{"id":1160,"date":"2024-11-05T06:16:08","date_gmt":"2024-11-05T06:16:08","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1160"},"modified":"2025-10-29T07:29:29","modified_gmt":"2025-10-29T07:29:29","slug":"googles-crawl-budget-update-keep-your-mobile-links-consistent","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/","title":{"rendered":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent"},"content":{"rendered":"<p>Google has just updated its guidelines on crawl budgets, and it\u2019s an important one for large websites, especially those that keep separate mobile and desktop versions.<\/p>\n<p>If you\u2019re not ensuring the same links are accessible on both versions, you may risk slower page discovery\u2014and in turn, less visibility in search results.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1161\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg\" alt=\"Google updates crawl budget best practices\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>Let\u2019s break down what these changes mean, why they\u2019re important, and how you can optimize your website to stay ahead.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#what-does-%e2%80%9ccrawl-budget%e2%80%9d-mean\" >What Does \u201cCrawl Budget\u201d Mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#why-this-change-matters\" >Why This Change Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#whos-affected-most\" >Who\u2019s Affected Most?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#how-this-impacts-seo\" >How This Impacts SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#practical-tips-to-optimize-your-site\" >Practical Tips to Optimize Your Site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#predicting-the-future-of-seo-for-large-sites\" >Predicting the Future of SEO for Large Sites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#the-bottom-line\" >The Bottom Line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"what-does-%e2%80%9ccrawl-budget%e2%80%9d-mean\"><\/span><b>What Does \u201cCrawl Budget\u201d Mean?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let\u2019s tackle what a <a href=\"https:\/\/www.stanventures.com\/blog\/crawl-budget-optimization\/\">crawl budget<\/a> actually is. Think of it as Google\u2019s limited time spent on your website. With every visit, <a href=\"https:\/\/www.stanventures.com\/news\/googlebots-link-crawler-gary-illyes-explains-how-it-works-555\/\">Googlebot<\/a>, Google\u2019s web-crawling \u201crobot,\u201d uses this time (or budget) to index as many pages as possible.\u00a0<\/p>\n<p>This budget isn\u2019t usually an issue for small websites\u2014Google can crawl and index all pages pretty quickly. But for larger sites, it\u2019s a different story.\u00a0<\/p>\n<p>The bigger your site, the more careful you need to be about the crawl budget because it directly impacts your visibility on Google Search.<\/p>\n<p>Google\u2019s new guidelines urge sites to maintain consistent link structures on mobile and desktop. This means that if your desktop site has a certain set of links, your mobile site should ideally have the same ones.\u00a0<\/p>\n<p>If matching all links isn\u2019t possible, Google recommends including those links in a sitemap file.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1162\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-documentation.png\" alt=\"Google updates crawl budget documentation\" width=\"1882\" height=\"820\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-documentation.png 1882w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-documentation-300x131.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-documentation-1024x446.png 1024w\" sizes=\"auto, (max-width: 1882px) 100vw, 1882px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-this-change-matters\"><\/span><b>Why This Change Matters<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google has taken a \u201c<a href=\"https:\/\/www.stanventures.com\/blog\/mobile-first-indexing\/\">mobile-first<\/a>\u201d approach to indexing for a while now, meaning it primarily uses the mobile version of content when evaluating and ranking sites. This update reflects the ongoing focus on mobile indexing, making it clear that a well-optimized mobile site is more critical than ever.<\/p>\n<p>For sites with thousands or even millions of pages, missing links on mobile versions means Google could skip over important content, leading to gaps in the indexed pages and potentially missing out on new or updated pages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whos-affected-most\"><\/span><b>Who\u2019s Affected Most?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This crawl budget update affects a specific group of websites, primarily large or high-traffic sites, such as:<\/p>\n<p><b>Sites with 1 million+ pages<\/b>: Those that regularly update content, like news outlets, e-commerce platforms, or large content libraries.<\/p>\n<p><b>Medium-sized sites (10,000+ pages)<\/b>: These are sites that update daily, where fresh content is vital to SEO, as Google\u2019s priority is to surface the most current information.<\/p>\n<p><b>Sites with URLs marked \u201cDiscovered \u2013 not indexed\u201d<\/b>: If Search Console shows many of your URLs as \u201c<a href=\"https:\/\/www.stanventures.com\/blog\/how-to-fix-discovered-currently-not-indexed-in-google-search-console\/\">Discovered \u2013 currently not indexed<\/a>,\u201d it\u2019s a red flag that Google\u2019s having trouble finding your pages.<\/p>\n<p>If your website falls into one of these categories, this update is particularly relevant to you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-this-impacts-seo\"><\/span><b>How This Impacts SEO<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For websites impacted by this change, the result could be slower page discovery and indexing. This delay affects visibility because unindexed pages are essentially invisible on Google\u2019s search results.\u00a0<\/p>\n<p>Fewer pages crawled mean less exposure, which could lead to a decline in traffic\u2014especially for content that relies heavily on freshness, like news articles or product updates.<\/p>\n<p>If your mobile site has fewer links than your desktop version, Google might not find new content, which can hurt your SEO performance. In competitive industries, where every second matters, any slow-down in indexing is a problem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"practical-tips-to-optimize-your-site\"><\/span><b>Practical Tips to Optimize Your Site<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, what can you do to ensure your website follows these new guidelines and gets the maximum crawl budget?\u00a0<\/p>\n<p>Here are a few actionable steps:<\/p>\n<p><b>Audit Your Link Structure<\/b>: Compare your mobile and desktop versions to ensure all essential links are present. This might involve running a website crawler or manually checking navigation paths.<\/p>\n<p><b>Update Your Sitemap<\/b>: If matching links isn\u2019t possible, ensure that your sitemap has a complete list of URLs. This way, Googlebot can still access and index these pages.<\/p>\n<p><b>Check Your Crawl Stats<\/b>: Use Google Search Console to monitor how well Google is crawling your site. Look out for the \u201cDiscovered \u2013 currently not indexed\u201d status\u2014it could be a clue that you need to adjust link structures.<\/p>\n<p><b>Optimize Navigation Paths<\/b>: Simplify navigation on mobile. A clean, easy-to-follow structure helps Googlebot (and your users) navigate efficiently, leading to quicker indexing of new pages.<\/p>\n<p><b>Track Changes Over Time<\/b>: Regularly monitor your site\u2019s indexing and make adjustments as needed. Just because your site is optimized now doesn\u2019t mean it will be next month.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"predicting-the-future-of-seo-for-large-sites\"><\/span><b>Predicting the Future of SEO for Large Sites<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Looking ahead, it\u2019s clear Google will continue to refine its guidelines as it learns more about mobile-first indexing. This means that large websites should expect more specific recommendations around crawl efficiency, potentially with additional rules for certain types of content or industries.<\/p>\n<p>For now, keeping links consistent between mobile and desktop is the primary takeaway, but in the future, we may see more detailed guidelines that prioritize different types of content based on user demand or the type of device.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-bottom-line\"><\/span><b>The Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These changes make sense, and while it\u2019s an extra step for large sites, it\u2019s ultimately beneficial.<\/p>\n<p>Think of this as a way for Google to help users find content faster by streamlining how websites work across devices.\u00a0<\/p>\n<p>By focusing on link parity, Google is pushing webmasters to create more unified, efficient experiences for both mobile and desktop users.<\/p>\n<p>And while some might view this as an added burden, it\u2019s more about keeping up with an evolving digital landscape where mobile access is now the default. Having a fully optimized mobile site isn\u2019t just smart for SEO; it\u2019s good for user experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google recommends keeping links consistent across mobile and desktop versions.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">If identical links aren\u2019t feasible, include all important URLs in the sitemap.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Regularly check both mobile and desktop versions to ensure all critical links are accessible.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google has just updated its guidelines on crawl budgets, and it\u2019s an important one for large websites, especially those that keep separate mobile and desktop versions. If you\u2019re not ensuring the same links are accessible on both versions, you may risk slower page discovery\u2014and in turn, less visibility in search results. Let\u2019s break down what [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1160","post","type-post","status-publish","format-standard","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T06:16:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent\",\"datePublished\":\"2024-11-05T06:16:08+00:00\",\"dateModified\":\"2025-10-29T07:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/\"},\"wordCount\":960,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-updates-crawl-budget-best-practices.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/\",\"name\":\"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-updates-crawl-budget-best-practices.jpg\",\"datePublished\":\"2024-11-05T06:16:08+00:00\",\"dateModified\":\"2025-10-29T07:29:29+00:00\",\"description\":\"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-updates-crawl-budget-best-practices.jpg\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-updates-crawl-budget-best-practices.jpg\",\"width\":1792,\"height\":1024,\"caption\":\"Google updates crawl budget best practices\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"name\":\"Stan Ventures\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\",\"name\":\"Stan Ventures\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"contentUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Stan-Ventures.webp\",\"width\":2001,\"height\":801,\"caption\":\"Stan Ventures\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/StanVentures\\\/\",\"https:\\\/\\\/x.com\\\/stanventures\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\",\"name\":\"Dileep Thekkethil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g\",\"caption\":\"Dileep Thekkethil\"},\"description\":\"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.\",\"sameAs\":[\"https:\\\/\\\/stanventures.com\\\/news\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/dileep-pradeep-3705aa53\\\/\",\"https:\\\/\\\/x.com\\\/dthekkethil\"],\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/author\\\/admin_7mxgn8tx\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures","description":"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/","og_locale":"en_US","og_type":"article","og_title":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures","og_description":"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.","og_url":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/","og_site_name":"Stan Ventures","article_publisher":"https:\/\/www.facebook.com\/StanVentures\/","article_published_time":"2024-11-05T06:16:08+00:00","article_modified_time":"2025-10-29T07:29:29+00:00","og_image":[{"url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg","type":"","width":"","height":""}],"author":"Dileep Thekkethil","twitter_card":"summary_large_image","twitter_creator":"@dthekkethil","twitter_site":"@stanventures","twitter_misc":{"Written by":"Dileep Thekkethil","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#article","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/"},"author":{"name":"Dileep Thekkethil","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb"},"headline":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent","datePublished":"2024-11-05T06:16:08+00:00","dateModified":"2025-10-29T07:29:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/"},"wordCount":960,"commentCount":0,"publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/","url":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/","name":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent - Stan Ventures","isPartOf":{"@id":"https:\/\/www.stanventures.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#primaryimage"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#primaryimage"},"thumbnailUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg","datePublished":"2024-11-05T06:16:08+00:00","dateModified":"2025-10-29T07:29:29+00:00","description":"Google\u2019s new crawl budget guidelines stress keeping link structures identical on mobile and desktop sites. Learn more.","breadcrumb":{"@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#primaryimage","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-updates-crawl-budget-best-practices.jpg","width":1792,"height":1024,"caption":"Google updates crawl budget best practices"},{"@type":"BreadcrumbList","@id":"https:\/\/www.stanventures.com\/news\/googles-crawl-budget-update-keep-your-mobile-links-consistent-1160\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.stanventures.com\/news\/"},{"@type":"ListItem","position":2,"name":"Google\u2019s Crawl Budget Update: Keep Your Mobile Links Consistent"}]},{"@type":"WebSite","@id":"https:\/\/www.stanventures.com\/news\/#website","url":"https:\/\/www.stanventures.com\/news\/","name":"Stan Ventures","description":"","publisher":{"@id":"https:\/\/www.stanventures.com\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.stanventures.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.stanventures.com\/news\/#organization","name":"Stan Ventures","url":"https:\/\/www.stanventures.com\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/","url":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","contentUrl":"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/06\/Stan-Ventures.webp","width":2001,"height":801,"caption":"Stan Ventures"},"image":{"@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/StanVentures\/","https:\/\/x.com\/stanventures"]},{"@type":"Person","@id":"https:\/\/www.stanventures.com\/news\/#\/schema\/person\/87d00ff18daf9650e7c925ae4bf86efb","name":"Dileep Thekkethil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/911bd385b9da54d4a69f19f536a6419e576244371bd6e7d96f06c583dd402fa9?s=96&d=mm&r=g","caption":"Dileep Thekkethil"},"description":"Dileep Thekkethil is the Director of Marketing at Stan Ventures, where he applies over 15 years of SEO and digital marketing expertise to drive growth and authority. A former journalist with six years of experience, he combines strategic storytelling with technical know-how to help brands navigate the shift toward AI-driven search and generative engines. Dileep is a strong advocate for Google\u2019s EEAT standards, regularly sharing real-world use cases and scenarios to demystify complex marketing trends. He is an avid gardener of tropical fruits, a motor enthusiast, and a dedicated caretaker of his pair of cockatiels.","sameAs":["https:\/\/stanventures.com\/news","https:\/\/www.linkedin.com\/in\/dileep-pradeep-3705aa53\/","https:\/\/x.com\/dthekkethil"],"url":"https:\/\/www.stanventures.com\/news\/author\/admin_7mxgn8tx\/"}]}},"_links":{"self":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/comments?post=1160"}],"version-history":[{"count":1,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/1160\/revisions"}],"predecessor-version":[{"id":5386,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/posts\/1160\/revisions\/5386"}],"wp:attachment":[{"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/media?parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/categories?post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stanventures.com\/news\/wp-json\/wp\/v2\/tags?post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}