PPC

Perplexity Search Engine Breaks Ground in Google’s AI Overviews

Perplexity, a new smart search engine, introduced an exciting feature called Perplexity Pages on May 30. This feature lets users create and share detailed articles and guides on any topic. What’s interesting about Perplexity Pages is that they can appear in Google’s search results, making user-generated content more visible online. Understanding Perplexity Pages Perplexity Pages Perplexity Search Engine Breaks Ground in Google’s AI Overviews

Zulekha Nishad

Google Prepares Advertisers for Stringent State Data Privacy Laws

As state data privacy laws are getting ready to roll out later this year, Google Ads is getting advertisers ready for some big changes to its Restricted Data Processing (RDP) controls.  They recently emailed U.S. advertisers who use Google Ads or Google Analytics, explaining the upcoming changes to follow the new rules.  This comes as Google Prepares Advertisers for Stringent State Data Privacy Laws

Zulekha Nishad