News & Updates

Stay updated with the latest news and insights in the world of SEO and digital marketing. Discover industry trends, expert analysis, and practical advice to help you navigate the ever-evolving landscape of online marketing. Stan Ventures News keeps you informed and ahead of the curve.

SEO

Google Launches Comprehensive Google Trends Tutorial Series

Google Search Advocate Daniel Waisberg, along with Omri Weisman and Hadas Jacobi, has announced a new tutorial series dedicated to Google Trends, a powerful tool that reveals the world’s search habits, cultural fascinations, and consumer behaviors. This initiative aims to transform how businesses and individuals utilize online search data. Decoding the Digital Pulse Google Trends Google Launches Comprehensive Google Trends Tutorial Series

Zulekha Nishad

SEO

Google’s July 2024 SEO Office-Hours: Key Insights

Google’s July 2024 SEO Office Hours podcast, led by the Google Search Relations team, has once again provided a treasure trove of insights for webmasters and SEO enthusiasts.  The discussion ranged from handling CMS migrations to the intricacies of structured data, and each answer provided practical guidance directly from the experts.  SEO Insights You Can’t Google’s July 2024 SEO Office-Hours: Key Insights

Zulekha Nishad

SEO

Google Ends Experimental Search Notes Feature

After eight months of testing, Google has formally declared the end of its experimental Search Notes feature. The goal of the project was to improve search results by integrating user-generated notes and observations.  This decision concludes an experiment that drew curiosity and criticism among users and tech observers, following prolonged speculation and delays. The End Google Ends Experimental Search Notes Feature

Zulekha Nishad

SEO

Google to Roll Out Major Core Update in Coming Weeks

Google is set to release its next core update within the next few weeks, sparking anticipation among webmasters, SEO professionals, and digital marketers.  The precise launch date remains uncertain, as the update follows Google’s rigorous cycle of changes, tests, and evaluations before being integrated into the search engine’s ranking algorithm. Anticipation Builds as Google Prepares Google to Roll Out Major Core Update in Coming Weeks

Zulekha Nishad

SEO

Semrush Expands Capabilities with Ryte Integration

Semrush Holdings Inc. has acquired Ryte, an award-winning Website User Experience (WUX) platform. Both Semrush and Ryte are well-known and widely used tools among digital marketers for their features and innovative solutions.  This move combines the strengths and expertise of both companies, promising more powerful solutions for their customers and marking a significant step forward Semrush Expands Capabilities with Ryte Integration

Zulekha Nishad

SEO

Can You Block Content in Google Discover? SEO Experts Debate the Challenges

In a recent social media exchange, SEO experts and Google’s Search Liaison discussed the complexities and challenges of blocking content from Google News and Google Discover.  The conversation shed light on the limitations and possible outcomes of current guidelines, raising pressing concerns for publishers and SEO professionals alike. The Twitter Exchange That Sparked the Debate Can You Block Content in Google Discover? SEO Experts Debate the Challenges

Zulekha Nishad

SEO

Disavow Tool in SEO – Why Industry Experts and Majestic Are Reconsidering It

With Google undergoing a sea change over the last decade, the relevance of Google’s disavow tool has become a focus of SEO discussions. Introduced in October 2012, a few months after the penguin update, the disavow tool has been part of the search console for over 12 years.  However, recent discussions by industry experts have Disavow Tool in SEO – Why Industry Experts and Majestic Are Reconsidering It

Dileep Thekkethil

SEO

Google Search Console Adds Shipping and Return Policy Management

Google Search Console has introduced a revolutionary feature that allows online merchants to set and manage their shipping and return policies directly. This means online retailers can now configure these critical details directly within the platform, superseding existing methods such as product-level merchant listing markup and structured data.  This update promises to simplify the way Google Search Console Adds Shipping and Return Policy Management

Zulekha Nishad

SEO

Google’s Zoe Clifford Discusses JavaScript SEO & Best Practices

In a recent episode of the “Search Off the Record” podcast, Martin Splitt and John Mueller, members of the Google Search team, sat down with Zoe Clifford from the rendering team to discuss the evolution of JavaScript and its impact on Google Search.  The conversation provided a deep dive into the challenges and solutions of Google’s Zoe Clifford Discusses JavaScript SEO & Best Practices

Dileep Thekkethil

SEO

Key Updates from Google Search News: July 2024 Edition

In the latest edition of “Google Search News,” John Mueller, a search advocate at Google, shared a variety of important updates and announcements related to Google Search. Here are the key takeaways from his presentation: AI Overviews Now Live in Some Countries One of the most significant announcements is the rollout of AI Overviews in Key Updates from Google Search News: July 2024 Edition

Dileep Thekkethil

SEO

Country Labels in Google Search Snippets Spotted

Google is constantly evolving to provide users with the most relevant and contextual search results. The latest development in this endeavor is the testing of country labels in search result snippets.  This new feature, observed by digital marketing enthusiasts, aims to inform users about the geographical origin of websites directly within the search results, influencing Country Labels in Google Search Snippets Spotted

Dileep Thekkethil

SEO

Can Google Overcome Apple’s Safari Dominance?

Google is facing a major hurdle in increasing the adoption of its search apps on iPhones. Despite years of effort and substantial financial stakes, the tech giant’s attempts to shift iPhone users from Apple’s Safari to its own apps have seen limited success.  This struggle comes at a time as Google faces an antitrust lawsuit Can Google Overcome Apple’s Safari Dominance?

Zulekha Nishad

SEO

Can Small Sites Beat Big Ones? Google’s Gary Illyes Reveals the Secret

In today’s online world, websites like Reddit and Amazon often seem to dominate search engine results, making it hard for smaller sites to get noticed. However, Google’s Gary Illyes has shared some valuable tips to help small websites compete and outperform these big brands. Cracking The Code Of SEO Giants During the recent SERP conference, Can Small Sites Beat Big Ones? Google’s Gary Illyes Reveals the Secret

Dileep Thekkethil

SEO

Streamline Robots.txt with CDNs, Says Gary Illyes

Google Analyst Gary Illyes has overturned a long-standing web management principle: the necessity of placing robots.txt files on the root domain.  This insight, shared via LinkedIn, offers a fresh perspective on managing these crucial files, suggesting an alternative approach that promises to streamline site management and enhance operational efficiency. Breaking the Mold: New Robots.txt Rules Streamline Robots.txt with CDNs, Says Gary Illyes

Zulekha Nishad

SEO

Google’s Desktop Search Market Share Set to Dip Below 80%

Google’s dominance in the global search market is on the brink of a significant decline. According to recent statistics, the tech giant’s market share is projected to fall below 80% by September 2024.  Market Dynamics Shift On July 5, 2024, Charles Floate, tweeted a striking update. He shared a graph from StatCounter, depicting Google’s declining Google’s Desktop Search Market Share Set to Dip Below 80%

Zulekha Nishad

SEO

Top 10 Google Ranking Factors Leaked in 2024

The SEO community has been abuzz following the May 2024 leak of Google API data, which has revealed intricate details about the search giant’s ranking algorithms.  These leaked documents reveal over 14,000 factors that Google might use to determine search rankings, providing an unprecedented glimpse into the mysterious world of Google’s search algorithm.  This information Top 10 Google Ranking Factors Leaked in 2024

Zulekha Nishad

SEO

Cloudflare Unveils Advanced AI Scraper and Crawler Blocking Feature

In a significant move to support content creators, Cloudflare introduced a new feature to block AI bots from scraping website content. This development addresses the growing concerns within the industry about unauthorized data harvesting by AI scrapers, which has led to intellectual property theft and content devaluation. The Problem with AI Scrapers Unlike traditional search Cloudflare Unveils Advanced AI Scraper and Crawler Blocking Feature

Dileep Thekkethil

SEO

Google Search Console Faces Extended Delays

Google Search Console is currently grappling with unprecedented delays and latency issues in its Performance reports. Google’s confirmation of the issue and its ongoing efforts to resolve it have met with both frustration and understanding across the industry.   Delays and User Reactions Google Search Console is indispensable for monitoring website performance on Google Search. Google Search Console Faces Extended Delays

Zulekha Nishad

SEO

AI Spam Outranks Original News: Industry Experts Sound Alarm

AI-generated spam is now outranking original journalism in Google search results, presenting a dilemma for news publishers and raising serious concerns about Google’s algorithmic efficacy, says a report published by WIRED. AI Spam Takes the Lead A recent incident highlighted the issue when a WIRED article about Adobe’s AI policies was overshadowed by a plagiarized AI Spam Outranks Original News: Industry Experts Sound Alarm

Zulekha Nishad

SEO

Zero-Click Searches Dominate Google in 2024

A recent study reveals a significant trend in online search behavior, showing that a vast majority of Google searches end without a user clicking on any results. This phenomenon, known as “zero-click searches,” is reshaping how users interact with search engines and has profound implications for web publishers, marketers, and regulators. The Rise of Zero-Click Zero-Click Searches Dominate Google in 2024

Zulekha Nishad

SEO

Fewer AI Overviews, More Citations: Google’s New Search Strategy

Google has made a major change by reducing the presence of AI Overviews (AIOs) across its search results, cutting them by approximately two-thirds. This decision comes after user feedback and a PR backlash, aiming to improve the accuracy and reliability of search results by incorporating more citations from credible sources. Google’s Bold Move One month, Fewer AI Overviews, More Citations: Google’s New Search Strategy

Zulekha Nishad

SEO

Soft 404 Errors Could Be Damaging Your SEO Efforts, Warns Google

Google Analyst Gary Illyes has brought attention to a critical issue affecting websites – soft 404 error. According to Google, Web developers and SEO specialists must tackle the problem of soft 404 errors and their detrimental effects on web crawling and search engine optimization.  Illyes stressed the need for proper error handling to make websites Soft 404 Errors Could Be Damaging Your SEO Efforts, Warns Google

Zulekha Nishad

SEO

Google June 2024 Spam Update Completes Rollout

Google’s June 2024 spam update has fully rolled out, completing its process on June 27, 2024, at 9:10 PDT. This update, which lasted seven days, was designed to enhance the quality of search results by focusing on websites that breach Google’s spam policies.  Announced via Google’s Search Central Twitter account, the June 2024 spam update Google June 2024 Spam Update Completes Rollout

Zulekha Nishad

SEO

Does Google Have a Bias Towards Big Brands?

In a recent analysis, SEO expert AJ Kohn highlighted a major issue plaguing Google’s search results, where large brands dominate the top listings, leading to sub-optimal economic decisions for consumers.  This phenomenon raises concerns about the reliability of Google as a trusted source for consumer advice and calls into question the efficacy of its search Does Google Have a Bias Towards Big Brands?

Zulekha Nishad

SEO

Google Continuous Scroll in Search Results Discontinued

In a significant update to its search experience, Google has announced that it will discontinue the continuous scroll feature for search results. Starting June 25, 2024, desktop searches will revert to the classic pagination format, and the change will extend to mobile searches in the coming months.  Continuous Scroll Bows Out: Google Reverts to Pagination  Google Continuous Scroll in Search Results Discontinued

Zulekha Nishad

SEO

When to Fix 404 Errors: Key Insights from Gary Illyes

Google has long maintained that having pages returning a HTTP 404 status code is a normal part of web management. Most websites encounter these errors, and when a page does not exist on your site, a 404 status code is the proper response. However, Gary Illyes from Google recently shared insights on LinkedIn, highlighting specific When to Fix 404 Errors: Key Insights from Gary Illyes

Dileep Thekkethil

SEO

Using Entities in SEO Content for Higher Visibility

In a recent tweet, SEO expert Lily Ray shared an intriguing finding from her research on Rick Steves’ travel content.  Her exploration led to an influx of Rick Steves-related articles in her Google Discover feed, many of which were from various travel websites rather than Steves’ official site.  Interesting: now that I’ve started looking at Using Entities in SEO Content for Higher Visibility

Zulekha Nishad

SEO

Google Favors Forums? Reddit Sees 39% Traffic Increase

Reddit’s website traffic has surged by an impressive 39% year-over-year, attributed to its increased visibility in Google search results. This development has sparked discussions on whether Google is prioritizing community-driven opinions over traditional expert content. Reddit’s Traffic Boom: The Numbers and Reasons According to data from Similarweb, Reddit’s substantial traffic growth aligns with its enhanced Google Favors Forums? Reddit Sees 39% Traffic Increase

Zulekha Nishad

SEO

SEO Trends Post-Google Algorithm Updates: Zyppy Study Revealed

Recent updates from Google have caused big changes in how websites do SEO, especially those that rely on traditional optimization methods. Zyppy did a thorough study on 50 websites and utilized metrics from Ahrefs, which shows significant shifts in SEO dynamics post-major updates in 2023. Detailed Findings: Key SEO Practices and Their Correlation with Traffic SEO Trends Post-Google Algorithm Updates: Zyppy Study Revealed

Zulekha Nishad

SEO

Google Announces June 2024 Spam Update: What You Need to Know

Google has officially released the June 2024 spam update, marking another significant step in the tech giant’s ongoing efforts to maintain the quality and integrity of search results. The announcement about the latest algorithm update, made via a series of tweets, indicates that the update may take up to one week to complete. Today we Google Announces June 2024 Spam Update: What You Need to Know

Dileep Thekkethil

SEO

Toxic Links: Insights from Google Executives & SEO Impact

In a recent Google Webmaster Central Office Hours discussion, Google’s Gary Illyes addressed a pressing question about how to notify Google of potentially harmful or “toxic” links aimed at sabotaging a site’s backlink profile.  The issue of toxic backlinks has troubled webmasters and SEO professionals for over fifteen years, raising concerns about the possible negative Toxic Links: Insights from Google Executives & SEO Impact

Dileep Thekkethil

SEO

Disallow Crawling of Action URLs in Robots.txt, Says Garry Illyes

In a recent discussion on LinkedIn, Google Analyst Garry Illyes emphasized the importance of disallowing action URLs, such as “add to cart” and “add to wishlist,” in your robots.txt file.  According to Garry, websites that disallow such links from getting crawled sees improved resource allocation while crawling and helps reduce server load.  What Happened?  Garry Disallow Crawling of Action URLs in Robots.txt, Says Garry Illyes

Dileep Thekkethil

SEO

May 2024 Google Leak Emphasizes Author and Publisher Credibility

The May 2024 Google leak revealed the increasing importance of author and publisher entities in SEO. This means Google is now focusing on who creates and owns the content, pushing SEO professionals to update their strategies accordingly. Beyond Websites to Publishers and Authors For more than three decades, SEO efforts have mainly been about making May 2024 Google Leak Emphasizes Author and Publisher Credibility

Zulekha Nishad

SEO

96% of Top 10 Ranking Sites On Google Have More Backlinks, Study

A recent analysis by Internet Marketing Ninjas has brought up striking insights into the backlink profiles of websites that rank in Google’s top 10 positions. This study highlights the importance of backlinks in achieving high search engine rankings, despite Google’s claims to the contrary. Key Findings from the Internet Marketing Ninjas Research The study conducted 96% of Top 10 Ranking Sites On Google Have More Backlinks, Study

Zulekha Nishad

SEO

How Geographic Modifiers in Google’s API Shape Search Strategies?

Leaked internal documents from Google have revealed the role that geographic modifiers play in the company’s API infrastructure. These location-based markers, included in almost every API call, heavily influence search strategies for businesses and individuals. The inclusion of geographic modifiers is a deliberate effort by Google to align search results with the user’s location, fundamentally How Geographic Modifiers in Google’s API Shape Search Strategies?

Zulekha Nishad

PPC

Perplexity Search Engine Breaks Ground in Google’s AI Overviews

Perplexity, a new smart search engine, introduced an exciting feature called Perplexity Pages on May 30. This feature lets users create and share detailed articles and guides on any topic. What’s interesting about Perplexity Pages is that they can appear in Google’s search results, making user-generated content more visible online. Understanding Perplexity Pages Perplexity Pages Perplexity Search Engine Breaks Ground in Google’s AI Overviews

Zulekha Nishad

SEO

Google’s AI Overviews Witness Significant Decline in Search Visibility: What’s Behind the Drop?

In a startling revelation, recent analysis conducted by BrightEdge, a leading enterprise SEO platform, has uncovered a significant decline in the visibility of Google’s AI Overviews feature. Formerly known as Search Generative Experience during its experimental phase in Google Labs, AI Overviews once held sway over a staggering 84% of search queries. However, the latest Google’s AI Overviews Witness Significant Decline in Search Visibility: What’s Behind the Drop?

Zulekha Nishad

PPC

Google Prepares Advertisers for Stringent State Data Privacy Laws

As state data privacy laws are getting ready to roll out later this year, Google Ads is getting advertisers ready for some big changes to its Restricted Data Processing (RDP) controls.  They recently emailed U.S. advertisers who use Google Ads or Google Analytics, explaining the upcoming changes to follow the new rules.  This comes as Google Prepares Advertisers for Stringent State Data Privacy Laws

Zulekha Nishad

SEO

Google Sets Deadline: Mobile Optimization Mandatory by July 5

In a significant move impacting how users find websites, Google announced July 5, 2024, as a deadline for ensuring your website is mobile-friendly.  Starting July 5th, Google will no longer index websites that aren’t optimized for mobile devices. This decision reflects the massive shift towards mobile browsing and prioritizes user experience. The Official Announcement In Google Sets Deadline: Mobile Optimization Mandatory by July 5

Zulekha Nishad