Google Demand Gen Ads Just Got a Powerful Upgrade
Google is revolutionizing digital advertising with a groundbreaking update to its Demand Gen campaigns. This enhancement brings expanded controls, AI-powered creative tools, and powerful retail features, offering advertisers unprecedented precision and efficiency. If you’re running Google Ads, here’s everything you need to know about these game-changing updates and how they could impact your marketing strategy. … Google Demand Gen Ads Just Got a Powerful Upgrade
Why Your Google Ads Spend Fluctuates
If you’ve noticed your weekly Google Ads spending going up or down unexpectedly, you’re not alone. Ginny Marvin, Google’s Ad Liaison, recently explained the two big reasons behind this trend: shifts in market conditions and changes to campaign budgets. While the fluctuations can be frustrating, there’s good news—you’ll never overshoot your monthly budget. Here’s everything … Why Your Google Ads Spend Fluctuates
Paid Search Leads Record Holiday Sales in 2024
The 2024 holiday shopping season made headlines with an astonishing $241.4 billion in online sales, a remarkable 8.7% jump compared to 2023. This unprecedented surge highlights the powerful combination of strategic paid search advertising, the growing dominance of mobile shopping, and the game-changing role of artificial intelligence (AI) in retail. Paid Search Leads the Charge … Paid Search Leads Record Holiday Sales in 2024
Google SPN Ads: The 37% Gap That’s Costing Marketers
Ads on Google’s Search Partner Network (SPN) deliver a return on ad spend (ROAS) that’s 37% lower than ads shown on Google Search. This surprising insight, revealed by digital marketing expert Mike Ryan, has marketers questioning whether SPN placements are worth their budget. Ryan’s analysis shows that while SPN ads cost less, they convert far … Google SPN Ads: The 37% Gap That’s Costing Marketers
Google’s Performance Max Campaign: Placement Rules Stir Confusion
Advertisers are scratching their heads over Google’s Performance Max (PMax) campaigns due to mixed signals about placement exclusions. Google’s official guidelines say API-based exclusions don’t work for PMax campaigns, but many advertisers report success using them. This mismatch is creating uncertainty and raising concerns about campaign control and brand safety. Here’s a closer look at … Google’s Performance Max Campaign: Placement Rules Stir Confusion
Google’s New Ad Rule: No Ads for Penalized Websites
Google is rolling out a major change to its ad policies starting December 2024. If your ad links to a website that has been penalized by Google Search for breaking spam rules, that ad will no longer be allowed. This new rule specifically targets sites flagged by Google with a “manual action.” A manual action … Google’s New Ad Rule: No Ads for Penalized Websites
Perplexity Search Engine Breaks Ground in Google’s AI Overviews
Perplexity, a new smart search engine, introduced an exciting feature called Perplexity Pages on May 30. This feature lets users create and share detailed articles and guides on any topic. What’s interesting about Perplexity Pages is that they can appear in Google’s search results, making user-generated content more visible online. Understanding Perplexity Pages Perplexity Pages … Perplexity Search Engine Breaks Ground in Google’s AI Overviews
Google Prepares Advertisers for Stringent State Data Privacy Laws
As state data privacy laws are getting ready to roll out later this year, Google Ads is getting advertisers ready for some big changes to its Restricted Data Processing (RDP) controls. They recently emailed U.S. advertisers who use Google Ads or Google Analytics, explaining the upcoming changes to follow the new rules. This comes as … Google Prepares Advertisers for Stringent State Data Privacy Laws