Search Console just did something it has never done in its entire history. It will show you performance data for accounts you do not own.

On July 7, Google rolled out platform properties, a [new Search Console property](https://developers.google.com/search/blog/2026/07/search-console-social-video-platforms) type built for social and video content. Add your Instagram, TikTok, X, or YouTube account and you can see how those posts show up in Google Search and Discover. Product Manager Lead Moshe Samet announced it on the Search Central blog.

For years, Search Console understood two things. A whole domain or a URL prefix. Both required you to prove you owned the site. Platform properties break that rule wide open. You connect a social account you have zero developer access to, and Google hands you the search data behind it.

![search-console-social-video-platforms](https://developers.google.com/static/search/blog/images/search-console-social-video-platforms.png)

## What You Actually Get

Two reports and an achievements section.

The Performance report shows total clicks, impressions, and the metrics you already know from your website property. You can filter and sort to find which posts and which queries pull the most traffic. You can export the whole thing if you want to run it through your own tools.

The Insights report gives you the higher-level view. Recent traffic trends, your top posts, and how people find your account on Google in the first place.

![](https://developers.google.com/static/search/blog/images/search-console-platform-property.png)

One thing worth calling out. Platform properties only measure how your content performs on Google Search. They do not track what happens on the platform itself. Google will not tell you how many times your video played on TikTok. It only tells you how Search sent people there.

## How to Set It Up

The flow is the same one you already use.

Open Search Console, go to the verification page or the property selector dropdown, and click Add property. Pick Instagram, TikTok, X, or YouTube. Follow the prompts to authorize the connection.

That is it. Some profiles, like X, may show up without any manual verification at all.

## Why This Matters for Agencies

Most clients live on more than their website. They have a YouTube channel nobody is measuring, a TikTok account the intern runs, an Instagram grid that quietly pulls branded searches. Until now, none of that traffic showed up in Search Console. You were flying blind on half of what Google Search was doing for the brand.

Now you get query-level data for all of it in one place. Which search terms send people to the YouTube video. Which posts earn impressions in Discover. That is real reporting you can put in a client deck instead of guessing.

It also changes the pitch for creators and publishers who do not even have a website. If someone builds their whole business on TikTok, they finally have a Google-native way to see how Search feeds their account.

## A Couple of Things to Keep Straight

This is easy to confuse with two other recent Google launches.

Platform properties are not Search profiles. Search profiles, which Google launched in June, are public creator pages that pull your content together for followers. Platform properties are private analytics. They tell you how your posts perform. They do not put anything new in front of an audience.

And this builds on a smaller December 2025 experiment that first pulled social channel data into Search Console Insights. If you saw a platform properties help doc appear and vanish a few weeks back, this launch is what it was for. The documentation is live now.

## When You Can Use It

Google is rolling this out gradually over the coming weeks, so do not panic if you open Search Console today and the option is not there yet. Four platforms are supported at launch. Instagram, TikTok, X, and YouTube.

Check back in a few days. Add your clients’ channels as soon as the option shows up. The sooner you connect an account, the sooner Google starts collecting the data, and there is a short lag before the charts fill in.