{"id":1112,"date":"2024-10-29T12:59:31","date_gmt":"2024-10-29T12:59:31","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1112"},"modified":"2025-12-02T11:31:35","modified_gmt":"2025-12-02T11:31:35","slug":"confirmed-core-web-vitals-not-a-big-ranking-factor","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/confirmed-core-web-vitals-not-a-big-ranking-factor-1112\/","title":{"rendered":"Confirmed: Core Web Vitals Not a Big Ranking Factor"},"content":{"rendered":"

Google\u2019s Page Experience update aims to make websites more user-friendly, focusing on three main things: site speed, interactivity, and visual stability.<\/p>\n

But don\u2019t worry if you didn\u2019t get all three factors (LCP, CLS, and INP) within the green line \u2014 Google experts say that improving these aspects alone won\u2019t cause your site\u2019s search rankings to drastically rise or fall.<\/p>\n

As you can see, Google itself fails the core web vitals assessment test!<\/p>\n

\"Google<\/p>\n

Core Web Vitals Are Important, But Not the Only Ranking Factors<\/b><\/h3>\n

John Mueller, a senior search analyst at Google, clarifies that while Core Web Vitals matter<\/a>, they\u2019re not the main ranking factor.\u00a0<\/p>\n

He says, \u201cCore Web Vitals are not giant factors in ranking, and I doubt you’d see a big drop just because of that.\u201d<\/p>\n

Mueller explains that focusing too much on Core Web Vitals alone can distract you from other things that improve your site. <\/p>\n

He notes, \u201cWe\u2019ve been pretty clear that Core Web Vitals are not giant factors in ranking\u2026 but if users are so annoyed that they don\u2019t want to come back, you\u2019re just wasting the first-time visitors to your site, regardless of where they come from.\u201d\u00a0<\/p>\n

This highlights the value of user satisfaction over perfect Core Web Vitals scores. A good experience can encourage people to return, boosting your site\u2019s engagement and visibility.<\/p>\n

Martin Splitt on Performance Optimization<\/b><\/h3>\n

Martin Splitt, a developer advocate at Google, also discussed how performance impacts rankings in a Google Search Central video.\u00a0<\/p>\n

He said, \u201cGoogle Search always seeks to show the most relevant content, even if the page experience is not the best.\u201d<\/b> This agrees with Mueller\u2019s point that while Core Web Vitals matter, they\u2019re not the only thing that drives rankings.<\/p>\n

Splitt shared three technical tips<\/a> to improve performance, which also enhance user experience:<\/p>\n

    \n
  1. Reduce JavaScript Usage:<\/b> Too much JavaScript can slow down pages. Splitt explains, \u201cJavaScript resources often are quite large, and as they need to be parsed and executed, they take browsers a while to process.\u201d<\/li>\n
  2. Avoid Unnecessary Redirects:<\/b> Redirects, if overused, slow down the user\u2019s experience. Splitt suggests checking internal links to avoid extra loading time.<\/li>\n
  3. Optimize Images:<\/b> Image optimization can make a big difference in performance. Splitt shares that choosing the right image format, compression settings, and responsive images can help.<\/li>\n<\/ol>\n

    While these changes may not directly affect SEO, they make users happier, and a positive experience is more likely to support higher rankings.<\/p>\n

    Clarifying Core Web Vitals in Google\u2019s Documentation<\/b><\/h3>\n

    Google recently updated its documentation<\/a> to clarify the role of Core Web Vitals in rankings.\u00a0<\/p>\n

    The new version states that \u201cCore Web Vitals are used by our ranking systems. We recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.\u201d\u00a0<\/p>\n

    However, it also cautions that \u201cgetting good results in reports like Search Console\u2019s Core Web Vitals report or third-party tools doesn\u2019t guarantee that your pages will rank at the top of Google Search results.\u201d<\/p>\n

    Previously, the documentation indicated that while page experience elements do not directly impact rankings, they generally support search ranking success and are worth focusing on.\u00a0<\/p>\n

    This highlights that Core Web Vitals are beneficial for user satisfaction, even if they won\u2019t drastically improve rankings alone.<\/p>\n

    John Mueller\u2019s Advice on Over-Focusing<\/b><\/h3>\n

    Mueller has also shared his thoughts on LinkedIn<\/a>, advising site owners not to over-focus on Core Web Vitals purely for SEO.\u00a0<\/p>\n

    He wrote, \u201cIt\u2019s not worth over-focusing on tweaking the scores just for SEO. You don\u2019t need to obsess over each fractional point there. Getting those last few percent can be a ton of work\u2026 but it\u2019s not going to make your site\u2019s rankings jump up.\u201d<\/p>\n

    Mueller\u2019s message is clear: while Core Web Vitals improve user experience, chasing perfect scores is not an effective strategy for SEO gains. He recommends a balanced approach\u2014aim for a solid user experience without stressing over every small detail.<\/p>\n

    Core Web Vitals impact page experience, and they are a factor in Google\u2019s ranking system. But as John Mueller and Martin Splitt have emphasized, they\u2019re only one part of the bigger picture. Focus on giving users a seamless, enjoyable experience. A well-rounded website that loads smoothly and meets user needs will bring in more engagement and support better rankings in the long run.<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Google\u2019s Page Experience update aims to make websites more user-friendly, focusing on three main things: site speed, interactivity, and visual stability. But don\u2019t worry if you didn\u2019t get all three factors (LCP, CLS, and INP) within the green line \u2014 Google experts say that improving these aspects alone won\u2019t cause your site\u2019s search rankings to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1112","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"\nConfirmed: Core Web Vitals Not a Big Ranking Factor - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google confirms Core Web Vitals have minimal impact on rankings. 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