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Insurance SEO Services

Getting the right SEO team is the first step towards running the most successful insurance business online. Work with us to attract and to retain policyholders.

Trusted By Over 5000+ Website Owners Globally

Join our league of websites and achieve higher ranking with SEO strategies that withstand the turbulent changes in the search industry.

What is Insurance SEO?

Insurance SEO refers to the website optimization process that allows your website to rank high on search engine result pages. It is a process of optimizing on-page, technical and off-page SEO aspects to drive more organic traffic, leads, and clients.

Why Do Insurance Websites Need SEO?

We are living in the digital age, and technology has changed the way your potential client shop for an insurance policy. Insurance SEO allows your insurance company to be one of the insurance companies that are ranked high on SERPs and selected by your customers.

Here is a breakdown of the reasons for SEO insurance.

  • Ranking on search engines, above your competitors
  • Improved organic traffic from your target audience
  • Increase in leads from all the people looking for the best insurance companies and policies
  • Increase in inquiries and more policies sold.

 

What is Included in Our Insurance SEO Service

The reason why you need to invest in the best SEO strategies for your insurance company is that your target audience goes search engine first when looking for insurance services. To feature in search you need these basics covered.Ps.

  • Run comprehensive competitive analysis
  • Technical SEO audits and fixes
  • Content creation (new content)
  • Local SEO
  • Building backlink

 

What is Included in Our Insurance SEO Service

The reason why you need to invest in the best SEO strategies for your insurance company is that your target audience goes search engine first when looking for insurance services. To feature in search you need these basics covered.Ps.

  • Run comprehensive competitive analysis
  • Technical SEO audits and fixes
  • Content creation (new content)
  • Local SEO
  • Building backlink

 

Case Studies

Our Results speak for themselves

Conversations with Industry Leaders

We are guided by industry leaders to give you the best and latest SEO solutions that stand the test of time.

Neil Patel

Building the perfect Backlink in 2020 and Beyond

“Find the perfect synchrony of engaging content and quality backlinks with the right strategy to rule your industry.”

Listen this episode

 

Mar 7, 2020

Bruce Clay

Expanding the Ambits of SEO Beyond Rankings and Traffic

“Try to add a coolness factor to whatever you do. The results can be uninterrupted organic traction and quality links.”

Listen this episode

Mar 19, 2020

Rand Fishkin

Signaling Change in Call Signs for Digital Marketing

“Your target audience is the key to success and finding the right solutions for them will transform you into leaders.”

Listen this episode

May 25, 2020

Skyrocket the Rankings of Your Insurance Website

Our SEO team will ensure that you are positioned for success by incorporating a robust SEO strategy tied to three main areas

Content Creation

You need excellent content to attract and engage with prospects. Our content creation teams will make that possible with valuable insurance articles and blog posts, and landing pages, to boost your brand presence.

On-Page SEO

Technical and on-page optimization ensure your insurance web pages are easily discoverable by users and search bots. Our efforts will make sure that the crawlers find, scan, and index your web pages seamlessly.

Blogger Outreach

To ensure that you have high-quality backlinks, we employ blogger outreach strategy. We manually reach out to bloggers and websites in the insurance industry to secure authority and trusted links

Deliverables within Our Insurance SEO Services

For the sustainable organic growth of your insurance website you require an SEO partner who can provide end-to-end SEO services that includes:

  • Technical SEO
  • On-Page SEO
  • Content Optimization
  • Blogger Outreach
  • Local SEO

Deliverables within Our Insurance SEO Services

For the sustainable organic growth of your insurance website you require an SEO partner who can provide end-to-end SEO services that includes:

  • Technical SEO
  • On-Page SEO
  • Content Optimization
  • Blogger Outreach
  • Local SEO

    Client Testimonials

    “Stan Ventures was bullseye while aligning itself to the kind of SEO strategies that our target audience and Google cared for. They gave us concrete and positive changes that we only dreamed of in the past. It was just a matter of time; the results were mind-blowing!”

    Yan Desjardins

    Manager, Captain Cash

    “We were experiencing high cart abandonment rate and drop in organic traffic. Stan Ventures reduced the load-speed of our e-commerce site, and the recovery was almost instant. As a result, we were able to attract more visitors to the site and our sales went on overdrive.”

    Dr. Devin Ryerson

    Founder, Pure Prescriptions

    “Many said SEO is dead and there is no point investing in it. However, Stan Ventures proved them all wrong by helping us rank on Google’s first page. We are thrilled to bits because this resulted in more traffic, better leads, and more sales.”

    Raymond Hung

    CTO, Raymond Hung

    Steps We Follow While Doing SEO for Insurance Website

    Our SEO process is a step-by-step guided process that allows us to get every little detail that can help to rank you higher. These steps serve as roadmaps to ensure that your website is well-optimized to the reach and even exceed your defined goals.

    Step 1: Finding and Analyzing Competitors

    We learn a lot about your business and how to make it better by finding and analyzing your top competitors and how they are doing things differently. Through this research, we obtain solid intel on the best SEO and marketing strategies to adopt because you know how your competitors are winning, and then you look for ways of being better than them.

    Step 2: Technical SEO Audit

    A technical SEO audit gives an overview of the under the hood aspects of your website that may slow down your SEO success if not optimized. We are talking about the full analysis of your page loading speeds, website security, indexing, hosting, website architecture, responsiveness, and mobile-friendliness to name a few.

    Step 2: Technical SEO Audit

    A technical SEO audit gives an overview of the under the hood aspects of your website that may slow down your SEO success if not optimized. We are talking about the full analysis of your page loading speeds, website security, indexing, hosting, website architecture, responsiveness, and mobile-friendliness to name a few.

    Step 3: Zero-Down on the Keywords

    Keywords guide the on-page and content creation process.  Through our in-depth keyword research, we’ll help you choose the best keywords to rank for, getting more organic traffic. We can also help you segregate the keywords for each stages of your marketing funnel.

    Step 4: Optimizing Content

    We can help you optimize content to ensure maximum user engagement. The more users find your content worth reading, the more organic reach will it receive. We also optimize the headlines images and other aspects of your content for evergreen organic traction.

     

    Step 4: Optimizing Content

    We can help you optimize content to ensure maximum user engagement. The more users find your content worth reading, the more organic reach will it receive. We also optimize the headlines images and other aspects of your content for evergreen organic traction.

     

     Step 5: Optimizing GMB Listing

    Some of your clients may want to visit your offices for insurance policies and consultations. This means that your insurance company should be among the top three on Google Search and Google Maps. We’ll optimize your company’s listing on Google My Business to make sure that you become the go-to insurance company for your target audience.

    Step 6: Manual Blogger Outreach for Authority Link Building

    Blogger outreach is one of the best strategies for link building, but it is not the easiest strategy because finding an authority site willing to link to your web pages will not take place overnight. We make sure that the site that link back to you are relevant and trusted within your industry. By the way, we don’t use templated outreach and each step is manual undertaken by our team. This help you earn to high-quality backlinks and high ranking on SERPs.

    Step 6: Manual Blogger Outreach for Authority Link Building

    Blogger outreach is one of the best strategies for link building, but it is not the easiest strategy because finding an authority site willing to link to your web pages will not take place overnight. We make sure that the site that link back to you are relevant and trusted within your industry. By the way, we don’t use templated outreach and each step is manual undertaken by our team. This help you earn to high-quality backlinks and high ranking on SERPs.

    The Internet is abuzz with agencies that promise you a thousand things but fail to deliver. We believe in providing quality SEO services beyond pricing so that we can amaze you every time you place an order.

    Let’s Discuss How to Grow Your Business

    “Stan Ventures was bullseye while aligning itself to the kind of SEO strategies that our target audience and Google cared for. They gave us concrete and positive changes that we only dreamed of in the past. It was just a matter of time; the results were mind-blowing!”

    Yan Desjardins

    Manager, Captain Cash

    “We were experiencing high cart abandonment rate and drop in organic traffic. Stan Ventures reduced the load-speed of our e-commerce site, and the recovery was almost instant. As a result, we were able to attract more visitors to the site and our sales went on overdrive.”

    Dr. Devin Ryerson

    Founder, Pure Prescriptions

    “Many said SEO is dead and there is no point investing in it. However, Stan Ventures proved them all wrong by helping us rank on Google’s first page. We are thrilled to bits because this resulted in more traffic, better leads, and more sales.”

    Raymond Hung

    CTO, Raymond Hung

    Importance of Competitor Analysis While Doing Insurance SEO

    Competitive analysis for insurance companies in the SEO process is one of the most effective strategies that allow you to position your brand well among your competitors.

    You learn a lot about your competitors by analyzing their ways, paying particular attention to specific metrics.

    Our competitor analysis process sheds light into the keywords your competitors are ranking for, and the keywords you need to target, but most importantly, the analysis gives you insights that make it easy for you to stack against the competition and rank high on SERPs.

    Importance of Keyword Research While Doing Insurance SEO

    With keyword research, you learn all there is to know about what your target audience is looking for, and most importantly, the keywords you need to rank for. The research process will also shape your content creation and content optimization processes.

    Also, keyword research is the blueprint for your whole SEO strategy, with the keywords you eventually settle for used by online users on Google and other search engines to find what they are looking for. The process also lets you know more about the search intent of your target audience.

    Then there’s the fact that keyword research gives you comprehensive insights into the current market, past, and future trends. The information gathered will help you come up with a more robust marketing strategy.

    Importance of Improving the User Experience While Doing Insurance SEO

    By aligning your SEO and UX strategies, you have more engaging content that converts site visitors into leads and policyholders. The reason for this is that a great user experience means more happy and satisfied clients, more organic traffic to your website, more repeat visitors, and high CTRs.

    Eventually, the positive reviews and high level of satisfaction from your clients send positive signals to the search engines, which results in high ranking and higher credibility of your site.

    Importance of On-page Optimization While Doing Insurance SEO

    On-page SEO optimization makes it possible for the search engines to understand what your website and the content on your web pages are all about. Once the search engine bots figure out what your content is all about, they will index the pages, and during searches, they will identify whether the content is of any relevance to searchers’ queries or not.

    On-page SEO is also important because the search engines are getting more sophisticated as they focus more on semantics and the relevance of your content to SERPs.

    Aspects of on-page SEO covered by our teams include optimization of the following:

    • Page titles
    • Meta tags and meta descriptions
    • On-page content optimization
    • Inbound links
    • User experience and navigation through your website

    Importance of Website Content While Doing Insurance SEO

    For the success of your insurance company’s SEO strategy, you need the best website content. The content must be optimized.

    Great content means a higher CTR, which translates to a higher ranking on SERPs because search engines rank better the sites that get more organic links to their pages.

    Great, optimized content is also important for the generation of high-quality backlinks from quality, high-authority sites. And high-quality, engaging content provides an excellent user experience.

    Importance of Link Building While Doing Insurance SEO

    Link building is crucial for insurance SEO, and it plays an important role in the ranking of web pages. The primary reason for this is that the high-quality backlinks directed to your web pages indicate the popularity and the importance of a website.

    Along these lines, it’s worth noting that the search engines, specifically Google, will always provide more credit and trust to the website with a healthy number of high-quality backlinks. Such sites are considered more relevant than other sites; they are ranked high on SERPs as a result.  

    All you need to do is to build backlinks or inbound links from authority insurance-related websites. Doing this will turn you into a high-quality, authority site too.

    Importance of Local SEO Optimization While Doing Insurance SEO

    There are many reasons why you need your insurance company optimized for local searches. Having a physical office is the primary reason.

    The other reasons include 50% of local searches that resulted in in-store visits within the day and 78% of local searches from mobile devices that end in offline purchases.

    • Local searches also boost your online visibility, thanks to citations.
    • Increased visibility results in more organic traffic
    • Delivery of more targeted traffic
    • Increased visibility on Google Searches and Google Maps
    • Improvement of your brand’s relevance, brand trust, and brand authority.

      When Does Insurance Need Help with SEO?

      You need our professional SEO help if:

      • You don’t have the time to learn and figure out the different aspects of SEO. Learning the process takes time, and having a deep understanding of everything SEO will never happen in a few weeks.
      • You are unable to develop, manage, and maintain your insurance company’s SEO strategy without any help.
      • You are not getting the results you anticipated from the SEO guys you are currently working with, and you seem to be making more losses.
      • You struggle with important aspects of SEO, like backlink building and technical SEO.
      • You are spending too much on ads. A good SEO strategy should save you a good amount of money by bringing in more organic traffic.