{"id":30043,"date":"2023-03-15T04:26:18","date_gmt":"2023-03-15T04:26:18","guid":{"rendered":"https:\/\/www.stanventures.com\/blog\/?p=30043"},"modified":"2025-11-04T23:06:07","modified_gmt":"2025-11-04T17:36:07","slug":"keyword-cannibalization","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/","title":{"rendered":"Keyword Cannibalization: How to Identify and Fix the Problem"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/#What_is_Keyword_Cannibalization\" >What is Keyword Cannibalization?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/#Keyword_Cannibalization_Issues\" >Keyword Cannibalization Issues<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/#How_to_Identify_Keyword_Cannibalization\" >How to Identify Keyword Cannibalization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/#How_to_Fix_Keyword_Cannibalization\" >How to Fix Keyword Cannibalization<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/keyword-cannibalization\/#Wrapping_Up\" >Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<p>Are you optimizing multiple content pieces to rank for similar keywords? BEWARE. Your site may fall prey to keyword cannibalization.\u00a0<\/p>\n<p>Keyword cannibalization can hurt your site\u2019s <a href=\"https:\/\/www.stanventures.com\/blog\/crawling-indexing-ranking\/\">search engine ranking<\/a> and bring down the visibility of your important pages.<\/p>\n<p>Fret not. You can recover your site from the bottlenecks of keyword cannibalization. The sooner you act, the better it is for your site.<\/p>\n<p>In this blog, I\u2019ll tell you about potential keyword cannibalization issues that sites encounter and how they can be fixed. Come on in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Keyword_Cannibalization\"><\/span><b>What is Keyword Cannibalization?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><iframe loading=\"lazy\" title=\"What is Keyword Cannibalization? How To Find Keyword Cannibalization Issues on Your Website?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IKws0SaBnLY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Think of it this way: Would you waste time and effort competing against yourself when you have rivals out there waiting to beat you? That\u2019s exactly what keyword cannibalization is.<\/p>\n<p>It occurs when multiple pages on your site aim at ranking for the same keyword and intent. When this happens, Google gets confused and doesn\u2019t have clarity about <a href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/\">which page to rank higher<\/a>.<\/p>\n<p>And the result?<\/p>\n<p>None of those pages may be ranked higher for the particular search term. That\u2019s a big blow to your site\u2019s ranking and search engine visibility, especially if it goes unnoticed in the long run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keyword_Cannibalization_Issues\"><\/span><b>Keyword Cannibalization Issues<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To weed out issues and stop them from happening to you again, you have to get to the roots, right? This is true for keyword cannibalization too.<\/p>\n<p>Now that you know keyword cannibalization can harm your website, let\u2019s discuss potential keyword cannibalization issues in detail.<\/p>\n<h3><b>Frequent Ranking Fluctuations<\/b><\/h3>\n<p>Have you ever noticed the ranking of your pages changing frequently? This is probably because of keyword cannibalization.<\/p>\n<p>Why?<\/p>\n<p>When the search engine can\u2019t figure out which of your pages to rank higher, it\u2019s likely that the rankings of corresponding pages keep fluctuating.<\/p>\n<p>As the positions of your pages keep shifting, none of those will be able to get clicks and attract traffic in a streamlined manner. This will lead to a negative impact on your <a href=\"https:\/\/www.stanventures.com\/blog\/conversion-rate-optimization\/\">conversion rate<\/a>.<\/p>\n<h3><b>Low Page Authority<\/b><\/h3>\n<p>Let\u2019s take two sites, A and B. Suppose site A offers two mediocre content pieces about how to make money online while B contains one page that features a detailed guide to making money online. Since all these pages deal with the same topic, they are likely to target similar keywords.<\/p>\n<p>Now, which of the two sites will a reader choose to visit? The answer is site B because, unlike site A, it offers everything about the topic in one place.<\/p>\n<p>When you have two or more of your pages competing against each other, you actually dilute your page authority. That means all your pages with similar content will end up with a low authority score.<\/p>\n<h3><b>Wrong URLs Ranking Higher<\/b><\/h3>\n<p>Have you seen a different page rank higher for a particular <a href=\"https:\/\/www.stanventures.com\/blog\/keyword-research\/\">keyword<\/a> while the page you actually targeted didn\u2019t see significant improvement? Again, keyword cannibalization is the culprit.<\/p>\n<p>The issue of wrong URL rankings often happens with product pages because they are likely to target similar keywords. On the other hand, it can also happen with other content pieces like articles. For example, you may find an older blog post ranking for the target keyword while trying to rank your new content.<\/p>\n<h3><b>User Intent Mismatch<\/b><\/h3>\n<p>To boost conversions, it\u2019s important that your content matches the <a href=\"https:\/\/www.stanventures.com\/blog\/search-intent\/\">user intent<\/a>. But what\u2019s the connection between user intent and keyword cannibalization? Let me explain.<\/p>\n<p>Keyword cannibalization can get your blogs rank for money keywords when you don\u2019t pay attention to user intent. When you drive users who are ready to purchase a product to your blog page, you actually misguide them. Neither the user nor the search engine likes it when you misguide them.<\/p>\n<p>Here\u2019s an example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-30044 size-full aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/User-Intent-Mismatch.png\" alt=\"User Intent Mismatch\" width=\"716\" height=\"317\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/User-Intent-Mismatch.png 716w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/User-Intent-Mismatch-300x133.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>Of the two above results, the first one is a blog post (informational intent) for people who need guidance to <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/buying-backlinks\/\">buy backlinks<\/a>. The second one is for those who are looking for a service provider to buy backlinks (transactional intent). In this case, missing out on the user intent may result in visitors landing on pages irrelevant to their search.<\/p>\n<p>As an SEO agency, we know that messing with the user intent will create havoc. That\u2019s why we make sure that our content meets the user intent and also weed out keyword cannibalization issues at the earliest, or even better, avoid them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Identify_Keyword_Cannibalization\"><\/span><b>How to Identify Keyword Cannibalization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following the keyword cannibalization issues, here\u2019s a look at how you can identify them on your website.<\/p>\n<h3><b>Easy Content Audit<\/b><\/h3>\n<p>If your website doesn\u2019t have major keyword cannibalization issues or if it has around 20 pages, this method will probably work for you.<\/p>\n<p>On Ahrefs, go to the Top Pages report and export it to identify similar pages and then narrow down pages with similar content manually.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30045 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Easy-Content-Audit.png\" alt=\"Easy Content Audit\" width=\"726\" height=\"429\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Easy-Content-Audit.png 726w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Easy-Content-Audit-300x177.png 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/p>\n<p>This will help you identify pages with keyword cannibalization, especially on sites with fewer landing pages.\u00a0<\/p>\n<h3><b>Historic Ranking Analysis<\/b><\/h3>\n<p>Do you want to identify keyword cannibalization for a particular keyword? Here\u2019s what you have to do.<\/p>\n<p>Leverage Ahrefs to identify the historical rankings and traffic of your target keyword. Let me show you an example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30046 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Historic-Ranking-Analysis.png\" alt=\"Historic Ranking Analysis\" width=\"729\" height=\"401\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Historic-Ranking-Analysis.png 729w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Historic-Ranking-Analysis-300x165.png 300w\" sizes=\"auto, (max-width: 729px) 100vw, 729px\" \/><\/p>\n<p>As you see from the above screenshot, two of our pages are ranking for the search term <i>Moz domain authority<\/i>. Now that\u2019s a keyword cannibalization issue that has to be fixed. I\u2019ll tell you how you can fix keyword cannibalization issues later in this article.<\/p>\n<h3><b>Use Advanced Search Operators<\/b><\/h3>\n<p><a href=\"https:\/\/www.stanventures.com\/blog\/google-search-operators\/\">Advanced search operators<\/a> like inurl:yourwebsite.com intitle keyword. You\u2019ll see all the pages on your site relevant to the particular keyword.<\/p>\n<p>Let\u2019s take the keyword, <i>featured snippet<\/i>, for example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30047 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Use-Advanced-Search-Operators.png\" alt=\"Use Advanced Search Operators\" width=\"718\" height=\"265\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Use-Advanced-Search-Operators.png 718w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Use-Advanced-Search-Operators-300x111.png 300w\" sizes=\"auto, (max-width: 718px) 100vw, 718px\" \/><\/p>\n<p>As you can see above, two of our blog posts are ranking for that keyword and that has to be fixed.<\/p>\n<h3><b>URLs Ranking for Same Keywords<\/b><\/h3>\n<p>Use Ahrefs to identify URLs that are ranking for the same keywords.<\/p>\n<p>In the <i>Organic keywords<\/i> section, you will see a result like the one below. Make sure that the <i>Multiple URLs only<\/i> filter is turned on.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30054 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/URLs-Ranking-for-Same-Keywords.png\" alt=\"URLs Ranking for Same Keywords\" width=\"728\" height=\"256\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/URLs-Ranking-for-Same-Keywords.png 728w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/URLs-Ranking-for-Same-Keywords-300x105.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Fix_Keyword_Cannibalization\"><\/span><b>How to Fix Keyword Cannibalization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s get to the final part of this write-up. Here\u2019s how you can fix keyword cannibalization issues you spot on your website.<\/p>\n<p><iframe loading=\"lazy\" title=\"How To Fix Keyword Cannibalization Issues on Your Website? | SEO for Beginners\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uQtuyAPkl1s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><b>Merge Your Content<\/b><\/h3>\n<p>Once you spot two pages with similar content ranking for the same keyword, the best thing to do is to merge them into one. This way, you create a high-value resource for your visitors to access.\u00a0<\/p>\n<p>Make sure you use 301 redirects to drive users to the destination where they can read the updated content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30048 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Merge-Content.png\" alt=\"Merge Content\" width=\"726\" height=\"411\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Merge-Content.png 726w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Merge-Content-300x170.png 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/p>\n<p>But how do you know which of the two pages to retain? Here\u2019s the catch.<\/p>\n<p>Check the performance of those pages on Google. Identify the number of referring domains, the keywords each page is ranking for and other relevancy signals. The best one wins.<\/p>\n<h3><b>Upgrade Your Site\u2019s Internal Linking Structure<\/b><\/h3>\n<p>Search engines use <a href=\"https:\/\/www.stanventures.com\/blog\/internal-links\/\">internal links<\/a> not just to crawl your new web pages but also to understand how they are relevant to other pages across your site.<\/p>\n<p>What if I told you you could use this to fix keyword cannibalization issues?<\/p>\n<p>Check the internal links on the cannibalized pages and replace them with the URL of the page that you want to rank higher.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30049 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Upgrade-Your-Sites-Internal-Linking-Structure.png\" alt=\"Upgrade Your Site\u2019s Internal Linking Structure\" width=\"726\" height=\"343\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Upgrade-Your-Sites-Internal-Linking-Structure.png 726w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Upgrade-Your-Sites-Internal-Linking-Structure-300x142.png 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/p>\n<p>This way, you tell the search engine which of your pages has more weightage and prompt it to rank that page higher in search. You get to stop your other pages from competing against it in terms of ranking.<\/p>\n<h3><b>Canonicalize the Page<\/b><\/h3>\n<p>Using <a href=\"https:\/\/www.stanventures.com\/blog\/canonical-urls-a-beginners-guide-to-canonical-tags\/\">canonical tags<\/a> (rel=&#8221;canonical&#8221;) is one of the simplest ways to tell Google not to rank particular pages on your site.\u00a0<\/p>\n<p>They come in handy to set one page as the primary version, thereby letting the search engine know which page it has to rank.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30050 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Canonicalize-the-Page.png\" alt=\"Canonicalize the Page\" width=\"716\" height=\"402\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Canonicalize-the-Page.png 716w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Canonicalize-the-Page-300x168.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><\/p>\n<p>By canonicalizing particular web pages, you red flag Google from ranking wrong URLs, including PPC landing pages. Plus, you can also dodge duplicate content issues, which otherwise affect your site\u2019s content quality.<\/p>\n<h3><b>Create Intent-Focused Content<\/b><\/h3>\n<p>Sometimes, the keywords you use in your content may keep you fighting with yourself and not fetch higher rankings. Let\u2019s take \u201clink building\u201d, for example.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30051 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Create-Intent-Focused-Content.png\" alt=\"Create Intent-Focused Content\" width=\"711\" height=\"617\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Create-Intent-Focused-Content.png 711w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Create-Intent-Focused-Content-300x260.png 300w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/p>\n<p>The top results for that keyword relate to informational intent. That means if you want to rank for this keyword, you have to create content that meets informational intent.<\/p>\n<p>If you\u2019re targeting this keyword or other variants of it without minding the intent, you may not be able to raise your bar to rank higher in SERPs. Make sure your content is intent-focused.<\/p>\n<h3><b>Plan Your Content<\/b><\/h3>\n<p>What if you could actually stop keyword cannibalization from happening to your site? That\u2019s possible if you can plan your content wisely.<\/p>\n<p>Perform a content audit using SEO tools like Ahrefs or Semrush to find out if you have already created content that ranks for similar keywords. Alternatively, you can use your site map and perform an URL search to discover if you have created content based on similar keywords. If yes, avoid creating new content.<\/p>\n<p>This will help you prevent making room for new keyword cannibalization issues.<\/p>\n<h3><b>Maintain the Same URL for Evergreen Content<\/b><\/h3>\n<p>Make sure you keep the URLs of your evergreen content pages the same at all times. This way, you can get a page authority boost over time.<\/p>\n<p>On the other hand, also ensure that you revamp it from time to time to keep it up to date and maintain relevance.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30052 \" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Maintain-the-Same-URL-for-Evergreen-Content.png\" alt=\"Maintain the Same URL for Evergreen Content\" width=\"725\" height=\"422\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Maintain-the-Same-URL-for-Evergreen-Content.png 725w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/03\/Maintain-the-Same-URL-for-Evergreen-Content-300x175.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With multiple URLs ranking for the same keyword, keyword cannibalization issues are a pain for site owners and digital marketers. It can have a negative impact on your page authority and hurt your site\u2019s SEO rankings. The sooner you weed out these problems, the better it is for your site\u2019s authority and rankings.<\/p>\n<p>Identify and fix keyword cannibalization issues using the methods mentioned above and improve your chances of securing higher SERP positions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you optimizing multiple content pieces to rank for similar keywords? BEWARE. Your site may fall prey to keyword cannibalization.\u00a0 Keyword cannibalization can hurt your site\u2019s search engine ranking and bring down the visibility of your important pages. Fret not. You can recover your site from the bottlenecks of keyword cannibalization. The sooner you act, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30117,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-30043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-on-page-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Keyword Cannibalization: How to Identify and Fix the Problem<\/title>\n<meta name=\"description\" content=\"Tackle keyword cannibalization issues harming SEO rankings. 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