get a unique set of data from Google Trends.<\/p>\n<p>The last section of the page features \u201c Related Topics\u201d and \u201cRelated Queries\u201d. Here is where you get more suggestions based on your search term.<\/p>\n<p>You have a detailed \u201cBreakout\u201d for each query.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23853 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/google-trends-breakout-queries-1024x372.png\" alt=\"google trends breakout queries\" width=\"640\" height=\"233\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-breakout-queries-1024x372.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-breakout-queries-300x109.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-breakout-queries-768x279.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/google-trends-breakout-queries.png 1167w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Click on the \u201crising\u201d option and choose \u201ctop\u201d. Just like the Region report, this provides you with top topics and queries. You now get a list of keywords that have been trending for the selected timeframe.<\/p>\n<p>For all the reports, you have downloading, embedding and sharing options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Trend_Comparison\"><\/span><b>Keyword Trend Comparison<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now let\u2019s move on to keyword trend comparison. We already have the data for the keyword \u201cSEO\u201d <\/p>\n<p>Scroll on to the top of the page. Click compare and add a new term \u201d<a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/\">Link Building<\/a>\u201d and then hit Enter.<\/p>\n<p>You now have the graph with two different colors each representing a keyword.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-23854 aligncenter\" src=\"https:\/\/www.stanventures.com\/wp-content\/uploads\/2022\/01\/keyword-trends-comparison-1024x483.png\" alt=\"keyword trends comparison\" width=\"640\" height=\"302\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/keyword-trends-comparison-1024x483.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/keyword-trends-comparison-300x142.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/keyword-trends-comparison-768x362.png 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2022\/01\/keyword-trends-comparison.png 1183w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Scroll down to find the region-wise reports. Keyword trend comparison isn\u2019t limited to two.\u00a0You can add more terms to the list using the \u201cCompare\u201d option and go for a vast analysis based on your needs.<\/p>\n<h2><b>How Google Trends Complements Effective Keyword Research<\/b><\/h2>\n<p>The practical demonstration above should have given you a concrete idea about how to use Google Trends for keyword research. Now, let\u2019s explore the precise ways the tool can bolster <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-difficulty\/\">effective keyword research<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Search_Volume\"><\/span><b>Keyword Search Volume<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The search volume of a keyword denotes the number of times people have used a given keyword in their searches within the fixed timeframe.<\/p>\n<p>Given the scenario, if you can include keywords with high search volume in your content naturally, your website has more chances to gain a top search engine ranking.<\/p>\n<p>Once you type a keyword on Google Trends, the tool lets you know how user interest has been for the particular search term over time.<\/p>\n<p>With Google trends, you can identify keywords that perform well for your niche and include them in your content without negatively impacting its flow.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Seasonal_Trends\"><\/span><b>Seasonal Trends<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main goal of keyword research is to bring more traffic to your site by leveraging the right keywords. So, it is equally important to use the keywords in the right context at the right time to achieve better results.\u00a0<\/p>\n<p>Let\u2019s take hats for instance. The search volume for the term \u2018\u2019hats\u2019\u2019 is always high because people look for hats almost every day. On the contrary, the search volume for the search term \u201cChristmas hats\u201d sees a high search volume only around the end of the year and then witnesses a dip. This is because \u2018Christmas\u2019 is a seasonal term, and online users don\u2019t widely look for Christmas hats after the event.<\/p>\n<p>You can use the same strategy to identify seasonal terms for your products or services with Google Trends. This way, the tool makes way for you to create your promotional campaigns around these keywords to attract leads that translate into revenue.<\/p>\n<p>Additionally, if your site already has <a href=\"https:\/\/www.stanventures.com\/blog\/url-structure\/\">landing pages<\/a> related to seasonal trends, you can quickly optimize them using keywords from Google Trends. This way, you can boost your website\u2019s online visibility and help your customers find you quickly among similar service providers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Keyword_Popularity_Phase\"><\/span><b>Keyword Popularity Phase<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A particular keyword does not always perform well. When one keyword sees a dip, another one comes to take the top position. Yes, you need to know how long a keyword is popular in your niche to make your moves cleverly.<\/p>\n<p>If you decide to dodge this segment of keyword research, you\u2019re making a big mistake that can nullify your SEO efforts just like that.  As a result, you may end up not ranking for queries your potential clients are asking <a href=\"https:\/\/www.stanventures.com\/blog\/top-search-engines-list\/\">search engines<\/a>.<\/p>\n<p>I know this is not a good sign and here comes Google Trends for your rescue.\u00a0<\/p>\n<p>As demonstrated earlier, using this tool, you can view the performance of a\u00a0 given keyword over the years. This way, you will be able to understand if a keyword was at the peak just for once or is building lasting user interest.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Unicorn_Keywords\"><\/span><b>Unicorn Keywords<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>BEWARE. Some keywords are tricky. They might create an impression that they perform well. But they actually don\u2019t make a big (or small) difference when you insert them in your content. These are called unicorn keywords.<\/p>\n<p>Keywords with high volume but low competition, for instance, are mostly of this type. These short-lived keywords don\u2019t prove beneficial to boost your web traffic.<\/p>\n<p>Make sure to filter out these keywords using Google Trends so that you can avoid using them in your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Local_SEO\"><\/span><b>Local SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to qualified lead generation, you cannot overlook location-based online searches. Start targeting locations where you want your products or services to sell better.<\/p>\n<p>So, how do you do that? Simple.<\/p>\n<p>Use Google Trends to identify <a href=\"https:\/\/www.stanventures.com\/blog\/local-seo\/\">keywords that perform well in specific locations<\/a> and naturally include them in your content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Trending_Topics\"><\/span><b>Trending Topics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO is ever-changing. To achieve success in SEO, it is mandatory to keep up with the latest <a href=\"https:\/\/www.stanventures.com\/blog\/seo-trends\/\">SEO trends<\/a>.<\/p>\n<p>Using the Trending Searches tab on Google Trends, you can identify search queries popular in any specific location in the last 24 hours.<\/p>\n<p>This feature makes way for you to create content based on topics that are trending at the moment, which, in turn, boosts user engagement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Google_Trends_Predictions\"><\/span><b>Google Trends Predictions<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Apart from keeping you posted about the current trends, Google Trends also lets you look into the future trends by consolidating the existing data.\u00a0<\/p>\n<p>This feature facilitates you to identify relevant keywords and make plans in advance to boost up your website traffic This way, you can always be ahead of your competitors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_SEO\"><\/span><b>Video SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s start with a fact. 86% of businesses use videos to promote their products and services.\u00a0 This is, of course, a huge rate and you can\u2019t miss out on a big part of your target audience. Yes, it is not an option but a necessity to optimize your videos for top-ranking keywords. Note that keywords may vary for web search and video search.<\/p>\n<p>Enter a keyword on Google Trends and switch from Web Search to YouTube Search. The tool displays user queries and keywords that are trending for video search.<\/p>\n<p>Now that you know how to use Google Trends for keyword research, start grabbing actionable keyword insights from it to level up your website\u2019s SEO.<\/p>\n<h2><b>FAQ&#8217;s<\/b><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Is_There_a_Google_Trends_API\"><\/span><b>Is There a Google Trends API?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You have no Google Trends API that\u2019s publicly available. But then, Google allows you to access two dataset samples, including real-time data from the past week and non-real-time data that dates back as far as 2004.<\/p>\n<p><b>How to Find Most Searched Keywords on Google using Google Trends?<\/b><\/p>\n<p>Open Google Trends. Enter the keyword or topic of your choice in the search box. Google Trends will show you the search interest over time on a scale of 0 to 100. The higher the number, the more the search for the keyword.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Are_the_Trending_Searches_on_Google\"><\/span><b>What Are the Trending Searches on Google?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The trending searches on Google changes every day. You can view trending searches on Google Trends and can also filter them based on locations as per your preference.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_Are_the_Top_10_Google_Searches\"><\/span><b>What Are the Top 10 Google Searches?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Google Trends page always displays 10 recently trending Google searches. You can choose to view them worldwide or country-wise. These trending searches are subject to change. However, the tool allows you to view yearly trending searches too.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an SEO, you probably know how important it is to use the right keywords to drive positive SEO results for a website.<\/p>\n","protected":false},"author":2,"featured_media":23830,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-23764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Google Trends for Keyword Research<\/title>\n<meta name=\"description\" content=\"Know how to use google trends for keyword research to identify Keyword Search Volume, Seasonal Trends, Popularity Phase &amp;Trending Topics Predictions &amp; more!\" \/>\n<meta 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