Brief History

A burgeoning wellness website wanted to shift gears to reach more target audience organically. However, the previous agency had done damage by creating worthless backlinks! Fast forward the next quarter the company earned a revenue of $300,000.

Stan Ventures

About the Client

One of the top wellness websites that sells CBD-based products to its target audience in the US. All the CBD products sold by the wellness website offer a diverse range of benefits to the users, especially when it concerns physical and general well-being. All the products listed and sold on the client's website are clinically and FDI approved.

Client based in Philadelphia, required an SEO strategy that could penetrate the target market in the shortest possible time.

Stan Ventures

Challenges We Faced

The wellness website had hired an SEO agency, which happened to burn a hole in their pocket without delivering results. At some point, the agency stopped replying to their queries, and this was the time when the website started losing its traffic.

At this point, Stan Ventures came to their rescue, and our in-depth SEO Audit gave them a glimpse of what went wrong and the impact it could have if not fixed immediately.

Bespoke Solutions Based on Goals

Audit

After approaching Stan Ventures, we did a complete website audit that included both technical and non-technical SEO analysis. After a thorough review, we found that the website had much more potential to get targeted organic traffic that can qualify as leads. The site cleared the tests on all other SEO aspects like Google penalties and keyword stuffing.

However, the project became challenging when we discovered that the site had spammy backlinks built.

Disavowing Backlinks

With 100+ spammy backlinks pointing to the site, we had to resort to Google’s Disavow tool. The efforts were made to manually contact the website owners, requesting them to remove the link. In the majority of the cases the links were built through the PBNs owned by the previous agency they worked with.

Competitor Analysis

After shortlisting the top 4 competitor websites that featured in the Google organic search, we did an in-depth analysis based on the niche industry. It became evident to us that the critical traffic-driving factor of the competitors was Quality Content published on their blog pages.

Content Requirement

After a detailed session with the client to understand their priorities and the industry benchmarks, we devised a content plan for them. (This is why we love working with clients who have specific goals.) The content plan was approved and our native writers in the wellness niche were entrusted to write the content based on the inputs provided by the client.

Guest Post Outreach

By the time the content was getting ready, outreach specialists here at Stan Ventures had already got a solid list of top-notch wellness websites and blogs to publish the guest posts. The criteria for them to filter the website was not only the Domain Authority (DA) but also the kind of organic traction the site receives so that the client gets referral traffic.

We believe that the sites with genuine organic traffic have Google’s trust and pass better link juice. All the more, DA is just a metric that Moz uses and there is no guarantee that the client can receive referral traffic.

The Impact

In 30 days, we completed the SEO campaign. It was the same old feeling of deja vu when Google announced the Birthday Update as we had forecasted, and then, boom! Our wellness client ranked in the top positions in Google search for every single keyword we focused on.

Furthermore, the site started ranking in #1 position of Google for close to 50 LSI keywords. In total, from the mere 353 keywords that were ranking, the site took a giant leap and ranked for 31.3k keywords.

The first quarter after the optimization effort, the company earned a surplus revenue of $300,000

a triumphant victory for both the clients and our team.

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