{"id":30743,"date":"2023-06-06T09:23:48","date_gmt":"2023-06-06T09:23:48","guid":{"rendered":"https:\/\/www.stanventures.com\/blog\/?p=30743"},"modified":"2025-11-04T23:04:58","modified_gmt":"2025-11-04T17:34:58","slug":"pipe-or-dash-on-title-tag","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/pipe-or-dash-on-title-tag\/","title":{"rendered":"Pipe or Dash on SEO Title Tag? Pixels vs Aesthetics vs User Preference"},"content":{"rendered":"<p><em><strong>Quick Summary<\/strong><\/em><\/p>\n<p>The choice between a pipe or a dash as separators involves considerations of pixel efficiency, user perception, and aesthetics. Thus, it&#8217;s important to keep the user at the center of these decisions, continually testing and tailoring according to their preferences.<\/p>\n<ul>\n<li>SEO experts have expressed their options for and against using dash and pipe on title tag.<\/li>\n<li>From a user viewpoint, the pipe suggests a pause or break, whereas a dash implies a continuation of an idea.<\/li>\n<li>An experiment by SplitSignal, an SEO split-testing software provider, replaced pipes with dashes in product page titles. The change led to a 9% increase in click-through rates over 21 days, suggesting users prefer dashes.<\/li>\n<li>SEO is as much an art as it is a science, with decisions, such as the use of a pipe or dash, being influenced by pixel efficiency, user perception, and aesthetics.<\/li>\n<li>It&#8217;s important to keep the user at the center of these decisions and to continuously test and adapt according to user preferences.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-30744 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2023\/06\/3-1-1.png\" alt=\"Dash or pipe\" width=\"1200\" height=\"628\" \/><\/p>\n<p>I recently came across a Twitter chat about whether websites should use a pipe or dash symbol on the title tag.<\/p>\n<p>In fact, till then, I thought this was just a matter of aesthetics however, only when I went deep into the lively conversations that were happening that I found that there are a few things that are beyond just the aesthetics that make people decide to choose between these two symbols.<\/p>\n<p>The Twitter discussion was triggered by a post from Bill Hartzer, who is one of the most revered SEO experts with over 20k followers back in 2020. Bill has been practising SEO since 1996 and is a speaker, blogger and CEO of Hartzer Consulting.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Should I use a | or a &#8211; in the title tag?<\/p>\n<p>&mdash; Bill Hartzer (@bhartzer) <a href=\"https:\/\/twitter.com\/bhartzer\/status\/1296217076982583297?ref_src=twsrc%5Etfw\">August 19, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Joe Hall, who is an SEO consultant and also an active participant in SEO-related conversations on Twitter, responded to Bill\u2019s tweet saying that he preferred the pipe instead of the dash but didn\u2019t think it holds any additional SEO value except being a personal choice.<\/p>\n<p>However, Bill replied to Joe with an answer that blew my perception about one of the most subtle aspects of SEO that is often overlooked &#8211; the pixels.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">| saves pixels though, <a href=\"https:\/\/twitter.com\/joehall?ref_src=twsrc%5Etfw\">@joehall<\/a><\/p>\n<p>&mdash; Bill Hartzer (@bhartzer) <a href=\"https:\/\/twitter.com\/bhartzer\/status\/1296219983500972032?ref_src=twsrc%5Etfw\">August 19, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Bill is 100% spot on as we know Google looks at the pixel density of a character when deciding whether to truncate it on the search results or not. So, again this brings back the discussion about the character limit of meta titles and descriptions, which I have covered in detail in <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/url?q%3Dhttps:\/\/www.stanventures.com\/blog\/meta-title-length-meta-description-length\/%26amp;sa%3DD%26amp;source%3Deditors%26amp;ust%3D1686046620254421%26amp;usg%3DAOvVaw3jJhpbLNe_KAnfQUOrb0AI&amp;sa=D&amp;source=docs&amp;ust=1686046620263914&amp;usg=AOvVaw073th0bEtKyRMY1uEzSXE5\">this blog<\/a>.<\/p>\n<p>In fact, this is the same thought shared by Ethan Lazuk (@EthanLazuk), who was of the opinion that replacing dashes with pipes can save pixel space, allowing for more characters in a title tag. Consequently, more words from the website title can be displayed in Google\u2019s search results.<\/p>\n<p>Now we know for certain that when using a \u201c|\u201d symbol instead of\u201d-\u201d it saves a few pixels, but the title and description are not written to save pixels or to make it look better in the search results but to give information to the users.<\/p>\n<p>Looking at the pipe and dash symbols from a user perspective, the \u201c|\u201d suggests an end or a pause or a break, whereas the \u201c-\u201d symbol denotes a continuation of an idea.<\/p>\n<p>In that case, the pipe symbol can be used to separate different entities in a title, for example:<\/p>\n<p><em>SEO Service Provider | Illinois | Stan Ventures<\/em><\/p>\n<p>In the case of a dash, it can be used to showcase a continuation of the main idea. For example:<\/p>\n<p><em>iPhone 15 Pro Ultra &#8211; 512 GB Variant &#8211; Gold<\/em><\/p>\n<p>With all that said, what made me even more interested in this topic is the research done by SEO split-testing software provider <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/url?q%3Dhttps:\/\/www.semrush.com\/splitsignal\/%26amp;sa%3DD%26amp;source%3Deditors%26amp;ust%3D1686046620256061%26amp;usg%3DAOvVaw2zwKdtcs2Tq38xRWdouyKr&amp;sa=D&amp;source=docs&amp;ust=1686046620264351&amp;usg=AOvVaw14gK88s3FGe1aP6Xi-__WY\">SplitSignal<\/a>.<\/p>\n<p>In fact, long back in 2009 at the time when Matt Cuts was the official face of Google for webmasters, he had suggested doing a split test to identify if a dash symbol is better than pipe.<\/p>\n<p><iframe loading=\"lazy\" title=\"Should I use pipes or dashes in my titles?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/T2_7PTio3Qc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>During their experiment, they replaced pipes with dashes in product page titles to test the effect on organic performance.<\/p>\n<p>They ran the split test for 21 days and the results would make you replace the pipe symbol from the titles right away and replace it with a dash.<\/p>\n<p>The product pages for which the pipe was replaced with a dash saw a 9% increase in click through rate. However, the change of character didn\u2019t bring in a ranking change or increase in the total impression.<\/p>\n<p>Despite any SERP improvements, the mere change of a symbol helped in increased click-through rate, which suggests that users prefer a dash instead of pipe.<\/p>\n<p>This experiment stands as testimony that SEO is a field that requires constant adaptability based on evaluation, analysis, and customization. Such a minor adjustment, like changing a pipe or a dash, can impact overall search performance, making a compelling case for detailed testing and analysis.<\/p>\n<p>In conclusion, the pipe versus dash debate illustrates that SEO is as much an art as it is a science. The choice between a pipe or a dash in a title tag boils down to pixel efficiency, user perception, and aesthetics, emphasizing the need for strategic, user-centric SEO decisions.<\/p>\n<p>Whether one leans towards pixel optimization, semiotic clarity, or aesthetic appeal, the key is to keep the user at the heart of these choices, testing and tailoring to their preferences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether one leans towards pixel optimization, semiotic clarity, or aesthetic appeal, the key is to keep the user at the heart of these choices, testing and tailoring to their preferences.<\/p>\n","protected":false},"author":1,"featured_media":33857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-30743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pipe or Dash on Title Tag? 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