Dileep Thekkethil

Dileep Thekkethil is a distinguished figure in the SEO and digital marketing landscape, recognized for his in-depth knowledge and ability to provide actionable insights. Holding a postgraduate degree in Mass Communication from Pondicherry University, Thekkethil has established a notable presence in Bangalore. His journey in digital marketing began prior to 2013 when he joined The American Bazaar, following his tenure as an SEO content specialist with a U.S.-based online magazine. Over the years, Dileep has amassed over 12 years of expertise, making a significant mark as an innovator in the SEO domain. His role as an author and a dedicated learner has led to the transformation of numerous websites through customized digital marketing strategies, underpinned by his profound insights into the field. Presently, Dileep serves as the Director of Marketing at Stan Ventures, where he contributes his extensive knowledge in SEO. Additionally, he is renowned for his frequent blogging, where he provides updates on the latest trends in SEO and technology. His commitment to staying abreast of industry changes and his influential role in shaping digital marketing practices make him a respected figure in the field​​​​​​​​​​.

How Long Can a SEO-friendly URL Be? John Mueller Answers

URLs are fundamental to website navigation and search engine indexing, but a common question among webmasters and SEO professionals is: how long can a URL be before it starts affecting rankings?  While Google does not impose a strict limit, SEO best practices suggest keeping URLs concise and stable to ensure optimal performance. The Technical Limits How Long Can a SEO-friendly URL Be? John Mueller Answers

URL is Unknown to Google? Gary Illyes Explains Why

A recent LinkedIn discussion involving Gary Illyes, an Analyst at Google, sheds light on the nuances of Google’s indexing system—particularly for URLs marked as “unknown to Google” in Google Search Console (GSC).  Gary’s insights offer actionable steps for SEO professionals looking to ensure their pages remain prioritized by Google. What Does “URL is Unknown to URL is Unknown to Google? Gary Illyes Explains Why

How AI Overviews (AI Featured Snippets) Are Transforming Search Results

The landscape of search is changing faster than ever, thanks to the steady rise of artificial intelligence (AI) and large language models.  While traditional featured snippets once dominated “Position Zero,” AI-generated summaries— officially called AI Overviews—are now making their mark on Google search engine results pages (SERPs).  These AI-powered summaries help answer user queries in How AI Overviews (AI Featured Snippets) Are Transforming Search Results

ChatGPT Introduces Scheduled Tasks: Revolutionizing Work Automation

Stan Ventures SEO Insights OpenAI has rolled out Scheduled Tasks in ChatGPT, now available in beta for Plus, Pro, and Team plan users. This groundbreaking feature enables users to automate recurring tasks, reminders, and interactions across platforms, positioning ChatGPT as a more proactive and integral tool for work and personal life. What Are Scheduled Tasks? ChatGPT Introduces Scheduled Tasks: Revolutionizing Work Automation

Google Ranking Fluctuations: Why Do SERPs Change So Often?

If you’ve been keeping an eye on your website’s performance, you may have noticed seemingly random bumps and dips in organic rankings.  At Stan Ventures, we often receive queries from clients asking whether their recent ranking drop is cause for concern or just one of those “typical Google jitters.” Here’s the reality: Google makes thousands Google Ranking Fluctuations: Why Do SERPs Change So Often?

Google Search Console Introduces Hourly Data Export for 24-Hour Performance View

Google has once again enhanced its Search Console Performance reports, addressing user feedback with a highly requested feature. Following last month’s launch of the 24-hour view, which provides detailed insights into search performance metrics on an hourly basis, Google has now introduced the ability to export this data directly from the platform. The new export Google Search Console Introduces Hourly Data Export for 24-Hour Performance View

How Googlebot Sees Your Website: Insights for Website Owners

Knowing how Googlebot sees your website is crucial for ensuring your content gets indexed and ranked appropriately.  At Stan Ventures, we often encounter clients curious about why their pages aren’t performing as expected.  A significant part of the solution lies in diagnosing how Googlebot interacts with their site.  Let’s explore what Googlebot sees, why it How Googlebot Sees Your Website: Insights for Website Owners

How to Turn Off Google Personalized Search Results

Google’s personalized search results are tailored to provide content based on your activity, preferences, and search history. While this feature can make searches more convenient, it’s not always ideal for those who value privacy or wish to view results without any bias. Clearing your browser cache may seem like a simple fix, but it won’t How to Turn Off Google Personalized Search Results

Google’s December 2024 Core Update Launches Ahead of the Holidays

Google surprised everyone by starting the rollout of December 2024 Core Update right after the November Core Update, which ended earlier this week. For website owners and SEOs who were expecting a break during the holidays, this news might feel like a bummer. It could change how well websites perform during one of the busiest Google’s December 2024 Core Update Launches Ahead of the Holidays

Keyword Stuffing in 2025: Its Impact and Google Recommendations

If you’ve been in the SEO world for a while, you already know keyword stuffing—the excessive repetition of keywords to manipulate rankings—is a losing strategy.  And yet, here as we step into 2025, we still see websites falling into this trap. Let’s dive into how keyword stuffing continues to impact rankings and why Google’s guidance Keyword Stuffing in 2025: Its Impact and Google Recommendations