{"id":1234,"date":"2024-11-14T13:23:42","date_gmt":"2024-11-14T13:23:42","guid":{"rendered":"https:\/\/www.stanventures.com\/news\/?p=1234"},"modified":"2025-10-29T07:29:10","modified_gmt":"2025-10-29T07:29:10","slug":"url-structure-not-a-big-ranking-factor-confirms-google","status":"publish","type":"post","link":"https:\/\/www.stanventures.com\/news\/url-structure-not-a-big-ranking-factor-confirms-google-1234\/","title":{"rendered":"URL Structure Not A Big Ranking Factor, Confirms Google"},"content":{"rendered":"

In a recent LinkedIn post<\/a>, Google\u2019s John Mueller stirred up the SEO community by responding to digital marketing expert Jimmy Hartill, challenging the widespread belief that URL structure<\/a> has a major impact on search rankings.<\/p>\n

According to Mueller, too many SEO specialists focus on perfecting URL formats, mistakenly thinking it will improve site rankings. He says that if your website\u2019s content isn\u2019t clear and valuable to users, no URL tweak can compensate.<\/p>\n

\"Focus<\/p>\n

Mueller\u2019s statements provide a fresh perspective on where SEOs should actually focus their energy.<\/p>\n

Let\u2019s break down Mueller\u2019s points and see what they mean for website owners and digital marketers. Mueller\u2019s message isn\u2019t about discarding URL structure altogether\u2014he simply wants SEOs to stop overvaluing it.\u00a0<\/p>\n

While a practical, stable URL structure can help with tracking performance metrics, he explains, it should always take a backseat to well-structured, relevant content that meets user intent.<\/p>\n

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