{"id":33115,"date":"2024-07-05T13:19:11","date_gmt":"2024-07-05T07:49:11","guid":{"rendered":"https:\/\/www.stanventures.com\/blog\/?p=33115"},"modified":"2025-11-04T23:04:34","modified_gmt":"2025-11-04T17:34:34","slug":"length-of-a-blog-post-for-seo","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/","title":{"rendered":"How Long Should a Blog Post Be for Getting SEO Results?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#The_Pre-Panda_Era_Word_Count_Was_King\" >The Pre-Panda Era: Word Count Was King<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#Post-Panda_Changes_Quality_Over_Quantity\" >Post-Panda Changes: Quality Over Quantity<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#Overcompensation_The_Pillar_Content_Era\" >Overcompensation: The Pillar Content Era<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#The_Role_of_RankBrain_Relevance_and_Context\" >The Role of RankBrain: Relevance and Context<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#Quality_Content_Finding_the_Balance\" >Quality Content: Finding the Balance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#Studies_and_Data_on_Ideal_Blog_Post_Length_for_SEO\" >Studies and Data on Ideal Blog Post Length for SEO<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#How_Often_Should_I_Post_on_My_Blog_for_SEO\" >How Often Should I Post on My Blog for SEO?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/#Here_is_an_easy-to-use_tool_for_keeping_track_of_your_word_count_It_will_ensure_that_you_provide_enough_detail_without_going_overboard\" >Here is an easy-to-use tool for keeping track of your word count. It will ensure that you provide enough detail without going overboard.<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you\u2019ve ever wondered about the\u00a0ideal blog post length\u00a0that can boost your SEO and traffic, you&#8217;re not alone.<\/p>\n<p>Over the years, especially after the Panda and the Penguin updates, I\u2019ve seen the SEO landscape change drastically, particularly regarding how long should a blog post be to ensure it ranks above the competitors.<\/p>\n<p>The simple answer that we follow here at Stan Ventures is if a topic requires a long form blog post of 2,000 words to be thoroughly covered, then go for it.<\/p>\n<p>However, delivering concise, valuable information in a shorter post is more effective for more straightforward topics like the one you are reading just now.<\/p>\n<p>Read along as I share a few more insights to answer your question: <strong>How long should a blog post be for SEO results?<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Pre-Panda_Era_Word_Count_Was_King\"><\/span><b>The Pre-Panda Era: Word Count Was King<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-33122 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/more-word-count-better-ranking-Medium.jpeg\" alt=\"more word count better ranking\" width=\"640\" height=\"366\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/more-word-count-better-ranking-Medium.jpeg 640w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/more-word-count-better-ranking-Medium-300x172.jpeg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/more-word-count-better-ranking-Medium-150x86.jpeg 150w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Back in the day, before Google\u2019s Panda update, the length of a blog post was a huge deal to <a href=\"https:\/\/www.stanventures.com\/blog\/how-to-rank-high-on-google\/\">rank higher on Google.<\/a><\/p>\n<p>Websites would churn out lengthy content stuffed with keywords just to rank higher.<\/p>\n<p>The idea was simple: more words meant more opportunities to include keywords, thus improving the chances of ranking well.<\/p>\n<p>However, much of this content lacked substance and failed to add value for the target audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post-Panda_Changes_Quality_Over_Quantity\"><\/span><b>Post-Panda Changes: Quality Over Quantity<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Then came the Panda update in 2011, which turned everything upside down.<\/p>\n<p>Panda penalized websites that engaged in keyword stuffing and rewarded those focused on quality and relevance.<\/p>\n<p>This was a game-changer.<\/p>\n<p>Suddenly, it wasn\u2019t about how much you wrote but how valuable and relevant your content was to rank on the SERP (Search Engine Results Page).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Overcompensation_The_Pillar_Content_Era\"><\/span><b>Overcompensation: The Pillar Content Era<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>However, some websites overcompensated by creating pillar pages, stretching straightforward topics that could be covered in less than 1000 words long into 2,500 words or even 4000-5000 words.<\/p>\n<p>The idea was to cover every possible angle, often leading users to skim through unnecessary information to find the quick answer they needed.<\/p>\n<p>This was one of the main reasons why Google launched featured snippets.<\/p>\n<p>This shift has eventually led to AI Overviews, resulting in more zero-click results and taking away a lot of traffic share from websites that appear at the top of Google search engine results pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_RankBrain_Relevance_and_Context\"><\/span><b>The Role of RankBrain: Relevance and Context<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33118\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/RankBrain-SEO-Landscape-Large.jpeg\" alt=\"\" width=\"1280\" height=\"731\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/RankBrain-SEO-Landscape-Large.jpeg 1280w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/RankBrain-SEO-Landscape-Large-300x171.jpeg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/RankBrain-SEO-Landscape-Large-1024x585.jpeg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/RankBrain-SEO-Landscape-Large-150x86.jpeg 150w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>With the introduction of Google\u2019s RankBrain algorithm in 2015, the focus shifted even more towards user satisfaction.<\/p>\n<p>RankBrain, now part of Google\u2019s core update, evaluates the relevance and context of content to users\u2019 search terms.<\/p>\n<p>This means that articles providing concise, accurate answers began to rank higher, regardless of article length.<\/p>\n<p>But don\u2019t get me wrong \u2013 long form content still holds value, especially for in-depth topics.<\/p>\n<p>The key is to let the topic\u2019s depth dictate the post\u2019s length. For instance, while shorter posts can suffice for simpler topics, in-depth topics often require longer blog posts.<br \/>\nUsing a\u00a0<a href=\"https:\/\/undetectable.ai\/word-counter\"><b>word counter<\/b><\/a>\u00a0can help ensure your content maintains a balanced length\u2014neither too short to lack substance nor excessively long without added value.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Quality_Content_Finding_the_Balance\"><\/span><b>Quality Content: Finding the Balance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, how do you find the right balance for your average blog post length for SEO?<\/p>\n<p>Here are some practical tips from my 14 years of experience in the media and content marketing industry, helping 100+ clients rank higher on Google.<\/p>\n<p><strong>Practical Tips:<\/strong><\/p>\n<ul>\n<li><strong>Audience Analysis:<\/strong> Understand your audience\u2019s preferences and how they consume content.<\/li>\n<li><strong>Competitive Research:<\/strong> Look at top ranking posts for your target keywords to gauge the typical length and depth.<\/li>\n<li><strong>Visual Elements:<\/strong> Use images, infographics, and videos to break up long content and maintain reader engagement. Bruce Clay, the father of SEO, during one of the SEO On-Air podcast episodes, said words don\u2019t matter, but it\u2019s the content and the target audience that decides the success. Listen to this episode:<\/li>\n<\/ul>\n<p>SEO On-Air \u00b7 Expanding the Ambits of SEO Beyond Rankings and Traffic<\/p>\n<p>Bruce Clay, the father of SEO, during one of the SEO On-Air podcast episodes, said words don&#8217;t matter, but it&#8217;s the content and the target audience that decides the success.<\/p>\n<p>Listen to this episode:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/869988004&amp;color=ff5500\" width=\"100%\" height=\"166\" frameborder=\"no\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"font-size: 10px; color: #cccccc; line-break: anywhere; word-break: normal; overflow: hidden; white-space: nowrap; text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif; font-weight: 100;\"><a style=\"color: #cccccc; text-decoration: none;\" title=\"SEO On-Air\" href=\"https:\/\/soundcloud.com\/seo-on-air\" target=\"_blank\" rel=\"noopener\">SEO On-Air<\/a> \u00b7 <a style=\"color: #cccccc; text-decoration: none;\" title=\"Expanding the Ambits of SEO Beyond Rankings and Traffic\" href=\"https:\/\/soundcloud.com\/seo-on-air\/expanding-seo-beyond-rankings-and-traffic\" target=\"_blank\" rel=\"noopener\">Expanding the Ambits of SEO Beyond Rankings and Traffic<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Studies_and_Data_on_Ideal_Blog_Post_Length_for_SEO\"><\/span><b>Studies and Data on Ideal Blog Post Length for SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, let\u2019s back this up with some solid data.<\/p>\n<p>Various studies have shown that while longer blog posts can perform better, quality and relevance truly drive engagement and conversions.<\/p>\n<p><strong>Backlinko Study:<\/strong> Backlinko found that the average length of top-ranking content is around 1,900 words, which varies significantly by topic and audience.<\/p>\n<p><strong>HubSpot Analysis:<\/strong> HubSpot analyzed its blog posts and found that posts between 2,250 and 2,500 words tended to generate the most organic traffic.<\/p>\n<p><strong>Stan Ventures Study:<\/strong> According to an analysis that we have done internally in Stan Ventures, the average content length of the top 10 results in Google was over 2,000 words for parent topics.<\/p>\n<p>Also, we analyzed our user data using Microsoft\u2019s Clarity and found that the average engagement time of our readers is around 6 minutes, which translates to about 1200 words.<\/p>\n<p>These studies show a clear trend:<\/p>\n<p>While longer posts often perform well, the content\u2019s relevance and quality genuinely matter.<\/p>\n<p>The average word count of an effective blog post depends on both topic complexity and user intent.<\/p>\n<p>Recently, answering a question posted on LinkedIn about the word count and the number of internal links, Google&#8217;s John Mueller clarified that the search engine doesn&#8217;t count the number of words or internal links.<\/p>\n<p>He wrote, &#8220;Nobody at Google counts the links or the words on your blog posts, and even if they did, l&#8217;d still recommend writing for your audience. I don&#8217;t know your audience, but I have yet to run across *anyone* who counts the words before reading a piece of content.&#8221;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33633\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/john-mueller-on-linkedin.png\" alt=\"\" width=\"1086\" height=\"733\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/john-mueller-on-linkedin.png 1086w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/john-mueller-on-linkedin-300x202.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/john-mueller-on-linkedin-1024x691.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/07\/john-mueller-on-linkedin-150x101.png 150w\" sizes=\"auto, (max-width: 1086px) 100vw, 1086px\" \/><\/p>\n<p>What this means is that engaging with your audience and asking them for valuable insights into the best content length can also help you craft tailored content.<\/p>\n<p>User comments, social media interactions, and direct feedback can help you fine-tune your content strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Often_Should_I_Post_on_My_Blog_for_SEO\"><\/span><b>How Often Should I Post on My Blog for SEO?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another question frequently accompanied by doubts about the average blog post length is how often one should publish blogs on their website.<\/p>\n<p>When considering how often to post on your blog for SEO, it\u2019s important to focus on both the frequency and the quality of your content.<\/p>\n<p>Here\u2019s my perspective on this topic:<\/p>\n<p><strong>Quality and Value Above All<\/strong><\/p>\n<p>If your intention is to rank on Google and drive traffic to your website, ensure that your blog posts offer more insights and value than those already ranking on Google.<\/p>\n<p>Simply matching the content of high-ranking posts isn\u2019t enough, especially if you\u2019re not a well-established brand.<\/p>\n<p>Google values and trusts big brands due to the authority they\u2019ve built over time.<\/p>\n<p>For smaller or newer sites, offering superior content to stand out is crucial.<\/p>\n<p><strong>Importance of Backlinks<\/strong><\/p>\n<p>Even if your content is on par with top-ranking posts, you may need to rely on backlinks to boost your ranking.<\/p>\n<p>Backlinks act as recommendations, signaling to Google that your content is valuable and trustworthy.<\/p>\n<p>However, acquiring quality backlinks requires time and outreach efforts.<\/p>\n<p>It\u2019s a critical part of the strategy but can\u2019t be the sole focus.<\/p>\n<p><strong>Consistency and Posting Frequency<\/strong><\/p>\n<ul>\n<li><strong>Small Blogs\/New Blogs:<\/strong> Aim for 1-2 weekly posts. This helps build a content base and establish a presence.<\/li>\n<li><strong>Medium-Sized Blogs:<\/strong> 2-3 weekly posts can help maintain and grow traffic.<\/li>\n<li><strong>Large Blogs\/High-Traffic Sites:<\/strong> 3-5 weekly posts keep the audience engaged and help dominate search rankings.<\/li>\n<\/ul>\n<p>Maintaining a consistent posting schedule helps search engines recognize that your site is active, which can positively impact your rankings.<\/p>\n<p><strong>Combine High-Value Content with Off-Page Efforts<\/strong><\/p>\n<p>Once you ensure your content offers higher value than what\u2019s currently on Google\u2019s top results, combine it with off-page efforts like acquiring backlinks.<\/p>\n<p>This combination can lead to exponential results.<\/p>\n<p>The key is to create informative, engaging content superior to your competitors.<\/p>\n<p>Support this high-value content with a solid backlink strategy to enhance its visibility and ranking potential.<\/p>\n<p>In the world of SEO, there isn\u2019t a one-size-fits-all answer to how long should a blog post be.<\/p>\n<p>The focus should always be on quality and relevance.<\/p>\n<p>When deciding on the length of your blog post, always prioritize your user\u2019s needs and the depth of the topic.<\/p>\n<div style=\"border: 1px solid #000; padding: 20px; background-color: #f0f0f0; margin-top: 20px;\">\n<h2><span class=\"ez-toc-section\" id=\"Here_is_an_easy-to-use_tool_for_keeping_track_of_your_word_count_It_will_ensure_that_you_provide_enough_detail_without_going_overboard\"><\/span>Here is an easy-to-use tool for keeping track of your word count. It will ensure that you provide enough detail without going overboard.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div><label for=\"wordContent\">Paste Text Content:<\/label><br \/>\n<textarea id=\"wordContent\" style=\"width: 100%; padding: 10px; margin-top: 5px;\" rows=\"10\"><\/textarea><\/div>\n<p><button style=\"padding: 10px 20px;\">Count Words<\/button><\/p>\n<div>0 words<\/div>\n<\/div>\n<p><script>\n    function countWords() {\n        var content = document.getElementById('wordContent').value.trim();\n        if (content === \"\") {\n            document.getElementById('wordCountResult').innerText = \"0 words\";\n            return;\n        }\n        var wordCount = content.split(\/\\s+\/).length;\n        document.getElementById('wordCountResult').innerText = wordCount + \" words\";\n    }\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever wondered about the\u00a0ideal blog post length\u00a0that can boost your SEO and traffic, you&#8217;re not alone. Over the years, especially after the Panda and the Penguin updates, I\u2019ve seen the SEO landscape change drastically, particularly regarding how long should a blog post be to ensure it ranks above the competitors. The simple answer [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":33124,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[118],"tags":[],"class_list":["post-33115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-link-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Long Should a Blog Post Be for Getting SEO Results?<\/title>\n<meta name=\"description\" content=\"When deciding how long should a blog post be, always prioritize your user&#039;s needs and the depth of the topic.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/length-of-a-blog-post-for-seo\/\" \/>\n<meta property=\"og:locale\" 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