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Lawyer SEO Services

Wouldn’t you want to be the envy of your legal competitors by ranking top on search results? We are going to make your dreams come true with our lawyer SEO services.

Trusted By Over 5000+ Website Owners Globally

Join our league of websites and achieve higher ranking with SEO strategies that withstand the turbulent changes in the search industry.

What is Lawyer SEO?

Lawyer or attorney SEO refers to the implementation of specific SEO strategies to bring in more qualified traffic and leads. While we boost your ranking to the top of SERPs, you can focus on serviing more clients.

 Why Do Lawyers Need SEO?

The probability of your law firm showing up on the first page of SERPs very much relies on the SEO efforts your marketing teams put in, which is why you must have the best team. SEO, if done right, can drive up your site’s conversion rate. 

  • SEO allows your site to rank high on the SERPs, above your competitors
  • Ranking high on SERPs leads to more organic traffic from your target audience
  • SEO also brings in more qualified leads from individuals and businesses seeking legal help.
  • Lastly, good SEO will increase your firm’s footfall

 

What is Included in Lawyer SEO Services

With the knowledge that most people seeking legal services will first do a Google search, and they will only click on the pages at the top of SERPs, we are determined to driving traffic to your site by offering comprehensive SEO services that will push your page to the top of SERPs. Our services include:

  • Running comprehensive competitive analysis
  • On-page SEO and technical SEO fixes
  • Website content optimization for existing pages
  • Creating new web content
  • Local SEO, optimization and the creation of local content and citations
  • Building backlinks for site authority and improved rankings.

 

What is Included in Lawyer SEO Services

With the knowledge that most people seeking legal services will first do a Google search, and they will only click on the pages at the top of SERPs, we are determined to driving traffic to your site by offering comprehensive SEO services that will push your page to the top of SERPs. Our services include:

  • Running comprehensive competitive analysis
  • On-page SEO and technical SEO fixes
  • Website content optimization for existing pages
  • Creating new web content
  • Local SEO, optimization and the creation of local content and citations
  • Building backlinks for site authority and improved rankings.

 

Case Studies

Our Results speak for themselves

Conversations with Industry Leaders

We are guided by industry leaders to give you the best and latest SEO solutions that stand the test of time.

Neil Patel

Building the perfect Backlink in 2020 and Beyond

“Find the perfect synchrony of engaging content and quality backlinks with the right strategy to rule your industry.”

Listen this episode

 

Mar 7, 2020

Bruce Clay

Expanding the Ambits of SEO Beyond Rankings and Traffic

“Try to add a coolness factor to whatever you do. The results can be uninterrupted organic traction and quality links.”

Listen this episode

Mar 19, 2020

Rand Fishkin

Signaling Change in Call Signs for Digital Marketing

“Your target audience is the key to success and finding the right solutions for them will transform you into leaders.”

Listen this episode

May 25, 2020

How Our SEO Strategy for Law Websites Will Skyrocket Rankings and Traffic

Our Strategy Will Maximize Your Rankings & Traffic

To ensure your success, our SEO strategy involves the use of tried and tested methods listed below

Content Creation

Content is the most important element in any SEO strategy, and an understanding of how to write specific and relatable legal content for your prospective (actual) clients is an invaluable thing.

On-Page Optimization

This covers everything, including content optimization and technical SEO optimization. On-page SEO is the backbone of your law firm’s success, and we help you deploy the best strategies. 

Strategic Backlink Building

As Lawyer SEO experts, we focus on blogger outreach strategies as a way to get authority backlinks. This process is wholly manual, and we don’t use templated emails for outreach.

Deliverables within Our Lawyer SEO Services

Our Lawyer SEO services focus on improving your website’s most critical areas. These are the things search engines find important in ranking. 

Our deliverables are as follows:

  • Technical SEO (Auditing and Optimization)
  • On-page SEO strategies
  • SEO Content optimization
  • Local SEO
  • Blogger Outreach

Deliverables within Our Lawyer SEO Services

Our Lawyer SEO services focus on improving your website’s most critical areas. These are the things that Google and all other search engines find important in ranking, for example, User Experience (by RankBrain Algorithm), Mobile-friendliness, domain age, and security and website accessibility.

Our deliverables are as follows:

  • Technical SEO (Auditing and Optimization)
  • On-page SEO strategies
  • SEO Content optimization
  • Local SEO
  • Blogger Outreach

Client Testimonials

“Stan Ventures was bullseye while aligning itself to the kind of SEO strategies that our target audience and Google cared for. They gave us concrete and positive changes that we only dreamed of in the past. It was just a matter of time; the results were mind-blowing!”

Yan Desjardins

Manager, Captain Cash

“We were experiencing high cart abandonment rate and drop in organic traffic. Stan Ventures reduced the load-speed of our e-commerce site, and the recovery was almost instant. As a result, we were able to attract more visitors to the site and our sales went on overdrive.”

Dr. Devin Ryerson

Founder, Pure Prescriptions

“Many said SEO is dead and there is no point investing in it. However, Stan Ventures proved them all wrong by helping us rank on Google’s first page. We are thrilled to bits because this resulted in more traffic, better leads, and more sales.”

Raymond Hung

CTO, Raymond Hung

Steps We Follow While Doing SEO for Lawyer Website

The implementation of the best SEO strategies is only possible with a tested process. While doing SEO for Lawyers we follow the following steps

Step 1: Finding and Analyzing Competitors

Before we put anything into action, we’ll identify your competitors, analyze what they do and how they do it, then figure out how you stack up against them. This information is important as it helps up figure out how much leg work we need to put in.

Even with the right set of target keywords, competitors’ research is crucial as it uncovers some little things that would give us an edge.

Here, we assess schema mark-up, length of content, backlinks, content quality, image optimization, and social signals, etc.

Step 2: Technical SEO Audit

We wouldn’t trust ourselves if we didn’t offer technical SEO services for our clients. As one of the aspects of SEO that comes in last for most people, we are careful not to make the mistake of overlooking it because it is the most critical element of SEO.

 

    Step 2: Technical SEO Audit

    We wouldn’t trust ourselves if we didn’t offer technical SEO services for our clients. As one of the aspects of SEO that comes in last for most people, we are careful not to make the mistake of overlooking it because it is the most critical element of SEO.

      Step 3: Zero-Down on the Keywords

      The right keywords for your law firm are based on your target audience. With this in mind, along with the fact that the best keywords are the ones with search intent – commercial inclined/legal intent – these promise a bigger impact.

      Our search for the right keywords will also be guided by elements like keywords’ volume and keywords competition. Keywords with a high search volume are the hardest to rank for. But don’t worry, we’ve the right strategy to help you rank even for these keywords.

      Step 4: Optimizing GMB Listing

      GMB (Google My Business) is one of those things that every business must setup. GMB makes it easy for your business to leverage location-based SEO strategies.

      With this free tool from Google, we’ll help place your business on the local map, helping clients walk up to your firm without having to wonder about where you are based. In addition to updating your business details, we’ll verify your GMB listing, and the best part is that the updates will involve the use of the right keywords, and an appropriate photo.

      .

      Step 4: Optimizing GMB Listing

      GMB (Google My Business) is one of those things that every business must setup. GMB makes it easy for your business to leverage location-based SEO strategies.

      With this free tool from Google, we’ll help place your business on the local map, helping clients walk up to your firm without having to wonder about where you are based. In addition to updating your business details, we’ll verify your GMB listing, and the best part is that the updates will involve the use of the right keywords, and an appropriate photo.

      .

      Step 5: Optimizing Content

      Content is everything when it comes to SEO. We will help grow your site’s visibility by making sure that your existing content is optimized for SEO with the right target keywords, etc. (on-page SEO). We’ll also curate new evergreen and useful content in blogs, infographics, videos, press releases, etc.

      Step 6: Manual Blogger Outreach for Authority Link Building

      In this last step, we’ll help make you out as an authority site. Google likes ranking pages and websites that have a good number of quality backlinks. The reason for this is that the backlinks are seen as an upvote, a vote of confidence in the quality of content and services you provide, hence a positive impact on search engine algorithms.

      For outreach, we’ll reach out to niche-relevant bloggers manually as a way to build authority links; we’ll also help you come up with numerous high-quality legal articles that can be used as reference points by other sites.

      Step 6: Manual Blogger Outreach for Authority Link Building

      In this last step, we’ll help make you out as an authority site. Google likes ranking pages and websites that have a good number of quality backlinks. The reason for this is that the backlinks are seen as an upvote, a vote of confidence in the quality of content and services you provide, hence a positive impact on search engine algorithms.

      For outreach, we’ll reach out to niche-relevant bloggers manually as a way to build authority links; we’ll also help you come up with numerous high-quality legal articles that can be used as reference points by other sites.

      The Internet is abuzz with agencies that promise you a thousand things but fail to deliver. We believe in providing quality SEO services beyond pricing so that we can amaze you every time you place an order.

      Here’s why our customers choose us

      “Stan Ventures was bullseye while aligning itself to the kind of SEO strategies that our target audience and Google cared for. They gave us concrete and positive changes that we only dreamed of in the past. It was just a matter of time; the results were mind-blowing!”

      Yan Desjardins

      Manager, Captain Cash

      “We were experiencing high cart abandonment rate and drop in organic traffic. Stan Ventures reduced the load-speed of our e-commerce site, and the recovery was almost instant. As a result, we were able to attract more visitors to the site and our sales went on overdrive.”

      Dr. Devin Ryerson

      Founder, Pure Prescriptions

      “Many said SEO is dead and there is no point investing in it. However, Stan Ventures proved them all wrong by helping us rank on Google’s first page. We are thrilled to bits because this resulted in more traffic, better leads, and more sales.”

      Raymond Hung

      CTO, Raymond Hung

      Importance of Competitor Analysis While Doing Lawyer SEO

      Competitive analysis is a data-driven process in marketing that makes it possible for law firms to identify which law firms are their biggest competitors and the strategies they use to market their legal services. In other words, the data collected from researching your competitors is analyzed, and from the conclusions drawn, you can create an even more robust marketing strategy for your legal firm, hence a better chance of success and growth.

      In this respect, the information obtained from the analysis helps you tweak your marketing strategies to reach a wider audience and to have more traffic to your site, hence more leads and clients.

      In this analysis of competitors, your aim is to improve your ranking on search engines, and you do this by analyzing the audience targeted by your competitors, as well as the keywords that they are using to reach their clients.

      The information gathered from this analysis will give your firm the upper hand in targeting clients and improving traffic to your site.

      Importance of Keyword Research While Doing Lawyer SEO

      One of the most powerful ways of gaining insights into what content you should create to drive more traffic to your site is keyword research. This research allows you to uncover the words and phrases commonly used by other legal service providers (law websites).

      In turn, you get to use the knowledge and data from the keyword research to gain a deeper understanding of your audience. With this understanding, it’s easier for you to create useful and more relevant information to your audience, hence more traffic and more qualified leads.

      Keyword research also means that you use the right keywords and keyword phrases to optimize your content, making it easier for your content to rank on the first page of SERPs.

      Keywords and RankBrain

      RankBrain is Google’s third and one of the most important ranking signals, and its importance is becoming apparent each day. But what is it, and what does it have to do with user experiences and keyword research? Well, RankBrain is this nifty machine learning and AI algorithm used by Google to understand the Google process and to understand user search queries.

      Essentially, it helps the algorithms understand keywords used and search intent. RankBrain also measures the interactions people have with search results from the data collected; it determines the level of user satisfaction. Since you need these two working together – target keywords and customer satisfaction, you must optimize your content for RankBrain. For example, use emotional titles and optimize description tags for CTR.

      Importance of Improving the User Experience While Doing Lawyer SEO

      User Experience (UX) has been rolled into SEO as one of the important components that determine your web pages’ ranking on SERPs. We understand that user experience plays into the level of customer satisfaction, which is why we have a team of SEO (on-page, off-page, and technical SEO) who will work their magic on your website to ensure that online users navigate your website effortlessly.

      Some of the things that affect user experience include:

      • Ease of site navigation
      • Content quality and whether that content makes site visitors stay on your page and engage with your content
      • Site security, how fast the pages load, and the mobile-friendliness of your site.

      Essentially, SEO and UX work together, with SEO targeting search engines, while UX target website visitors. Together, UX and SEO work on giving your web users the best experience.

        Importance of On-page Optimization While Doing Lawyer SEO

        On-page SEO allows search engines to understand what your website is about and the relevance of the content. Important aspects of on-page SEO are covered below.

        • Page title – The page title is important for on-page SEO because it’s the element that gives the search engines an idea of what the content is about. Also, it’s what shows up on SERPs and social media snippets. So, you need to include the target keywords to optimize the page title, throw in some numbers/brackets, and you could make out your title into a question.
        • Meta tags and description – A meta tag is a 160-character snippet that summarizes web content. It’s displayed by the SERPs beneath the title, and using the right meta tags and descriptions could improve your CTR (click-through rate) and also give a perception of high-quality content.
        • On-page content or body copy – You need the best content to rank on top of SERPs. Google uses content quality as a ranking factor, and you need to make sure that your site has the best content.
        • In links or navigation to the rest of your site – To create and boost your website’s authority, you need to incorporate internal links that link from one page to another page within your website.

        Importance of Website Content While Doing Lawyer SEO

        We understand that web content is a critical component that ultimately builds your online presence. Good quality website content will improve traffic to your site, increase qualified leads, and bring in new and repeat clients. All these happen because good content leads to a higher ranking by search engines.

        Importance of Link Building While Doing Lawyer SEO

        Link building is an important ranking factor. It builds trust around your brand, and search engines have confidence in sites with backlinks because they come off as authority sites.

        Importance of Local SEO Optimization While Doing Lawyer SEO

        Local SEO is crucial for your business because it allows your brand to appear at the top of search engine results for your local area searches. It focuses on local packs on Google Map results for organic and paid ads. Work with GMB to optimize your page for Local SEO, and make sure that the information entered is accurate. Don’t forget to use keywords in the business description.

        When Does a Law Firm Need Help with SEO?

        Obviously, the primary reason why you’d need help with SEO or something that signals the need for SEO help is a huge decline in traffic to your site, absence of traffic, high bounce rates, low stay times, and overall poor website performance. Basically, if you need SEO help if you don’t have any clients from your site, and it’s been months!

        You need a good SEO partner for your law firm if…

        • The only thing close to SEO you have is a website designer/developer.
        • You have been disappointed by the services you’ve received in the past.
        • You don’t have a way of tracking your site’s and marketing/SEO metrics.
        • If you don’t have a content strategy for your legal service’s website, and you are not happy with your content.
        • Also, you need SEO help if you don’t have a link-building strategy, no focus on the right conversion tactics, or any other form of SEO strategy.
        • Lastly, you’ll need our professional Lawyer SEO services if you lack adequate client education.