{"id":1164,"date":"2024-11-05T13:29:58","date_gmt":"2024-11-05T13:29:58","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1164"},"modified":"2025-10-29T07:29:29","modified_gmt":"2025-10-29T07:29:29","slug":"dont-hire-seo-googles-new-seo-advice-stirs-debate","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/","title":{"rendered":"Don\u2019t Hire SEO! Google\u2019s New SEO Advice Stirs Debate"},"content":{"rendered":"<p>Google recently shared surprising advice at the Web Creator Summit, suggesting that businesses shouldn\u2019t need to pay for SEO audits to perform well on searches.\u00a0<\/p>\n<p>While Google hopes to make things simpler, the SEO community has voiced concerns that this advice might be unrealistic for most site owners.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1165\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Googles-recent-SEO-guidance-sparking-debate-in-the-industry.jpg\" alt=\"Google's recent SEO guidance sparking debate in the industry\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Googles-recent-SEO-guidance-sparking-debate-in-the-industry.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Googles-recent-SEO-guidance-sparking-debate-in-the-industry-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Googles-recent-SEO-guidance-sparking-debate-in-the-industry-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>Here\u2019s what Google\u2019s message means, why it\u2019s causing a stir, and how strategies like link building are still crucial for achieving visibility online.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#googles-latest-comments-on-seo-should-businesses-be-worried\" >Google\u2019s Latest Comments on SEO: Should Businesses Be Worried?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#what-the-seo-community-is-saying\" >What the SEO Community is Saying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#what-googles-message-really-means\" >What Google\u2019s Message Really Means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#why-googles-comment-is-especially-relevant-now\" >Why Google\u2019s Comment is Especially Relevant Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#impact-on-the-seo-industry\" >Impact on the SEO Industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#what-this-means-for-site-owners\" >What This Means for Site Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"googles-latest-comments-on-seo-should-businesses-be-worried\"><\/span><b>Google\u2019s Latest Comments on SEO: Should Businesses Be Worried?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Much of this debate was triggered by <a href=\"https:\/\/techraptor.net\/blog\/google-web-creator-conversation-event-2024\">Rutledge Daugette\u2019s write-up<\/a> from last week\u2019s Google Web Creator Summit.\u00a0<\/p>\n<p>His article quickly gained attention when he quoted Google\u2019s Danny Sullivan as saying, \u201c<i>We don\u2019t want you paying money for SEO audits to try and recover<\/i>.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1166\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Wants-You-To-Stop-Hiring-SEOs-.png\" alt=\"Google Wants You To Stop Hiring SEOs\" width=\"1517\" height=\"267\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Wants-You-To-Stop-Hiring-SEOs-.png 1517w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Wants-You-To-Stop-Hiring-SEOs--300x53.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Wants-You-To-Stop-Hiring-SEOs--1024x180.png 1024w\" sizes=\"auto, (max-width: 1517px) 100vw, 1517px\" \/><\/p>\n<p>According to Sullivan, Google aims to provide enough guidance that site owners wouldn\u2019t need outside SEO audits\u2014except in cases like complex site migrations.<\/p>\n<p>This comment quickly set off discussions in the SEO industry, especially among companies and site owners who rely on SEO pros to navigate search engine requirements.\u00a0<\/p>\n<p>So, does Google\u2019s comment mean companies should move away from professional SEO advice? Not quite.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-the-seo-community-is-saying\"><\/span><b>What the SEO Community is Saying<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It didn\u2019t take long for the SEO community to chime in. The reaction was swift, with industry pros taking to Twitter to voice their concerns. Here\u2019s a sampling of the responses that poured in:<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Can someone tell Google that SEO is not just to help websites rank on Google but also many other things? Sometimes we even think of ways to help clients survive post-Google\u2019s supremacy.<\/p>\n<p>\u2014 Dileep Thekkethil (@dileepp89) <a href=\"https:\/\/twitter.com\/dileepp89\/status\/1852259804187972064?ref_src=twsrc%5Etfw\">November 1, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I need to get off twitter for the day before I explode. <a href=\"https:\/\/t.co\/SzALhs1mdE\">pic.twitter.com\/SzALhs1mdE<\/a><\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1852001393688662401?ref_src=twsrc%5Etfw\">October 31, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">i get that they&#8217;re playing to the audience a bit and that not everyone needs or can afford an in-depth audit. But for them to imply that publishers should actively avoid paying SEOs to evaluate a site unless it&#8217;s a migration is laaaaaame.<\/p>\n<p>\u2014 Blair MacGregor (@blairmacgregor) <a href=\"https:\/\/twitter.com\/blairmacgregor\/status\/1852008429323235418?ref_src=twsrc%5Etfw\">October 31, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">If they seriously think their guidance is so easy for the average site owner to follow without professional help from experienced practitioners, they are absolutely deluding themselves. They should know better.<\/p>\n<p>\u2014 Lily Ray \ud83d\ude0f (@lilyraynyc) <a href=\"https:\/\/twitter.com\/lilyraynyc\/status\/1852009325461434667?ref_src=twsrc%5Etfw\">October 31, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">A bit more context here would be valuable <a href=\"https:\/\/twitter.com\/searchliaison?ref_src=twsrc%5Etfw\">@searchliaison<\/a> especially for SEO working with your guidelines eg if your content experience is rubbish any SEO audit will just tell you\u2026 exactly that and all that other SEO stuff is irrelevant.<\/p>\n<p>SEO audits aren\u2019t the problem. <a href=\"https:\/\/t.co\/eSCYYM3RuY\">https:\/\/t.co\/eSCYYM3RuY<\/a><\/p>\n<p>\u2014 Shaun Anderson (@Hobo_Web) <a href=\"https:\/\/twitter.com\/Hobo_Web\/status\/1852338599137570923?ref_src=twsrc%5Etfw\">November 1, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>These tweets highlight the fact that while Google aims for a self-service model, many SEO experts believe that true success still requires professional insight, especially for competitive or complex sites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-googles-message-really-means\"><\/span><b>What Google\u2019s Message Really Means<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s stance on SEO has always been nuanced. They acknowledge the value of SEO practices but want search success to rely more on the quality of content than on routine optimization tricks.\u00a0<\/p>\n<p>Google often emphasizes that websites offering the best user experience should rise to the top\u2014no advanced SEO \u201cmagic\u201d is needed.<\/p>\n<p>But in reality, it\u2019s rarely that simple. Most businesses, especially in competitive industries, face an uphill battle to get their pages noticed, regardless of content quality.\u00a0<\/p>\n<p>Google\u2019s ideal may be a level playing field, but SEO remains a crucial way for businesses to stand out, especially when strategies like <a href=\"https:\/\/www.stanventures.com\/blog\/link-building\/\">link-building<\/a> add credibility and authority to a site.<\/p>\n<p>Danny Sullivan and <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\">Google\u2019s SEO resources<\/a> frequently clarify that SEO isn\u2019t \u201cspam\u201d and that it serves an essential function.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1167\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Danny-SUllivan-blog.png\" alt=\"Danny Sullivan clarifies that SEO isn\u2019t \u201cspam\u201d\" width=\"1435\" height=\"717\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Danny-SUllivan-blog.png 1435w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Danny-SUllivan-blog-300x150.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Danny-SUllivan-blog-1024x512.png 1024w\" sizes=\"auto, (max-width: 1435px) 100vw, 1435px\" \/><\/p>\n<p>Google even employs its own SEO team! So, the message isn\u2019t that you don\u2019t need SEO at all, but rather that Google aims to simplify things so basic guidance suffices for smaller or less competitive sites.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1168\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/John-Mueller-on-Googles-SEO-Team.png\" alt=\"John Mueller on Google's SEO Team - Reddit\" width=\"1282\" height=\"300\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/John-Mueller-on-Googles-SEO-Team.png 1282w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/John-Mueller-on-Googles-SEO-Team-300x70.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/John-Mueller-on-Googles-SEO-Team-1024x240.png 1024w\" sizes=\"auto, (max-width: 1282px) 100vw, 1282px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-googles-comment-is-especially-relevant-now\"><\/span><b>Why Google\u2019s Comment is Especially Relevant Now<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s remarks reflect its ongoing efforts to improve user-first search experiences, largely driven by AI and sophisticated algorithms.\u00a0<\/p>\n<p>By continuing to improve its ranking models, Google hopes content with genuine value will shine on its own without extra help. But there\u2019s still a long way to go, and right now, most businesses need some level of SEO to be found.<\/p>\n<p>Google\u2019s vision\u2014a search engine that doesn\u2019t rely as much on SEO optimization\u2014may be idealistic, but for now, businesses need to balance Google\u2019s guidance with real-world strategies.\u00a0<\/p>\n<p>Until search engines can fully recognize a site\u2019s authority, factors like link-building remain critical to establishing credibility and improving visibility.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"impact-on-the-seo-industry\"><\/span><b>Impact on the SEO Industry<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While Google\u2019s comment might sound like a shift, it\u2019s not a call to ditch SEO professionals. In fact, Google\u2019s advice may even highlight the value of focusing on strategic SEO practices\u2014like <a href=\"https:\/\/www.stanventures.com\/blog\/how-important-are-backlinks\/\">building organic backlinks<\/a>\u2014over exhaustive audit routines.\u00a0<\/p>\n<p>For business owners, this means that a streamlined, high-impact SEO approach that emphasizes content and connections is likely to remain beneficial, especially in competitive sectors.<\/p>\n<p>As Google continues to refine its algorithms, the role of SEO pros will evolve. Rather than constantly \u201cfixing\u201d sites through audits, many SEOs will likely focus on guiding businesses in effective long-term strategies, where high-quality link-building remains essential.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-site-owners\"><\/span><b>What This Means for Site Owners<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s what businesses should do to adapt:<\/p>\n<p><b>Assess Your Strategy<\/b>: If your site is straightforward, Google\u2019s advice may be enough. But in competitive niches, consider link building to set your content apart.<\/p>\n<p><b>Prioritize Quality Content<\/b>: <a href=\"https:\/\/www.stanventures.com\/blog\/seo-content-writing-tips\/\">High-quality content<\/a> is always a must. Google rewards pages that meet real user needs, so make sure your content is engaging and informative.<\/p>\n<p><b>Invest in Link Building<\/b>: High-quality backlinks are more than an SEO \u201ctactic\u201d; they\u2019re proof of authority. Building these connections strengthens your brand and ranking.<\/p>\n<p><b>Stay Updated<\/b>: Google\u2019s updates can change SEO best practices rapidly. By staying current, you\u2019ll know when to adapt your strategy to keep ahead of the curve.<\/p>\n<p><b>Think Long-term<\/b>: SEO success is rarely immediate, so consider the long-term value of organic link-building and targeted content strategies.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google wants to make its SEO guidance clear, but it\u2019s not discouraging all SEO services.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Link building continues to play a significant role in SEO, providing proof of authority and relevance.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">High-quality content is critical, but competition often requires SEO support to stand out.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s advice suggests a streamlined approach with a focus on building genuine authority.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">For sustainable growth, businesses should mix quality content with SEO fundamentals like link building.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google recently shared surprising advice at the Web Creator Summit, suggesting that businesses shouldn\u2019t need to pay for SEO audits to perform well on searches.\u00a0 While Google hopes to make things simpler, the SEO community has voiced concerns that this advice might be unrealistic for most site owners. Here\u2019s what Google\u2019s message means, why it\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1165,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t Hire SEO! Google\u2019s New SEO Advice Stirs Debate - Stan Ventures<\/title>\n<meta name=\"description\" content=\"While Danny Sullivan suggested Don\u2019t Hire SEO, many experts believe this guidance is unrealistic for most businesses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don\u2019t Hire SEO! Google\u2019s New SEO Advice Stirs Debate - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"While Danny Sullivan suggested Don\u2019t Hire SEO, many experts believe this guidance is unrealistic for most businesses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-05T13:29:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Googles-recent-SEO-guidance-sparking-debate-in-the-industry.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/dont-hire-seo-googles-new-seo-advice-stirs-debate-1164\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"Don\u2019t Hire SEO! 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