Google Search Reliability Explained: What Keeps It Running Smoothly?
How does Google manage to keep its search engine running seamlessly 24/7, even during the highest traffic peaks? In a fascinating conversation from the “Search Off the Record” podcast, Google’s Site Reliability Engineering (SRE) team members offer insights into how they maintain this level of reliability and resilience. This episode gives listeners a rare glimpse … Google Search Reliability Explained: What Keeps It Running Smoothly?
Zulekha Nishad
Google’s Warning: JavaScript Hurts Product Search Visibility
With search engine optimization being such a huge part of how e-commerce works today, any update from Google is something businesses and developers can’t afford to ignore. And Google’s latest warning? It’s all about how online merchants use JavaScript to manage their product data. If you’re using JavaScript to generate product details on your website, … Google’s Warning: JavaScript Hurts Product Search Visibility
Zulekha Nishad
Google Chrome Launches $65,000 Development Challenge
Google has launched a thrilling opportunity for developers and web creators—the Google Chrome Built-in Development Challenge. This event encourages participants to reimagine the web, using Chrome’s built-in tools and resources, to create innovative web applications and browser extensions. With $65,000 in prizes and a chance to collaborate with Google’s development team, it’s a golden opportunity … Google Chrome Launches $65,000 Development Challenge
Zulekha Nishad
Forbes Advisor Hit by Google Penalty: SEO Tactics Lead to Traffic Drop
Forbes Advisor, a major player in affiliate marketing, appears to have been hit with a penalty from Google, resulting in a massive drop in its search rankings. Speculation suggests that Forbes Advisor may have violated Google’s site reputation abuse policy by pushing the boundaries with its SEO tactics. Within days of an article highlighting these … Forbes Advisor Hit by Google Penalty: SEO Tactics Lead to Traffic Drop
Zulekha Nishad
Danny Sullivan Reveals How Small Websites Can Still Compete
Google’s constant updates can make it challenging for website owners and SEO professionals to keep up. In a recent interview with Aleyda Solis, Danny Sullivan, Google’s Search Liaison, shared valuable insights on the future of search, how small websites can compete, and what’s coming next. Covering everything from the impact of AI to the growing … Danny Sullivan Reveals How Small Websites Can Still Compete
Zulekha Nishad
Google Trends for SEO: A Data-Driven Approach to Smarter SEO Strategies
Google Trends is emerging as a powerful tool that provides a clear view of what people are searching for, helping businesses and marketers create content that aligns with current interests. In a recent tutorial, Google experts shared how to use Google Trends effectively for keyword research, strategic content planning, and optimizing video performance on YouTube. … Google Trends for SEO: A Data-Driven Approach to Smarter SEO Strategies
Zulekha Nishad
Ahrefs’ AI Content Helper: Transform Content Optimization with AI Insights
For years, content creators have wrestled with optimization tools that prioritize algorithmic formulas over genuine human engagement. These tools often lead to keyword-stuffed, robotic articles, aimed at ranking high in search engine results rather than delivering value to readers. But what if there was a way to satisfy both? Ahrefs has introduced a solution that … Ahrefs’ AI Content Helper: Transform Content Optimization with AI Insights
Zulekha Nishad
John Mueller: How to Optimize Alt Text for Better SEO
In a recent Reddit discussion, Google’s John Mueller addressed the role of alt text in SEO, emphasizing its ongoing importance and cautioning against using AI to generate it automatically. Despite advances in computer vision and image recognition technology, alt text remains crucial in optimizing images for search engines and ensuring web accessibility. Alt Text: A … John Mueller: How to Optimize Alt Text for Better SEO
Zulekha Nishad
Google Criticized for Favoring Big Brands Over Quality Content
Is Google’s algorithm playing fair with smaller websites, or have the big brands hijacked search results? Cyrus SEO thinks it’s time for a change. For years, Google has been the go-to tool for finding answers online. Whether it’s searching for the best noise-canceling headphones or figuring out how to fix a leaky faucet, we trust … Google Criticized for Favoring Big Brands Over Quality Content
Zulekha Nishad
Google’s New Doodle Game Celebrates Popcorn with a Global Interactive Challenge
Google’s latest interactive Doodle is making waves across the web as it celebrates one of the world’s most beloved snacks—popcorn. The “Celebrating Popcorn Doodle” marks a record-breaking moment by allowing the largest number of players to compete in a single match ever for a Google Doodle. The goal? Avoid getting popped by navigating through three … Google’s New Doodle Game Celebrates Popcorn with a Global Interactive Challenge
Dileep Thekkethil
Google Cached Pages Gone: How to Check Archived Pages Now
In a move that has stirred conversations among SEOs, researchers, and webmasters alike, Google has completely discontinued its Google cache search operator. Introduced in 2001, this feature allowed users to view cached pages of websites directly through search results. The Google cached pages option was a valuable tool for those seeking to access stored website … Google Cached Pages Gone: How to Check Archived Pages Now
Dileep Thekkethil
HubSpot’s New AI Tool “Breeze” Simplifies Marketing Automation
HubSpot has taken a big step into the world of artificial intelligence with the launch of its latest innovation—Breeze. Announced at HubSpot’s annual Inbound marketing conference, Breeze promises to bring a new level of efficiency and automation to everyday tasks. What Exactly Is Breeze, and Why Should You Care? Breeze is an AI-powered assistant that … HubSpot’s New AI Tool “Breeze” Simplifies Marketing Automation
Zulekha Nishad
Is Your SEO Agency Doing a Good Job?
You’ve hired an SEO agency, signed the contract, and now you’re waiting for results. Weeks, maybe even months, go by and you’re starting to wonder: Is my SEO team doing its job? This question leaves many business owners scratching their heads. The truth is, SEO isn’t a quick fix, but how do you know if … Is Your SEO Agency Doing a Good Job?
Zulekha Nishad
Google’s €1.49 Billion EU Fine Overturned: A Major Win for Big Tech
Google has just emerged victorious in a major legal battle, as the European Union’s General Court annulled a €1.49 billion ($1.66 billion) fine imposed in 2019. The fine was initially issued after accusations that Google engaged in anti-competitive practices with its advertising platform. However, the court ruled that the European Commission, the EU’s regulatory body, … Google’s €1.49 Billion EU Fine Overturned: A Major Win for Big Tech
Zulekha Nishad
Google Will Soon Flag AI-Generated Images: Here’s Why It Matters
Artificial Intelligence (AI) is changing the world around us, from creating art to writing text and even generating images. While it’s an exciting time for technology, not all of these changes are for the better. With AI-generated images flooding the internet, it’s becoming harder to tell what’s real and what’s fake. In response, Google is … Google Will Soon Flag AI-Generated Images: Here’s Why It Matters
Zulekha Nishad
How to Fix Unusual Traffic from Your Computer Network Error
Have you ever been searching on Google continuously for a few minutes, and suddenly, a strange message pops up? It might read something like this: “Our systems have detected unusual traffic from your computer network. This page checks to see if it’s really you sending the requests and not a robot.” Sounds like something from … How to Fix Unusual Traffic from Your Computer Network Error
Zulekha Nishad
How to Search for Words on a Page – 7 Effective Ways
We’ve all been there—you’re reading a lengthy article or exploring a website, and you need to find specific information without scrolling endlessly. The good news is that modern browsers have several easy-to-use features to help you quickly locate the exact word or phrase you’re searching for. In my experience working on various types of content, … How to Search for Words on a Page – 7 Effective Ways
Dileep Thekkethil
Using Gemini AI for SEO? Google’s Poll Raises Eyebrows in the SEO World
Recently, Google posted a poll on social media asking users how they would use their new AI model, Gemini, for SEO. The poll asked questions about using AI for keyword optimization, content creation, and meta titles, among other tasks. At first glance, it seemed like Google was trying to push AI as a must-have for … Using Gemini AI for SEO? Google’s Poll Raises Eyebrows in the SEO World
Zulekha Nishad
CTR Manipulation for SEO is Tempting but Not Worth the Risk in 2024
When I first heard about CTR manipulation in 2016 from a friend of mine who worked for a publishing firm which used this strategy, it sounded like an easy shortcut—especially when you’re hustling to rank higher in Google’s search results. All you have to do is artificially boost your click-through rate, and suddenly, you’ve got … CTR Manipulation for SEO is Tempting but Not Worth the Risk in 2024
Dileep Thekkethil
Smaller ‘More’ Link, Bigger Impact? Google Revamps AI Search Feature
Google is rolling out a subtle yet impactful change to its AI Overview feature, aiming to refine users’ interactions with AI-generated search results. Instead of the large, obvious “Show More” button, users will now see a smaller, less noticeable “More” link at the bottom of the snippet. This might seem like a minor tweak, but … Smaller ‘More’ Link, Bigger Impact? Google Revamps AI Search Feature
Zulekha Nishad
How to Exclude a Word From Google Search in 2024
Searching for information online has become an essential part of everyday life, whether for personal, academic, or professional purposes. As search engines have grown more advanced, the need for search precision has increased. Many users struggle to filter out irrelevant content, leading to frustration and time wasted. Fortunately, search engines and databases offer ways to … How to Exclude a Word From Google Search in 2024
Zulekha Nishad
Tips to Get Started with Gems in Gemini
The world of AI is evolving rapidly, and one of the newest tools making waves is Gems, a feature in Google’s Gemini platform. Gems are personalized AI assistants that can be tailored to meet your specific needs, offering customized advice and solutions at the touch of a button. Recently launched for Gemini Advanced, Business, and … Tips to Get Started with Gems in Gemini
Zulekha Nishad
Valid HTML Is Not a Direct Google Ranking Factor – Confirms John Mueller
In a recent discussion, John Mueller, Google’s Senior Search Analyst, confirmed that valid HTML is not a direct ranking factor for Google Search. While it is important for maintaining a clean and functional website, it does not directly influence a website’s position in search results. This clarification came following the release of a report by … Valid HTML Is Not a Direct Google Ranking Factor – Confirms John Mueller
Dileep Thekkethil
Why Your Search Engine Keeps Switching to Yahoo
If your default search engine keeps switching to Yahoo, even though you prefer Google or Bing, it could be more than just a minor annoyance—it may indicate issues like malware, malicious extensions, or browser misconfigurations. Here, we’ll explain why this happens and how it impacts your browsing experience. We’ll also provide easy, step-by-step solutions to … Why Your Search Engine Keeps Switching to Yahoo
Zulekha Nishad
Top 10 Most Popular Google Doodle Games 2024
Google Doodle Games have evolved from simple interactive elements into engaging mini-games celebrating cultural events, anniversaries, and achievements. They capture the interest of millions worldwide, offering fun, education, and a touch of nostalgia. Below, we explore the Top 10 Most Played Google Doodle Games in detail. 1. Google Snake Game The Google Snake Game takes … Top 10 Most Popular Google Doodle Games 2024
Dileep Thekkethil
Chrome Drops FID, Prioritizes INP for User Interaction Metrics
Google Chrome has officially ended support for its First Input Delay (FID) metric, marking a huge step toward improving web performance measurement. Developers are now urged to fully transition to Interaction to Next Paint (INP), a more comprehensive metric that evaluates a user’s interaction with a webpage from input to visual feedback. Google’s New Focus … Chrome Drops FID, Prioritizes INP for User Interaction Metrics
Zulekha Nishad
Pages Indexed, Though Being Blocked by robots.txt: Insights from John Mueller
Despite being blocked from crawling by robots.txt, Google continues to index pages, leaving many webmasters puzzled and frustrated. Recent insights from John Mueller, Google’s Senior Webmaster Trends Analyst, reveal why these blocked pages still appear in search results and what site owners can do to manage the issue. Why Blocked Pages Aren’t Staying Hidden Rick … Pages Indexed, Though Being Blocked by robots.txt: Insights from John Mueller
Zulekha Nishad
Danny Sullivan Explains August 2024 Core Update Impact
In an interview with Barry Schwartz, Google’s Search Liaison, Danny Sullivan, shared interesting insights into the motivations behind the August 2024 core update and its impact, especially on smaller, independent publishers struggling since last year’s updates. Search Rankings Shake-Up Google’s latest core update in August 2024 has caused significant changes across the web, affecting search … Danny Sullivan Explains August 2024 Core Update Impact
Zulekha Nishad
Stop Worrying About Spam Scores: Google Says Focus on Content
Google’s Search Advocate, John Mueller, recently addressed widespread concerns about spam scores, a metric many website owners worry about. His message is clear: spam scores, assigned by third-party tools, have no bearing on Google rankings. Instead, Mueller emphasized that the real focus should be creating exceptional content. What Are Spam Scores? Third-party SEO tools, such … Stop Worrying About Spam Scores: Google Says Focus on Content
Zulekha Nishad
YouTube Reveals New SEO Priorities
YouTube has finally answered some of the most pressing questions creators have been asking about how its algorithm works. Recent insights from YouTube Liaison Rene Ritchie, as well as a video featuring Dave Whiskus and Todd Beaupre, reveal that audience engagement, not traditional SEO tricks, is the key to success on the platform. This new … YouTube Reveals New SEO Priorities
Zulekha Nishad
Top 10 SEO Experts to Follow for Cutting-Edge Insights
Search engine optimization is essential for achieving online success, but keeping up with its constant changes can be pretty much challenging. We’ve identified the top 10 SEO experts you should follow for guidance and practical tips to help you stay ahead of the competition. Why Following Industry Experts is Important Search engines, particularly Google, are … Top 10 SEO Experts to Follow for Cutting-Edge Insights
Dileep Thekkethil
Google Says Quality Beats Quantity for Content and Links
Google has once again disrupted the SEO industry, this time debunking the long-held belief that word count and link quantity play a direct role in search rankings. John Mueller, Google’s Search Advocate, recently clarified that the number of words or links in a blog post doesn’t influence how content is ranked. This bold statement challenges … Google Says Quality Beats Quantity for Content and Links
Zulekha Nishad
AI Content 2024: How to Stay Ahead of AI Detection Tools
Artificial intelligence has transformed content creation by enabling the generation of articles, blogs, and marketing materials in a fraction of the time it used to take. However, although AI can produce text rapidly, it often lacks the natural tone and authenticity that readers expect. As AI-generated content becomes more common, the ability to make it … AI Content 2024: How to Stay Ahead of AI Detection Tools
Zulekha Nishad
AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?
With Google’s latest announcement that AVIF is now a supported file type in Google Search, the SEO community is buzzing about which image format—AVIF or WebP—should be the go-to recommendation for websites looking to optimize their image SEO. Both formats have Google’s backing and offer significant advantages over older formats like JPEG and PNG. However, there are key differences that SEOs need … AVIF vs. WebP: Which Image Format Should SEOs Recommend for 2024?
Dileep Thekkethil
Gemini Rolls Out Custom Gems and Imagen 3
Gemini has released two major updates that aim to enhance user experience and productivity. These updates include the introduction of Custom Gems, personalized AI assistants that can be tailored to specific tasks, and the launch of Imagen 3, an advanced image generation model that creates high-quality visuals from simple text prompts. These new features are … Gemini Rolls Out Custom Gems and Imagen 3
Zulekha Nishad
Yelp Files Antitrust Lawsuit Against Google
Yelp has filed an antitrust lawsuit against Google in a federal court in San Francisco. This legal action is the latest in a series of challenges against the tech giant, accusing Google of monopolistic practices that have stifled competition, harmed consumers, and degraded the quality of search results. Jeremy Stoppelman, Yelp’s co-founder and CEO, expressed … Yelp Files Antitrust Lawsuit Against Google
Zulekha Nishad
Google’s August 2024 Update Boosts Reddit
Reddit has just scored a massive victory in search rankings. Thanks to Google’s August 2024 core update, the platform has skyrocketed to the third spot in Google’s U.S. search results, surpassing major players like YouTube and Facebook. Reddit’s visibility in search results has surged dramatically, positioning it just behind online behemoths Wikipedia and Amazon. While … Google’s August 2024 Update Boosts Reddit
Zulekha Nishad
John Mueller Reiterates the Importance of Title Tags in Search Rankings
Google’s John Mueller has reiterated a long-standing belief about the importance of title tags in search rankings. For years, title tags have been regarded as one of the most critical elements in determining a website’s position in search results. However, Mueller’s recent comments suggest that their impact may not be as significant as many SEO professionals … John Mueller Reiterates the Importance of Title Tags in Search Rankings
Zulekha Nishad
Google Search Not Working? Here’s How to Fix It
Are you trying to look up something on Google but find yourself stuck with a spinning wheel and rising frustration? Obviously, you may be thinking, why isn’t Google working? We’ve all been there. It can be incredibly disruptive when Google Search fails to load, leaving us cut off from the information we need. But fear … Google Search Not Working? Here’s How to Fix It
Dileep Thekkethil
Google’s Video SEO Update: What Marketers Need to Know
Google has revamped its Video SEO guidelines with a major overhaul that aims to offer clearer rules for optimizing video content. This update addresses critical aspects such as video indexing, technical requirements, and the introduction of dedicated watch pages. The goal is to help businesses and content creators enhance their search rankings by adhering to … Google’s Video SEO Update: What Marketers Need to Know
Zulekha Nishad
Nofollow and Noindex Tags Are Not Indicators of Content Quality
During a recent Google SEO office hours session, Google’s search team addressed a common misconception within the SEO community. Many believed that using “nofollow” tags and “noindex” directives suggested low-quality content for the search engine. This clarification aims to change how website owners and SEO professionals use these tags, emphasizing their true purpose in managing … Nofollow and Noindex Tags Are Not Indicators of Content Quality
Dileep Thekkethil
15 Key Insights from Google SEO Office Hours – August 2024
Google’s SEO office-hours have always been a goldmine of information for anyone looking to improve their understanding of search engine optimization. In the August 2024 session, John Mueller and Martin Splitt shared valuable tips and answered some interesting queries that could shape how you approach SEO for your website. Here are 15 key insights from … 15 Key Insights from Google SEO Office Hours – August 2024
Dileep Thekkethil
Condé Nast and OpenAI Strike Major Content Deal
Condé Nast, a media giant known for its iconic publications like The New Yorker, Vogue, and Vanity Fair, has entered into a multi-year partnership with OpenAI, the leading force behind AI advancements such as ChatGPT. This collaboration is set to redefine how media content is distributed and monetized in the digital age, bringing together two … Condé Nast and OpenAI Strike Major Content Deal
Zulekha Nishad
10 Best Wayback Machine Alternatives for Web Archiving
The internet is constantly evolving, with websites frequently updating their content or disappearing altogether. If you’ve ever needed to dig up an old version of a website, track down a deleted page, or explore outdated web designs, you’ve probably turned to the Wayback Machine. As the most recognized website that archives nearly everything, it’s commonly … 10 Best Wayback Machine Alternatives for Web Archiving
Dileep Thekkethil
Google’s Gemini to Launch “Deep Research” Feature
Google is enhancing its AI assistant, Gemini, with a powerful new feature called “Deep Research.” This tool will enable users to easily compile and synthesize data from various online sources, transforming how we approach research and information gathering. A Leap Forward in Information Retrieval The announcement came from Google’s recent ‘Made By Google’ event, showcasing … Google’s Gemini to Launch “Deep Research” Feature
Zulekha Nishad
Google August 2024 Core Update: Boosting Genuine Sites with Useful Content
Google has just started rolling out its August 2024 core update, causing a stir among website owners, especially small and independent publishers. This update, which will take about a month to fully deploy, is designed to boost smaller websites by highlighting content that’s genuinely useful to users. Amid the ongoing rollout, Google has acknowledged an … Google August 2024 Core Update: Boosting Genuine Sites with Useful Content
Zulekha Nishad
The Ups and Downs of Google’s AI Overviews: What It Means for SEO
July 2024 was a rollercoaster for Google’s AI-generated search overviews, a feature that has become both exciting and frustrating for many in the digital world. While initially gaining a stronger foothold in Google’s search results, AI overviews quickly receded, leaving SEOs, content creators, and businesses to navigate the unpredictable terrain of digital visibility. The July … The Ups and Downs of Google’s AI Overviews: What It Means for SEO
Zulekha Nishad
John Mueller: Most Sites See Accurate Performance Data in Search Console
Recently, Google introduced a new “Recommendations” feature in Search Console, sparking discussions about the accuracy of performance data. An image associated with the announcement suggested that Google Search Console might only display 35% of a website’s performance data, causing concern among site owners. However, Google’s John Mueller has since clarified that this recommendation primarily applies … John Mueller: Most Sites See Accurate Performance Data in Search Console
Dileep Thekkethil
Google Boosts Niche Forum Visibility Beyond Reddit & Quora
In the fall of 2023, Google quietly released an update called ‘Hidden Gems,’ which has significantly increased the search visibility of many online forums, not just big names like Reddit and Quora. This update, designed to highlight content from personal or expert perspectives, has been a game-changer for user-generated content (UGC) forums, driving substantial growth … Google Boosts Niche Forum Visibility Beyond Reddit & Quora
Zulekha Nishad
Understanding mTLS Authentication: Insights from Gary Illyes
Recently, Gary Illyes, the Analyst at Google, shared some valuable insights on LinkedIn about Mutual TLS (mTLS) and how it plays a crucial role in enhancing security in digital communications. His post sheds light on why mTLS is becoming increasingly important in scenarios where both the client and server need to authenticate each other, going … Understanding mTLS Authentication: Insights from Gary Illyes
Dileep Thekkethil
Remembering Susan Wojcicki: Visionary Behind YouTube & Google
The tech industry bid farewell to one of its most influential leaders on August 9, 2024, with the passing of Susan Wojcicki at the age of 56, after a two-year battle with non-small-cell lung cancer. As a key figure in the development of Google and the driving force behind YouTube’s meteoric rise, Wojcicki’s vision and … Remembering Susan Wojcicki: Visionary Behind YouTube & Google
Zulekha Nishad
Shift in Content Consumption: A Wake-Up Call for Creators
As a content creator, especially if you’re focused on informational content like blogs and how-to guides, you’ve probably noticed the landscape shifting beneath your feet. There was a time when lengthy introductions were the norm, with the belief that keeping readers waiting was part of the game. We crafted content that kept Googlebot interested, but … Shift in Content Consumption: A Wake-Up Call for Creators
Dileep Thekkethil
Google Reveals It Doesn’t Track the Cost of Crawling the Web
Google recently provided a rare glimpse into its internal processes, sparking a lively discussion among web developers and SEO professionals. During a LinkedIn exchange initiated by Majid Shah, SEO Manager at Vertu Motors, Martin Splitt, a Developer Advocate at Google, revealed that the company doesn’t track the costs associated with crawling, rendering, indexing, or serving … Google Reveals It Doesn’t Track the Cost of Crawling the Web
Zulekha Nishad
How URL Parameters Are Affecting Google’s Crawling Efficiency
During the 79th episode of Google’s Search Off the Record podcast, Gary Illyes revealed a technical issue that has profoundly affected how Google indexes websites. Rather than discussing the latest SEO trends or a major algorithm update, Illyes focused on a less obvious but significant challenge – URL parameters. These small bits of text, often … How URL Parameters Are Affecting Google’s Crawling Efficiency
Zulekha Nishad
Googlebot Link Crawler: Gary Illyes Explains How It Works
Imagine you’ve been operating under a belief for years: Googlebot, the sophisticated crawler at the heart of the world’s most powerful search engine, navigates websites just like a visitor would—clicking through links and moving from one page to another in real-time. This belief has shaped my SEO strategies, influencing how I design a website’s architecture, … Googlebot Link Crawler: Gary Illyes Explains How It Works
Dileep Thekkethil
92% SEOs Believe Backlinks Can Improve Rankings: Survey
Editorial.Link surveyed 113 industry experts from Europe, the United States, and the United Kingdom. Participants, including in-house experts and outsourced professionals, shared their thoughts on link-building practices. The survey revealed that many SEOs believe competitors use paid backlinks to improve rankings, highlighting the importance of high-quality backlinks in achieving better search visibility. Google’s Guidelines on … 92% SEOs Believe Backlinks Can Improve Rankings: Survey
Dileep Thekkethil
New SEO Scam: Google Warns Small Businesses
Scammers have devised a new tactic: preying on the SEO ambitions of small businesses by impersonating Google employees and offering search ranking fixes for a fee. This fraudulent scheme promises quick results but leaves businesses lighter in the wallet without changing their search rankings. The Deceptive Promise The desire for higher rankings has made small … New SEO Scam: Google Warns Small Businesses
Dileep Thekkethil
Federal Court Declares Google a Monopoly
On Monday, August 5th, Judge Amit Mehta declared Google a monopolist in a 286-page filing. The judgment concludes that Google violated Section 2 of the Sherman Act by maintaining and abusing its monopoly in the markets for general search services and general search text ads. The ruling marks a decisive moment in the ongoing antitrust … Federal Court Declares Google a Monopoly
Zulekha Nishad
Trump’s Antitrust Threat: Google Faces Shutdown Warning
Former President Donald Trump recently stirred controversy by suggesting that Google could face a shutdown due to alleged antitrust violations. His remarks, made during a Fox News interview with Maria Bartiromo, were triggered by his frustration over not receiving a call from Google following an assassination attempt on his life. The Incident That Sparked the … Trump’s Antitrust Threat: Google Faces Shutdown Warning
Zulekha Nishad
Low Quality Search Results Threatens Google’s Integrity
Recent incidents have spotlighted a serious flaw in Google’s search algorithm: spam sites and low-quality results ranking prominently for high-visibility keywords. This issue, brought to public attention by top SEOs in multiple social media platforms, showed spam sites ranking multiple times, even appearing in the Knowledge Panel. With Google planning a major update in the … Low Quality Search Results Threatens Google’s Integrity
Dileep Thekkethil
Google Rolls Out Search Console Recommendations
In a move set to aid website optimization efforts, Google has launched a new feature in Google Search Console: Search Console recommendations. This new feature offers website owners tailored website optimization opportunities and actionable suggestions to boost their presence on Google Search. Unpacking Search Console Recommendations This new feature taps into a wealth of data … Google Rolls Out Search Console Recommendations
Dileep Thekkethil
Major Websites Block OpenAI’s GPTBot Amid Privacy Concerns
A wave of major websites, including prominent names like The New York Times, Amazon, and Wired, have decided to block OpenAI’s GPTBot, citing privacy concerns and the potential misuse of their content, says a report published by Originality.ai. This move follows OpenAI’s recent launch of SearchGPT and OAI-SearchBot in July 2024, sparking widespread debate about … Major Websites Block OpenAI’s GPTBot Amid Privacy Concerns
Zulekha Nishad
Google’s JavaScript Indexing: What Developers Need to Know
Recent research has revealed Google’s impressive ability to handle JavaScript throughout the indexing process. This study, conducted by Vercel and MERJ, clears up many misconceptions and clarifies how Google efficiently indexes JavaScript-heavy websites. Here’s what you need to know about these findings and their implications. What the Experts Found The collaborative effort between Vercel and … Google’s JavaScript Indexing: What Developers Need to Know
Zulekha Nishad
Reddit CEO Demands Microsoft Pay for Content Access
Reddit CEO Steve Huffman has demanded that tech giants like Microsoft pay to access and use Reddit’s content, establishing a landmark precedent in the ongoing debate over data usage by AI and search engines. Reddit Blocks Microsoft and Others Reddit has updated its robots.txt file to block search engines and AI models, including Microsoft’s Bing, … Reddit CEO Demands Microsoft Pay for Content Access
Zulekha Nishad
Bruce Clay Inc. Introduces PreWriter: An AI Tool to Boost Content Creation Efficiency
Bruce Clay Inc. has introduced a new AI content tool as part of the agency’s toolkit. PreWriter is designed to assist writers and content teams by streamlining the content creation process. PreWriter.ai is touted as an advanced AI tool that aims to revolutionize how content is created, scaled, and optimized. As the demand for high-quality … Bruce Clay Inc. Introduces PreWriter: An AI Tool to Boost Content Creation Efficiency
Dileep Thekkethil
TJ Robertson’s First Encounter with SearchGPT: An SEO’s Perspective
TJ Robertson, the Director of Search Engine Optimization at Envision Marketing, recently shared his first impressions of OpenAI’s new SearchGPT. This tool is designed to compete with Google and improve how small businesses are discovered online. Robertson’s insights reveal how SearchGPT (now in closed beta testing) could revolutionize SEO. A New Player in Local Search During his test, … TJ Robertson’s First Encounter with SearchGPT: An SEO’s Perspective
Zulekha Nishad
Get Ahead with Google Trends: Insights from the Latest Episode
In the first episode of Google Trends Tutorial series, Daniel Waisberg, a Search Advocate at Google, takes viewers on an enlightening journey into the world of search data. This episode is a must-watch for anyone interested in understanding how Google Trends works, how it collects and processes data, and how you can leverage this powerful … Get Ahead with Google Trends: Insights from the Latest Episode
Zulekha Nishad
YouTube Shorts Advertising: Create Ads That Blend In
Short-form video is revolutionizing advertising, with YouTube Shorts leading the charge at over 70 billion daily views globally. Brands are discovering that the key to effective advertising on this platform lies in creating ads that seamlessly blend in with user-generated content. By adopting a “Shorts-first” approach, advertisers can engage viewers who quickly swipe away anything … YouTube Shorts Advertising: Create Ads That Blend In
Zulekha Nishad
OpenAI Rolls Out ChatGPT’s Advanced Voice Mode
OpenAI has started the gradual rollout of ChatGPT’s Advanced Voice Mode, an innovative feature promising hyperrealistic audio responses. This move marks a major leap in AI-human interaction, setting the stage for a new era in conversational AI. This alpha version will initially be available to a small group of ChatGPT Plus users, and it is … OpenAI Rolls Out ChatGPT’s Advanced Voice Mode
Zulekha Nishad
Google Mixes Ads into Organic Search: What You Need to Know
Google has been blending ads into its organic search results for several months now, making it harder for users to distinguish between paid and free content. This tactic, highlighted through data from Semrush and shared by Mordy Oberstein, Head of SEO Brand at Wix, represents a major change in how Google presents its search results. … Google Mixes Ads into Organic Search: What You Need to Know
Zulekha Nishad
Google’s AI Overviews: Lawmakers Demand Transparency
Representative Adam Schiff (D-Calif.) and several other lawmakers are pressing Google CEO Sundar Pichai for answers regarding the company’s new AI Overviews feature. This tool, which generates quick summaries of information for users, has been criticized for providing misleading and false information. The lawmakers are concerned about the reliability of Google’s search engine, which is … Google’s AI Overviews: Lawmakers Demand Transparency
Dileep Thekkethil
AI Overview and SEO: Essential Findings for HR SaaS Marketers
In an analysis conducted by Flow Agency in collaboration with Ziptie, nearly 5,000 keywords related to HR and workforce management within the SaaS industry were scrutinized to understand the impact of AI Overview on search results. This thorough study aimed to provide strategic recommendations for marketers to optimize their content for better visibility and engagement. … AI Overview and SEO: Essential Findings for HR SaaS Marketers
Zulekha Nishad
Don’t Switch M-Dot URLs to Mobile Canonicals, Says John Mueller
In a recent LinkedIn post, John Mueller, Senior Search Analyst and Search Relations team lead at Google, advised against switching canonical URLs for sites with m-dot mobile URLs. The recommendation comes amidst ongoing discussions about mobile-first indexing and the best practices for optimizing websites for desktop and mobile users. Mueller’s key message is clear: “No, … Don’t Switch M-Dot URLs to Mobile Canonicals, Says John Mueller
Dileep Thekkethil
Google’s Take on Hreflang for International Sites
In a recent episode of Google’s “Search Off the Record” podcast, members of the Google Search Relations team delved into the complexities and nuances of implementing Hreflang tags for multilingual websites. Martin, Lizzi, and Gary shared their expertise on this vital SEO topic, offering practical insights and predictions for the future of international SEO. This … Google’s Take on Hreflang for International Sites
Zulekha Nishad
SearchGPT: The Next Big Thing in AI Search Technology
OpenAI has introduced a new search tool called SearchGPT. This innovative prototype is designed to change how we search for information online by combining artificial intelligence (AI) with traditional web search. A New Way to Search OpenAI’s SearchGPT represents a big step forward in search technology. It uses powerful AI models to provide quick and … SearchGPT: The Next Big Thing in AI Search Technology
Zulekha Nishad
ACSI Survey: AI Drives Increase in Search Engine User Satisfaction
In a study conducted by the American Customer Satisfaction Index (ACSI), the impact of AI on search engines and social media platforms has been quantified, revealing unprecedented levels of user satisfaction. This independent research highlights a significant shift in user preferences, with AI technology driving a remarkable enhancement in the digital experience. AI-Driven Satisfaction: Google’s … ACSI Survey: AI Drives Increase in Search Engine User Satisfaction
Dileep Thekkethil
Why Reddit Blocked Bing Crawlers
Reddit has recently updated its robots.txt file, effectively blocking Microsoft’s Bing search engine and several other search engines from crawling its site. This development, confirmed by Microsoft, marks a significant shift in how Reddit manages its content and relationships with search engines and AI tools. An Unexpected Turn of Events On July 1, 2024, Reddit … Why Reddit Blocked Bing Crawlers
Dileep Thekkethil
54% of SEOs Report Positive Results from Google Updates
In the world of search engine optimization, changes to Google’s algorithms can often provoke a mix of anticipation and anxiety. A recent poll by renowned SEO Consultant, Author & Speaker – Aleyda Solis revealed an optimistic trend, with 54% of respondents reporting that their websites have benefited from Google’s updates over the past few years. … 54% of SEOs Report Positive Results from Google Updates
Dileep Thekkethil
Optimize Your Site’s Internal Links: Expert Advice from Martin Splitt
On the latest episode of #SEO Made Easy, Google’s Martin Splitt delivers expert advice on creating impactful internal links that benefit both users and search engines. Splitt’s insights are timely and essential for anyone looking to optimize their website’s internal structure. The Importance of Internal Links Internal links are essential for helping users find their … Optimize Your Site’s Internal Links: Expert Advice from Martin Splitt
Zulekha Nishad
Google Introduces AI-Generated Video Descriptions
Google is once again at the forefront of technological innovation, introducing AI-generated video descriptions to its search results. This cutting-edge feature promises to revolutionize how users interact with video content on the platform. AI-Driven Innovation in Search Google has started experimenting with a groundbreaking feature that uses artificial intelligence to create video descriptions directly within … Google Introduces AI-Generated Video Descriptions
Zulekha Nishad
Avoid SEO Scams – Evaluate Your SEO Company’s Performance
Hiring an SEO company has become a strategic move for businesses aiming to enhance their online presence. However, ensuring these companies deliver on their promises remains a significant challenge Knowing how to evaluate the effectiveness of your SEO company can save you from wasted resources and help you achieve your business goals. This post will … Avoid SEO Scams – Evaluate Your SEO Company’s Performance
Dileep Thekkethil
Third-Party Cookies in Chrome Here to Stay, Confirms Google
Google has put an end to the fear mongering about an imminent phase out of third-party cookies from its Chrome browser. This unexpected decision follows years of speculation and preparation for a cookie-less future. Instead of eliminating cookie tracking, Google now aims to introduce new privacy controls that will allow users to make informed choices … Third-Party Cookies in Chrome Here to Stay, Confirms Google
Zulekha Nishad
Billions of goo.gl Shortener Links Will Stop Working Soon
Google has announced that its once-popular URL shortener service, Goo.gl, will completely cease operations by August 25, 2025. This development marks the end of an era for billions of shortened URLs that facilitated easy sharing and tracking since 2009. Goo.gl’s Final Chapter: The Countdown Begins The Goo.gl URL shortener was launched in September 2009 … Billions of goo.gl Shortener Links Will Stop Working Soon
Ananyaa Venkat
Google Clarifies SEO Guidelines for Heading Tags
An important update came out for the digital marketing and SEO industry, with Google’s Gary Illyes clarifying the importance of header tags (H1, H2, etc.) in search engine optimization. This key information, shared during the July 2024 SEO Office Hours podcast, is set to change how we use headings on web pages, influencing SEO practices … Google Clarifies SEO Guidelines for Heading Tags
Dileep Thekkethil
Google Launches Comprehensive Google Trends Tutorial Series
Google Search Advocate Daniel Waisberg, along with Omri Weisman and Hadas Jacobi, has announced a new tutorial series dedicated to Google Trends, a powerful tool that reveals the world’s search habits, cultural fascinations, and consumer behaviors. This initiative aims to transform how businesses and individuals utilize online search data. Decoding the Digital Pulse Google Trends … Google Launches Comprehensive Google Trends Tutorial Series
Zulekha Nishad
Google’s July 2024 SEO Office-Hours: Key Insights
Google’s July 2024 SEO Office Hours podcast, led by the Google Search Relations team, has once again provided a treasure trove of insights for webmasters and SEO enthusiasts. The discussion ranged from handling CMS migrations to the intricacies of structured data, and each answer provided practical guidance directly from the experts. SEO Insights You Can’t … Google’s July 2024 SEO Office-Hours: Key Insights
Zulekha Nishad
Google Ends Experimental Search Notes Feature
After eight months of testing, Google has formally declared the end of its experimental Search Notes feature. The goal of the project was to improve search results by integrating user-generated notes and observations. This decision concludes an experiment that drew curiosity and criticism among users and tech observers, following prolonged speculation and delays. The End … Google Ends Experimental Search Notes Feature
Zulekha Nishad
Google to Roll Out Major Core Update in Coming Weeks
Google is set to release its next core update within the next few weeks, sparking anticipation among webmasters, SEO professionals, and digital marketers. The precise launch date remains uncertain, as the update follows Google’s rigorous cycle of changes, tests, and evaluations before being integrated into the search engine’s ranking algorithm. Anticipation Builds as Google Prepares … Google to Roll Out Major Core Update in Coming Weeks
Dileep Thekkethil
Semrush Expands Capabilities with Ryte Integration
Semrush Holdings Inc. has acquired Ryte, an award-winning Website User Experience (WUX) platform. Both Semrush and Ryte are well-known and widely used tools among digital marketers for their features and innovative solutions. This move combines the strengths and expertise of both companies, promising more powerful solutions for their customers and marking a significant step forward … Semrush Expands Capabilities with Ryte Integration
Zulekha Nishad
Can You Block Content in Google Discover? SEO Experts Debate the Challenges
In a recent social media exchange, SEO experts and Google’s Search Liaison discussed the complexities and challenges of blocking content from Google News and Google Discover. The conversation shed light on the limitations and possible outcomes of current guidelines, raising pressing concerns for publishers and SEO professionals alike. The Twitter Exchange That Sparked the Debate … Can You Block Content in Google Discover? SEO Experts Debate the Challenges
Zulekha Nishad
Disavow Tool in SEO – Why Industry Experts and Majestic Are Reconsidering It
With Google undergoing a sea change over the last decade, the relevance of Google’s disavow tool has become a focus of SEO discussions. Introduced in October 2012, a few months after the penguin update, the disavow tool has been part of the search console for over 12 years. However, recent discussions by industry experts have … Disavow Tool in SEO – Why Industry Experts and Majestic Are Reconsidering It
Dileep Thekkethil
Google Search Console Adds Shipping and Return Policy Management
Google Search Console has introduced a revolutionary feature that allows online merchants to set and manage their shipping and return policies directly. This means online retailers can now configure these critical details directly within the platform, superseding existing methods such as product-level merchant listing markup and structured data. This update promises to simplify the way … Google Search Console Adds Shipping and Return Policy Management
Zulekha Nishad
Google’s Zoe Clifford Discusses JavaScript SEO & Best Practices
In a recent episode of the “Search Off the Record” podcast, Martin Splitt and John Mueller, members of the Google Search team, sat down with Zoe Clifford from the rendering team to discuss the evolution of JavaScript and its impact on Google Search. The conversation provided a deep dive into the challenges and solutions of … Google’s Zoe Clifford Discusses JavaScript SEO & Best Practices
Dileep Thekkethil
Key Updates from Google Search News: July 2024 Edition
In the latest edition of “Google Search News,” John Mueller, a search advocate at Google, shared a variety of important updates and announcements related to Google Search. Here are the key takeaways from his presentation: AI Overviews Now Live in Some Countries One of the most significant announcements is the rollout of AI Overviews in … Key Updates from Google Search News: July 2024 Edition
Dileep Thekkethil
Country Labels in Google Search Snippets Spotted
Google is constantly evolving to provide users with the most relevant and contextual search results. The latest development in this endeavor is the testing of country labels in search result snippets. This new feature, observed by digital marketing enthusiasts, aims to inform users about the geographical origin of websites directly within the search results, influencing … Country Labels in Google Search Snippets Spotted
Dileep Thekkethil
Can Google Overcome Apple’s Safari Dominance?
Google is facing a major hurdle in increasing the adoption of its search apps on iPhones. Despite years of effort and substantial financial stakes, the tech giant’s attempts to shift iPhone users from Apple’s Safari to its own apps have seen limited success. This struggle comes at a time as Google faces an antitrust lawsuit … Can Google Overcome Apple’s Safari Dominance?
Zulekha Nishad
Can Small Sites Beat Big Ones? Google’s Gary Illyes Reveals the Secret
In today’s online world, websites like Reddit and Amazon often seem to dominate search engine results, making it hard for smaller sites to get noticed. However, Google’s Gary Illyes has shared some valuable tips to help small websites compete and outperform these big brands. Cracking The Code Of SEO Giants During the recent SERP conference, … Can Small Sites Beat Big Ones? Google’s Gary Illyes Reveals the Secret
Dileep Thekkethil
Streamline Robots.txt with CDNs, Says Gary Illyes
Google Analyst Gary Illyes has overturned a long-standing web management principle: the necessity of placing robots.txt files on the root domain. This insight, shared via LinkedIn, offers a fresh perspective on managing these crucial files, suggesting an alternative approach that promises to streamline site management and enhance operational efficiency. Breaking the Mold: New Robots.txt Rules … Streamline Robots.txt with CDNs, Says Gary Illyes
Zulekha Nishad
Google’s Desktop Search Market Share Set to Dip Below 80%
Google’s dominance in the global search market is on the brink of a significant decline. According to recent statistics, the tech giant’s market share is projected to fall below 80% by September 2024. Market Dynamics Shift On July 5, 2024, Charles Floate, tweeted a striking update. He shared a graph from StatCounter, depicting Google’s declining … Google’s Desktop Search Market Share Set to Dip Below 80%
Zulekha Nishad
Google SEO Leak 2024: Top 10 Ranking Factors Revealed
The SEO community has been abuzz following the May 2024 SEO leak of Google API data, which has revealed intricate details about the search giant’s ranking algorithms. These leaked documents reveal over 14,000 factors that Google might use to determine search rankings, providing an unprecedented glimpse into the mysterious world of Google’s search algorithm. This … Google SEO Leak 2024: Top 10 Ranking Factors Revealed
Zulekha Nishad
Cloudflare Unveils Advanced AI Scraper and Crawler Blocking Feature
In a significant move to support content creators, Cloudflare introduced a new feature to block AI bots from scraping website content. This development addresses the growing concerns within the industry about unauthorized data harvesting by AI scrapers, which has led to intellectual property theft and content devaluation. The Problem with AI Scrapers Unlike traditional search … Cloudflare Unveils Advanced AI Scraper and Crawler Blocking Feature
Dileep Thekkethil
Google Search Console Faces Extended Delays
Google Search Console is currently grappling with unprecedented delays and latency issues in its Performance reports. Google’s confirmation of the issue and its ongoing efforts to resolve it have met with both frustration and understanding across the industry. Delays and User Reactions Google Search Console is indispensable for monitoring website performance on Google Search. … Google Search Console Faces Extended Delays
Zulekha Nishad
AI Spam Outranks Original News: Industry Experts Sound Alarm
AI-generated spam is now outranking original journalism in Google search results, presenting a dilemma for news publishers and raising serious concerns about Google’s algorithmic efficacy, says a report published by WIRED. AI Spam Takes the Lead A recent incident highlighted the issue when a WIRED article about Adobe’s AI policies was overshadowed by a plagiarized … AI Spam Outranks Original News: Industry Experts Sound Alarm
Zulekha Nishad
Zero-Click Searches Dominate Google in 2024
A recent study reveals a significant trend in online search behavior, showing that a vast majority of Google searches end without a user clicking on any results. This phenomenon, known as “zero-click searches,” is reshaping how users interact with search engines and has profound implications for web publishers, marketers, and regulators. The Rise of Zero-Click … Zero-Click Searches Dominate Google in 2024
Zulekha Nishad
Fewer AI Overviews, More Citations: Google’s New Search Strategy
Google has made a major change by reducing the presence of AI Overviews (AIOs) across its search results, cutting them by approximately two-thirds. This decision comes after user feedback and a PR backlash, aiming to improve the accuracy and reliability of search results by incorporating more citations from credible sources. Google’s Bold Move One month, … Fewer AI Overviews, More Citations: Google’s New Search Strategy
Zulekha Nishad
Soft 404 Errors Could Be Damaging Your SEO Efforts, Warns Google
Google Analyst Gary Illyes has brought attention to a critical issue affecting websites – soft 404 error. According to Google, Web developers and SEO specialists must tackle the problem of soft 404 errors and their detrimental effects on web crawling and search engine optimization. Illyes stressed the need for proper error handling to make websites … Soft 404 Errors Could Be Damaging Your SEO Efforts, Warns Google
Zulekha Nishad
Google June 2024 Spam Update Completes Rollout
Google’s June 2024 spam update has fully rolled out, completing its process on June 27, 2024, at 9:10 PDT. This update, which lasted seven days, was designed to enhance the quality of search results by focusing on websites that breach Google’s spam policies. Announced via Google’s Search Central Twitter account, the June 2024 spam update … Google June 2024 Spam Update Completes Rollout
Zulekha Nishad
Does Google Have a Bias Towards Big Brands?
In a recent analysis, SEO expert AJ Kohn highlighted a major issue plaguing Google’s search results, where large brands dominate the top listings, leading to sub-optimal economic decisions for consumers. This phenomenon raises concerns about the reliability of Google as a trusted source for consumer advice and calls into question the efficacy of its search … Does Google Have a Bias Towards Big Brands?
Zulekha Nishad
Google Continuous Scroll in Search Results Discontinued
In a significant update to its search experience, Google has announced that it will discontinue the continuous scroll feature for search results. Starting June 25, 2024, desktop searches will revert to the classic pagination format, and the change will extend to mobile searches in the coming months. Continuous Scroll Bows Out: Google Reverts to Pagination … Google Continuous Scroll in Search Results Discontinued
Zulekha Nishad
When to Fix 404 Errors: Key Insights from Gary Illyes
Google has long maintained that having pages returning a HTTP 404 status code is a normal part of web management. Most websites encounter these errors, and when a page does not exist on your site, a 404 status code is the proper response. However, Gary Illyes from Google recently shared insights on LinkedIn, highlighting specific … When to Fix 404 Errors: Key Insights from Gary Illyes
Dileep Thekkethil
Using Entities in SEO Content for Higher Visibility
In a recent tweet, SEO expert Lily Ray shared an intriguing finding from her research on Rick Steves’ travel content. Her exploration led to an influx of Rick Steves-related articles in her Google Discover feed, many of which were from various travel websites rather than Steves’ official site. Interesting: now that I’ve started looking at … Using Entities in SEO Content for Higher Visibility
Zulekha Nishad
Google Favors Forums? Reddit Sees 39% Traffic Increase
Reddit’s website traffic has surged by an impressive 39% year-over-year, attributed to its increased visibility in Google search results. This development has sparked discussions on whether Google is prioritizing community-driven opinions over traditional expert content. Reddit’s Traffic Boom: The Numbers and Reasons According to data from Similarweb, Reddit’s substantial traffic growth aligns with its enhanced … Google Favors Forums? Reddit Sees 39% Traffic Increase
Zulekha Nishad
SEO Trends Post-Google Algorithm Updates: Zyppy Study Revealed
Recent updates from Google have caused big changes in how websites do SEO, especially those that rely on traditional optimization methods. Zyppy did a thorough study on 50 websites and utilized metrics from Ahrefs, which shows significant shifts in SEO dynamics post-major updates in 2023. Detailed Findings: Key SEO Practices and Their Correlation with Traffic … SEO Trends Post-Google Algorithm Updates: Zyppy Study Revealed
Zulekha Nishad
Google Announces June 2024 Spam Update: What You Need to Know
Google has officially released the June 2024 spam update, marking another significant step in the tech giant’s ongoing efforts to maintain the quality and integrity of search results. The announcement about the latest algorithm update, made via a series of tweets, indicates that the update may take up to one week to complete. Today we … Google Announces June 2024 Spam Update: What You Need to Know
Dileep Thekkethil
Toxic Links: Insights from Google Executives & SEO Impact
In a recent Google Webmaster Central Office Hours discussion, Google’s Gary Illyes addressed a pressing question about how to notify Google of potentially harmful or “toxic” links aimed at sabotaging a site’s backlink profile. The issue of toxic backlinks has troubled webmasters and SEO professionals for over fifteen years, raising concerns about the possible negative … Toxic Links: Insights from Google Executives & SEO Impact
Dileep Thekkethil
Big Changes on Google Maps: Policy Update Targets Fake Reviews
Google has updated its contributor policy for Maps, especially the section addressing false engagement. This change adds more clarification on the forms of conduct that are not authorized and provides a more thorough explanation of forbidden behaviors. It lengthens the original text by nearly 40%. The updated rules are far more precise and comprehensive. The … Big Changes on Google Maps: Policy Update Targets Fake Reviews
Zulekha Nishad
Disallow Crawling of Action URLs in Robots.txt, Says Garry Illyes
In a recent discussion on LinkedIn, Google Analyst Garry Illyes emphasized the importance of disallowing action URLs, such as “add to cart” and “add to wishlist,” in your robots.txt file. According to Garry, websites that disallow such links from getting crawled sees improved resource allocation while crawling and helps reduce server load. What Happened? Garry … Disallow Crawling of Action URLs in Robots.txt, Says Garry Illyes
Dileep Thekkethil
May 2024 Google Leak Emphasizes Author and Publisher Credibility
The May 2024 Google leak revealed the increasing importance of author and publisher entities in SEO. This means Google is now focusing on who creates and owns the content, pushing SEO professionals to update their strategies accordingly. Beyond Websites to Publishers and Authors For more than three decades, SEO efforts have mainly been about making … May 2024 Google Leak Emphasizes Author and Publisher Credibility
Zulekha Nishad
96% of Top 10 Ranking Sites On Google Have More Backlinks, Study
A recent analysis by Internet Marketing Ninjas has brought up striking insights into the backlink profiles of websites that rank in Google’s top 10 positions. This study highlights the importance of backlinks in achieving high search engine rankings, despite Google’s claims to the contrary. Key Findings from the Internet Marketing Ninjas Research The study conducted … 96% of Top 10 Ranking Sites On Google Have More Backlinks, Study
Zulekha Nishad
How Geographic Modifiers in Google’s API Shape Search Strategies?
Leaked internal documents from Google have revealed the role that geographic modifiers play in the company’s API infrastructure. These location-based markers, included in almost every API call, heavily influence search strategies for businesses and individuals. The inclusion of geographic modifiers is a deliberate effort by Google to align search results with the user’s location, fundamentally … How Geographic Modifiers in Google’s API Shape Search Strategies?
Zulekha Nishad
Perplexity Search Engine Breaks Ground in Google’s AI Overviews
Perplexity, a new smart search engine, introduced an exciting feature called Perplexity Pages on May 30. This feature lets users create and share detailed articles and guides on any topic. What’s interesting about Perplexity Pages is that they can appear in Google’s search results, making user-generated content more visible online. Understanding Perplexity Pages Perplexity Pages … Perplexity Search Engine Breaks Ground in Google’s AI Overviews
Zulekha Nishad
Why Social Media Is The New Search Engine For Gen Z?
The digital realm is witnessing a revolution unlike any before, driven by a generation that has never known a world without the internet at their fingertips: Gen Z. This tech-savvy group, born between the later 1990s and early 2010s, is fundamentally reshaping how we search for information and interact with brands, forcing even tech giants … Why Social Media Is The New Search Engine For Gen Z?
Zulekha Nishad
Google’s AI Overviews Witness Significant Decline in Search Visibility: What’s Behind the Drop?
In a startling revelation, recent analysis conducted by BrightEdge, a leading enterprise SEO platform, has uncovered a significant decline in the visibility of Google’s AI Overviews feature. Formerly known as Search Generative Experience during its experimental phase in Google Labs, AI Overviews once held sway over a staggering 84% of search queries. However, the latest … Google’s AI Overviews Witness Significant Decline in Search Visibility: What’s Behind the Drop?
Zulekha Nishad
Google Prepares Advertisers for Stringent State Data Privacy Laws
As state data privacy laws are getting ready to roll out later this year, Google Ads is getting advertisers ready for some big changes to its Restricted Data Processing (RDP) controls. They recently emailed U.S. advertisers who use Google Ads or Google Analytics, explaining the upcoming changes to follow the new rules. This comes as … Google Prepares Advertisers for Stringent State Data Privacy Laws
Zulekha Nishad
Google Sets Deadline: Mobile Optimization Mandatory by July 5
In a significant move impacting how users find websites, Google announced July 5, 2024, as a deadline for ensuring your website is mobile-friendly. Starting July 5th, Google will no longer index websites that aren’t optimized for mobile devices. This decision reflects the massive shift towards mobile browsing and prioritizes user experience. The Official Announcement In … Google Sets Deadline: Mobile Optimization Mandatory by July 5