Link Building for Cryptocurrency Websites: Get More Traffic & Grow Your Crypto Brand

Do you know that the US cryptocurrency market is worth over 16 billion USD?

However, with Google cracking down on misinformation and thousands of crypto sites competing for the same keywords, ranking on page one can feel like a Himalayan task. Plus, the skepticism surrounding new tokens and crypto platforms adds to the complexity.

To navigate these challenges effectively, you need to build authority, earn trust, and, most importantly, be visible to your investors well ahead of your competitors.

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High-quality cryptocurrency link building is exactly what you need to make it happen.

Without any ado, let’s discuss everything about link building for crypto websites. Come on in.

What is Cryptocurrency Link Building?

Link building for crypto websites is the process of getting other trusted websites in the blockchain, fintech, or finance niche to link back to your crypto website.

These backlinks act as votes of confidence. The more credible links you earn, the more authoritative your site becomes in the eyes of Google and other search engines. That means better rankings, more traffic, and increased trust for your crypto brand.

Unlike many other industries, the crypto space is volatile, often flagged for misinformation, and constantly under scrutiny. That said, link quality and relevance are paramount to build trust and stand out from the crowd.

What are the Benefits of Cryptocurrency Link Building?

Link building for crypto websites is paramount. Here’s why.

Higher Rankings

Google still treats backlinks as one of its strongest ranking signals. The more high-authority, relevant links you earn, the better your chances of ranking higher in search results.

More Traffic

Better rankings naturally bring in more organic visitors. Plus, referral leads generated by backlinks from crypto blogs, forums, or news sites drive more conversions.

Increased Trust

In an industry like cryptocurrency, where both users and Google are skeptical about how reliable a site is, backlinks help you build trust while strengthening your E-E-A-T signals in alignment with Google’s Quality Rater Guidelines.

Competitive Edge

Cryptocurrency link building gives you an edge over your competitors by boosting your online presence without requiring you to run paid ad campaigns.

How to Build Backlinks for Crypto Websites? Cryptocurrency Link Building Strategies for 2025

Here’s a look at the best link building strategies for crypto platforms like yours.

1. Create Linkable Crypto Assets

If you want other websites to link back to you, give them something worth linking to. Start by creating content that brings real value to the crypto audience.

What are some examples of linkable crypto assets?

It can be explainer guides like “How Blockchain Works,” tools like an Ethereum gas fees calculator or an original research study that decodes cryptocurrency market trends.

These assets are most likely to be cited by other crypto websites or get shared on platforms like X (formerly Twitter), Reddit and more.

As a result, you get backlinks without even asking for them.

2. Write Cryptocurrency-Focused Guest Posts

Guest posting is one of the most reliable ways to build authority and earn backlinks in the cryptocurrency and blockchain industry.

Find reputable crypto and fintech blogs where your audience already hangs out. Contribute helpful, non-promotional crypto content that aligns with the host domains. This way, you can place a contextual backlink in the guest post content pointing to your cryptocurrency website.

When your backlink is placed naturally within a high-quality article, that backlink carries real weight in terms of referral traffic, authority and rankings.

Let me show you a practical example. What you see below is the organic traffic growth of CoinDesk.

Over time, their organic traffic has, in fact, increased with the increase in the number of domains linking back to them. As of June 2025, they are generating more than 2.5 million monthly organic visitors with 72.6K domains offering them backlinks.

With a strategic use of cryptocurrency link building strategies, you can achieve such results for your crypto website as well.

Let’s face it. From identifying the right opportunities to getting your backlink placed contextually, guest posting can be time-consuming. However, when done right, these links are a valuable addition to your backlink profile and can open doors to sustainable SEO growth for your cryptocurrency website.

What if you can actually build high-quality backlinks while still spending most of your time on your core cryptocurrency business operations?

Make it work with Stan Ventures’ comprehensive backlink building services. With a vast inventory of 30,000+ guest posting sites filtered meticulously based on 20+ link metrics, we handle everything from blogger outreach to guest posting on your behalf to make crypto link building easy peasy for you.

3. Publish Newsworthy Crypto Press Releases

Have you got a new crypto token launch, a strategic partnership, or a major cryptocurrency update coming up? Turn it into a press release and use it to earn backlinks.

Crypto publications like Cointelegraph and Crypto Daily are good places to get your press release featured and earn authoritative backlinks with minimal effort.

Make sure the content is actually newsworthy and includes a link pointing to your cryptocurrency website.

With kickass press releases, you can earn backlinks, build authority and attract investors faster.

4. Replace Broken Links with Active Crypto Backlinks

Do you know that there are thousands of outdated or broken links scattered across old crypto blogs, forum posts, and resource pages? That’s a goldmine for your cryptocurrency link building.

Use tools like Ahrefs or Semrush to find relevant broken link opportunities on other crypto sites. Reach out to the site owner and suggest your page as a worthy replacement.

Broken link building advocates mutual benefits. While you get a backlink from a page that already has traffic and authority, the host site fixes a broken link and adds SEO value.

5. Use Niche Edits for Cryptocurrency Link Building

What if you can earn a relevant backlink without creating content from scratch? Yes, link building for crypto websites using niche edits is that fast.

Instead of pitching fresh guest posts, you place your linkwithin existing articles that are already indexed, ranking and driving traffic. It’s quick, effective, and bolsters your link equity significantly.

Reach out to crypto blog owners or publishers with relevant content and offer to add a value-driven backlink where it fits naturally.

Need help identifying niche edit opportunities to build high-quality backlinks? Leverage our niche edit services to get it done without breaking a sweat and magnetize qualified referral traffic from crypto blogs with 1000+ monthly organic visitors.

6. Get Featured in Roundup Posts

Getting featured on roundup posts and newsletters is another good way to earn backlinks while attracting high-intent crypto investors.

Identify roundup posts like “Best Crypto Wallets,” or “DeFi Projects to Watch Out For” and reach out to corresponding sites with a genuine email pitch. Highlight what makes your crypto project unique and why it deserves a mention in their roundup posts.

These posts often rank well, get shared frequently and offer enhanced visibility for your cryptocurrency platform.

7. Leverage Unlinked Brand Mentions

If your crypto project is getting talked about online but not linked, you’re leaving easy backlinks on the table.

Use tools like Google Alerts, Ahrefs, or BuzzSumo to track where your brand is being mentioned across blogs, news sites, and forums. If you spot a mention without a link, reach out to the site owners and ask for proper attribution with a backlink to your website.

Since your brand name is already in the content, most publishers won’t mind adding a backlink, especially if your request is short, clear, and non-pushy.

That said, an unlinked brand mention is one of the easiest link wins for your cryptocurrency website.

8. Earn Backlinks from Forum Discussions

Discussion forums are packed with backlink opportunities for your cryptocurrency website. You just need to know how and where to find them.

You can earn backlinks by answering cryptocurrency-focused questions on platforms like Bitcointalk, Reddit and Quora.

Make sure the content containing your backlink answers the question aptly and adds value to the readers.

When done right, these links not only drive traffic but also boost your authority within the community.

9. Leverage Crypto Industry Partnerships

If your crypto brand already collaborates with other crypto providers, blockchain platforms or finance experts, make sure you turn those partnerships into backlinks.

Ask your partners if they can include a link to your website within a relevant blog post, case study, landing page, or a press release. Since you’re already working together, they are most likely to give you a backlink.

Alternatively, if you’re considering a link exchange, ensure you keep it natural and do it only if it delivers value for both audiences.

ALERT. Too many link exchanges can lead to the violation of Google’s link spam policies and end up producing a negative SEO effect on your cryptocurrency website.

What are the Dos and Don’ts of Link Building for Crypto Websites?

Here goes a quick reminder of the dos and don’ts of link building for crypto websites.

Dos:

• Focus on relevance. Earn links from crypto, blockchain, and finance-related sites.
• Prioritize authority. Aim for backlinks from high domain authority websites.
• Monitor your backlink profile regularly for toxic or spammy links.
• Diversify your link sources: blogs, news, forums, directories, and partnerships.
• Stay updated with Google’s link spam policies and crypto content guidelines.

Don’ts:

• Don’t buy links from shady sources or PBNs.
• Don’t use irrelevant sites for crypto link building.
• Don’t automate bulk crypto link placements.
• Don’t neglect anchor text diversity.
• Don’t expect overnight link building results.

What Tools are Useful for Cryptocurrency Link Building?

• Semrush: Analyze backlink gaps, audit link profiles, and monitor competitor strategies.
• Ahrefs: Discover broken backlinks, track referring domains, and evaluate link quality metrics.
• BuzzSumo: Identify trending crypto content, brand mentions, and potential outreach targets.
• Google Trends: Spot booming crypto trends to build timely and relevant link-worthy assets.
• Pitchbox: Streamline outreach for guest posts, roundups, and niche edit opportunities.
• Screaming Frog: Crawl crypto websites to uncover technical SEO issues and link-building insights.

Link building for crypto websites is the real deal to establish genuine trust and dominate search results like a pro.

Implement the cryptocurrency link building strategies mentioned above to make your crypto brand visible, trusted, and top-ranked in 2025 and beyond.

Looking for a customized cryptocurrency link building strategy for your website to maximize your crypto SEO results? Book a free link building consultation with us at Stan Ventures to see how we can help.