Zulekha Nishad

Anthony Higman, a prominent voice in digital marketing, recently ignited a firestorm of discussion with his pointed critique of a new Google feature. In a series of tweets, Higman shed light on what he terms “fake links,” a Google experiment that redirects users back to search engine results pages (SERPs) from websites.  This feature highlights … Google “Fake Links” Stir Controversy Among Marketers

Reddit is making a major push to grow its international user base and boost advertising revenue. With over half its current users located outside the United States, Reddit is setting its sights on countries like India and Brazil to unlock untapped opportunities.  Jen Wong, the company’s Chief Operating Officer, detailed the strategy, highlighting new tools … Reddit Plans Global Growth with New Features and Ad Push

E-commerce businesses, especially in the US and UK, are grappling with a significant decline in organic search traffic. Despite achieving high rankings, many are finding that their visibility no longer translates to clicks.  SEO expert Aleyda Solis recently broke down this alarming trend in a viral tweet, shedding light on the causes and offering strategies … E-Commerce’s Organic Traffic Crisis

SEO experts are buzzing about changes in Google’s search results, suggesting that personalization has significantly increased. Some claim Google is now tailoring search results based on individual user behavior, making it harder to track consistent rankings.  But what’s really happening, and what does it mean for users and businesses? What Experts Are Seeing Many SEO … Is Google Personalizing Search Results More Than Ever?

The legal fight between WP Engine and Automattic, the company behind WordPress, took a major turn this week. Judge Araceli Martínez-Olguín said she is inclined to grant WP Engine’s request for a preliminary injunction against Automattic.  However, the judge pointed out that WP Engine’s proposal was too vague to move forward and asked both sides … Judge Leans Toward WP Engine in WordPress Dispute but Seeks Clarity

Google has officially retired its Explore feature, an add-on introduced two and a half years ago to enhance search results by providing more discovery-based content.  The change coincides with another significant update: the removal of continuous scroll on mobile search results, which Google discontinued in October following its earlier removal from desktop. Since Explore was … Google Says Goodbye to Explore and Continuous Scroll

The U.S. Department of Justice (DOJ) has taken on Google in a high-stakes antitrust trial, accusing the tech giant of monopolizing the digital advertising industry to an unprecedented extent. According to the DOJ, Google controls 91% of key digital ad markets, creating a chokehold on competition and driving up costs for advertisers and publishers.  Google, … DOJ Accuses Google of Monopolizing 91% of the Digital Ad Market

Google’s sudden overhaul of its Site Reputation Abuse (SRA) policy has sparked widespread concern among publishers and digital marketers.  Introduced in March 2023, the SRA policy provided an eight-month adjustment period to align with the rules. However, recent changes have eliminated safe harbor for affiliate content, leaving the industry grappling with uncertainty. The March Policy … Google’s New Site Reputation Abuse Policy: A Blow to Affiliate Content?

Google search click-through rates (CTR) saw major shifts in Q3 2024, revealing how industries, search intent, and mobile usage are shaping web traffic, says the report released by Advanced Web Rankings. Some sectors thrived, while others faced challenges, offering critical lessons for businesses relying on Google traffic. What’s Happening with CTRs? Click-through rate, or CTR, … Google CTR Trends: Winners and Losers of Q3 2024

Google’s Gemini chatbot is taking personalization to a whole new level. With its new memory feature, Gemini can now remember your preferences, personal details, and work habits.  This update transforms the chatbot into a virtual assistant that feels smarter, more helpful, and uniquely tuned to your needs. Smarter, Tailored Interactions Google’s new memory feature personalizes … Gemini Chatbot Gets Smarter with Memory Feature