{"id":33650,"date":"2024-09-03T18:26:49","date_gmt":"2024-09-03T12:56:49","guid":{"rendered":"https:\/\/www.stanventures.com\/blog\/?p=33650"},"modified":"2026-06-18T16:46:15","modified_gmt":"2026-06-18T11:16:15","slug":"what-is-spam-score","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/","title":{"rendered":"What is Spam Score and How to Reduce It"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#Free_Backlink_Quality_Checker\" >Free Backlink Quality Checker!<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#Website_Spam_Score_vs_Email_Spam_Score_Two_Different_Metrics\" >Website Spam Score vs. Email Spam Score: Two Different Metrics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#What_Is_Spam_Score\" >What Is Spam Score?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#How_Moz_Calculates_Spam_Score_and_Why_the_Number_Isnt_What_Most_People_Think\" >How Moz Calculates Spam Score (and Why the Number Isn&#8217;t What Most People Think)<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#What_Is_a_Good_Spam_Score\" >What Is a Good Spam Score?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#Does_Google_Use_Spam_Score_What_It_Actually_Measures_Against\" >Does Google Use Spam Score? What It Actually Measures Against<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#Does_Ahrefs_or_Semrush_Have_a_Spam_Score\" >Does Ahrefs or Semrush Have a Spam Score?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#How_to_Check_Your_Spam_Score\" >How to Check Your Spam Score<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#What_Raises_Your_Spam_Score\" >What Raises Your Spam Score<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#How_to_Reduce_Your_Spam_Score\" >How to Reduce Your Spam Score<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#Aligning_With_Googles_Quality_Standards\" >Aligning With Google&#8217;s Quality Standards<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/#When_to_Act_on_Your_Spam_Score_and_When_to_Ignore_It\" >When to Act on Your Spam Score (and When to Ignore It)<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"first-tab-container\" style=\"margin-bottom: 40px; position: relative;\">\r\n<h2 style=\"font-size: 22px; font-weight: bold; color: #ef6f25; margin-bottom: 20px; text-align: center;\"><span class=\"ez-toc-section\" id=\"Free_Backlink_Quality_Checker\"><\/span>Free Backlink Quality Checker!<span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p style=\"font-size: 14px; color: #4a4444; line-height: 24px; margin-bottom: 20px; text-align: center;\">Enter your website, and we&#8217;ll send you a comprehensive backlink analysis report with details of your link profile and strategies for boosting it.<\/p>\r\n    <div style=\"width: 100%; display: flex;flex-direction: column;justify-content: center;gap: 10px;\">\n        <input id=\"input-field\" style=\" background: #fff; color: #000  ; border: 1px solid #B0B0B0; border-radius: 8px; padding: 14px;\" placeholder=\"Enter a website URL\">\n        <button id=\"analyzer-button\" \n                style=\"padding: 14px 25px; background-color: #f15a25; color: #fff; border-radius: 8px; cursor: pointer; border: none; font-size: 14px;\" \n                onclick=\"window.open('https:\/\/dashboard.stanventures.com\/go\/url\/?domain_analyzer=' + document.getElementById('input-field')?.value)\">Analyze My Site<\/button>\n    <\/div>\n     \r\n<div class=\"schema-faq wp-block-yoast-faq-block\">\r\n<div id=\"faq-question-1725367784129\" class=\"schema-faq-section\">\r\n<p class=\"wp-block-paragraph\"><span style=\"font-weight: 400;\">Spam score is a health signal for your backlink profile. Knowing what it actually measures, and, just as importantly, what it does not,\u00a0 is the difference between fixing real problems and chasing a number no search engine ever reads.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Used well, it points you to genuine link-quality and site-quality issues before they turn into ranking trouble. This guide breaks down what spam score is, how Moz calculates it, what a healthy range looks like, and the practical steps that bring a high score down for good.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Website_Spam_Score_vs_Email_Spam_Score_Two_Different_Metrics\"><\/span><b>Website Spam Score vs. Email Spam Score: Two Different Metrics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Before anything else, clear up a common mix-up. Two unrelated metrics share the name &#8220;spam score,&#8221; and people regularly worry about the wrong one.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37910 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/spam-score-vs-email-3-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website (SEO) spam score<\/b><span style=\"font-weight: 400;\"> evaluates how closely a domain resembles sites that search engines have penalized, based mostly on backlink and site-quality signals. This is the Moz metric SEOs talk about, and it is the focus of this article.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Email spam score<\/b><span style=\"font-weight: 400;\"> is a deliverability metric. Tools that test newsletters and cold outreach score a message on factors like authentication (SPF, DKIM, DMARC), spammy subject lines, and link-to-text ratio to predict whether it lands in the inbox or the junk folder.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">If your concern is rankings and organic traffic, you want the website metric below. If your concern is emails bouncing into spam folders, that is a separate deliverability topic entirely.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Spam_Score\"><\/span><b>What Is Spam Score?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Spam score is a third-party SEO metric that estimates how likely a website is to look spammy to search engines, based on how closely it resembles sites that have already been penalized or banned. A low score signals a clean, trustworthy profile.\u00a0<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37897 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/What-is-Spam-Score.png\" alt=\"\" width=\"1055\" height=\"598\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/What-is-Spam-Score.png 1055w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/What-is-Spam-Score-300x170.png 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/What-is-Spam-Score-1024x580.png 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/What-is-Spam-Score-768x435.png 768w\" sizes=\"auto, (max-width: 1055px) 100vw, 1055px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">A high spam score suggests the kind of patterns, including toxic backlinks, thin content, manipulative optimization, that tend to show up on low-quality sites.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The metric was created by Moz in 2015 and refined repeatedly since. Semrush offers a comparable read through its toxicity scoring, and the labels and scales differ from tool to tool. The single most important fact about all of them: these are proprietary, third-party estimates, not a Google metric.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Spam score is built on correlation, not causation. It tells you your site shares characteristics with penalized sites;\u00a0 it does not confirm a penalty, and a high number does not mechanically push your rankings down.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_Moz_Calculates_Spam_Score_and_Why_the_Number_Isnt_What_Most_People_Think\"><\/span><b>How Moz Calculates Spam Score (and Why the Number Isn&#8217;t What Most People Think)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Moz&#8217;s spam score is the output of a machine-learning model trained on millions of websites that Google has penalized or banned. Moz identifies a set of features those sites tend to share, then scores any domain by how many of those features it exhibits.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A few details change how you should read the number:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37907 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-moz-calculates-spam-score-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It is a percentage, scored 1-100%:<\/b><span style=\"font-weight: 400;\">The higher the percentage, the more closely a site resembles penalized sites in Moz&#8217;s data set.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It analyzes 27 signals:<\/b><span style=\"font-weight: 400;\"> When Moz launched the metric in 2015, the model used 17 flags. It later expanded to 27 machine-learned signals and moved to the percentage scale. Older articles citing &#8220;17 signals&#8221; are simply describing the legacy version.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moz applies it at the subdomain level:<\/b><span style=\"font-weight: 400;\"> It is designed to assess the quality and relevance of links pointing to and within a site, not to grade a single page in isolation.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It won&#8217;t tell you which signals you triggered:<\/b><span style=\"font-weight: 400;\"> You get a score with no itemized breakdown, which means the practical move is to self-audit against the known signal categories.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It cannot see your disavow file:<\/b><span style=\"font-weight: 400;\"> Google&#8217;s Search Console API does not expose disavow data, so links you have already disavowed can still count toward your Moz score.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>It refreshes on Moz&#8217;s schedule, not yours:<\/b><span style=\"font-weight: 400;\"> Changes you make today only appear after Moz recrawls and recalculates, so expect a lag between cleanup and an improved number.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">In short, the score is a diagnostic checklist, not a live verdict on your standing with Google.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Is_a_Good_Spam_Score\"><\/span><b>What Is a Good Spam Score?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Moz groups scores into three bands:<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>1-30% (Low)<\/b><span style=\"font-weight: 400;\"> A healthy, low-risk profile.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>31-60% (Medium)<\/b><span style=\"font-weight: 400;\"> Worth investigating, though not automatically a problem.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>61-100% (High)<\/b><span style=\"font-weight: 400;\"> A clear signal to audit your backlinks and site quality.<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37911 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-is-a-good-spam-score-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p><span style=\"font-weight: 400;\">Aiming to keep a domain under 30% is sensible. But context matters more than the exact figure. A score in the 40-60% range with stable rankings and no warnings in Search Console is usually noise rather than an emergency.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">A brand-new domain can show an elevated score simply because it lacks the trust signals established sites accumulate over time, and a recently purchased domain may carry over the previous owner&#8217;s baggage. Read the number against the rest of your data, not on its own.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Does_Google_Use_Spam_Score_What_It_Actually_Measures_Against\"><\/span><b>Does Google Use Spam Score? What It Actually Measures Against<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Google does not use Moz&#8217;s spam score. Google&#8217;s John Mueller has stated plainly that the metric neither affects your backlinks nor factors into ranking. So why watch it at all? Because the patterns Moz flags overlap heavily with the patterns Google&#8217;s own systems target.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37906 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/does-google-use-spam-score-2-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Google fights spam with<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/december-22-link-spam-update\"> <span style=\"font-weight: 400;\">SpamBrain<\/span><\/a><span style=\"font-weight: 400;\">, its AI-based spam-prevention system, which has been used to neutralize unnatural links since the December 2022 link spam update. (A quick correction to a myth that circulates widely: the link-spam system is SpamBrain, not RankBrain. RankBrain is a relevance system and has nothing to do with spam.)\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Alongside that,<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/essentials\/spam-policies\"> <span style=\"font-weight: 400;\">Google&#8217;s spam policies<\/span><\/a><span style=\"font-weight: 400;\"> define what counts as link spam, cloaking, scraped content, and other violations, with manual actions reserved for clear breaches.<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Documents surfaced in the 2024 Google API leak added detail to what Google evaluates internally. References to a &#8220;Normalized Spam Ratio&#8221; (a site-level signal tied to dubious quality and trust) and &#8220;SpamRank&#8221; (a measure of the likelihood that a site receives links from known spammers) suggest Google maintains its own proprietary equivalents measured with data that lives entirely inside Google.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">That boundary is now spelled out in<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/third-party-seo\"><span style=\"font-weight: 400;\"> Google&#8217;s own guidance on third-party SEO tools<\/span><\/a><span style=\"font-weight: 400;\">, which states plainly that Google does not endorse such tools and that none of them can see its internal ranking data. The practical consequence: a spam score can never tell you what Google actually thinks of your site. At best, it flags the same categories of problems Google&#8217;s systems are built to catch.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">The takeaway is not that Moz&#8217;s number predicts a penalty. It is that a high score and a genuine Google problem tend to share the same root causes.\u00a0<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Does_Ahrefs_or_Semrush_Have_a_Spam_Score\"><\/span><b>Does Ahrefs or Semrush Have a Spam Score?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">This is one of the most common follow-up questions, and the answer has changed recently.<\/span><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semrush<\/b><span style=\"font-weight: 400;\"> surfaces link risk through its toxicity scoring within the backlink audit, expressed on a low\/medium\/high basis rather than a single percentage.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ahrefs<\/b><span style=\"font-weight: 400;\"> historically avoided labeling links as &#8220;toxic.&#8221; That changed in early 2026, when Ahrefs<\/span><a href=\"https:\/\/www.stanventures.com\/news\/ahrefs-spam-label-domains-backlinks-6726\/\"> <span style=\"font-weight: 400;\">introduced a &#8220;SPAM&#8221; label<\/span><\/a><span style=\"font-weight: 400;\"> for referring domains and backlinks inside Site Explorer, giving auditors a native way to filter spammy links without third-party toxicity tools.<\/span><\/li>\r\n<\/ul>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37904 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/ahrefs-semrush-spam-score-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">Every major tool now offers some equivalent, but each calculates it from its own index and methodology. Comparing the raw numbers across Moz, Semrush, and Ahrefs is meaningless. Use each within its own ecosystem and look for agreement on the patterns, not the digits.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_Check_Your_Spam_Score\"><\/span><b>How to Check Your Spam Score<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">The fastest way to read a site&#8217;s spam score is through Moz:<\/span><\/p>\r\n<ol>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open <\/span><a href=\"https:\/\/moz.com\/link-explorer\"><span style=\"font-weight: 400;\">Moz Link Explorer<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/moz.com\/domain-analysis\"><span style=\"font-weight: 400;\">Moz Domain Authority Checker<\/span><\/a><span style=\"font-weight: 400;\"> (or install the free MozBar browser extension).<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enter the domain or URL and run the analysis.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read the spam score alongside the linking domains and authority metrics on the overview.<\/span><\/li>\r\n<\/ol>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37909 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1666\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-300x195.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-1024x666.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-768x500.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-1536x999.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/moz-spam-score-check-1-2048x1333.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google Search Console<\/b><span style=\"font-weight: 400;\"> is the only place that shows a <\/span><i><span style=\"font-weight: 400;\">real<\/span><\/i><span style=\"font-weight: 400;\"> Google penalty. If there is a manual action against your site, it appears here, not in any third-party score. Search Console is also useful for spotting unusual linking domains, though it is best treated as a verification layer rather than a full audit tool, as covered in this walkthrough on<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/how-to-check-backlinks-in-gsc\/\"> <span style=\"font-weight: 400;\">checking backlinks in GSC<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semrush or Ahrefs<\/b><span style=\"font-weight: 400;\"> give you the backlink detail to investigate <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> a score is elevated, such as anchor text patterns, referring-domain quality, and sudden spikes.<\/span><\/li>\r\n<\/ul>\r\n<h2><span class=\"ez-toc-section\" id=\"What_Raises_Your_Spam_Score\"><\/span><b>What Raises Your Spam Score<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Spam score climbs when a site accumulates the characteristics Moz associates with penalized domains. The most common contributors:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37913 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/what-raises-spam-score-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<p><b>Toxic and low-quality backlinks:<\/b><span style=\"font-weight: 400;\"> Links from link farms, private blog networks, hacked pages, irrelevant directories, and spammy forums are the single biggest driver. Learning<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/how-to-find-toxic-backlinks\/\"> <span style=\"font-weight: 400;\">how to spot toxic backlinks<\/span><\/a><span style=\"font-weight: 400;\"> is the foundation of any cleanup. If you are associated with agencies that do <\/span><a href=\"https:\/\/www.stanventures.com\/blogger-outreach-services\/\"><span style=\"font-weight: 400;\">manual blogger outreach<\/span><\/a><span style=\"font-weight: 400;\">, this is a metric that\u2019s often part of their quality control checklist.<\/span><\/p>\r\n<p><b>Unnatural link velocity:<\/b><span style=\"font-weight: 400;\"> A sudden, inexplicable spike (hundreds of new links appearing at once) reads as manipulation, especially on a young domain. It can also be a sign of a<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/google-ignores-negative-seo-threats\/\"> <span style=\"font-weight: 400;\">negative SEO attack<\/span><\/a><span style=\"font-weight: 400;\"> rather than anything you did.<\/span><\/p>\r\n<p><b>Over-optimized anchor text:<\/b><span style=\"font-weight: 400;\"> Repeating the same exact-match, keyword-rich anchor across many backlinks looks engineered. The risk is real and durable: in the August 2025 spam update, sites reportedly lost rankings over exact-match anchors from spammy links that were years old and had previously been tolerated. Varying anchors is core to<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/anchor-text\/\"> <span style=\"font-weight: 400;\">anchor text optimization<\/span><\/a><span style=\"font-weight: 400;\"> and this is something that reputed agencies consider when doing <\/span><a href=\"https:\/\/www.stanventures.com\/guest-post-services\/\"><span style=\"font-weight: 400;\">guest posting service<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\r\n<p><b>Thin, duplicate, or low-value content:<\/b><span style=\"font-weight: 400;\"> Pages that exist mainly to host links or rehash other sites add no value and drag down perceived quality.<\/span><\/p>\r\n<p><b>Low-effort site signals:<\/b><span style=\"font-weight: 400;\"> Very low page counts, broken structure, and a thin overall footprint can flag a site as low-effort.<\/span><\/p>\r\n<p><b>Technical and security issues:<\/b><span style=\"font-weight: 400;\"> Malware, hacks, broken links, redirect chains, missing HTTPS, and slow load times all degrade trust signals.<\/span><\/p>\r\n<p><b>A new or low-authority domain: <\/b><span style=\"font-weight: 400;\">Fresh domains lack the track record established sites have built, and expired-domain abuse (buying an aged domain to piggyback on its reputation) is now an explicit spam violation.<\/span><\/p>\r\n<p><b>On-page over-optimization:<\/b><span style=\"font-weight: 400;\"> Keyword stuffing, hidden text, and hidden links are classic manipulation patterns.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"How_to_Reduce_Your_Spam_Score\"><\/span><b>How to Reduce Your Spam Score<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Lowering the number durably means fixing the causes, not gaming the metric. Work through these in order.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37908 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/how-to-reduce-spam-score-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<h3><b>1. Audit your backlink profile for patterns<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Pull your referring domains in Ahrefs or Semrush and look for <\/span><i><span style=\"font-weight: 400;\">clusters<\/span><\/i><span style=\"font-weight: 400;\"> of risk, such as irrelevant TLDs, off-topic anchors, link-farm footprints, rather than reacting to individual low-DR links. A single weak link is rarely the problem; a pattern is.<\/span><\/p>\r\n<h3><b>2. Disavow only when it&#8217;s genuinely warranted<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">This is where most people overreact. Google&#8217;s algorithms ignore the vast majority of spammy links automatically, and Mueller has gone as far as to say that<\/span><a href=\"https:\/\/www.stanventures.com\/news\/disavow-tool-in-seo-356\/\"> <span style=\"font-weight: 400;\">internally Google has &#8220;no notion of toxic backlinks&#8221;<\/span><\/a><span style=\"font-weight: 400;\"> \u2014 a stance reinforced by Majestic retiring its disavow export and Bing dropping its tool entirely.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Reserve the disavow file for cases where you have a manual action for link spam, or you knowingly built manipulative links. When it is justified, follow a careful, manual<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/how-to-disavow-in-ahrefs\/\"> <span style=\"font-weight: 400;\">disavow workflow<\/span><\/a><span style=\"font-weight: 400;\"> so you cut only the genuinely harmful links.<\/span><\/p>\r\n<h3><b>3. Diversify your anchor text<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Replace repetitive exact-match anchors with a natural mix: branded anchors, descriptive phrases, and partial-match variants relevant to the destination page. If &#8220;running shoes&#8221; is the target, anchors such as &#8220;running shoes for women,&#8221; &#8220;the best trail running shoes,&#8221; or a plain branded mention keep the profile looking earned rather than built.<\/span><\/p>\r\n<h3><b>4. Strengthen content quality and E-E-A-T<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Original, genuinely useful content earns links naturally and signals quality to every system that evaluates your site. Refresh outdated pages, consolidate thin ones, and make sure each piece clearly demonstrates first-hand experience and subject expertise.<\/span><\/p>\r\n<h3><b>5. Fix technical and security issues<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Secure the site with HTTPS, clear any malware or hacked pages, repair broken links and redirect chains, and improve load speed. A clean, well-structured site is easier for search engines to trust and crawl.<\/span><\/p>\r\n<h3><b>6. Earn links at a natural pace<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Prioritize quality over volume and let your link velocity stay steady. Sustainable links from relevant, reputable sites (the kind covered in this<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/\"> <span style=\"font-weight: 400;\">link building guide<\/span><\/a><span style=\"font-weight: 400;\">) protect rankings far better than fast bursts.<\/span><\/p>\r\n<h3><b>7. Avoid black-hat tactics entirely<\/b><\/h3>\r\n<p><span style=\"font-weight: 400;\">Link schemes,<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/pure-spam-manual-action\/\"> <span style=\"font-weight: 400;\">pure-spam patterns<\/span><\/a><span style=\"font-weight: 400;\">, and newer violations like<\/span><a href=\"https:\/\/www.stanventures.com\/news\/google-updates-site-reputation-abuse-policy-1278\/\"> <span style=\"font-weight: 400;\">site reputation abuse<\/span><\/a><span style=\"font-weight: 400;\"> carry real, lasting penalties. Ethical SEO is the only approach that compounds.<\/span><\/p>\r\n<p><b>One caveat on timing: <\/b><span style=\"font-weight: 400;\">As Moz refreshes on its own cycle, the score will not drop the moment you finish a cleanup. Make the fixes, then give the metric time to catch up.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"Aligning_With_Googles_Quality_Standards\"><\/span><b>Aligning With Google&#8217;s Quality Standards<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">The most reliable way to keep spam score low is to build the qualities Google&#8217;s own evaluators look for. Google&#8217;s<\/span><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\"> <span style=\"font-weight: 400;\">Search Quality Rater Guidelines<\/span><\/a><span style=\"font-weight: 400;\"> instruct human raters to assign the &#8220;Lowest&#8221; page-quality rating to deceptive, untrustworthy, or manipulative pages, precisely the characteristics that inflate a spam score. The framework raters apply is E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37905 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1439\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/aligning-with-google-quality-v3-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<p><span style=\"font-weight: 400;\">As mentioned earlier, Google has also drawn a line on third-party metrics. In its latest<\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/third-party-seo\"> <span style=\"font-weight: 400;\">guidance on third-party SEO tools services and advice<\/span><\/a><span style=\"font-weight: 400;\">, Google states that it does not evaluate or endorse third-party services, and warns site owners to be skeptical of any tool that implies its data or methods are &#8220;approved&#8221; by Google.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">It is explicit that third-party tools have no access to Google&#8217;s internal ranking data, so any figure they generate, including spam score, is the provider&#8217;s own estimate and prediction, never a signal from Google itself.\u00a0<\/span><\/p>\r\n<p><span style=\"font-weight: 400;\">Google instead points site owners to Google Search Console, for information that comes straight from Search. That is precisely how a spam score should be used: a diagnostic worth investigating, checked against official Google guidance and your own Search Console data.<\/span><\/p>\r\n<h2><span class=\"ez-toc-section\" id=\"When_to_Act_on_Your_Spam_Score_and_When_to_Ignore_It\"><\/span><b>When to Act on Your Spam Score (and When to Ignore It)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\r\n<p><span style=\"font-weight: 400;\">Not every elevated score deserves a response. A useful rule of thumb is to act only when the signals stack up:<\/span><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37914 size-full\" src=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1440\" srcset=\"https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-scaled.jpg 2560w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-300x169.jpg 300w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-1024x576.jpg 1024w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-768x432.jpg 768w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-1536x864.jpg 1536w, https:\/\/www.stanventures.com\/blog\/wp-content\/uploads\/2024\/09\/when-to-act-on-spam-score-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/p>\r\n<ul>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The score is high (above 60%).<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are seeing actual ranking or traffic declines<\/span><\/li>\r\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Search Console shows a manual action.<\/span><\/li>\r\n<\/ul>\r\n<p><span style=\"font-weight: 400;\">When all three line up, treat it as a<\/span><a href=\"https:\/\/www.stanventures.com\/blog\/google-penalties\/\"> <span style=\"font-weight: 400;\">penalty-recovery situation<\/span><\/a><span style=\"font-weight: 400;\"> and work the cleanup steps above. When your rankings are healthy and Search Console is clear, a moderate score is almost always noise, the metric reflecting links Google already ignores. Spam score is most valuable as an early-warning checklist that keeps you vigilant, not as a verdict that demands a reaction every time it ticks up.<\/span><\/p>\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Free Backlink Quality Checker! Enter your website, and we&#8217;ll send you a comprehensive backlink analysis report with details of your link profile and strategies for boosting it. Spam score is a health signal for your backlink profile. Knowing what it actually measures, and, just as importantly, what it does not,\u00a0 is the difference between fixing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[823,822],"class_list":["post-33650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-how-to-reduce-spam-score","tag-spam-score"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is Spam Score and How to Reduce It<\/title>\n<meta name=\"description\" content=\"Discover effective strategies to reduce your website&#039;s spam score, improve SEO performance and boost rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Spam Score and How to Reduce It\" \/>\n<meta property=\"og:description\" content=\"Discover effective strategies to reduce your website&#039;s spam score, improve SEO performance and boost rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/blog\/what-is-spam-score\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-03T12:56:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T11:16:15+00:00\" \/>\n<meta property=\"og:image\" 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