{"id":1176,"date":"2024-11-07T11:34:05","date_gmt":"2024-11-07T11:34:05","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1176"},"modified":"2025-10-29T07:29:10","modified_gmt":"2025-10-29T07:29:10","slug":"rights-holders-ask-google-to-take-down-10-billion-pirate-links","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/","title":{"rendered":"Rights Holders Ask Google to Take Down 10 Billion Pirate Links"},"content":{"rendered":"<p>In an unprecedented anti-piracy campaign, copyright holders have submitted over 10 billion takedown requests to Google, asking for the removal of links suspected of sharing pirated content.\u00a0<\/p>\n<p>This staggering number showcases the relentless efforts of rights holders to curb piracy, but it also raises questions: can takedown requests alone keep pace with piracy? And how does Google decide which requests to act on?\u00a0<\/p>\n<p>Here\u2019s a closer look at this milestone and what it means for the future of online content.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1177\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives.jpg\" alt=\"Google Removes 10 Billion Pirate Links, But Piracy Still Thrives\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives.jpg 1024w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives-300x300.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives-150x150.jpg 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#whats-going-on-rightsholders-request-google-reviews\" >What\u2019s Going On? Rightsholders Request, Google Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#what-10-billion-takedown-requests-really-means\" >What 10 Billion Takedown Requests Really Means<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#why-are-requests-increasing\" >Why Are Requests Increasing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#the-key-players-in-the-takedown-push\" >The Key Players in the Takedown Push<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#what-this-means-for-users\" >What This Means for Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#does-this-actually-stop-piracy\" >Does This Actually Stop Piracy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#practical-tips-for-users\" >Practical Tips for Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"whats-going-on-rightsholders-request-google-reviews\"><\/span><b>What\u2019s Going On? Rightsholders Request, Google Reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since the early 2000s, piracy has exploded online, especially through sites that let users share free, often illegal, content.\u00a0<\/p>\n<p>Copyright holders use the <a href=\"https:\/\/www.copyright.gov\/legislation\/dmca.pdf\">Digital Millennium Copyright Act<\/a> (DMCA) to request that Google <a href=\"https:\/\/torrentfreak.com\/google-asked-to-remove-10-billion-pirate-search-results-241105\/\">remove links<\/a> leading to pirated material from search results.<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">That&#8217;s it? \ud83d\ude42 New milestone -&gt; Google Asked to Remove 10 Billion \u201cPirate\u201d Search Results<\/p>\n<p>&#8220;The company is now handling removal requests at a rate of roughly 2.5 billion per year; a new record. This represents more than 50 million takedown requests per week and roughly 5,000 every\u2026 <a href=\"https:\/\/t.co\/eUqmaVLIvi\">pic.twitter.com\/eUqmaVLIvi<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1853787719127707781?ref_src=twsrc%5Etfw\">November 5, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>Over the years, these requests have skyrocketed, reflecting both the scale of piracy and the growing efforts to fight it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1178\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/10-billion.png\" alt=\"10 billion copyright takedown requests submitted.\" width=\"930\" height=\"740\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/10-billion.png 930w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/10-billion-300x239.png 300w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/><\/p>\n<p>Over the years, these requests have skyrocketed, reflecting both the scale of piracy and the growing efforts to fight it.\u00a0<\/p>\n<p>But reaching 10 billion takedown requests doesn\u2019t mean Google has removed 10 billion links. This figure only shows the number of URLs that copyright holders have flagged for potential removal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-10-billion-takedown-requests-really-means\"><\/span><b>What 10 Billion Takedown Requests Really Means<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The 10 billion number represents all the links that rightsholders have reported, not just those Google has actually removed.\u00a0<\/p>\n<p>Google reviews each request and may reject some if they are duplicates, irrelevant, or submitted in error. For example, WhiteHouse.gov was flagged 27 times, but since there was no pirated content, Google left it alone.\u00a0<\/p>\n<p>Other links may not be in Google\u2019s index, so they are flagged but don\u2019t actually show up in search results.<\/p>\n<p>This high volume of requests shows how serious rightsholders are about fighting piracy, but it also reflects the challenges Google faces in handling so many requests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-are-requests-increasing\"><\/span><b>Why Are Requests Increasing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Over time, rightsholders\u2019 targets have shifted. Torrent sites like The Pirate Bay were once the main sources of pirated content, but today, many requests focus on streaming and file-hosting sites where users can find movies, music, and books.\u00a0<\/p>\n<p>Book piracy, in particular, has driven recent increases, with publishers accounting for more than half of takedown requests. Publishers are targeting sites like Z-Library and Anna\u2019s Archive, which offer unauthorized e-books.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"the-key-players-in-the-takedown-push\"><\/span><b>The Key Players in the Takedown Push<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some companies and organizations stand out for submitting the highest volume of requests. Anti-piracy firm Link-Busters alone accounts for about 1.5 billion flagged links, or nearly 15% of all requests.\u00a0<\/p>\n<p>Other top reporters, like the British Phonographic Industry (BPI), HarperCollins, and VIZ Media, also contribute significantly, collectively accounting for almost 40% of the 10 billion reported URLs.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1180\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/topright.png\" alt=\"Top rightsholders\" width=\"795\" height=\"496\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/topright.png 795w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/topright-300x187.png 300w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-this-means-for-users\"><\/span><b>What This Means for Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s approach to handling takedown requests affects what users see in their search results. To reduce the need for takedown requests, Google has developed algorithms that automatically downrank known pirate sites, making them harder to find.\u00a0<\/p>\n<p>This means users are more likely to see legitimate sites at the top of search results and may have a harder time finding pirated content through Google.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"does-this-actually-stop-piracy\"><\/span><b>Does This Actually Stop Piracy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The short answer is &#8211;\u00a0 not entirely! While takedown requests make pirated content less accessible through Google, piracy remains a moving target.\u00a0<\/p>\n<p>As soon as one site or link is removed, another often appears to take its place. Rightsholders argue that the sheer volume of requests shows how challenging it is to fully eliminate piracy.<\/p>\n<p>Rightsholders and tech platforms may need to explore new approaches to fighting piracy. For example, some suggest offering more affordable, accessible legal options, as studies show that people often turn to piracy due to cost or lack of availability.\u00a0<\/p>\n<p>More affordable options could reduce the demand for pirated material over time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"practical-tips-for-users\"><\/span><b>Practical Tips for Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For users who want to access content legally and safely, here are some practical steps:<\/p>\n<p><b>Use Legitimate Platforms<\/b>: Subscribe to trusted streaming and download services to support content creators and get safe, quality content.<\/p>\n<p><b>Be Cautious of Free Sites<\/b>: Many sites offering \u201cfree\u201d downloads contain malware.<\/p>\n<p><b>Explore Public Resources<\/b>: Libraries and educational sites offer legal access to e-books, movies, and more.<\/p>\n<p><b>Verify Content Sources<\/b>: If a site promises new releases for free, it\u2019s likely not legitimate.<\/p>\n<p><b>Report Piracy Sites<\/b>: Many platforms encourage users to report suspicious sites to help fight piracy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Rightsholders have flagged over 10 billion links they say lead to pirated content.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Not every flagged link is removed; some are duplicates, unindexed, or flagged by mistake.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Publishers now file more takedown requests than music or film industries due to rising book piracy.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In an unprecedented anti-piracy campaign, copyright holders have submitted over 10 billion takedown requests to Google, asking for the removal of links suspected of sharing pirated content.\u00a0 This staggering number showcases the relentless efforts of rights holders to curb piracy, but it also raises questions: can takedown requests alone keep pace with piracy? And how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rights Holders Ask Google to Take Down 10 Billion Pirate Links - Stan Ventures<\/title>\n<meta name=\"description\" content=\"Rights holders have filed over 10 billion DMCA takedown requests with Google to fight piracy. Here\u2019s what this means.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rights Holders Ask Google to Take Down 10 Billion Pirate Links - Stan Ventures\" \/>\n<meta property=\"og:description\" content=\"Rights holders have filed over 10 billion DMCA takedown requests with Google to fight piracy. Here\u2019s what this means.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.stanventures.com\/news\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\/\" \/>\n<meta property=\"og:site_name\" content=\"Stan Ventures\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/StanVentures\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-07T11:34:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T07:29:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dileep Thekkethil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@dthekkethil\" \/>\n<meta name=\"twitter:site\" content=\"@stanventures\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dileep Thekkethil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/\"},\"author\":{\"name\":\"Dileep Thekkethil\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#\\\/schema\\\/person\\\/87d00ff18daf9650e7c925ae4bf86efb\"},\"headline\":\"Rights Holders Ask Google to Take Down 10 Billion Pirate Links\",\"datePublished\":\"2024-11-07T11:34:05+00:00\",\"dateModified\":\"2025-10-29T07:29:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/\"},\"wordCount\":823,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives.jpg\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/\",\"url\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/\",\"name\":\"Rights Holders Ask Google to Take Down 10 Billion Pirate Links - Stan Ventures\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/rights-holders-ask-google-to-take-down-10-billion-pirate-links-1176\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.stanventures.com\\\/news\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Google-Removes-10-Billion-Pirate-Links-But-Piracy-Still-Thrives.jpg\",\"datePublished\":\"2024-11-07T11:34:05+00:00\",\"dateModified\":\"2025-10-29T07:29:10+00:00\",\"description\":\"Rights holders have filed over 10 billion DMCA takedown requests with Google to fight piracy. 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