{"id":33338,"date":"2024-08-05T15:36:21","date_gmt":"2024-08-05T10:06:21","guid":{"rendered":"https:\/\/www.stanventures.com\/blog\/?p=33338"},"modified":"2025-11-04T23:04:34","modified_gmt":"2025-11-04T17:34:34","slug":"seo-dashboard-for-client","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/","title":{"rendered":"SEO Dashboards for Clients: Essential Metrics and Tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Essential_Metrics_for_SEO_Dashboard_for_Clients\" >Essential Metrics for SEO Dashboard for Clients<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Benefits_of_Using_SEO_Dashboards\" >Benefits of Using SEO Dashboards<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Types_of_SEO_Dashboards\" >Types of SEO Dashboards<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Ahrefs_SEO_Dashboard\" >Ahrefs SEO Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Semrush_SEO_Dashboard\" >Semrush SEO Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Looker_Studio_SEO_Dashboard\" >Looker Studio SEO Dashboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Customizing_Dashboards_for_Clients\" >Customizing Dashboards for Clients<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#How_to_create_an_SEO_dashboard_thats_user-friendly_and_easy_to_understand_for_clients\" >How to create an SEO dashboard that\u2019s user-friendly and easy to understand for clients?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/blog\/seo-dashboard-for-client\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>As an agency owner, you know the importance of managing client relationships.\u00a0<\/p>\n<p>With your brilliant strategy, some projects may show instant results, whereas others might take time. In such cases, managing a smooth client relationship can be hectic.\u00a0<\/p>\n<p>Even though your SEO efforts have paid off in other metrics, it can be hard to console your clients unless they see improvements in the core metric.\u00a0<\/p>\n<p>This is where the SEO dashboard comes to your aid.\u00a0<\/p>\n<p>Imagine how it would be if your client understood the importance of other metrics and how they contribute to the core metrics. Don\u2019t you think that could make your client relationship smooth?<\/p>\n<p>The <b>SEO reporting dashboard<\/b> gives you a comprehensive and holistic view of the project\u2019s SEO performance. Based on your client&#8217;s needs and goals, you would be tracking different metrics. Aggregating all metrics in a dashboard will give you better clarity about the project\u2019s performance and allow you to tweak your strategy appropriately.<\/p>\n<p>It not only improves your efficiency but also gives your client a broader idea of their website\u2019s performance.<\/p>\n<p>In this blog, I will explain everything about the SEO dashboard\u2014the essential metrics, benefits, types, and more\u2014in detail. I will also share some tips and tricks to make it presentable so your clients will be impressed and want to continue working with you.<\/p>\n<p>Let\u2019s start!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Essential_Metrics_for_SEO_Dashboard_for_Clients\"><\/span>Essential Metrics for SEO Dashboard for Clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on the project, the metrics for measuring the success would also vary. I have listed the essential metrics commonly included in the <b>SEO reporting dashboards<\/b>. Let\u2019s look at each of them in detail:<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Organic Traffic<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Organic traffic is the number of users visiting the website after finding it on the search engine results.\u00a0<\/p>\n<p>\u00a0If your client\u2019s website traffic is increasing, understanding the reason behind it is crucial. It could be because of the recently published blog or the offer your client has created. So, tracking this metric will help you identify what\u2019s working and increase your efforts.\u00a0<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Keyword Rankings<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Keyword ranking is another important metric. It tells you how well your client\u2019s website ranks in the search engine for certain keywords.\u00a0<\/p>\n<p>Most businesses just prioritize keyword ranking. They demand that you work on high-volume keywords. They don\u2019t care about the difficulty. But only you know how much effort it takes to drive results. So, keeping track of this metric will help you put your efforts into improving the desired keyword rankings.<\/p>\n<p>Plus, this metric is also valuable for finding what keywords people use to find your client\u2019s website. Either they\u2019re using branded keywords or non-branded keywords.<\/p>\n<p>If it is a non-branded keyword, you can check whether your client\u2019s site is ranking for the keywords you worked for or for new unbranded keywords. This enables you to find new keyword opportunities and improve your SEO strategy. You can showcase improvements in keyword rankings to your clients using the SEO keyword dashboard.\u00a0<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Bounce Rate<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Bounce rate is the number of people who leave your client\u2019s web page after spending time on it without exploring other pages.\u00a0<\/p>\n<p>The common reasons for the increase in bounce rate are high loading time, inappropriate and unsatisfactory content, and the page not being optimized for other devices.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Average Session Duration<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The average session duration is the visitors&#8217; average time on a single web page or website. It is calculated by dividing the total duration of all sessions by the number of sessions in a specific timeframe.\u00a0<\/p>\n<p>The higher the session duration, the more favorable it is.<\/p>\n<p>However, tracking these metrics gives you an understanding of which page holds the user longer and which doesn\u2019t. So, based on that, you can optimize your SEO strategy to improve the average session duration.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Click-Through Rate (CTR)<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The click-through rate is the number of people who click on your client\u2019s website after it is shown on a search engine. It is calculated by dividing the number of clicks by the number of impressions.\u00a0<\/p>\n<p>If your client\u2019s website ranks on the first page of search engine results but has a low CTR, it\u2019s a sign that appropriate adjustments are required. You can change the meta title and description to make it even more appealing and engaging to the user.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Conversion Rate<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The conversion rate is the number of people who converted organically. This conversion rate gives a better understanding of how effective your SEO efforts are in turning website users into customers.<\/p>\n<p>When the user takes the desired action, it contributes to the conversion rate.\u00a0<\/p>\n<p>For example, if the goal is to sign up for a newsletter, then the number of people who complete the signups impacts the conversion rate.\u00a0<\/p>\n<p>The desired action can be purchasing a product, paying for the service, signing up for a newsletter, exchanging contact details, and more.<\/p>\n<p>You can give your clients more transparency into their conversion rates using the SEO reporting dashboard and demonstrate increased ROI.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Backlinks<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Authoritative, credible, and relevant websites referring to your client\u2019s domain will improve their trustworthiness. As a result, the ranking will increase.\u00a0<\/p>\n<p>Backlinks are a crucial metric to track as they are a ranking factor. It will always help you enhance your SEO efforts.\u00a0<\/p>\n<p>Monitoring and analyzing the source of the newly acquired and lost backlinks will help you create an efficient strategy.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Domain Authority\/Rating<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Domain authority or rating demonstrates the relevance and thought leadership of your client in their industry. The higher the authority rating indicates that your client&#8217;s website is credible and likely to rank on the search engine. You can compare your client\u2019s competitor\u2019s domain rating and fix an industry benchmark.<\/p>\n<ul>\n<li aria-level=\"3\">\n<h3><b>Site Health<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The site health is the foundation of any website. If there is a single threatening technical error on your client\u2019s web page, it can ruin the chance of ranking that page on the search engine results. So, monitoring the site&#8217;s health is crucial to running an SEO campaign. By site health, I mean technical health, on-page robustness, crawlability, mobile-friendliness, and speed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Using_SEO_Dashboards\"><\/span><b>Benefits of Using SEO Dashboards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, you know the essential metrics you can include in the <b>SEO report dashboard<\/b> to evaluate your client\u2019s website\u2019s performance. Let\u2019s look at the benefits of using <b>SEO dashboards<\/b>:<\/p>\n<ul>\n<li aria-level=\"2\">\n<h3><b>Data-driven decision-making<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>SEO is all about trial and error. Each client\u2019s requirements vary, and so does the strategy. No same strategy that has worked for one client might work for the other. So, data is the key to making your strategy perfect. With the <b>SEO dashboard report<\/b>, you can collect all data from the chosen metrics and confidently decide about current and future campaigns. If the results are good, you can continue with your same strategy. If it is not going as expected, you can tweak the strategy.<\/p>\n<ul>\n<li aria-level=\"2\">\n<h3><b>Identifying optimization opportunities<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>With the SEO dashboard<b>,<\/b> you can quickly identify the well-performing pages and those that need attention. If there is a technical error, you can find the issue and fix it instantly. Studying the SEO elements of a performing page and implementing them on the weaker page can help you improve the overall performance of your client\u2019s website.<\/p>\n<ul>\n<li aria-level=\"2\">\n<h3><b>Gaining competitor insights<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Competitor analysis helps you set up a performance benchmark, find keyword opportunities, find backlink opportunities, determine user experience, and determine the website\u2019s technicality. Including competitor analysis in your <b>SEO monitoring dashboard<\/b> lets you track and identify areas to optimize your client\u2019s website.<\/p>\n<ul>\n<li aria-level=\"2\">\n<h3><b>Understanding audience behavior<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Audience behavior says a lot about your client\u2019s website\u2019s performance. KPI metrics like average session duration, page session duration, bounce rate, and exit pages help you better understand your audience\u2019s behavior on the website. This helps you improve your SEO strategy and reach your client\u2019s goal faster.<\/p>\n<ul>\n<li aria-level=\"2\">\n<h3><b>Improving overall SEO strategies<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>The <b>SEO performance dashboard<\/b> gives a holistic view of your client\u2019s website\u2019s performance. It collects data 24\/7 and allows you to optimize your client\u2019s website for search engines using proven SEO tactics. It enables you to strengthen your client\u2019s overall SEO strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_SEO_Dashboards\"><\/span><b>Types of SEO Dashboards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are plenty of <b>SEO dashboard<\/b> <b>software <\/b>options with different features available in the market. All aim to provide a great user experience. However, here are my top 3 SEO dashboards.\u00a0 Let\u2019s explore each of them in detail:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ahrefs_SEO_Dashboard\"><\/span><b>Ahrefs SEO Dashboard<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33339 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image3-1.png\" alt=\"\" width=\"1876\" height=\"877\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image3-1.png 1876w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image3-1-300x140.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image3-1-1024x479.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image3-1-150x70.png 150w\" sizes=\"auto, (max-width: 1876px) 100vw, 1876px\" \/><\/p>\n<p>Ahrefs is a well-known and established SEO tool. Ahrefs SEO dashboard is one of the <b>best SEO dashboards <\/b>that helps you check the website\u2019s health score, domain rating, backlinks, organic traffic, keywords, and referring domains.<\/p>\n<p>With this tool, you can easily add all your client\u2019s websites to monitor and analyze their SEO performance.<\/p>\n<p>This is how you can create an Ahrefs SEO dashboard:<\/p>\n<p><b>Step 1:<\/b> Once you have signed up for Ahrefs SEO dashboard, click \u201cCreate project\u201d. Then, you add your client&#8217;s project.\u00a0<\/p>\n<p><b>Step 2: <\/b>Now, you have to import the data. You can either import it directly from GSC or add it manually. Manually adding a project can be tedious, as you must verify ownership. So, it&#8217;s better to connect your Google account, add projects from the Google search console (as you would already have access), and track the website&#8217;s performance on the dashboard.\u00a0<\/p>\n<p><b>Step 3:<\/b> Schedule site audits, crawls, and URL settings to monitor site health and implement immediate fixes.<\/p>\n<p><b>Step 4:<\/b> Set up ranking tracking. Here, you\u2019ll have to add all the keywords you\u2019re trying to rank your client\u2019s website. With this, you can keep track of all those keywords.<\/p>\n<p><b>Step 5:<\/b> Add your client&#8217;s competitors. Ahrefs rank tracker tool will compare the keyword rankings of your client\u2019s website (as you have added them in step 4) and their competitors.\u00a0<\/p>\n<p>That\u2019s it\u2014you have your Ahrefs SEO dashboard ready! Ahrefs is a paid tool. There are different plans available. You can choose the plan that suits you best.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Semrush_SEO_Dashboard\"><\/span><b>Semrush SEO Dashboard<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33340 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image2-1.png\" alt=\"\" width=\"1635\" height=\"947\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image2-1.png 1635w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image2-1-300x174.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image2-1-1024x593.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image2-1-150x87.png 150w\" sizes=\"auto, (max-width: 1635px) 100vw, 1635px\" \/><\/p>\n<p>Another well-known, reputed, and broadly used SEO tool is SEMrush.\u00a0<\/p>\n<p>The SEMrush dashboard is one of the <b>best SEO dashboards<\/b> that includes &#8211; organic research, keyword tracking, traffic analytics, an on-page checker, backlink analytics, social tracker, backlink audit, link building, advertising research, and integration &#8211; tools. Within seconds, you can gather all the data from different metrics. <\/p>\n<p>Now, let\u2019s look at how to set up the SEMrush SEO dashboard.\u00a0<\/p>\n<p>Step 1: Sign up and set up your project. The top-left-hand navigation menu shows the project dashboard, where you can add new projects.<\/p>\n<p>That\u2019s it. Your dashboard is ready. Simple, right?<\/p>\n<p>Once you have added your project, all the relevant data will appear. Each widget represents different metrics originating from the SEMrush toolkit. By clicking \u201cview full report\u201d below each widget, you will be redirected to the corresponding tools to gather detailed insights.<\/p>\n<p>Another great advantage of this SEMrush tool is its ability to integrate with Google Analytics and Google Search Console. Sometimes, the data shown on SEMrush might be inaccurate (rare). In that case, this integration can help you get accurate data and optimize a solid strategy.\u00a0<\/p>\n<p>SEMrush is also a paid tool with various plans. You can choose the best option that fits your needs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Looker_Studio_SEO_Dashboard\"><\/span><b>Looker Studio SEO Dashboard<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33341 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image1-1.png\" alt=\"\" width=\"1623\" height=\"928\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image1-1.png 1623w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image1-1-300x172.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image1-1-1024x586.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image1-1-150x86.png 150w\" sizes=\"auto, (max-width: 1623px) 100vw, 1623px\" \/><\/p>\n<p>Lookerstudio is a Google product formerly known as Google Data Studio. It is free to use.\u00a0<\/p>\n<p>Here are the <b>SEO dashboard features<\/b> of Looker Studio:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Customizable Widgets<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Integrations with Google Analytics and Search Console<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Interactive Filters<\/li>\n<\/ul>\n<p>This is how you can set up your SEO performance dashboard using the Looker studio template.<\/p>\n<p><b>Step 1:<\/b> Once you open Looker Studio, sign up and create your first project.<\/p>\n<p><b>Step 2:<\/b> Next, you\u2019ll find a couple of dashboard templates. Choose your comfortable template. I personally recommend going with the \u201cSearch Console Report\u201d template.<\/p>\n<p><b>Step 3: <\/b>Now, your dashboard will be set with dummy data. Customize the data by integrating your client\u2019s website\u2019s data. To do that, in the top right-hand corner, click \u201cUse My Own Data.\u201d you\u2019ll notice two data properties\u2014your site data and your URL data. You need to connect both for appropriate results.<\/p>\n<p>Site data pulls in data such as keyword position, CTR metrics, and site impressions.<\/p>\n<p>URL data pulls data on landing pages, impressions, clicks, and URL CTR.<\/p>\n<p>Follow the step twice and choose different options\u2014site and URL data\u2014to reflect accurate results in your SEO dashboard.<\/p>\n<p>With Looker Studio, you can create separate pages for tracking specific URLs and filtering the results in visual formats to show your clients for better understanding and improving your strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customizing_Dashboards_for_Clients\"><\/span><b>Customizing Dashboards for Clients<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your clients may not understand different SEO tactics, SEO metrics, or how to read data.<\/p>\n<p>That\u2019s why choosing a <b>customizable SEO dashboard for clients <\/b>is crucial. Once you have created such a dashboard featuring essential metrics, you have to sit with your clients and educate them about the importance of each metric and what that metric tells you. This will help them better understand your SEO efforts and the results they have achieved. As a result, it improves your relationship with the client.<\/p>\n<p>To make a tailored dashboard for your client, here are some tips for customizing the look and feel of the dashboard:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simplify the design:<\/b> Use consistent layouts throughout the dashboards to make navigation easy. Don\u2019t clutter the look with too many designs. A simple design with many white spaces will make it look luxurious.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Visualizations<\/b>: Instead of using complicated numbers, use charts, line graphs, and other visualizations to help your client understand the result easily. Plus, give your clients filter options to gather more information.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization and branding<\/b>: Leverage the <b>customizable SEO dashboard for clients <\/b>to maintain consistency. Use your client\u2019s brand color and font style across the dashboard. This enhances the dashboard&#8217;s look and feel. Also, add the company logo to the dashboard, giving it a professional look, touch, and feel.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_an_SEO_dashboard_thats_user-friendly_and_easy_to_understand_for_clients\"><\/span><b>How to create an SEO dashboard that\u2019s user-friendly and easy to understand for clients?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If a dashboard is complicated, your clients should spend more time understanding the result. Your client won\u2019t prefer that. So, here are some ways to make the dashboard user-friendly and easy to use.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define objectives:<\/b> Based on your client\u2019s goal, choose only the relevant and related metrics. Then, know who will be accessing this dashboard. If the client checks it, you have to restrict the number of metrics to facilitate easier understanding. If a marketing executive or someone who knows SEO checks it, you can add more metrics to give them a broader idea.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Visual Hierarchy<\/b>: Place the most critical data at the top, as it will draw the client\u2019s attention. Also, use bolder colors and fonts for more critical metrics. Highlight different KPI metrics in different colors. Use bold colors on the visual charts to highlight the results.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use a bigger font size:<\/b> A bigger one enables your client to read and understand the data easily.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organize the widgets:<\/b> Place the metrics widget from top to bottom based on their importance. All your users should look at detailed reports.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><\/li>\n<\/ul>\n<p><b>Embedding SEO Dashboards in Client Portals:<\/b><\/p>\n<p>When handling many clients, managing each one, sending reports, and performing daily seo activities can be tedious. Embedding a dashboard in the client portal will reduce the workload while improving efficiency.<\/p>\n<p>A client portal is a centralized location to handle all things like:\u00a0<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Messaging<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Files and contracts<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Billing invoice<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Intake forms<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Helpdesks<\/li>\n<\/ul>\n<p>As your clients can access all information from one location, they do not need to fill their bookmarks with many URLs and shift from one tool to another. They can save this one client portal and access all information.<\/p>\n<p>With the dashboard, your clients can make a learned decision based on performance, trends, and patterns.<\/p>\n<p>Plus, integrating <b>enterprise SEO dashboards<\/b> into the client portal will differentiate you from your competitors. By being transparent with your client and offering all the data, you will enhance your trust and credibility, and your client will wish to continue with you.<\/p>\n<h3><b>Steps to embed Looker Studio dashboards into client portals for a seamless experience<\/b><\/h3>\n<p>Now you know the advantages of integrating the <b>enterprise SEO dashboard<\/b> into the client portal. Let\u2019s now look at the steps to embed the Looker studio dashboard into the client portal.<\/p>\n<p>There are plenty of client portals in the market. So, choose the one that fits your budget and needs. Before choosing, ensure the tool integrates the Google Data Studio.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-33342 aligncenter\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image4-1.png\" alt=\"\" width=\"1486\" height=\"746\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image4-1.png 1486w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image4-1-300x151.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image4-1-1024x514.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/08\/image4-1-150x75.png 150w\" sizes=\"auto, (max-width: 1486px) 100vw, 1486px\" \/><\/p>\n<p>Then, sign up and integrate \u201cGoogle Data Studio\u201d into the client portal. To do that, you must return to your client\u2019s SEO dashboard and copy the embed code. To get the embed code, click the drop-down arrow next to the share button and select embed report. You\u2019ll get a pop-up code; copy and paste it into your client portal.\u00a0<\/p>\n<p>That\u2019s it; now your client can access the <b>SEO performance dashboards<\/b> and read all the metrics easily.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A tailored SEO dashboard will give your clients more insights than your monthly SEO reports can.<\/p>\n<p>They can easily monitor their website&#8217;s performance and analyze different metrics to determine the efficiency of their SEO efforts.<\/p>\n<p>Setting up a dashboard can be a simple task, but in a broader sense, it can enhance your relationship with your clients by being transparent.<\/p>\n<p>So, I strongly recommend that you adopt the above-given metrics and tools to set up your dashboard and improve client satisfaction and retention.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an agency owner, you know the importance of managing client relationships.\u00a0 With your brilliant strategy, some projects may show instant results, whereas others might take time. In such cases, managing a smooth client relationship can be hectic.\u00a0 Even though your SEO efforts have paid off in other metrics, it can be hard to console [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":33343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":["post-33338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tools"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO Dashboards for Clients: Essential Metrics and Tools<\/title>\n<meta name=\"description\" content=\"Check out the essential metrics and tools to include in your SEO client dashboard to demonstrate SEO progress in a comprehensive manner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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