{"id":1185,"date":"2024-11-08T05:02:30","date_gmt":"2024-11-08T05:02:30","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1185"},"modified":"2025-10-29T07:29:10","modified_gmt":"2025-10-29T07:29:10","slug":"sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/","title":{"rendered":"Sites Impacted by HCU See Modest Recovery, Says Glenn Gabe"},"content":{"rendered":"<p>When Google rolled out its September 2023 Helpful Content Update (HCU), websites worldwide were hit with big changes in traffic and rankings. Now, new insights from SEO expert Glenn Gabe shed light on what\u2019s actually happening to these sites months later.\u00a0<\/p>\n<p>Out of nearly 400 sites Gabe\u2019s been tracking, only 22% have shown a 20% or higher lift in traffic after Google\u2019s <a href=\"https:\/\/www.stanventures.com\/news\/august-2024-core-update-607\/\">August 2024 core update<\/a>. And here\u2019s the kicker\u2014almost none of them have fully recovered.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1186\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/gradual-recovery-in-website-traffic.jpg\" alt=\"Sites Impacted by HCU See Modest Recovery\" width=\"1792\" height=\"1024\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/gradual-recovery-in-website-traffic.jpg 1792w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/gradual-recovery-in-website-traffic-300x171.jpg 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/gradual-recovery-in-website-traffic-1024x585.jpg 1024w\" sizes=\"auto, (max-width: 1792px) 100vw, 1792px\" \/><\/p>\n<p>Let\u2019s dig into why these \u201cgains\u201d are so modest, what it means for site owners, and what you can do if your site\u2019s been hit hard.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\"><\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#whats-really-going-on\" >What&#8217;s Really Going On?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#why-only-22-saw-some-gains\" >Why Only 22% Saw Some Gains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#googles-standards-arent-getting-any-easier\" >Google\u2019s Standards Aren&#8217;t Getting Any Easier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#lessons-from-googles-recent-strategy\" >Lessons from Google\u2019s Recent Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#how-did-we-get-here\" >How Did We Get Here?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#what-does-this-mean-for-the-future\" >What Does This Mean for the Future?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#tips-for-recovering-site-owners\" >Tips for Recovering Site Owners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.stanventures.com\/news\/sites-impacted-by-hcu-see-modest-recovery-says-glenn-gabe-1185\/#key-takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"whats-really-going-on\"><\/span><b>What&#8217;s Really Going On?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google&#8217;s <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/ranking-systems-guide#helpful-content\">HCU<\/a> was intended to reward <a href=\"https:\/\/developers.google.com\/search\/docs\/fundamentals\/creating-helpful-content\">helpful, user-focused content<\/a> and penalize sites that use low-value or heavily SEO-optimized strategies.\u00a0<\/p>\n<p>The idea is to clear up the search industry, making it more useful for real people. But the reality? Only 22% of sites Gabe tracked have shown any significant improvement in traffic, and even those gains are nowhere near their pre-2023 levels.\u00a0<\/p>\n<p>&nbsp;<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">I&#8217;ve been asked several times over the past week to run the visibility numbers for the ~400 HCUX sites I&#8217;ve been tracking since the September Helpful Content Update. As we know, a number of those sites did surge with the August core update, but were still down big-time compared\u2026 <a href=\"https:\/\/t.co\/u2Ar0M9cD9\">pic.twitter.com\/u2Ar0M9cD9<\/a><\/p>\n<p>\u2014 Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/1853800349225595347?ref_src=twsrc%5Etfw\">November 5, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\u00a0<\/p>\n<p>Some sites saw short-lived traffic spikes that quickly dropped back down, leaving site owners frustrated and wondering if real recovery is possible.<\/p>\n<p>The majority of sites Gabe studied showed almost no improvement, a sobering sign that Google\u2019s standards for \u201chelpfulness\u201d aren\u2019t easy to meet.\u00a0<\/p>\n<p>In fact, a full recovery\u2014meaning getting back to pre-update traffic\u2014is so rare that Gabe calls it an \u201canomaly.\u201d\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1187\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart3-1730824338.png\" alt=\"Google HCU Chart 1 - Glenn Gabe's analysis\" width=\"1070\" height=\"456\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart3-1730824338.png 1070w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart3-1730824338-300x128.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart3-1730824338-1024x436.png 1024w\" sizes=\"auto, (max-width: 1070px) 100vw, 1070px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1188\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart-1730824338.png\" alt=\"Google HCU Chart 2 - Glenn Gabe's analysis\" width=\"1066\" height=\"456\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart-1730824338.png 1066w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart-1730824338-300x128.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart-1730824338-1024x438.png 1024w\" sizes=\"auto, (max-width: 1066px) 100vw, 1066px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1189\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart2-1730824338.png\" alt=\"Google HCU Chart 3 - Glenn Gabe's analysis\" width=\"1074\" height=\"452\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart2-1730824338.png 1074w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart2-1730824338-300x126.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart2-1730824338-1024x431.png 1024w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1190\" src=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart4-1730824338.png\" alt=\"Google HCU Chart 4 - Glenn Gab's analysis\" width=\"1078\" height=\"458\" srcset=\"https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart4-1730824338.png 1078w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart4-1730824338-300x127.png 300w, https:\/\/www.stanventures.com\/news\/wp-content\/uploads\/2024\/11\/google-hcu-chart4-1730824338-1024x435.png 1024w\" sizes=\"auto, (max-width: 1078px) 100vw, 1078px\" \/><\/p>\n<p>For most of the \u201clucky\u201d 22%, the gains were \u201crelative\u201d\u2014they saw a boost, but only compared to the initial traffic drop-off after the HCU. Many sites that were hit have either plateaued or continued to struggle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-only-22-saw-some-gains\"><\/span><b>Why Only 22% Saw Some Gains<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So why are only 22% of sites showing even partial recovery? Gabe notes that while<a href=\"https:\/\/www.stanventures.com\/news\/danny-sullivan-explains-august-2024-core-update-impact-774\/\"> Google\u2019s August 2024 core update seemed to help some sites<\/a>, it didn\u2019t restore traffic to pre-HCU levels for most.\u00a0<\/p>\n<p>The improvement appears to be more of a nudge than a full-fledged comeback. Sites that saw any lift mostly experienced an initial traffic increase, followed by another drop. This suggests that Google\u2019s standards for high-quality, user-oriented content aren\u2019t changing\u2014and they\u2019re hard to meet consistently.<\/p>\n<p>Full recovery is an \u201canomaly,\u201d Gabe explains, with the core update providing modest relief at best.\u00a0<\/p>\n<p>Sites with partial recoveries are only seeing a portion of their old traffic, a sign that Google isn\u2019t forgiving low-value content anytime soon.\u00a0<\/p>\n<p>Simply put, if you\u2019re a site owner and you\u2019ve only seen slight gains since the HCU, Google\u2019s message is clear: moderate progress doesn\u2019t mean you\u2019re back in the game.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"googles-standards-arent-getting-any-easier\"><\/span><b>Google\u2019s Standards Aren&#8217;t Getting Any Easier<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make things more uncertain, Google hasn\u2019t promised any future adjustments to allow \u201crecovery\u201d for sites hit by the HCU.\u00a0<\/p>\n<p>If your site\u2019s been struggling to regain traffic, this can feel like you\u2019re stuck in a holding pattern. Google\u2019s message is essentially: \u201cImprove your content, or stay where you are.\u201d For most site owners, that means a lot more work ahead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"lessons-from-googles-recent-strategy\"><\/span><b>Lessons from Google\u2019s Recent Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few pointers from Google\u2019s recent strategy.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>User-First Content is Essential<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Google\u2019s update shows, yet again, that user-focused content is the path forward. Content needs to be genuinely helpful, engaging, and well-researched. Relying on keyword-stuffed, SEO-focused writing won\u2019t cut it. Sites that ignore this may never see meaningful recovery.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Quality Matters Over Quantity<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Sites that pump out a lot of content without paying attention to quality saw their rankings drop the hardest. Google wants high-quality content\u2014so much so that it\u2019s better to publish less if it means focusing on depth and accuracy.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Consistent Content Reviews<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>Content that\u2019s \u201chelpful\u201d today might not be helpful a year from now. Google\u2019s algorithms prioritize relevance and freshness, so sites need to update or retire old content that no longer meets high standards.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Consistency Across Your Site is Key<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>One low-quality page can bring down the rankings of an entire site. Google doesn\u2019t just look at individual pages but evaluates a website as a whole, so every page needs to meet Google\u2019s quality criteria.<\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><b>Playing the Long Game<\/b><\/h3>\n<\/li>\n<\/ul>\n<p>It\u2019s hard work, but recovering from an update like the HCU takes time. Site owners who are patient and willing to make ongoing improvements in content quality are more likely to see gradual progress.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-did-we-get-here\"><\/span><b>How Did We Get Here?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since its early days, Google has been moving toward prioritizing high-quality, user-centered content over SEO tricks and keyword strategies.\u00a0<\/p>\n<p>From the Panda update in 2011, which targeted thin, low-value content, to <a href=\"https:\/\/developers.google.com\/search\/blog\/2012\/04\/another-step-to-reward-high-quality\">Penguin update<\/a>, which went after link manipulation, Google has kept tightening its standards.\u00a0<\/p>\n<p>The HCU is simply the latest in a long line of updates designed to make search results more useful for users\u2014and less gameable by publishers.<\/p>\n<p>Each major <a href=\"https:\/\/www.stanventures.com\/blog\/category\/google-updates\/\">Google update<\/a> has brought frustration and anxiety for site owners, but one thing\u2019s clear: sites that adapt and improve are the ones that survive.\u00a0<\/p>\n<p>Just as with Panda and Penguin, the HCU\u2019s victims will need to evolve or risk being left behind.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-does-this-mean-for-the-future\"><\/span><b>What Does This Mean for the Future?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For sites hit by the HCU, it\u2019s adapt-or-lose. If Glenn Gabe\u2019s findings are any indication, most won\u2019t see substantial recovery unless they make serious changes.\u00a0<\/p>\n<p>While it\u2019s true that 22% of sites tracked have seen partial lifts, the vast majority are still struggling to regain relevance and traffic. The lesson? Google\u2019s algorithm updates aren\u2019t going to let up anytime soon, and content needs to be genuinely valuable to users.<\/p>\n<p>If you\u2019re wondering what to expect, remember that Google has always pushed the search landscape toward higher quality. Site owners need to stay on top of these changes, produce great content, and keep refining their strategies.\u00a0<\/p>\n<p>It\u2019s hard to say exactly where Google\u2019s algorithm is heading next, but we can safely bet it\u2019ll keep rewarding sites that put users first.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tips-for-recovering-site-owners\"><\/span><b>Tips for Recovering Site Owners<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those whose sites are still struggling post-HCU, here are a few actionable steps:<\/p>\n<p><b>Audit Content Quality Regularly<\/b>: Look at your existing content with fresh eyes. Identify pages that could be improved, updated, or removed entirely if they don\u2019t add value.<\/p>\n<p><b>Prioritize Depth Over Quantity<\/b>: Focus on creating fewer but more valuable pieces. Thoughtful, comprehensive content will perform better in the long run than shallow, repetitive posts.<\/p>\n<p><b>Engage Real Experts<\/b>: Google values expertise. If your content is expert-authored, well-researched, and accurate, it\u2019s more likely to satisfy the update\u2019s \u201chelpfulness\u201d criteria.<\/p>\n<p><b>Keep Up with Algorithm Changes<\/b>: Google\u2019s updates are relentless. Stay informed on trends, user needs, and Google\u2019s evolving standards to make sure you\u2019re not falling behind.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"key-takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">A limited number of sites showed relative recovery but are far from pre-HCU levels.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Content solely designed to boost SEO will struggle to recover in this new search landscape.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">One poor-quality page can bring down an entire site\u2019s standing on Google.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s standards will only become more demanding, and quality is the key to gradual progress.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Google\u2019s algorithm now strongly favors helpful, relevant content that meets user needs over SEO tricks.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>When Google rolled out its September 2023 Helpful Content Update (HCU), websites worldwide were hit with big changes in traffic and rankings. Now, new insights from SEO expert Glenn Gabe shed light on what\u2019s actually happening to these sites months later.\u00a0 Out of nearly 400 sites Gabe\u2019s been tracking, only 22% have shown a 20% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1186,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sites Impacted by HCU See Modest Recovery, Says Glenn Gabe - Stan Ventures<\/title>\n<meta name=\"description\" content=\"22% of sites impacted by Google\u2019s content update are recovering, with most seeing modest gains. 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